Z\u00dcCDER Ba\u015fkan\u0131 Mesut \u00d6ks\u00fcz, T\u00fcrkiye\u2019nin, e-ticaretteki ba\u015far\u0131s\u0131n\u0131 da art\u0131rabilece\u011fini belirterek, \u201cSekt\u00f6r\u00fcm\u00fcz\u00fcn rekabet kapasitesini ve kar marj\u0131n\u0131 artt\u0131rmak i\u00e7in ihracat\u0131m\u0131z\u0131 artt\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz. Yurt i\u00e7i ticarette ve ihracatta e-ticaret \u00f6nemli” dedi.<\/p>\n
Porselen, seramik, cam, plastik, \u00e7elik, ah\u015fap, hediyelik e\u015fya, end\u00fcstriyel mutfak ve k\u00fc\u00e7\u00fck elektrikli ev aletlerini kapsayan z\u00fcccaciye sekt\u00f6r\u00fcn\u00fc kapsayan Z\u00fcccaciyeciler Derne\u011fi (Z\u00dcCDER), \u2018Dijitalle\u015fme ve E-Ticaret\u2019 seminerini \u0130stanbul\u2019da bir otelde d\u00fczenledi. 2018 y\u0131l\u0131n\u0131 4,8 milyar dolar ihracatla kapatan ve 2019 y\u0131l\u0131n\u0131 5,5 milyar dolar ile kapatmaya haz\u0131rlanan z\u00fcccaciye sekt\u00f6r\u00fc, e-ticaretteki pay\u0131n\u0131 da her ge\u00e7en g\u00fcn artt\u0131r\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re i\u00e7 pazarda sekt\u00f6r\u00fcn en b\u00fcy\u00fck kayna\u011f\u0131 olan evlenecek \u00e7iftler, evlerini d\u00f6\u015ferken 50 bin TL harcarken, ev kuracaklar\u0131 e\u015fyalar\u0131n y\u00fczde 72,4\u2019\u00fcn\u00fc ise internetten sat\u0131n alma yolunu se\u00e7iyorlar. \u0130nternetten sat\u0131n al\u0131nan ev e\u015fyalar\u0131 aras\u0131nda ise k\u00fc\u00e7\u00fck elektrikli ev aletleri, dekoratif ve z\u00fcccaciye \u00fcr\u00fcnleri ba\u015f\u0131 \u00e7ekiyor.<\/p>\n
“Sekt\u00f6r\u00fcm\u00fcz\u00fcn rekabet kapasitesini ve kar marj\u0131n\u0131 y\u00fckseltmek i\u00e7in ihracat\u0131m\u0131z\u0131 art\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz”<\/p>\n
Z\u00fcccaciyeciler Derne\u011fi (Z\u00dcCDER) Ba\u015fkan\u0131 Mesut \u00d6ks\u00fcz a\u00e7\u0131l\u0131\u015fta yapt\u0131\u011f\u0131 konu\u015fmada, gen\u00e7 bir n\u00fcfusa sahip olan d\u00fcnyada dijitalde en fazla vakit ge\u00e7iren T\u00fcrkiye\u2019nin, e-ticaretteki ba\u015far\u0131s\u0131n\u0131 da art\u0131rabilece\u011fini belirterek, \u201cSekt\u00f6r\u00fcm\u00fcz\u00fcn rekabet kapasitesini ve kar marj\u0131n\u0131 artt\u0131rmak i\u00e7in ihracat\u0131m\u0131z\u0131 artt\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz. Yurt i\u00e7i ticarette ve ihracatta e-ticaret \u00f6nemli. D\u00fcnya e-ticarete \u00e7ok h\u0131zl\u0131 entegrasyon sa\u011flad\u0131. Bizler de mutlaka i\u00e7inde olmal\u0131y\u0131z. 2018 y\u0131l\u0131nda e-ticaret pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne g\u00f6re pazar\u0131n ilk 5 oyuncusu \u00c7in (634 milyar dolar), Amerika (504 milyar dolar), Japonya (123 milyar dolar), Birle\u015fik Krall\u0131k (86 milyar dolar) ve Almanya (70 milyar dolar) olarak yer ald\u0131” dedi.<\/p>\n
“T\u00fcrkiye\u2019de e ticaret sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fc perakende i\u015flemlerinde 31,5 milyar TL olarak ger\u00e7ekle\u015fti”<\/p>\n
K\u00fcresel pazar\u0131n 2019 y\u0131l\u0131nda 3,5 trilyon dolara ula\u015fmas\u0131 tahmin edildi\u011fini aktaran \u00d6ks\u00fcz, “K\u00fcresel e-ticaret sat\u0131\u015flar\u0131n\u0131n 2021 y\u0131l\u0131na kadar y\u0131ll\u0131k ortalama y\u00fczde 16 artmas\u0131 ve 4,5 trilyon dolara \u00e7\u0131kmas\u0131 bekleniyor. 2018 y\u0131l\u0131nda T\u00fcrkiye\u2019de e ticaret sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fc perakende i\u015flemlerinde 31,5 milyar TL olarak ger\u00e7ekle\u015fti. 2017-2018 d\u00f6neminde, b\u00fcy\u00fcme trendi TL baz\u0131nda y\u00fczde 42 ile devam etmi\u015f, dolar baz\u0131nda ise y\u00fczde 7 d\u00fczeyinde kalm\u0131\u015ft\u0131r. Geli\u015fmi\u015f \u00fclkelerin toplam perakende kar\u015f\u0131s\u0131nda online perakende oran\u0131 ortalamas\u0131 y\u00fczde 11,1 iken, geli\u015fmekte olan \u00fclkeler i\u00e7in bu oran y\u00fczde 5,9\u2019dur. T\u00fcrkiye\u2019de ise bu oran, 2018 y\u0131l\u0131nda ger\u00e7ekle\u015fen y\u00fczde 5,3\u2019dir” diye konu\u015ftu.<\/p>\n
\u00d6ks\u00fcz, ayn\u0131 zamanda Z\u00dcCDER Akademi ile e-ticaret sistemini geli\u015ftirdiklerine vurgu yaparken, \u00f6n\u00fcm\u00fczdeki d\u00f6nemlerde devam edecek Z\u00dcCDER \u00fcyelerine \u00f6zel mobil aplikasyon uygulamalar\u0131yla \u00fcyelerine destekte bulunacaklar\u0131n\u0131 ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u00dcCCAC\u0130YEC\u0130LER DERNE\u011e\u0130 (Z\u00dcCDER) \u2018D\u0130J\u0130TALLE\u015eME VE E-T\u0130CARET\u2019 SEM\u0130NER\u0130N\u0130 \u0130STANBUL\u2019DA B\u0130R OTELDE GER\u00c7EKLE\u015eT\u0130RD\u0130. TOPLANTIDA KONU\u015eAN Z\u00dcCCAC\u0130YEC\u0130LER DERNE\u011e\u0130 (Z\u00dcCDER) BA\u015eKANI MESUT \u00d6KS\u00dcZ, Z\u00dcCCAC\u0130YE SEKT\u00d6R\u00dcN\u00dcN T\u00dcRK\u0130YE\u2019N\u0130N E-T\u0130CARET PERAKENDEDEK\u0130 B\u00dcY\u00dcKL\u00dc\u011e\u00dc OLAN 31,5 M\u0130LYAR TL\u2019L\u0130K PAYINI ARTTIRAB\u0130LECE\u011e\u0130 VURGUSUNU YAPTI.<\/p>\n","protected":false},"author":1,"featured_media":183751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1014,16413,385,45445],"class_list":["post-183750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alindi","tag-dijitallesme","tag-ele","tag-zuccaciyede"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/zuccaciyede-dijitallesme-ele-alindi_cdae362.jpg?fit=1000%2C780","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-LNI","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/183750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=183750"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/183750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/183751"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=183750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=183750"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=183750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}