Bursa\u2019da gen\u00e7 giri\u015fimci, dans\u00e7\u0131lar\u0131n yurt d\u0131\u015f\u0131ndan almak zorunda kald\u0131\u011f\u0131 dans ayakkab\u0131s\u0131n\u0131 \u00fcretmeyi ba\u015fard\u0131.<\/p>\n
Dans\u00e7\u0131lara \u00f6zel \u00fcretilen ve sadece yurt d\u0131\u015f\u0131nda birka\u00e7 firman\u0131n imal etti\u011fi dans ayakkab\u0131lar\u0131n\u0131 T\u00fcrkiye\u2019de bir ka\u00e7 ayakkab\u0131 firmas\u0131 \u00fcretmeyi denemi\u015f ve ba\u015faramam\u0131\u015ft\u0131. Bursal\u0131 giri\u015fimci bu konudaki a\u00e7\u0131\u011f\u0131 g\u00f6r\u00fcp tek ba\u015f\u0131na yapt\u0131\u011f\u0131 ola\u011fan \u00fcst\u00fc gayretler sonucu T\u00fcrkiye\u2019de ilk defa dans ayakkab\u0131s\u0131 yapmay\u0131 ba\u015fard\u0131. T\u00fcrkiye\u2019de faaliyet g\u00f6steren dans okullar\u0131, Anadolu Ate\u015fi ve folklor kul\u00fcpleri, bu ayakkab\u0131lar T\u00fcrkiye\u2019de \u00fcretilmedi\u011fi i\u00e7in yurt d\u0131\u015f\u0131ndan bin 500 liraya ithal etmek zorunda kal\u0131yordu.<\/p>\n
Bursal\u0131 giri\u015fimci Fevzi Do\u011fanay Demirta\u015f, bu i\u015fe kafa yorarak \u00e7al\u0131\u015fma ba\u015flatt\u0131. Ayak konusunda uzman ki\u015fi ve kurumlarla g\u00f6r\u00fc\u015fmeler yapan gen\u00e7 giri\u015fimci, T\u00fcrklerin ayak yap\u0131s\u0131n\u0131 belirledi. Daha sonra kal\u0131p haz\u0131rlay\u0131p modellerini belirledi. Uzun ve s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131n ard\u0131ndan T\u00fcrkiye\u2019de b\u00fcy\u00fck firmalar\u0131n milyonlarca yat\u0131r\u0131m yaparak \u00fcretmeyi ba\u015faramad\u0131\u011f\u0131 dans ayakkab\u0131s\u0131n\u0131n y\u00fczde y\u00fcz yerlisini \u00fcreterek, yurt d\u0131\u015f\u0131ndan ithal edilenin be\u015fte bir fiyat\u0131na b\u00fct\u00fcn T\u00fcrkiye\u2019deki dans\u00e7\u0131lar\u0131n ayaklar\u0131na giydirmeyi ba\u015fard\u0131. Yurt d\u0131\u015f\u0131ndan gelen dans ayakkab\u0131lar\u0131 bin 500 liraya sat\u0131l\u0131rken, Demirta\u015f, ayn\u0131 ayakkab\u0131n\u0131n y\u00fczde y\u00fcz yerlisini 350 liradan sat\u0131yor. Dans\u00e7\u0131lar taraf\u0131ndan \u00e7ok be\u011fenilen ayakkab\u0131dan y\u0131lda bin \u00e7ift satmay\u0131 ba\u015faran gen\u00e7 m\u00fcte\u015febbis, \u015fimdi bu ayakkab\u0131lar\u0131 yurt d\u0131\u015f\u0131na ihra\u00e7 etmenin haz\u0131rl\u0131\u011f\u0131n\u0131 yap\u0131yor.<\/p>\n
Ba\u015far\u0131 dolu hik\u00e2yesini anlatan Fevzi Do\u011fanay Demirta\u015f, “Benim as\u0131l mesle\u011fim d\u0131\u015f ticaret dan\u0131\u015fmanl\u0131\u011f\u0131yd\u0131. Babam\u0131n da tarih\u00ee folklor ayakkab\u0131lar imalathanesi var. Bir g\u00fcn spor ayakkab\u0131 ihtiyac\u0131m oldu ve ma\u011fazaya girdim. Bakt\u0131k ki hi\u00e7 T\u00fcrk markas\u0131 yok. T\u00fcrkiye\u2019ye yerli bir marka kazand\u0131rmam\u0131z gerekiyor diye d\u00fc\u015f\u00fcnd\u00fcm. Kendi i\u015fimizin ba\u015f\u0131na ge\u00e7erek \u00fclkemize yerli bir marka olu\u015fturma \u00e7abas\u0131na giri\u015ftim. Dans ayakkab\u0131lar\u0131 \u00fclkemizde 20 y\u0131ld\u0131r yurt d\u0131\u015f\u0131ndan ithal ediliyordu. \u00dclkemizdeki dansc\u0131lar yerli dans ayakkab\u0131s\u0131 olmad\u0131\u011f\u0131 i\u00e7in yurt d\u0131\u015f\u0131ndan y\u00fcksek mebla\u011flar \u00f6deyerek almak zorunda kal\u0131yordu. Bu i\u015fi ba\u015farmak hi\u00e7 kolay olmad\u0131. Bizim insan\u0131m\u0131z\u0131n ayak yap\u0131s\u0131 farkl\u0131, ben onunla ilgili uzmanlarla uzun bir \u00e7al\u0131\u015fma yapt\u0131m. Nas\u0131l ayakkab\u0131 \u00fcretmem konusunda fikir sahibi oldum. Yapt\u0131\u011f\u0131m \u00e7al\u0131\u015fmalar sonunda \u00fcretece\u011fim ayakkab\u0131 modelini belirledim. \u00dclkemizde bir \u00e7ok b\u00fcy\u00fck firman\u0131n \u00fcretmek isteyip \u00fcretemedi\u011fi yerli dans ayakkab\u0131s\u0131n\u0131 \u00fcretmeyi ba\u015fard\u0131m. Bu y\u0131l \u00fc\u00e7\u00fcnc\u00fc senemiz. Her y\u0131l bin \u00e7ift imal ederek \u00fclkemizde dans\u00e7\u0131lara sat\u0131yoruz. Anadolu Ate\u015fi\u2019nin ayakkab\u0131lar\u0131n\u0131 da biz temin ediyoruz. Yurt d\u0131\u015f\u0131nda bin 500 liraya ithal edilen ayakkab\u0131y\u0131 biz 350 liraya sat\u0131yoruz. Bu ayakkab\u0131 y\u00fczde y\u00fcz yerli bir ayakkab\u0131. Bu ayakkab\u0131n\u0131n yerlisini \u00fcreten tek firmay\u0131z” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
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