2019\u2019un ikinci \u00fc\u00e7 ayl\u0131k d\u00f6neminde \u00e7ift haneli b\u00fcy\u00fcmesini s\u00fcrd\u00fcren Turkcell, y\u0131l\u0131n ilk yar\u0131s\u0131n\u0131 t\u00fcm zamanlar\u0131n en y\u00fcksek geliri ve net k\u00e2r\u0131yla noktalad\u0131. Grubun y\u0131l\u0131n ilk yar\u0131s\u0131ndaki cirosu ge\u00e7en y\u0131la g\u00f6re y\u00fczde 20,3 artarak 11,9 milyar TL olurken, 6 ayl\u0131k net k\u00e2r ise \u015firket tarihindeki en y\u00fcksek de\u011fer olan 1,7 milyar TL\u2019ye ula\u015ft\u0131.<\/p>\n
D\u00fcnyan\u0131n ilk dijital operat\u00f6r\u00fc Turkcell, 2019\u2019un ilk yar\u0131s\u0131n\u0131 g\u00fc\u00e7l\u00fc operasyonel ve finansal sonu\u00e7larla noktalad\u0131. Turkcell\u2019in y\u0131l\u0131n ilk yar\u0131s\u0131nda elde etti\u011fi gelir toplam\u0131 11 milyar 866 milyon TL\u2019ye, net k\u00e2r\u0131 ise 1 milyar 690 milyon TL\u2019ye ula\u015farak tarihi en y\u00fcksek seviyelerine \u00e7\u0131kt\u0131. Elde edilen bu ba\u015far\u0131l\u0131 sonu\u00e7lar\u0131n da etkisiyle \u015firketin 2019 y\u0131l\u0131 i\u00e7in a\u00e7\u0131klanan FAV\u00d6K marj\u0131 hedefi ise y\u00fczde 39-41 olarak yukar\u0131 y\u00f6nl\u00fc revize edildi.<\/p>\n
Turkcell\u2019in bilan\u00e7osu ihtiyatl\u0131 finans y\u00f6netimi ve g\u00fc\u00e7l\u00fc operasyonlardan elde edilen nakit sayesinde g\u00fc\u00e7lenmeye devam etti. Haziran sonu itibar\u0131yla net borcun FAV\u00d6K\u2019e oran\u0131 ge\u00e7en y\u0131l ayn\u0131 d\u00f6nemine k\u0131yasla 0,3 puan iyile\u015ferek 1,2 seviyesine geldi.<\/p>\n
Turkcell\u2019in ikinci \u00e7eyrekte de g\u00fc\u00e7l\u00fc \u00e7ift haneli b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcne dikkat \u00e7eken Turkcell Genel M\u00fcd\u00fcr\u00fc Murat Erkan, \u201cOperasyonel verimlili\u011fimizi art\u0131rmaya y\u00f6nelik ald\u0131\u011f\u0131m\u0131z aksiyonlar ve sundu\u011fumuz yenilik\u00e7i \u00e7\u00f6z\u00fcmlere artan talebin etkisiyle bu \u00e7eyrek de h\u0131zl\u0131 b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrerek y\u0131l\u0131n ilk yar\u0131s\u0131n\u0131 rekorlarla noktalamay\u0131 ba\u015fard\u0131k. Yeni m\u00fc\u015fteri deneyimi yakla\u015f\u0131m\u0131m\u0131z sayesinde abone say\u0131m\u0131z\u0131 art\u0131rd\u0131k. Stratejik odak alan\u0131 olarak belirledi\u011fimiz dijital servisler, dijital i\u015f \u00e7\u00f6z\u00fcmleri ve Tech-Fin alan\u0131nda elde etti\u011fimiz ba\u015far\u0131l\u0131 sonu\u00e7lar i\u015f modelimizin ne kadar sa\u011flam temellere oturmu\u015f oldu\u011funu g\u00f6zler \u00f6n\u00fcne serdi. Hem y\u0131l\u0131n ilk yar\u0131s\u0131nda hem de ikinci \u00e7eyrekte toplam gelirlerde rekorlar k\u0131rarak bu alandaki sekt\u00f6r liderli\u011fimizi per\u00e7inlemi\u015f olduk. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendirerek, yeni ak\u0131ll\u0131 teknolojilerimizle hayatlara de\u011fer katmaya devam edece\u011fiz\u201d diye konu\u015ftu.<\/p>\n
\u201cT\u00fcrkiye Superbox dedi\u201d<\/p>\n
M\u00fc\u015fteri deneyimini geli\u015ftirmeye odaklanan yenilik\u00e7i aksiyonlar ve teklifler ile Turkcell\u2019in bu \u00e7eyrekte fatural\u0131, fiber ve dijital servislerde abone say\u0131s\u0131n\u0131 h\u0131zla artt\u0131rd\u0131\u011f\u0131n\u0131 kaydeden Genel M\u00fcd\u00fcr Murat Erkan, \u201cFatural\u0131 mobil m\u00fc\u015fteri baz\u0131m\u0131z y\u0131l\u0131n ikinci 3 ayl\u0131k d\u00f6neminde 215 bin artt\u0131. Fiber m\u00fc\u015fteri baz\u0131m\u0131z 15 bin art\u0131\u015fla 1,4 milyona ula\u015ft\u0131. Sadece Turkcell\u2019in sundu\u011fu yenilik\u00e7i kablosuz geni\u015fbant eri\u015fim \u00fcr\u00fcn\u00fcm\u00fcz Superbox\u2019a gelen g\u00fc\u00e7l\u00fc talep, bu \u00e7eyrekte de devam etti. Sabit tarafta, fiberle ula\u015famad\u0131\u011f\u0131m\u0131z lokasyonlarda sundu\u011fu h\u0131zla be\u011feni kazanan Superbox hizmetimizi tercih eden abone say\u0131s\u0131 ise sadece 3 ayda y\u00fczde 130\u2019dan fazla art\u0131\u015fla 130 bini a\u015ft\u0131\u201d dedi.<\/p>\n
\u201cDijital \u0130\u015f Servisleri h\u0131zla b\u00fcy\u00fcyor\u201d<\/p>\n
T\u00fcrkiye\u2019nin \u00f6nde gelen dev dijital d\u00f6n\u00fc\u015f\u00fcm projelerine imza atan Dijital \u0130\u015f Servisleri\u2019nin y\u0131l\u0131n ilk alt\u0131 ay\u0131nda h\u0131zla b\u00fcy\u00fcmeye devam etti\u011fini s\u00f6yleyen Erkan, \u201cDijital i\u015f \u00e7\u00f6z\u00fcmleri i\u015fimiz y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fczde 62 oran\u0131nda art\u0131\u015fla 693 milyon TL gelir olu\u015fturdu. \u00d6zel sekt\u00f6r ve kamu kurulu\u015flar\u0131n\u0131n ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler sunan ve dijital d\u00f6n\u00fc\u015f\u00fcmlerini sa\u011flayan servislerimizle bu alanda \u00f6n\u00fcm\u00fczdeki d\u00f6nemde g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmemizi s\u00fcrd\u00fcrece\u011fimize inan\u0131yoruz\u201d diye s\u00f6zlerini s\u00fcrd\u00fcrd\u00fc.<\/p>\n
\u201cPaycell ile Tech-Fin\u2019de \u00f6nc\u00fcl\u00fc\u011fe devam\u201d<\/p>\n
Teknoloji ile finans\u0131n bulu\u015ftu\u011fu Tech-Fin alan\u0131nda Paycell ile T\u00fcrkiye\u2019nin en b\u00fcy\u00fck \u00f6deme platformu olmay\u0131 hedeflediklerini hat\u0131rlatan Murat Erkan, \u201cPaycell ile ilkleri hayata ge\u00e7irmeye devam ediyoruz. Art\u0131k m\u00fc\u015fterilerimiz Paycell uygulamas\u0131 ile \u0130stanbulKart\u2019lar\u0131na y\u00fcklemeleri mobil cihazlar\u0131ndan kolayl\u0131kla yapabiliyor ve isterlerse faturalar\u0131na yans\u0131tabiliyor. Aktif kullan\u0131c\u0131 say\u0131s\u0131 6 ayda 4 kat artan Paycell Kart\u2019a \u201char\u00e7l\u0131k kart\u201d olarak tan\u0131mlanabilme \u00f6zelli\u011fini getirerek ebeveynlerin hayat\u0131n\u0131 kolayla\u015ft\u0131rd\u0131k. Yine Paycell Kart ailesine, \u201cNakit \u00c7eken Kart\u201d\u0131 ekleyerek y\u00fcklenen miktar\u0131n nakit olarak \u00e7ekilebilmesi \u00f6zelli\u011fini getirdik. Bu alanda geli\u015ftirdi\u011fimiz ve bug\u00fcne dek 4 milyon kez indirilen Paycell uygulamas\u0131 \u00fczerinden art\u0131k sadece cep telefonu numaras\u0131yla 7\/24 para transferi yapmak da m\u00fcmk\u00fcn. Ayr\u0131ca Paycell ile destek verdi\u011fimiz \u0130stanbulKart ve yemek kart\u0131 \u00f6zelliklerini tek bir kartta bulu\u015fturan milli yemek kart\u0131 projesi Paye Kart kullan\u0131lmaya ba\u015fland\u0131\u201d dedi.<\/p>\n
\u201cBiP\u2019te g\u00f6nderilen mesaj say\u0131s\u0131 4 kat artt\u0131\u201d<\/p>\n
Turkcell\u2019in dijital uygulamalar\u0131na y\u00f6nelik talebin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131n\u0131 ifade eden Murat Erkan s\u00f6zlerine \u015f\u00f6yle devam etti:<\/p>\n
\u201cKullan\u0131c\u0131 deneyimini geli\u015ftirmeye odakland\u0131\u011f\u0131m\u0131z dijital uygulamalar\u0131m\u0131z\u0131 indiren ki\u015filerin say\u0131s\u0131 180 milyonu a\u015ft\u0131. Yerli ileti\u015fim ve ya\u015fam platformumuz BiP\u2019te g\u00fcnde g\u00f6nderilen ortalama mesaj say\u0131s\u0131 son bir y\u0131lda 4 kat artarak 300 milyona \u00e7\u0131kt\u0131. BiP\u2019in yenilik\u00e7i anl\u0131k \u00e7eviri \u00f6zelli\u011finde desteklenen dil say\u0131s\u0131 ise 106\u2019ya ula\u015ft\u0131. Dijital m\u00fczik platformumuz fizy\u2019de aktif kullan\u0131c\u0131 say\u0131s\u0131 3,7 milyon oldu. Bununla birlikte yapay zek\u00e2y\u0131 kullanarak fizy, Dergilik ve TV+ platformlar\u0131m\u0131zda ki\u015fiye \u00f6zel i\u00e7erikler \u00f6nermeye ba\u015flad\u0131k.\u201d<\/p>\n
En \u00e7ok Turkcell tavsiye ediliyor<\/p>\n
Yap\u0131lan \u015firket a\u00e7\u0131klamas\u0131na g\u00f6re m\u00fc\u015fteri deneyimini geli\u015ftirmeye y\u00f6nelik \u00e7\u00f6z\u00fcm ve uygulamalar\u0131yla Turkcell ikinci \u00e7eyrekte de a\u00e7\u0131k ara m\u00fc\u015fterilerin en \u00e7ok tavsiye etti\u011fi marka olmay\u0131 s\u00fcrd\u00fcrd\u00fc. Hem mobil hem de sabit hizmetler i\u00e7in yap\u0131lan tavsiye skoru ara\u015ft\u0131rmalar\u0131na g\u00f6re Turkcell ana markalar baz\u0131nda tavsiye oran\u0131 en y\u00fcksek marka oldu. Mobil tarafta Turkcell \u00fc\u00e7\u00fcnc\u00fc s\u0131radaki rakibine 22, ikinci rakibine ise 10 puan fark att\u0131. Sabit tarafta ise Turkcell Fiber genel memnuniyete paralel olarak 14 puanla a\u00e7\u0131k ara en \u00e7ok tavsiye edilen marka oldu.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilirli\u011fe destek veren uygulamalar<\/p>\n
Turkcell 2. \u00e7eyrekte de s\u00fcrd\u00fcr\u00fclebilirlik alan\u0131nda \u00f6nemli projelere imza att\u0131. May\u0131s ay\u0131nda Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti\u2019nde grubun ilk g\u00fcne\u015f enerjisi santralini a\u00e7an Turkcell bu projeyi 4,5 ay gibi k\u0131sa bir s\u00fcrede tamamlad\u0131. Yine May\u0131s ay\u0131nda BNP Paribas ile imzalad\u0131\u011f\u0131 3 y\u0131l vadeli 50 milyon Euro tutar\u0131ndaki \u2018S\u00fcrd\u00fcr\u00fclebilirlik Endeksli Kredi\u2019 anla\u015fmas\u0131yla Turkcell bu alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 finansman alan\u0131na da ta\u015f\u0131m\u0131\u015f oldu. Turkcell bu kredi sayesinde karbon ayak izini azaltarak \u00e7evreye kar\u015f\u0131 sorumlulu\u011funu yerine getirirken finansman maliyetlerini de d\u00fc\u015f\u00fcrebilecek.<\/p>\n
Turkcell\u2019in yaz ba\u015f\u0131nda sundu\u011fu \u00f6n \u00f6demeli hat kullan\u0131r gibi fatural\u0131 m\u00fc\u015fteri olmay\u0131 kolayla\u015ft\u0131ran \u00e7\u00f6z\u00fcm\u00fc Rahat Paketler ile m\u00fc\u015fteriler dilediklerinde tarifelerine ek olarak istedikleri zaman konu\u015fma ve internet paketlerini \u00f6n \u00f6demeli olarak sat\u0131n alabiliyor. Herhangi bir taahh\u00fct verilmeden sat\u0131n al\u0131nabilen paketlerin kullan\u0131m s\u00fcresi dolunca yenileme zorunlulu\u011fu da ortadan kalk\u0131yor. B\u00f6ylece paket a\u015f\u0131m\u0131 s\u00fcrprizlerinin de \u00f6n\u00fcne ge\u00e7iliyor. Rahat ek paketlerin kullan\u0131m s\u00fcresi ise haftal\u0131k ya da g\u00fcnl\u00fck olarak se\u00e7ilebiliyor. Ayr\u0131ca yeni Rahat Paketler sayesinde m\u00fc\u015fteriler \u00e7e\u015fitli nedenlerle kullan\u0131m yapmak istemedikleri aylarda fatura \u00f6demiyor.<\/p>\n
Gelirlerinin y\u00fczde 1\u2019ini KSS\u2019ye ay\u0131r\u0131yor<\/p>\n
Turkcell gelirlerinin y\u00fczde 1\u2019ini kurumsal sosyal sorumluluk projelerine ay\u0131r\u0131yor ve teknolojiyi hayat\u0131n hizmetine sunarak de\u011fer yarat\u0131yor. B\u00f6ylece sosyal fayda \u00fcreten projeleri destekleyerek topluma hizmet ediyor. Kuruldu\u011fu g\u00fcnden bu yana t\u00fcm sosyal sorumluluk projelerinin oda\u011f\u0131na teknolojinin f\u0131rsat e\u015fitleyici g\u00fcc\u00fcn\u00fc koyarak herkesin bilgiye eri\u015fimde e\u015fit olanaklara sahip olmas\u0131n\u0131 sa\u011fl\u0131yor ve toplumsal kapsay\u0131c\u0131l\u0131k projelerini hayata ge\u00e7iriyor. Kad\u0131nlara, \u00e7ocuklara, engellilere, \u00f6zel yeteneklilere ve m\u00fcltecilere y\u00f6nelik teknoloji temelli e\u011fitim ve giri\u015fimcilik odakl\u0131 s\u00fcrd\u00fcr\u00fclebilir projeleri destekliyor. Toplumda iyi y\u00f6nde fark yaratmay\u0131 ama\u00e7layan Turkcell, uzun vadede daha ya\u015fanabilir bir d\u00fcnyan\u0131n in\u015fas\u0131na katk\u0131 sa\u011flamay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
MURAT ERKAN, “HEM YILIN \u0130LK YARISINDA HEM DE \u0130K\u0130NC\u0130 \u00c7EYREKTE TOPLAM GEL\u0130RLERDE REKORLAR KIRARAK BU ALANDAK\u0130 SEKT\u00d6R L\u0130DERL\u0130\u011e\u0130M\u0130Z\u0130 PER\u00c7\u0130NLEM\u0130\u015e OLDUK” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":188762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[345,37,1552,1325,10031,27914],"class_list":["post-188761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ayi","tag-ilk","tag-iyi","tag-tum","tag-turkcellden","tag-zamanlarin"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/turkcellden-tum-zamanlarin-en-iyi-ilk-6-ayi_efbda81.jpg?fit=1000%2C999","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-N6x","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=188761"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/188761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/188762"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=188761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=188761"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=188761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}