TESK Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, vatanda\u015f\u0131 kand\u0131rmaya y\u00f6nelik indirim kampanyalar\u0131 hakk\u0131nda konu\u015farak T\u00fcrkiye B\u00fcy\u00fck Millet Meclisi\u2019nin (TBMM) a\u00e7\u0131ld\u0131ktan sonra ilk olarak Perakende Yasas\u0131\u2019n\u0131n konu\u015fulmas\u0131 gerekti\u011fini s\u00f6yledi.<\/p>\n
\u0130ndirim tuzaklar\u0131n\u0131n sona erebilmesi i\u00e7in Perakende Yasas\u0131n\u0131n bir an \u00f6nce \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fini belirten T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar\u0131 Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cVatanda\u015f\u0131 kand\u0131rmaya y\u00f6nelik indirim kampanyalar\u0131n\u0131n sona erdirilebilmesi i\u00e7in TBMM a\u00e7\u0131ld\u0131\u011f\u0131nda ilk ele al\u0131nmas\u0131 gereken kanunlardan biri perakende yasas\u0131 olmal\u0131\u201d dedi.<\/p>\n
\u201cKapan\u0131yoruz a\u00e7\u0131klamas\u0131na inanmay\u0131n\u201d<\/p>\n
Vitrinlerde halk\u0131 yan\u0131ltmaya y\u00f6nelik sloganlar\u0131n gelenek halinde geldi\u011finin alt\u0131n\u0131 \u00e7izen TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cVitrinlerde \u2018Kapat\u0131yoruz\u2019, \u2018Ta\u015f\u0131n\u0131yoruz\u2019, \u2018Yenileniyoruz\u2019 gibi mesajlarla halk\u0131 kand\u0131rmaya \u00e7al\u0131\u015fanlar 20 y\u0131ld\u0131r ayn\u0131 d\u00fckkanda hizmet veriyor. Bunlar ne ta\u015f\u0131n\u0131yor ne kapat\u0131yor ne de yenileniyor ama vatanda\u015f ola\u011fan\u00fcst\u00fc bir indirim f\u0131rsat\u0131 varm\u0131\u015f gibi al\u0131\u015fveri\u015fe ko\u015fuyor. Bu mesajlar yasaklanmal\u0131 veya \u2018Kapat\u0131yoruz\u2019 diye vitrinden mesaj verenler takip edilerek kapatmalar\u0131 i\u00e7in yasal s\u00fcre verilmeli. Bu s\u00fcre sonunda d\u00fckkan\u0131n\u0131 kapatmayana ceza kesilmeli\u201d diye konu\u015ftu.<\/p>\n
\u201c\u0130ndirim d\u00f6nemlerinin d\u0131\u015f\u0131nda indirim yap\u0131lamamal\u0131\u201d<\/p>\n
Eskiden yazdan k\u0131\u015fa, k\u0131\u015ftan yaza ge\u00e7ilirken sezon indiriminin yap\u0131ld\u0131\u011f\u0131n\u0131 ama g\u00fcn\u00fcm\u00fczde y\u0131l\u0131n 12 ay\u0131n\u0131n da indirim sezonu haline geldi\u011fini belirten Paland\u00f6ken, \u201cK\u0131\u015f indirimi veya yaz indirimi diye bir \u015fey kalmad\u0131. Bir bak\u0131yorsunuz, yeni sezonun \u00fcr\u00fcnleri vitrine \u00e7\u0131kt\u0131\u011f\u0131 anda bile \u2018Yeni sezon \u00fcr\u00fcnlerinde indirim\u2019 etiketleri as\u0131l\u0131yor. Mal\u0131n sat\u0131\u015f fiyat\u0131na y\u00fczde 20 zam yap\u0131l\u0131p etikete \u2018sezon \u00fcr\u00fcnlerinde y\u00fczde 20 indirim\u2019 yaz\u0131l\u0131yor. Yap\u0131lan her \u015fey vatanda\u015f\u0131 kand\u0131rmaya y\u00f6nelik. Avrupa\u2019da oldu\u011fu gibi indirim d\u00f6nemlerinin ba\u015flang\u0131\u00e7 ve biti\u015f tarihleri \u00f6nceden belirlenmeli ve hi\u00e7bir perakende i\u015fletmesi bu d\u00f6nemlerin d\u0131\u015f\u0131nda indirim yapamamal\u0131. B\u00f6ylelikle ger\u00e7ek fiyatlar neyse etiketlerde de bunlar yer al\u0131r ve hem vatanda\u015f\u0131n kand\u0131r\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmi\u015f hem de sekt\u00f6rdeki haks\u0131z rekabet \u00f6nlenmi\u015f olur\u201d ifadelerine yer verdi.<\/p>\n
\u201c50+20, 70 etmez\u201d<\/p>\n
Vatanda\u015f\u0131n en b\u00fcy\u00fck kand\u0131r\u0131lma y\u00f6nteminin de indirim oranlar\u0131nda oldu\u011funu vurgulayan Paland\u00f6ken, \u201cVitrinlere bakt\u0131\u011f\u0131n\u0131zda s\u00fcrekli \u201850+20\u2019 \u201850+40\u2019 gibi indirim oranlar\u0131n\u0131 g\u00f6r\u00fcyorsunuz. Aralar\u0131nda \u2018+\u2019 olan t\u00fcm indirim oranlar\u0131 vatanda\u015f\u0131 kand\u0131rmaya y\u00f6neliktir. Zira i\u015f indirime geldi\u011finde 50+20, 70 etmiyor. Y\u00fczde 50 indirilmi\u015f fiyat\u0131n \u00fczerinden y\u00fczde 20 indirim yap\u0131ld\u0131\u011f\u0131nda ger\u00e7ek indirim oran\u0131 y\u00fczde 60 oluyor. Ayn\u0131 \u015fekilde vitrinde \u2018y\u00fczde 50+20\u2019 yaz\u0131p, yan\u0131na kasada ekstra y\u00fczde 20 indirim dendi\u011finde vatanda\u015f y\u00fczde 90 indirim varm\u0131\u015f gibi ma\u011fazaya ko\u015fuyor ama kasada \u00f6deme yaparken \u201850+20+20\u2019nin asl\u0131nda y\u00fczde 68\u2019e geldi\u011fini g\u00f6r\u00fcyor. T\u00fcm bunlar vatanda\u015f\u0131n indirim alg\u0131s\u0131nda yan\u0131lmas\u0131na y\u00f6nelik sat\u0131\u015f stratejileridir. Aralar\u0131nda \u2018+\u2019 yazan indirim oranlar\u0131 yasaklanmal\u0131, ger\u00e7ek indirim oranlar\u0131 neyse onun yaz\u0131lmas\u0131 sa\u011flanmal\u0131d\u0131r. Bir ba\u015fka s\u0131n\u0131rlama da indirime giren \u00fcr\u00fcnlerin say\u0131s\u0131nda yap\u0131lmal\u0131d\u0131r. Vitrinde \u2018y\u00fczde 70\u2019e varan indirim\u2019 yazd\u0131\u011f\u0131 halde ma\u011fazaya girdi\u011finizde sadece tek bir \u00fcr\u00fcnde y\u00fczde 70 indirim oldu\u011funu g\u00f6r\u00fcyorsunuz. Oysa \u2018y\u00fczde 70\u2019e varan indirim\u2019 yaz\u0131lan bir ma\u011fazada \u00fcr\u00fcn \u00e7e\u015fidinin en az y\u00fczde 30\u2019u bu oranda indirime girmi\u015f olmal\u0131\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
TESK BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, VATANDA\u015eI KANDIRMAYA Y\u00d6NEL\u0130K \u0130ND\u0130R\u0130M KAMPANYALARI HAKKINDA KONU\u015eARAK T\u00dcRK\u0130YE B\u00dcY\u00dcK M\u0130LLET MECL\u0130S\u0130\u2019N\u0130N (TBMM) A\u00c7ILDIKTAN SONRA \u0130LK OLARAK PERAKENDE YASASI\u2019NIN KONU\u015eULMASI GEREKT\u0130\u011e\u0130N\u0130 S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":185340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[216,192,6076,8073,1240,12357,45955,8076,10573],"class_list":["post-185339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-baskani","tag-ile","tag-indirim","tag-palandoken","tag-son","tag-tesk","tag-tuzaklarina","tag-verilmeli","tag-yasa"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/tesk-baskani-palandoken-indirim-tuzaklarina-yasa-ile-son-verilmeli_8d2e45b.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Mdl","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/185339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=185339"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/185339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/185340"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=185339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=185339"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=185339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}