\u0130stanbul Ticaret Odas\u0131\u2019n\u0131n (\u0130TO) ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc \u0130stanbul Kongre ve Ziyaret\u00e7i B\u00fcrosu (ICVB), TripAdvisor\u2019\u0131n \u0130stanbul resmi \u015fehir tan\u0131t\u0131m sayfalar\u0131n\u0131 1 y\u0131l boyunca y\u00f6netecek. \u0130TO ba\u015fkan\u0131 \u015eekib Avdagi\u00e7, \u2019\u2019Seyahate \u00e7\u0131kanlar\u0131, \u0130stanbul rezervasyonuna motive eden bir ileti\u015fim kanal\u0131 ortaya \u00e7\u0131km\u0131\u015f olacak\u2019\u2019 dedi.<\/p>\n
Her ay 490 milyon kullan\u0131c\u0131n\u0131n turistik destinasyonlar, otel, restoran, m\u00fcze ve \u00f6ren yerleri, turlar ve havayolu \u015firketleri ile ilgili yorumlar\u0131n\u0131 payla\u015ft\u0131\u011f\u0131 ve puanlad\u0131\u011f\u0131n\u0131 TripAdvisor\u2019\u0131n \u0130stanbul resmi \u015fehir tan\u0131t\u0131m sayfalar\u0131n\u0131 bir y\u0131l boyunca, \u0130stanbul Ticaret Odas\u0131\u2019n\u0131n (\u0130TO) ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fc \u0130stanbul Kongre ve Ziyaret\u00e7i B\u00fcrosu (ICVB) y\u00f6netecek. Sayfalar\u0131n y\u00f6netimi, ICVB\u2019nin \u00f6nemli projelerinden biri olan One Istanbul markas\u0131 \u00fczerinden ger\u00e7ekle\u015ftirilecek. Projenin bas\u0131n toplant\u0131s\u0131 ve anla\u015fma imza t\u00f6reni, \u0130stanbul Ticaret Odas\u0131 ve ICVB Ba\u015fkan\u0131 \u015eekib Avdagi\u00e7 ile TripAdvisor Avrupa, Orta Do\u011fu ve Afrika Y\u00f6neticisi Chad Shiver\u2019\u0131n ev sahipli\u011finde \u0130TO\u2019da ger\u00e7ekle\u015ftirildi.<\/p>\n
\u2019\u2019490 milyon kullan\u0131c\u0131 say\u0131s\u0131 ile platform, turistlerin 1 numaral\u0131 yol arkada\u015f\u0131\u2019\u2019<\/p>\n
Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan \u015eekib Avdagi\u00e7 ,\u2019\u2019Y\u0131lda 5 milyardan fazla ziyaret\u00e7i alan, ayl\u0131k 490 milyon kullan\u0131c\u0131ya ula\u015fan TripAdvisor, tabiri caizse gezginlerin ve turistlerin 1 numaral\u0131 yol arkada\u015f\u0131. Aras\u0131nda T\u00fcrkiye\u2019nin bulundu\u011fu 49 pazarda ve T\u00fcrk\u00e7e\u2019nin bulundu\u011fu 29 dilde hizmet veriyor. Bu alandaki en \u00f6nemli ve en etkili platform olma \u00f6zelli\u011fini de koruyor. \u0130stanbul\u2019un turizmde hak etti\u011fi seviyeye y\u00fckseltmek i\u00e7in ICVB olarak \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131zla beraber b\u00fcy\u00fck turizm ata\u011f\u0131 ba\u015flatmak istiyoruz. Platformun \u0130stanbul\u2019u tan\u0131t\u0131m sayfalar\u0131n\u0131 belli bir s\u00fcre i\u00e7in yapt\u0131\u011f\u0131m\u0131z anla\u015fmaya ba\u011fl\u0131 olarak ICVB ve \u00e7\u00f6z\u00fcm ortaklar\u0131 y\u00fcr\u00fctecek. Platformun puanlamas\u0131nda 1 y\u0131ld\u0131z yukar\u0131 \u00e7\u0131kabilmeyi beceren i\u015fletmelerin gelirleri y\u00fczde 9\u2019a varan bir art\u0131k g\u00f6steriyor\u2019\u2019 dedi.<\/p>\n
D\u00fcnyadaki t\u00fcketicilerin seyahatlerini planlar\u0131n\u0131 olu\u015fturmadan \u00f6nce y\u00fczde 40\u2019a yak\u0131n\u0131 bu platformu ziyaret ediyor ettiklerini aktaran Avdagi\u00e7, \u2019\u2019Bu y\u00fczdelik \u00e7ok \u00f6nemli bir oran ve bu alandaki en y\u00fcksek oran. Biz, bu konuda iyi bir \u00e7al\u0131\u015fma yaparsak \u0130stanbul ile ilgili \u00e7ok ciddi art\u0131\u015f trendi yakalayabilece\u011fimizi \u00f6n g\u00f6r\u00fcyoruz\u2019\u2019 \u015feklinde konu\u015ftu.<\/p>\n
\u2019\u2019Seyahate \u00e7\u0131kanlar\u0131, \u0130stanbul rezervasyonuna motive eden bir ileti\u015fim kanal\u0131 ortaya \u00e7\u0131km\u0131\u015f olacak\u2019\u2019<\/p>\n
Avdagi\u00e7, anla\u015fman\u0131n \u0130stanbul\u2019a kazand\u0131racaklar\u0131 \u015f\u00f6yle a\u00e7\u0131klad\u0131: \u2019\u2019En \u00f6nemli hedef, her ay 490 milyon kullan\u0131c\u0131n\u0131n kulland\u0131\u011f\u0131 platformda, \u0130stanbul\u2019a olan ilginin ve ziyaret\u00e7i trafi\u011finin art\u0131r\u0131lmas\u0131. Projeyle, \u0130stanbul\u2019un sahip oldu\u011fu de\u011ferler, milyonlarca platform kullan\u0131c\u0131s\u0131n\u0131n kar\u015f\u0131s\u0131na en do\u011fru bilgilerle \u00e7\u0131kacak. Bir ba\u015fka ifadeyle \u015fehrin tan\u0131t\u0131m\u0131 g\u00fcvenilir i\u00e7eriklerle \u0130TO\/ICVB taraf\u0131m\u0131zdan yap\u0131lacak. \u0130stanbul\u2019un TripAdvisor listelerinde \u2018D\u00fcnyan\u0131n 1 Numaral\u0131 Destinasyonu\u2019 unvan\u0131n\u0131 kazanmas\u0131nda ve bu unvan\u0131n\u0131n kal\u0131c\u0131 olmas\u0131nda \u00f6nemli bir e\u015fik a\u015f\u0131lm\u0131\u015f olacak. Hedef b\u00f6lge ve segmentlere, yerel dillerinde \u00f6zel reklam verme imkan\u0131 da sa\u011fland\u0131\u011f\u0131 i\u00e7in, ger\u00e7ek anlamda d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na dijital d\u00fcnyadan \u0130stanbul\u2019un sesi duyurulabilecek. Dijital mecran\u0131n imkanlar\u0131yla \u2018ak\u0131ll\u0131 hedefleme\u2019 imkanlar\u0131na kavu\u015fulacak. S\u00f6zgelimi \u0130stanbul\u2019a rakip destinasyonlar\u0131n sayfalar\u0131n\u0131 ziyaret eden ve o destinasyonlara seyahat etmeyi planlayan platform kullan\u0131c\u0131lar\u0131 tespit edilebilecek. Bu ki\u015filere ilgi alanlar\u0131na g\u00f6re \u0130stanbul\u2019un zenginlikleri hakk\u0131nda duyuru yap\u0131p onlarda \u015fehre \u00e7ekilebilecek. Platformda ger\u00e7ekle\u015fen etkile\u015fim ve data kullan\u0131m\u0131, bize \u0130stanbul ziyaret\u00e7ileri i\u00e7in derinlikli ve g\u00fcvenilir raporlama imkan\u0131 verecek. \u0130stanbul\u2019da ger\u00e7ekle\u015ftirilecek olan her \u00e7e\u015fit etkinli\u011fin duyurusunun uluslararas\u0131 alanda daha etkin bir \u015fekilde yap\u0131lmas\u0131 f\u0131rsat\u0131na sahip olunacak. En \u00f6nemlisi de seyahate \u00e7\u0131kanlar\u0131, \u0130stanbul rezervasyonuna motive eden bir ileti\u015fim kanal\u0131 ortaya \u00e7\u0131km\u0131\u015f olacak\u2019\u2019.<\/p>\n
\u2019\u2019\u0130stanbul, otellerde Roma ve Paris\u2019ten \u00e7ok daha iyi noktada\u2019\u2019<\/p>\n
\u0130stanbul\u2019un turizmde performans\u0131n\u0131 de\u011ferlendiren Chad Shiver, \u2019\u2019Avrupa\u2019daki en pop\u00fcler destinasyonlara bakarsak \u0130stanbul iyi bir performans g\u00f6steriyor. Otellerde Barselona ile ayn\u0131 noktada, Roma ve Paris\u2019ten \u00e7ok daha iyi noktada ve deneyimleri Roma ve Barselona\u2019ya \u00e7ok yak\u0131n. Restoranlar\u0131 ise bu 3 \u015fehirden daha fazla be\u011feni kazanm\u0131\u015f. Roma ve Paris\u2019in, Avrupa\u2019n\u0131n yemek yeme merkezi olarak d\u00fc\u015f\u00fcn\u00fcrsek bu skorlar\u0131n \u00e7ok iyi oldu\u011funu g\u00f6rebiliriz. Trafikler art\u0131yor ve m\u00fckemmel yorumlar s\u00f6z konusu. \u0130stanbul 2019\u2019da harika bir merkez olarak ortaya \u00e7\u0131kmakta. Her y\u0131l \u00f6d\u00fcller veriyoruz. Otellerden plajlara ve destinasyonlar\u0131n kendisine \u00f6d\u00fcller veriyoruz. Bu y\u0131l \u0130stanbul, k\u00fcresel olarak 8 numaral\u0131 destinasyon olarak se\u00e7ildi ve daha da ilginci Avrupa\u2019da 6 numara\u2019da. Bunlar PR tak\u0131mlar\u0131m\u0131za de\u011ferlendirildi ve k\u00fcresel medyada bu sonu\u00e7lar yer ald\u0131. Bu \u00f6d\u00fcller \u00e7ok \u00f6nemli ve \u0130stanbul\u2019u insanlar\u0131n akl\u0131na tekrar getiriyor\u2019\u2019 diye konu\u015ftu.<\/p>\n
\u2019\u2019ICVB\u2019nin deste\u011fi \u00f6nemli\u2019\u2019<\/p>\n
Kullan\u0131c\u0131lar\u0131n \u0130stanbul ile bilgi almas\u0131nda ICVB\u2019nin deste\u011fine vurgu yapan Shiver, \u2019\u2019\u0130nsanlar, artan derecede \u0130stanbul\u2019u ziyaret etmek i\u00e7in ilgilenmekte. \u00d6zellikle daha \u00f6nce buraya gelen insanlar\u0131n de\u011ferlendirmeleri s\u00f6z konusu. ICVB\u2019nin buradaki deste\u011fi \u00f6nemli. ICVB Taraf\u0131ndan \u0130stanbul\u2019u kullan\u0131c\u0131lara sunarken, organik \u0130stanbul bilgilerini, ABD, Bat\u0131 Avrupa, Rusya ve Orta Do\u011fu\u2019ya sunacakt\u0131r. Bunun ana noktas\u0131 i\u00e7erik da\u011f\u0131l\u0131m\u0131. ICVB, g\u00fcvenilir destinasyon bilgilerini, makaleler, etkinlikler ve \u015fehirle ilgili detayl\u0131 \u015fekilde haz\u0131rlanm\u0131\u015f rehber bilgilerle bunu sa\u011flayacaklar. Kullan\u0131c\u0131lara \u0130stanbul ile ilgili belli bir mesaj verecek. ICVB\u2019den sa\u011flanan bu zengin ve g\u00fcvenilir bilgilerle ve kullan\u0131c\u0131lar\u0131m\u0131z\u0131n verdi\u011fi i\u00e7eriklerle birlikte \u00e7ok \u00e7ekici bir hikaye olu\u015fturulacak. \u0130nsanlar\u0131, \u0130stanbul\u2019a ziyaret etmeyi te\u015fvik edecektir\u2019\u2019 a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130STANBUL T\u0130CARET ODASI\u2019NIN (\u0130TO) BA\u015eKANLI\u011eINI Y\u00dcR\u00dcTT\u00dc\u011e\u00dc \u0130STANBUL KONGRE VE Z\u0130YARET\u00c7\u0130 B\u00dcROSU (ICVB), TR\u0130PADV\u0130SOR\u2019IN \u0130STANBUL RESM\u0130 \u015eEH\u0130R TANITIM SAYFALARINI 1 YIL BOYUNCA Y\u00d6NETECEK<\/p>\n","protected":false},"author":1,"featured_media":188520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[6695,39,44,730,2184],"class_list":["post-188519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-dijital","tag-hamlesi","tag-icin","tag-istanbul","tag-turizm"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/07\/istanbul-icin-dijital-turizm-hamlesi_0968094.jpg?fit=1000%2C745","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-N2D","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=188519"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/188520"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=188519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=188519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=188519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}