\u0130zmir Ticaret Odas\u0131 (\u0130ZTO) meclisinde konu\u015fan \u0130ZTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut \u00d6zgener, yeni \u00fclkeleri ve k\u00fclt\u00fcrleri ke\u015ffederken \u00e7al\u0131\u015fma imkan\u0131 yakalayan \u2018dijital g\u00f6\u00e7ebeleri\u2019 \u0130zmir\u2019e \u00e7ekmek i\u00e7in tan\u0131t\u0131m ata\u011f\u0131nda bulunacaklar\u0131n\u0131 belirtti.<\/p>\n
\u0130zmir Ticaret Odas\u0131, Temmuz ay\u0131 ola\u011fan meclis toplant\u0131s\u0131, \u0130ZTO Meclis Ba\u015fkan Yard\u0131mc\u0131s\u0131 Yavuz Ate\u015falp idaresinde ger\u00e7ekle\u015fti. Meclis toplant\u0131s\u0131nda ekonomiye ili\u015fkin de\u011ferlendirmelerde bulunan \u0130ZTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut \u00d6zgener, \u2018dijital g\u00f6\u00e7ebe\u2019 kavram\u0131 \u00fczerinden \u0130zmir ile ilgili hedefleri de s\u0131ralad\u0131. Yeni \u00fclkeleri ve k\u00fclt\u00fcrleri ke\u015ffederken \u00e7al\u0131\u015fma imkan\u0131 yakalayan dijital g\u00f6\u00e7ebelerin g\u00fczergahlar\u0131na \u0130zmir\u2019in de eklenmesi i\u00e7in \u00e7al\u0131\u015fmalar yapmay\u0131 hedeflediklerini ifade eden \u00d6zgener, \u0130zmir\u2019in inovasyon ve giri\u015fimcilik a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc y\u00f6nleri, sahip oldu\u011fu avantajlar, hizmet sa\u011flayan kurumlar ve sa\u011flanan hizmetlerle ilgili bilgi al\u0131nmas\u0131n\u0131 sa\u011flayacak bir tan\u0131t\u0131m ata\u011f\u0131 hedeflendi\u011fini s\u00f6yledi.<\/p>\n
Tan\u0131t\u0131m ata\u011f\u0131 hedefleniyor<\/p>\n
\u0130ZTO olarak Temmuz ay\u0131nda Giri\u015fimcilik Zirvesi ger\u00e7ekle\u015ftirdiklerini, giri\u015fimcilik ve inovasyon ile ilgili bir ba\u015fka \u00e7al\u0131\u015fmalar\u0131n\u0131n da \u2018dijital g\u00f6\u00e7ebeler\u2019 oldu\u011funu ifade eden \u00d6zgener, \u201cTam zamanl\u0131, yar\u0131 zamanl\u0131, \u2018freelance\u2019 yani serbest \u00e7al\u0131\u015fma, mobil \u00e7al\u0131\u015fma, home office yani evden \u00e7al\u0131\u015fma, remote yani uzaktan \u00e7al\u0131\u015fma gibi kavramlar ile birlikte \u00e7al\u0131\u015fma t\u00fcrlerine bir yenisi daha eklendi; \u2018digital nomad\u2019 yani \u2018dijital g\u00f6\u00e7ebe\u2019. S\u00f6z konusu \u00e7al\u0131\u015fma tarz\u0131 ile yeni \u00fclkeleri ve k\u00fclt\u00fcrleri ke\u015ffederken \u00e7al\u0131\u015fma imkan\u0131 yakalamak; huzurlu ve sakin alanlarda odaklanarak \u00e7al\u0131\u015fmak m\u00fcmk\u00fcn olabiliyor. Dijital g\u00f6\u00e7ebelerin en \u00e7ok ziyaret etti\u011fi \u00fclkeler ve kentler genelde egzotik mekanlar. Endonezya, Tayland, Hindistan, Meksika hemen dikkat \u00e7ekiyor. \u0130zmir\u2019in inovasyon ve giri\u015fimcilik kentine d\u00f6n\u00fc\u015f\u00fcm\u00fc vizyonumuz kapsam\u0131nda dijital g\u00f6\u00e7ebelerin seyahat g\u00fczergahlar\u0131na \u0130zmir\u2019in eklenmesinin sa\u011flanmas\u0131, dolay\u0131s\u0131yla \u0130zmir\u2019e geldiklerinde uygun ortamlar\u0131n kendilerine sunulmas\u0131 hususunda \u00e7al\u0131\u015fmalar yap\u0131lmas\u0131 \u00f6nem ta\u015f\u0131yor. Kente yabanc\u0131 giri\u015fimcileri ve dijital g\u00f6\u00e7ebeleri \u00e7ekmek amac\u0131yla yabanc\u0131 giri\u015fimcilere \u00f6zel avantajlar sa\u011flayan bir program geli\u015ftirilmesine y\u00f6nelik lobi \u00e7al\u0131\u015fmalar\u0131 yap\u0131lmas\u0131 hedefleniyor. Bu \u00f6zel avantajlar\u0131n ba\u015f\u0131nda giri\u015fimci vizesi, oturum ve \u00e7al\u0131\u015fma izni al\u0131nmas\u0131ndaki kolayl\u0131klar ve bar\u0131nma imkanlar\u0131 geliyor. \u0130zmir\u2019in inovasyon ve giri\u015fimcilik a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc y\u00f6nleri, sahip oldu\u011fu avantajlar, hizmet sa\u011flayan kurumlar ve sa\u011flanan hizmetlerle ilgili bilgi almas\u0131n\u0131 sa\u011flayacak bir tan\u0131t\u0131m ata\u011f\u0131 hedefleniyor\u201d dedi.<\/p>\n
Giri\u015fimcilik kasabalar\u0131<\/p>\n
\u0130zmir i\u00e7in ortaya konulan inovasyon ve giri\u015fimcilik kentine d\u00f6n\u00fc\u015f\u00fcm vizyonunun, d\u00fcnyadaki giri\u015fimcilik ekosistemi payda\u015flar\u0131na aktar\u0131lmas\u0131n\u0131n \u00e7ok \u00f6nemli oldu\u011funu dile getiren \u00d6zgener, \u015f\u00f6yle konu\u015ftu: \u201c\u0130zmir\u2019in turizmini art\u0131rmaya y\u00f6nelik faaliyetleri kapsam\u0131nda, \u2018inovasyon turizmi\u2019 stratejisinin ortaya konmas\u0131 da \u00e7ok kritik. Yerel y\u00f6netimler ile i\u015fbirli\u011fi halinde, belirlenecek \u00f6zel alanlarda giri\u015fimcilik kasabalar\u0131n\u0131n olu\u015fturulmas\u0131 hedefleniyor. D\u00fcnyada dijital g\u00f6\u00e7ebelerin u\u00e7ak biletinden bar\u0131naca\u011f\u0131 yere, \u00e7al\u0131\u015faca\u011f\u0131 ortama kadar t\u00fcm ayarlamalar\u0131 yaparak seyahatlerini organize eden tur \u015firketleri mevcut. Bu t\u00fcr \u015firketlerin rotalar\u0131na \u0130zmir\u2019in de eklenmesini sa\u011flay\u0131c\u0131 faaliyetler yap\u0131lmas\u0131 da dijital g\u00f6\u00e7ebelik planlar\u0131m\u0131z aras\u0131nda.\u201d<\/p>\n
Model Fabrika geliyor<\/p>\n
\u00d6zgener, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131 taraf\u0131ndan y\u00fcr\u00fct\u00fclmekte olan ve Avrupa Birli\u011fi taraf\u0131ndan desteklenen proje kapsam\u0131nda \u0130zmir\u2019de kurulmas\u0131 programa al\u0131nan \u2018KOB\u0130 Yetkinlik ve Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi\u2019 (Model Fabrika) konusunda, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131, \u0130ZTO, EBSO ve \u0130zmir Ekonomi \u00dcniversitesi aras\u0131nda i\u015fbirli\u011fi yap\u0131lmas\u0131na karar verildi\u011fini s\u00f6zlerine ekledi. Model Fabrika\u2019n\u0131n, kamu-\u00fcniversite-\u00f6zel sekt\u00f6r ortakl\u0131\u011f\u0131nda verimlilik art\u0131\u015f\u0131ndan kaliteye, yal\u0131n \u00fcretimden dijital d\u00f6n\u00fc\u015f\u00fcme kadar bir\u00e7ok alanda i\u015fletmelere rehberlik yapma hedefi ile kurulmas\u0131 planlan\u0131yor. Model Fabrika\u2019n\u0131n, yerli firmalardan temin edilen tezgahlar ve robot sistemleriyle, T\u00fcrkiye\u2019nin milli teknoloji ve g\u00fc\u00e7l\u00fc sanayi at\u0131l\u0131m\u0131na katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yleyen \u00d6zgener, \u201cAB B\u00f6lgesel G\u00fcven Fonu\u2019ndan \u0130zmir Uygulamal\u0131 Yetkinlik ve Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi projesinde kullan\u0131lmak \u00fczere 9 milyon 900 bin TL b\u00fct\u00e7e tahsis edildi. B\u00fct\u00e7e kapsam\u0131nda \u00f6denecek masraf kalemleri; Model Fabrika\u2019n\u0131n kurulumu i\u00e7in gerekli olan t\u00fcm teknik destek, makine ve ekipman, bina tadilat maliyetleri, \u2018Uygulamal\u0131 Yetkinlik ve Dijital D\u00f6n\u00fc\u015f\u00fcm Merkezi\u2019nin i\u00e7inde yer alacak s\u0131n\u0131f ve ofislerin donat\u0131m\u0131na ili\u015fkin maliyetler, merkezde g\u00f6revlendirilecek personelin maa\u015flar\u0131, teknik gezi masraflar\u0131d\u0131r\u201d bilgisini verdi.<\/p>\n
S-400 ve faiz indirimi de\u011ferlendirmesi<\/p>\n
D\u00fcnya, T\u00fcrkiye ve \u0130zmir ekonomisinin Temmuz ay\u0131nda da ola\u011fan\u00fcst\u00fc geli\u015fmelere sahne oldu\u011funu, T\u00fcrkiye ekonomisinin jeopolitik olaylardan etkilenmeyi s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirten \u00d6zgener, ekonomi g\u00fcndemine ili\u015fkin \u015fu de\u011ferlendirmede bulundu: \u201cS-400\u2019lerin T\u00fcrkiye\u2019ye teslimat\u0131n\u0131n ba\u015flamas\u0131n\u0131n ard\u0131ndan ABD ve NATO\u2019nun buna verece\u011fi tepkiler, piyasalar taraf\u0131ndan merakla bekleniyordu. Yap\u0131lan a\u00e7\u0131klamalar T\u00fcrkiye\u2019ye sert bir yapt\u0131r\u0131m uygulanmayaca\u011f\u0131na olan inanc\u0131 per\u00e7inledi. Bu geli\u015fme dolar\u0131n genel olarak zay\u0131flamas\u0131yla dolar\/TL\u2019de d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131. Hepinizin bildi\u011fi gibi y\u00fcksek faiz, i\u015f d\u00fcnyas\u0131n\u0131n yat\u0131r\u0131m i\u015ftah\u0131n\u0131n ve \u00fcretkenli\u011finin azalmas\u0131na neden oluyor. Yat\u0131r\u0131m, \u00fcretim, istihdam ve ihracat\u0131n \u00f6n\u00fcndeki en b\u00fcy\u00fck engel olan y\u00fcksek faiz, firmalar\u0131m\u0131z\u0131n uluslararas\u0131 rakipleriyle e\u015fit \u015fartlarda yar\u0131\u015fmas\u0131n\u0131 zorla\u015ft\u0131r\u0131yor. Bu durumdan kurtulmak i\u00e7in Merkez Bankas\u0131 ge\u00e7ti\u011fimiz hafta i\u00e7inde bir hamle yapt\u0131 ve 4,25 puanl\u0131k faiz indirimine gitti. Merkez Bankas\u0131 politika faizi y\u00fczde 24\u2019ten y\u00fczde 19.75\u2019e geriledi ve Merkez Bankas\u0131 1 haftal\u0131k repo oranlar\u0131nda 4,5 y\u0131l sonra faiz indirdi. Merkez Bankas\u0131n\u0131n yapt\u0131\u011f\u0131 faiz indiriminden hemen sonra, bankalar\u0131n da kredi faizlerini indirmelerini bekledi\u011fimizi ifade etmi\u015ftim.\u201d<\/p>\n
\u201c\u0130zmir, enerji pastas\u0131ndan daha \u00e7ok pay alabilir\u201d<\/p>\n
Uluslararas\u0131 Enerji Ajans\u0131 Ba\u015fkan\u0131 Fatih Birol\u2019un, T\u00fcrkiye\u2019nin son 5 y\u0131l i\u00e7erisinde yenilenebilir enerjideki kurulu g\u00fc\u00e7 art\u0131\u015f\u0131nda Avrupa\u2019da \u00fc\u00e7\u00fcnc\u00fc s\u0131rada olmas\u0131 ile ilgili a\u00e7\u0131klamas\u0131n\u0131 hat\u0131rlatan \u00d6zgener, \u0130zmir\u2019in r\u00fczgar, g\u00fcne\u015f, jeotermal, dalga ve benzeri temiz ve yenilenebilir enerji kaynaklar\u0131nda ciddi potansiyeli bulundu\u011funu, kentin yenilenebilir enerji pastas\u0131ndan daha \u00e7ok pay alabilece\u011fini belirtti.<\/p>\n
\u00d6zgener ayr\u0131ca, turizmde i\u015flerin iyi gitti\u011fini belirterek Kurban Bayram\u0131 tatili s\u00fcresinin uzat\u0131lmamas\u0131 temennisinde bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130ZM\u0130R T\u0130CARET ODASI (\u0130ZTO) MECL\u0130S\u0130NDE KONU\u015eAN \u0130ZTO Y\u00d6NET\u0130M KURULU BA\u015eKANI MAHMUT \u00d6ZGENER, YEN\u0130 \u00dcLKELER\u0130 VE K\u00dcLT\u00dcRLER\u0130 KE\u015eFEDERKEN \u00c7ALI\u015eMA \u0130MKANI YAKALAYAN \u2018D\u0130J\u0130TAL G\u00d6\u00c7EBELER\u0130\u2019 \u0130ZM\u0130R\u2019E \u00c7EKMEK \u0130\u00c7\u0130N TANITIM ATA\u011eINDA BULUNACAKLARINI BEL\u0130RTT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":188251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[6695,46891,36841,2702,17344],"class_list":["post-188250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dijital","tag-gocebeleri","tag-gozune","tag-izmir","tag-kestirdi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/izmir-dijital-gocebeleri-gozune-kestirdi_b9f23fb.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-MYi","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=188250"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/188251"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=188250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=188250"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=188250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}