T\u00fcrkiye\u2019de markala\u015fma \u00e7al\u0131\u015fmalar\u0131n\u0131n h\u0131z kazand\u0131\u011f\u0131n\u0131, son be\u015f y\u0131l i\u00e7inde 600 bine yak\u0131n marka ba\u015fvurusu ger\u00e7ekle\u015fiyor. Ge\u00e7en y\u0131l yap\u0131lan ba\u015fvuru say\u0131s\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda, neredeyse 5 dakikada 1 marka ba\u015fvurusu yap\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc.<\/p>\n
Kurumlar i\u00e7in marka olu\u015fturma s\u00fcreci zorlu ve sab\u0131r gerektiren bir s\u00fcre\u00e7 oldu\u011fu belirtiliyor. Patent ve markalama konular\u0131nda T\u00fcrkiye\u2019nin k\u00f6kl\u00fc kurulu\u015flar\u0131ndan Destek Patent, T\u00dcRKPATENT\u2019in 5 y\u0131ll\u0131k verilerini analiz etti. Son 5 y\u0131ll\u0131k projeksiyona g\u00f6re; 2014-2018 y\u0131llar\u0131 aras\u0131nda 600 bine yak\u0131n marka ba\u015fvurusu yap\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. 5 y\u0131l i\u00e7inde en y\u00fcksek ba\u015fvurunun ger\u00e7ekle\u015fti\u011fi y\u0131l ise 2017.<\/p>\n
Marka ba\u015fvurular\u0131nda ilk s\u0131rada \u0130stanbul, ikinci s\u0131rada Ankara yer al\u0131yor<\/p>\n
Verilere g\u00f6re, marka ba\u015fvurular\u0131nda ilk s\u0131rada \u0130stanbul yer al\u0131rken, ikinci s\u0131rada Ankara bulunuyor. Ankara\u2019y\u0131 s\u0131ras\u0131yla; \u0130zmir, Bursa ve Antalya takip etti.<\/p>\n
En \u00e7ok marka ba\u015fvurusu dijital alanlar \u00fczerine yap\u0131ld\u0131<\/p>\n
Analizde en \u00e7ok marka ba\u015fvurusu yap\u0131lan sekt\u00f6r\u00fcn, al\u0131c\u0131 ve sat\u0131c\u0131lar i\u00e7in online pazaryeri (internet sitesi) sa\u011flama hizmetleri ve sat\u0131\u015f ma\u011faza hizmetleri oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bu sekt\u00f6r\u00fc s\u0131ras\u0131yla; yiyecek ve i\u00e7ecek sa\u011flanmas\u0131 hizmetleri, ge\u00e7ici konaklama hizmetleri, e\u011fitim ve \u00f6\u011fretim hizmetleri, sempozyum, konferans, kongre ve seminer d\u00fczenleme, idare hizmetleri, giyim ve in\u015faat hizmetleri takip ediyor. Markala\u015fma ad\u0131na y\u0131llar i\u00e7inde sekt\u00f6rler aras\u0131nda b\u00fcy\u00fck bir de\u011fi\u015fim ya\u015fanmasa da ilk be\u015fe girmek ad\u0131na g\u0131da ve in\u015faat aras\u0131nda ciddi bir \u00e7eki\u015fme oldu\u011fu fark ediliyor. \u0130n\u015faat malzemeleri sekt\u00f6r\u00fcn\u00fcn ise, 2018 y\u0131l\u0131nda en \u00e7ok ve en h\u0131zl\u0131 markala\u015fan sekt\u00f6rler aras\u0131nda ilk be\u015fte yer almad\u0131\u011f\u0131; onun yerine tekstil sekt\u00f6r\u00fcn\u00fcn y\u00fckselen bir ivme ile s\u0131ralamaya girmesi dikkat \u00e7ekiyor.<\/p>\n
Marka ba\u015fvurular\u0131n\u0131n liderleri Ar\u00e7elik ve Apple<\/p>\n
Analizin en ilgin\u00e7 sonu\u00e7lar\u0131ndan biri de en \u00e7ok marka ba\u015fvurusunda bulunan markalar. Markala\u015fmada \u00f6ne \u00e7\u0131kan yerli firmalar aras\u0131nda Ar\u00e7elik birinci olurken; yabanc\u0131 firmalar aras\u0131nda ise Apple ba\u015f\u0131 \u00e7ekti. Ge\u00e7en y\u0131l T\u00fcrkiye\u2019de 120 bin marka ba\u015fvurusu ger\u00e7ekle\u015firken; bu veri, 2018 y\u0131l\u0131nda neredeyse 5 dakikada 1 marka ba\u015fvurusu yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Gelecek i\u00e7in markala\u015fmak gerekiyor<\/p>\n
T\u00fcrkiye\u2019de markala\u015fma anlam\u0131nda b\u00fcy\u00fck bir h\u0131zlanma oldu\u011funu belirten Marka Uzman\u0131 Kemal Yamankaradeniz, “T\u00dcRKPATENT\u2019ten ald\u0131\u011f\u0131m\u0131z son be\u015f y\u0131ll\u0131k verileri analiz edip, yorumlayarak kendi sekt\u00f6r\u00fcm\u00fcz ad\u0131na ve \u00fclkemiz geli\u015fimi ad\u0131na bu \u00f6nemli raporu payla\u015fmak istedik. Bu rapor bize \u00fclkemizin ekonomik geli\u015fimi paralelinde bilgiler veriyor. En \u00e7ok \u00e7\u0131k\u0131\u015f yapan sekt\u00f6rler, t\u00fcm d\u00fcnyadaki geli\u015fimle birlikte teknoloji ve dijitalle\u015fme alan\u0131nda olurken; i\u015f ve ekonomi d\u00fcnyas\u0131n\u0131n kalbinin att\u0131\u011f\u0131 yer olarak da \u0130stanbul de\u011fi\u015fmiyor. Markala\u015fma ad\u0131na \u00fclkemizin \u00f6n\u00fcnde \u00e7ok uzun bir yol var. T\u00fcrkiye\u2019nin Ortado\u011fu ve Avrupa\u2019n\u0131n eri\u015fim kap\u0131s\u0131 olmas\u0131, \u00fclkemizin markala\u015fma ser\u00fcvenine b\u00fcy\u00fck katk\u0131 sunuyor. \u00dclkemizin d\u00fcnya ticaretinde y\u00fcksek pay elde edebilmesi ve k\u00fcresel rekabette ba\u015far\u0131l\u0131 olabilmesi i\u00e7in daha fazla marka olu\u015fturmas\u0131 \u015fart. G\u00fc\u00e7l\u00fc T\u00fcrk markalar\u0131 olu\u015fturmak i\u00e7in de markala\u015fma stratejileri geli\u015ftirilmesi gerekiyor. T\u00fcrkiye\u2019de markala\u015fman\u0131n daha da geli\u015fmesi i\u00e7in b\u00fct\u00fcn payda\u015flar ile \u00e7al\u0131\u015fman\u0131n \u00f6neminin kavranmas\u0131 laz\u0131m. T\u00fcrk markalar\u0131n\u0131n seslerini d\u00fcnyan\u0131n her k\u00f6\u015fesinde duyurmak i\u00e7in katma de\u011fer olu\u015fturulmal\u0131 ve gelece\u011fe odaklan\u0131lmal\u0131d\u0131r” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
DESTEK PATENT Y\u00d6NET\u0130M KURULU BA\u015eKANI KEMAL YAMANKARADEN\u0130Z, T\u00dcRK\u0130YE\u2019DE MARKALA\u015eMA ANLAMINDA B\u00dcY\u00dcK B\u0130R HIZLANMA OLDU\u011eUNU S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":182899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[25332,45168,3997,11256],"class_list":["post-182898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-yap","tag-kap","tag-marka","tag-parayi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/marka-yap-parayi-kap_04d189d.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-LzY","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/182898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=182898"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/182898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/182899"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=182898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=182898"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=182898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}