KOB\u0130 E-ticaret Raporu\u2019na g\u00f6re \u00fccretsiz kargo hizmeti sunan ma\u011fazalar\u0131n oran\u0131 y\u00fczde 11 artarak y\u00fczde 49\u2019a ula\u015ft\u0131. T\u00fcketicinin kargo \u00fccretini kar\u015f\u0131layan firmalar, rekabette \u00f6ne \u00e7\u0131karken sat\u0131n almay\u0131 da te\u015fvik ediyor. Ara\u015ft\u0131rmalara g\u00f6re \u00fccretsiz kargo se\u00e7ene\u011fi, t\u00fcketicinin sat\u0131n alma karar\u0131n\u0131 y\u00fczde 94 oran\u0131nda olumlu etkiliyor.<\/p>\n
2018\u2019de y\u00fczde 18 b\u00fcy\u00fcme kaydeden global e-ticaret hacmi yakla\u015f\u0131k 3 trilyon dolara y\u00fckselirken, T\u00fcrkiye\u2019de ise y\u00fczde 42 b\u00fcy\u00fcmeyle 60 milyar liraya ula\u015ft\u0131. T\u00fcketicilerin internet al\u0131\u015fveri\u015flerinde sat\u0131n alma karar\u0131n\u0131 etkileyen unsurlar\u0131 incelediklerini belirten e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131s\u0131 Ideasoft CEO\u2019su Seyhun \u00d6zkara, \u201cY\u00fczde 49\u2019luk oranla t\u00fcketicinin en b\u00fcy\u00fck beklentisi \u2018para iade\u2019 se\u00e7ene\u011fi olarak kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. Be\u011fenilmeyen \u00fcr\u00fcn\u00fcn de\u011fi\u015ftirilmek \u00fczere ayn\u0131 g\u00fcn geri g\u00f6nderilmesi ise y\u00fczde 45 oranla ikinci s\u0131rada yer al\u0131yor. \u2018\u00dccretsiz kargo\u2019 se\u00e7ene\u011fi ise y\u00fczde 44 oranla \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor.<\/p>\n
Ayn\u0131 g\u00fcn teslimat se\u00e7ene\u011fi reva\u00e7ta<\/p>\n
E-ticaretin d\u00fcnya genelinde yayg\u0131nla\u015fmas\u0131 ile birlikte t\u00fcketicilerin \u00f6zellikle \u00fcr\u00fcn teslimat\u0131 konusundaki beklentileri de artt\u0131. E-ticaret sitelerindeki \u201cayn\u0131 g\u00fcn teslimat\u201d ve \u201c\u00fccretsiz kargo\u201d se\u00e7enekleri, rekabet konusunda avantaj sa\u011flad\u0131\u011f\u0131 i\u00e7in \u00f6nem ta\u015f\u0131yor. Ayn\u0131 g\u00fcn teslimat beklentisinin giderek standart bir uygulamaya d\u00f6n\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, \u015firketler de teslimat konusunda farkl\u0131 \u00e7\u00f6z\u00fcmler \u00fcretiyor. Geli\u015fmi\u015f bir\u00e7ok pazarda yer alan Amazon gibi \u015firketler, b\u00fcy\u00fck \u015fehirlerin yak\u0131n\u0131na kurduklar\u0131 dag\u0131t\u0131m aglar\u0131 ve drone ile m\u00fcsterilerine ayn\u0131 g\u00fcn teslimat olanag\u0131 sunmak i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcyor. M\u00fcsterilerin, \u00fcr\u00fcnlerini talep ettikleri belli noktalardan teslim almalar\u0131n\u0131 saglayan y\u00f6ntemlerin ise Avrupa\u2019da yayg\u0131n olarak kullan\u0131lmaya ba\u015flamas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n
T\u00fcrkiye\u2019deki online al\u0131\u015fveri\u015flerin yar\u0131s\u0131nda kargo \u00fccretsiz<\/p>\n
Ideasoft\u2019un 2018 KOB\u0130 E-ticaret Raporu verilerine g\u00f6re, 2017 y\u0131l\u0131nda internetten yap\u0131lan al\u0131\u015fveri\u015flerin y\u00fczde 38\u2019inde \u00fccretsiz kargo imkan\u0131 sunuldu ve bu oran 2018 y\u0131l\u0131nda y\u00fczde 49\u2019a y\u00fckseldi. E-ticaret siteleri kargo \u00fccretini kar\u015f\u0131layarak rekabette \u00f6ne \u00e7\u0131kmay\u0131 ama\u00e7larken, t\u00fcketicileri de sat\u0131n alma davran\u0131\u015f\u0131 i\u00e7in motive etmeye \u00e7al\u0131\u015f\u0131yor.<\/p>\n
E-ticaret \u015firketlerine kargo ve lojistik deste\u011fi<\/p>\n
Kargo ve teslimat s\u00fcre\u00e7leri bu kadar \u00f6nemli olunca e-ticarete ad\u0131m atan \u015firketlerin bu s\u00fcreci y\u00f6netme \u015fekli de \u00f6nem ta\u015f\u0131yor. \u015eirketlere bu konuda etkili ve kolay \u00e7\u00f6z\u00fcmler sunduklar\u0131n\u0131 ifade eden Seyhun \u00d6zkara \u201cBir teknoloji \u015firketi olarak Ideasoft, m\u00fc\u015fterileri i\u00e7in e-ticarete ait s\u00fcre\u00e7leri kolayla\u015ft\u0131rmak, i\u015f g\u00fcc\u00fc ve zaman kayb\u0131n\u0131 azaltmak, inovatif \u00e7\u00f6z\u00fcmlere m\u00fc\u015fterilerini kolay ve h\u0131zl\u0131 yoldan adapte edebilmek ad\u0131na farkl\u0131 entegrasyonlar kullan\u0131yor. Ba\u015fta KOB\u0130\u2019ler olmak \u00fczere e-ticaret altyap\u0131m\u0131z\u0131 kullanan yakla\u015f\u0131k 7.000 sanal ma\u011fazan\u0131n; sipari\u015flerini h\u0131zl\u0131 bir \u015fekilde kargo \u015firketine iletmesine ve m\u00fc\u015fterilerine s\u00fcre\u00e7le ilgili bilgi vermesine yard\u0131mc\u0131 oluyoruz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dcCRETS\u0130Z KARGO SE\u00c7ENE\u011e\u0130 E-T\u0130CARETTE REKABET\u0130 ARTIRIYOR<\/p>\n","protected":false},"author":1,"featured_media":185436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[17516,18958,6582,5905,8043,324],"class_list":["post-185435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticarette","tag-artiriyor","tag-kargo","tag-rekabeti","tag-secenegi","tag-ucretsiz"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/ucretsiz-kargo-secenegi-e-ticarette-rekabeti-artiriyor_173d08e.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-MeT","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/185435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=185435"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/185435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/185436"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=185435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=185435"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=185435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}