B\u00fcy\u00fck ma\u011faza ve AVM\u2019lerin \u00f6zel g\u00fcnleri f\u0131rsata \u00e7evirerek \u00e7e\u015fitli indirim ad\u0131 alt\u0131nda vatanda\u015flar\u0131 yan\u0131ltt\u0131\u011f\u0131n\u0131 s\u00f6yleyen TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201c\u0130ndirim kampanyalar\u0131n\u0131n bir kural\u0131 olmal\u0131. Meslek kurulu\u015flar\u0131n\u0131n izni olmadan kimse kafas\u0131na g\u00f6re indirim yapmamal\u0131\u201d dedi.<\/p>\n
Bayram \u00f6ncesinde t\u00fcketicilerin indirim aldatmacalar\u0131na kar\u015f\u0131 uyan\u0131k olmas\u0131 i\u00e7in uyar\u0131da bulunan T\u00fcrkiye Esnaf ve Sanatkarlar\u0131 Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cAVM ve b\u00fcy\u00fck al\u0131\u015fveri\u015f merkezlerinde y\u0131l boyu herhangi bir d\u00f6nem belirtilerek indirim m\u00fcjdesi veriliyor. \u0130ndirim etiketiyle sat\u0131lan \u00fcr\u00fcnlerin ger\u00e7ek de\u011ferinin \u00e7ok \u00fcst\u00fcnde sat\u0131ld\u0131\u011f\u0131n\u0131 vatanda\u015flar\u0131m\u0131z fark etmeli. T\u00fcm \u00f6zel g\u00fcnlerde yap\u0131lan indirim kampanyalar\u0131 yetmiyormu\u015f gibi bir de sezon ortas\u0131 indirimi, garaj indirimi vs gibi taktiklerle vatanda\u015f\u0131 yan\u0131lt\u0131yorlar. Ma\u011faza vitrinlerine konulan y\u00fczde 50 art\u0131 kasada y\u00fczde 20 indirim kampanyas\u0131 yaln\u0131zca sat\u0131lmayan ve tek bedeni kalm\u0131\u015f \u00fcr\u00fcnlerde uygulan\u0131yor. Bir de bunun \u00fcst\u00fcne bir alana bir bedava, ikinci \u00fcr\u00fcne y\u00fczde 50 indirim, kapat\u0131yoruz, devrediyoruz diyerek vatanda\u015flar\u0131 daha fazla t\u00fcketime y\u00f6nlendiriyorlar. Y\u00fczde 50, hatta y\u00fczde 100\u2019e varan oranda zam yap\u0131p sadece belirli \u00fcr\u00fcnlerde indirime gidilmesi inand\u0131r\u0131c\u0131 de\u011fil. Resmen sat\u0131lmayan \u00fcr\u00fcnlere indirim yaparak yeni pazarlama stratejileri geli\u015ftiriyorlar\u201d diye konu\u015ftu.<\/p>\n
\u201cPiyasa ara\u015ft\u0131rmas\u0131 yaparken mahalle esnaf\u0131n\u0131 ziyaret edin\u201d<\/p>\n
Rastgele indirim kampanyalar\u0131n\u0131n t\u00fcketiciyi yan\u0131ltarak g\u00fcven kaybettirdi\u011fini anlatan Paland\u00f6ken, \u201c\u00d6zel g\u00fcnlerde vatanda\u015flar\u0131m\u0131z indirim oyunlar\u0131n\u0131n i\u00e7inde kaybolup t\u00fcketim \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na kap\u0131labiliyor. T\u00fcketiciyi yan\u0131ltan bu indirim kampanyalar\u0131na \u00e7eki d\u00fczen verilmeli. \u0130ndirim sezonlar\u0131 t\u00fcm ma\u011fazalar i\u00e7in yaln\u0131zca y\u0131l\u0131n belli d\u00f6nemlerinde ge\u00e7erli olmal\u0131. Ma\u011fazalar ba\u011fl\u0131 olduklar\u0131 meslek kurulu\u015flar\u0131ndan izin alarak indirim kampanyas\u0131 yapabilmeli. \u0130ndirimlerin meslek odalar\u0131n\u0131n izni ve kontrol\u00fc ile yap\u0131ld\u0131\u011f\u0131 t\u00fcketiciye belirtilmeli. Her \u00f6zel g\u00fcnde ve her sezonda rastgele indirim yap\u0131lmamal\u0131. Vatanda\u015flar\u0131m\u0131z ise al\u0131\u015fveri\u015f yaparken piyasay\u0131 \u00e7ok iyi ara\u015ft\u0131rmal\u0131 ve fiyatlar\u0131 kontrol etmeli. \u00d6zellikle AVM\u2019lerdeki tekstil, kozmetik, teknolojik \u00fcr\u00fcnler ile elektronik ve beyaz e\u015fyada ucuzluk kampanyalar\u0131 \u00e7ok iyi takip edilmeli. \u00dcr\u00fcnlerin kampanyaya girmeden \u00f6nceki fiyat\u0131 ara\u015ft\u0131r\u0131lmadan indirimin b\u00fcy\u00fcs\u00fcne kap\u0131lmadan al\u0131\u015fveri\u015f yap\u0131lmal\u0131. \u0130htiya\u00e7 olmayan \u00fcr\u00fcnlerin fiyat\u0131 ucuz bile olsa cebimize zarar verdi\u011fi unutulmamal\u0131. B\u00fcy\u00fck ma\u011fazalarda indirim diye sat\u0131lan \u00fcr\u00fcnlerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu esnaf\u0131m\u0131zda daha uygun fiyata sat\u0131l\u0131yor. Hesapl\u0131 al\u0131\u015fveri\u015f yapmak isteyen vatanda\u015flar\u0131m\u0131z piyasay\u0131 kontrol ederken \u00e7ar\u015f\u0131 pazar\u0131 gezip esnaf\u0131m\u0131z\u0131 ziyaret etmeyi de unutmamal\u0131\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, B\u00dcY\u00dcK MA\u011eAZA VE AVM’LER\u0130N \u00d6ZEL G\u00dcNLER\u0130 FIRSATA \u00c7EV\u0130REREK \u00c7E\u015e\u0130TL\u0130 \u0130ND\u0130R\u0130M ADI ALTINDA VATANDA\u015eLARI YANILTTI\u011eINI S\u00d6YLED\u0130<\/p>\n","protected":false},"author":1,"featured_media":189256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[38527,569,23995,73,6076,5360,8073],"class_list":["post-189255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-aldatmacasi","tag-ayni","tag-bayram","tag-her","tag-indirim","tag-oncesi","tag-palandoken"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/palandoken-her-bayram-oncesi-ayni-indirim-aldatmacasi_f19176d.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Nev","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/189255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=189255"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/189255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/189256"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=189255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=189255"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=189255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}