73 \u00fclkeden 1,8 milyon \u00e7al\u0131\u015fan \u00fczerinde yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re; mutlu \u00e7al\u0131\u015fanlar, daha \u00fcretken olup i\u015ften ayr\u0131lmay\u0131 d\u00fc\u015f\u00fcnmezken, m\u00fc\u015fteri sadakati ve \u015firket karl\u0131l\u0131\u011f\u0131n\u0131 da art\u0131r\u0131yor.<\/p>\n
London School of Economics ara\u015ft\u0131rmac\u0131lar\u0131 90\u2019l\u0131 y\u0131llar\u0131n ortas\u0131ndan bu yana \u00e7al\u0131\u015fan verimlili\u011fi ve performans konular\u0131nda ger\u00e7ekle\u015ftirilen 339 ara\u015ft\u0131rma verisini inceleyerek olduk\u00e7a detayl\u0131 bir rapor a\u00e7\u0131klad\u0131. 73 \u00fclkede, 80 binden fazla \u015firketten 1.8 milyon \u00e7al\u0131\u015fan\u0131n verilerinin analiz edildi\u011fi \u00e7al\u0131\u015fma sonucunda; \u00e7al\u0131\u015fanlar\u0131n memnuniyeti artt\u0131k\u00e7a verimlilik y\u00fczde 26 oran\u0131nda artarken, \u00e7al\u0131\u015fan sirk\u00fclasyonunun y\u00fczde 25 azald\u0131\u011f\u0131 ortaya kondu. Personel de\u011fi\u015fiminin az oldu\u011fu, \u00fcretken \u00e7al\u0131\u015fanlara sahip \u015firketlerde ise gelirlerin ortalama y\u00fczde 16, m\u00fc\u015fteri sadakatinin ise yakla\u015f\u0131k y\u00fczde 31 art\u0131\u015f g\u00f6sterdi\u011fi belirtildi.<\/p>\n
T\u00fcrkiye\u2019de \u00e7al\u0131\u015fan memnuniyeti art\u0131\u015fta, teknoloji yeni f\u0131rsatlar sunuyor<\/p>\n
\u00c7al\u0131\u015fman\u0131n bug\u00fcne kadarki en kapsaml\u0131 insan kaynaklar\u0131 analizlerinden biri oldu\u011funu belirten bulut tabanl\u0131 personel y\u00f6netim sistemi Kolay \u0130K Kurucu Orta\u011f\u0131 \u00c7a\u011flar Yal\u0131, “\u015eirket performans\u0131n\u0131n art\u0131r\u0131lmas\u0131 uzun y\u0131llar yaln\u0131zca sat\u0131\u015f ve pazarlama departmanlar\u0131 oda\u011f\u0131nda ticari bir sorun olarak d\u00fc\u015f\u00fcn\u00fcld\u00fc. G\u00f6r\u00fcyoruz ki \u00e7al\u0131\u015fan memnuniyeti, m\u00fc\u015fteri sadakatinden bilan\u00e7olara kadar bir\u00e7ok de\u011fi\u015fkeni etkileme g\u00fcc\u00fcne sahip ve mutlu \u00e7al\u0131\u015fanlar \u015firketleri bir ad\u0131m ileriye ta\u015f\u0131yor. Son 5 senede uluslararas\u0131 ara\u015ft\u0131rmalar T\u00fcrkiye\u2019de \u00e7al\u0131\u015fan memnuniyetinin Avustralya, Kanada, Almanya ve Yeni Zelanda\u2019daki gibi artmaya ba\u015flad\u0131\u011f\u0131n\u0131; \u00c7in, Norve\u00e7 ve ABD\u2019de ise azald\u0131\u011f\u0131n\u0131 ortaya koyuyor. Bu noktada insan kaynaklar\u0131 ekiplerine b\u00fcy\u00fck i\u015f d\u00fc\u015f\u00fcyor. \u00d6zellikle \u00e7al\u0131\u015fanlar teknolojinin i\u015f hayat\u0131nda artan etkisini f\u0131rsat olarak de\u011ferlendiriyor. T\u00fcrkiye\u2019de \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 86\u2019s\u0131 teknolojinin i\u015f yap\u0131\u015f \u015fekillerini kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 belirtiyor. Bu nedenle, insan kaynaklar\u0131 uygulamalar\u0131ndan ba\u015flamak \u00fczere dijitalle\u015fme verimlilik ve performans art\u0131\u015f\u0131nda f\u0131rsatlar sunuyor. \u00c7\u00fcnk\u00fc dijitalle\u015fen s\u00fcre\u00e7ler \u00e7al\u0131\u015fanlar\u0131n daha g\u00fcvenli ve mutlu \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011fl\u0131yor” dedi.<\/p>\n
Finans ve hizmet sekt\u00f6r\u00fcndeki mutlu \u00e7al\u0131\u015fanlar \u00e7ok daha \u00fcretken olabiliyor<\/p>\n
Finans, perakende, hizmet ve \u00fcretim sekt\u00f6rlerindeki \u00e7al\u0131\u015fanlar\u0131 ayr\u0131 gruplar h\u00e2linde de de\u011ferlendiren LSE ara\u015ft\u0131rmac\u0131lar\u0131, \u00e7al\u0131\u015fan memnuniyetinin finans sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fanlar\u0131n \u00fcretkenliklerini y\u00fczde 30, hizmet sekt\u00f6r\u00fcnde ise y\u00fczde 21 art\u0131\u015f sa\u011flad\u0131\u011f\u0131n\u0131 belirledi. Finans sekt\u00f6r\u00fcndeki \u00e7al\u0131\u015fan memnuniyetsizli\u011finin olas\u0131 nedeni olarak; daha y\u00fcksek maa\u015fla \u00e7al\u0131\u015fmalar\u0131na ra\u011fmen daha fazla stres alt\u0131nda olmalar\u0131 ve i\u015f-hayat dengesindeki d\u00fczensizlik olarak g\u00f6r\u00fcld\u00fc. \u00d6te yandan finans sekt\u00f6r\u00fcndeki mutlu \u00e7al\u0131\u015fanlar m\u00fc\u015fteri sadakatini y\u00fczde 37 art\u0131rabilme potansiyeline de sahip.<\/p>\n
\u00c7al\u0131\u015fan memnuniyeti en \u00e7ok \u00fcretim sekt\u00f6r\u00fcnde gelirleri art\u0131r\u0131yor<\/p>\n
Mutlu \u00e7al\u0131\u015fanlar\u0131n gelire etkileri sekt\u00f6rel bazda incelendi\u011finde ise ilk s\u0131rada \u00fcretim sekt\u00f6r\u00fc geliyor. \u00dcretim sekt\u00f6r\u00fcnde faaliyet g\u00f6steren \u015firketler \u00e7al\u0131\u015fanlar\u0131n\u0131n memnuniyetini art\u0131rmalar\u0131 sonucunda rakiplerine k\u0131yasla y\u00fczde 42 daha fazla gelir elde edebiliyor. Finans sekt\u00f6r\u00fcnde bu oran y\u00fczde 22, perakende de y\u00fczde 14 ve hizmet sekt\u00f6r\u00fcnde ise y\u00fczde 10.<\/p>\n","protected":false},"excerpt":{"rendered":"
73 \u00dcLKEDEN 1,8 M\u0130LYON \u00c7ALI\u015eAN \u00dcZER\u0130NDE YAPILAN ARA\u015eTIRMAYA G\u00d6RE; MUTLU \u00c7ALI\u015eANLAR, DAHA \u00dcRETKEN OLUP \u0130\u015eTEN AYRILMAYI D\u00dc\u015e\u00dcNMEZKEN, M\u00dc\u015eTER\u0130 SADAKAT\u0130 VE \u015e\u0130RKET K\u00c2RLILI\u011eINI DA ARTIRIYOR.<\/p>\n","protected":false},"author":1,"featured_media":191578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[8185,18958,29452,27912,4828,47956,3480],"class_list":["post-191577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-8185","tag-artiriyor","tag-calisanlar","tag-gelirleri","tag-mutlu","tag-uretkenligi","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/mutlu-calisanlar-gelirleri-yuzde-16-uretkenligi-yuzde-26-artiriyor_cc914f9.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-NPX","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/191577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=191577"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/191577\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/191578"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=191577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=191577"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=191577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}