Gen\u00e7 giri\u015fimci Emrah Duras\u0131, babas\u0131n\u0131n h\u0131rdavat d\u00fckkan\u0131ndaki \u00fcr\u00fcnleri internet \u00fczerinden satmak i\u00e7in kurdu\u011fu e-ticaret sitesiyle b\u00fcy\u00fck bir ba\u015far\u0131ya imza atarak Amerika Birle\u015fik Devletleri\u2019ne a\u00e7\u0131ld\u0131. \u0130nternetten h\u0131rdavat \u00fcr\u00fcnleri sat\u0131lmaz diyenlere kulak asmayan giri\u015fimci, \u015fimdi de Almanya \u00fczerinden t\u00fcm Avrupa\u2019da b\u00fcy\u00fcmeyi hedefliyor.<\/p>\n
T\u00fcrkiye\u2019de perakende sekt\u00f6r\u00fcnde hizmet veren firmalar\u0131n y\u00fczde 99\u2019unu, toplam istihdam\u0131n ise y\u00fczde 80\u2019ini KOB\u0130\u2019ler olu\u015fturuyor. Toplam sat\u0131\u015flar\u0131n y\u00fczde 65\u2019ini elinde bulunduran KOB\u0130\u2019ler, e-ticaretten ciddi bir pay alamazken online sat\u0131\u015f i\u00e7in yeterli altyap\u0131 ve teknik bilgiye eri\u015fmek yerine, \u00e7ekimser kalmay\u0131 tercih ediyor. Uzun y\u0131llar geleneksel y\u00f6ntemlerle h\u0131rdavat sekt\u00f6r\u00fcnde hizmet verdikten sonra \u00f6nyarg\u0131lar\u0131 y\u0131kt\u0131lar\u0131n\u0131 belirten e-hirdavat.com\u2019un kurucusu Emrah Duras\u0131 ise yurt d\u0131\u015f\u0131 pazarlarda b\u00fcy\u00fcmeyi hedeflediklerini belirtti.<\/p>\n
\u0130nternetten h\u0131rdavat \u00fcr\u00fcnlerini kimse almaz diyenlere kulak asmad\u0131\u011f\u0131n\u0131 da s\u00f6zlerine ekleyen Duras\u0131, “2006 y\u0131l\u0131nda, \u00fcniversite \u00f6\u011frencisiyken internetten telefonumu ve kullanmad\u0131\u011f\u0131m birka\u00e7 e\u015fyam\u0131 satt\u0131m. Sonras\u0131nda ise e-ticaretteki potansiyeli g\u00f6r\u00fcp h\u0131rdavat d\u00fckkan\u0131m\u0131zdaki \u00fcr\u00fcnleri internetten nas\u0131l satabiliriz diye d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131m. \u0130lk olarak amat\u00f6r bir site kurduk ve talepleri kar\u015f\u0131lama konusunda yetersiz kald\u0131k. 2007 y\u0131l\u0131nda ise IdeaSoft ile tan\u0131\u015f\u0131p kendimize uygun bir e-ticaret alt yap\u0131s\u0131 sat\u0131n alarak yat\u0131r\u0131m yapt\u0131k. Bug\u00fcn t\u0131pk\u0131 T\u00fcrkiye\u2019de oldu\u011fu gibi ABD\u2019de de h\u0131rdavat \u00fcr\u00fcnlerini internetten satabiliyoruz” dedi.<\/p>\n
“E-ticarete girdikten sonra y\u00fczde 20 olan b\u00fcy\u00fcme rakamlar\u0131m\u0131z y\u00fczde 50\u2019yi a\u015ft\u0131”<\/p>\n
E-ticaret faaliyetlerine ba\u015flamalar\u0131yla birlikte \u015firketlerinin b\u00fcy\u00fcme h\u0131z\u0131nda b\u00fcy\u00fck art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 belirten Emrah Duras\u0131, “IdeaSoft\u2019un reklam ve profesyonel teknik destek hizmetleri ile 12 y\u0131ld\u0131r profesyonel olarak e-ticaret sekt\u00f6r\u00fcnde yer al\u0131yoruz. \u015eirketimiz her y\u0131l ortalama y\u00fczde 10-20 aras\u0131nda bir b\u00fcy\u00fcme sergilerken, e-ticarete at\u0131lmam\u0131zla birlikte 2009\u2019dan bu yana d\u00fczenli olarak her y\u0131l y\u00fczde 50 ile y\u00fczde 100 aras\u0131nda b\u00fcy\u00fcme rakamlar\u0131na ula\u015ft\u0131k. H\u00e2lihaz\u0131rda sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 45\u2019ini e-ticaret \u00fczerinden ger\u00e7ekle\u015ftiriyoruz” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
E-ticarete ba\u015flamak isteyenler i\u00e7in tavsiyelerini de s\u0131ralayan Emrah Duras\u0131, “\u0130lk olarak satt\u0131klar\u0131 \u00fcr\u00fcn ne olursa olsun herkes e-ticaret yapabilece\u011fini bilmeli. H\u0131rdavat gibi zor bir alanda \u00fcr\u00fcnleri satmam\u0131za kar\u015f\u0131n ticari faaliyetler online ortamlara do\u011fru kay\u0131yor. Fiziksel olarak sat\u0131labilen her \u015fey e-ticaret \u00fczerinden de sat\u0131labilir. En b\u00fcy\u00fck avantaj 7\/24 sat\u0131\u015f yapabilme kabiliyeti. \u00dcstelik e-ticaret \u00fczerinden \u00fcr\u00fcn satmak i\u00e7in kodlama veya yaz\u0131l\u0131m bilmenize de gerek yok” dedi.<\/p>\n
ABD\u2019den sonra s\u0131ra Almanya\u2019da<\/p>\n
E-ticaret sayesinde \u015firket vizyonlar\u0131n\u0131n geni\u015fledi\u011fini de belirten Emrah Duras\u0131, “\u0130stanbul\u2019dan Gaziantep\u2019e, Diyarbak\u0131r\u2019dan Rize\u2019ye kadar bir\u00e7ok \u015fehre \u00fcr\u00fcn satabiliyorsak, neden yurtd\u0131\u015f\u0131na da satamayal\u0131m dedik. \u00c7e\u015fitli ara\u015ft\u0131rmalar yaparak yurt d\u0131\u015f\u0131 pazarlarda giri\u015fimde bulunma karar\u0131 ald\u0131k. E-ticaretin do\u011fdu\u011fu yer olan ABD\u2019de T\u00fcrkiye\u2019de \u00fcrettirdi\u011fimiz \u00fcr\u00fcnlerle yer almak istedik ve ba\u015far\u0131l\u0131 olduk. ABD\u2019de kurdu\u011fumuz depo ile \u00fct\u00fc masalar\u0131, tekstil \u00fcr\u00fcnleri ve mutfak \u00fcr\u00fcnleri sat\u0131\u015f\u0131 yap\u0131yoruz. Almanya\u2019da ise \u015firket kurulum i\u015flemlerimiz devam ediyor. Burada da benzer bir mant\u0131k ile hareket edece\u011fiz. Almanya \u00fczerinden t\u00fcm Avrupa ve \u0130ngiltere\u2019ye uzanan bir e-ticaret a\u011f\u0131na eri\u015fmeyi hedefliyoruz” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
GEN\u00c7 G\u0130R\u0130\u015e\u0130MC\u0130 EMRAH DURASI, BABASININ HIRDAVAT D\u00dcKKANINDAK\u0130 \u00dcR\u00dcNLER\u0130 \u0130NTERNET \u00dcZER\u0130NDEN SATMAK \u0130\u00c7\u0130N KURDU\u011eU E-T\u0130CARET S\u0130TES\u0130YLE B\u00dcY\u00dcK B\u0130R BA\u015eARIYA \u0130MZA ATARAK AMER\u0130KA B\u0130RLE\u015e\u0130K DEVLETLER\u0130\u2019NE A\u00c7ILDI. \u0130NTERNETTEN HIRDAVAT \u00dcR\u00dcNLER\u0130 SATILMAZ D\u0130YENLERE KULAK ASMAYAN G\u0130R\u0130\u015e\u0130MC\u0130, \u015e\u0130MD\u0130 DE ALMANYA \u00dcZER\u0130NDEN T\u00dcM AVRUPA\u2019DA B\u00dcY\u00dcMEY\u0130 HEDEFL\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":191981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[6300,1936,392,3896,22535,11609,5175,8791],"class_list":["post-191980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-internetten","tag-abd","tag-avrupa","tag-girdi","tag-hirdavat","tag-pazarina","tag-satarak","tag-urunlerini"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/hirdavat-urunlerini-internetten-satarak-abd-ve-avrupa-pazarina-girdi_862d3b9.jpg?fit=1000%2C574","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-NWs","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/191980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=191980"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/191980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/191981"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=191980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=191980"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=191980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}