\u0130zmir Ticaret Odas\u0131 (\u0130ZTO), \u00fcyelerinin d\u00fcnya ile rekabet edebilmesi amac\u0131yla “Dijital Gezici Karavan” projesi ba\u015flat\u0131yor. Proje kapsam\u0131nda, \u00fcyeleri ziyaret edecek olan dijital karavan sayesinde, firmalar\u0131n yeni teknolojilerle tan\u0131\u015fmas\u0131 sa\u011flanacak ve dijital d\u00f6n\u00fc\u015f\u00fcm haritalar\u0131 \u00e7\u0131kar\u0131lacak.<\/p>\n
Tam anlam\u0131yla dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn ya\u015fand\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, \u00e7a\u011fa ayak uydurmak isteyen firmalar\u0131n dijitalle\u015fmeden uzak durmas\u0131 m\u00fcmk\u00fcn g\u00f6r\u00fcnmezken, \u0130zmir Ticaret Odas\u0131 (\u0130ZTO), dikkat \u00e7eken projenin start\u0131n\u0131 verdi. \u0130ZTO\u2019da bu kapsamda, yakla\u015f\u0131k 80 bin \u00fcyesinin dijitalle\u015fme s\u00fcre\u00e7lerine katk\u0131 sa\u011flamak amac\u0131yla “Dijital Gezici Karavan” kurulmas\u0131n\u0131 kararla\u015ft\u0131rd\u0131. Proje kapsam\u0131nda firmalar\u0131n\u0131 dijital teknolojilere adapte etmek isteyen \u0130ZTO \u00fcyelerine, teknolojik dan\u0131\u015fmanl\u0131k hizmeti verilece\u011fi belirtildi.<\/p>\n
Karavan i\u00e7inde sunulacak yaz\u0131l\u0131mlar-teknolojiler ile dijitalle\u015fme s\u00fcrecine hi\u00e7 ba\u015flamam\u0131\u015f i\u015fletmelere en temelde; Google g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, kurumsal web sitesi ve kurumsal e-posta kullanman\u0131n \u00f6nemi anlat\u0131lacak. Dijitalle\u015fme s\u00fcrecine ba\u015flam\u0131\u015f; ancak hen\u00fcz ilk evrelerde olan i\u015fletmelere de; online stok y\u00f6netimi, online envanter takibi, online sat\u0131\u015f, online \u00f6deme, e-ar\u015fiv, QR kod ve barkod uygulamalar\u0131, dijital etiketler gibi teknoloji ve yaz\u0131l\u0131mlar\u0131n i\u015f s\u00fcre\u00e7lerini nas\u0131l daha verimli hala getirebilece\u011fi aktar\u0131lacak.<\/p>\n
Dijitalle\u015fme s\u00fcre\u00e7lerinde daha ileri evrelerde olan firmalar i\u00e7in ise birebir g\u00f6r\u00fc\u015fmeler ile i\u015fletmelerine \u00f6zel IoT, Blockchaine, yapay zeka gibi ileri d\u00fczey teknolojileri i\u00e7eren \u00e7\u00f6z\u00fcmler olu\u015fturulmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
\u00d6zgener: “Dijital d\u00f6n\u00fc\u015f\u00fcme ayak uydurmak \u00e7ok \u00f6nemli”<\/p>\n
Dijital karavan\u0131n, belirli d\u00f6nemlerde \u00fcyelerin yo\u011fun olarak faaliyet g\u00f6sterdi\u011fi alanlarda bulunarak \u00e7ok daha fazla say\u0131da \u00fcyeye ula\u015fmas\u0131n\u0131n sa\u011flanaca\u011f\u0131n\u0131 belirten \u0130ZTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut \u00d6zgener, hedeflerinin daha \u00e7ok firmay\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm ile tan\u0131\u015ft\u0131rmak oldu\u011funu s\u00f6yledi. \u00d6zgener, “Bundan \u00f6nceki s\u00fcre\u00e7te d\u00fcnyan\u0131n en de\u011ferli markalar\u0131 listesinde ilk s\u0131ralarda petrol \u015firketleri yer al\u0131rken, bug\u00fcn art\u0131k teknoloji \u015firketleri zirveye yerle\u015fmi\u015f durumda. Dijital d\u00f6n\u00fc\u015f\u00fcme ayak uydurmak i\u015fte bu y\u00fczden \u00e7ok \u00f6nemli. Biz de \u0130ZTO olarak, \u00fcyelerimizin rekabet g\u00fc\u00e7lerinin artmas\u0131 amac\u0131yla dijitalle\u015fmeye y\u00f6nelik bir proje geli\u015ftirdik. Dijitalle\u015fen firmalar\u0131n hizmetleri daha h\u0131zl\u0131 ve verimli hale gelecek, b\u00f6ylelikle hizmet veren i\u015fletmenin yan\u0131 s\u0131ra hizmeti alan taraflar da yarar sa\u011flayacakt\u0131r. Bu durum \u0130zmir i\u015f d\u00fcnyas\u0131n\u0131 olumlu y\u00f6nde etkileyecek, kar\u015f\u0131l\u0131kl\u0131 kazan\u0131m esas\u0131na dayal\u0131 bir ili\u015fki geli\u015ftirilmesi sa\u011flanacakt\u0131r\u201d dedi.<\/p>\n
\u00d6zgener, “Dijital Gezici Karavan” projesi i\u00e7in \u0130zmir Kalk\u0131nma Ajans\u0131\u2019n\u0131n “\u00d6zel Sekt\u00f6r\u00fcn Kurumsal Kapasitesinin ve Rekabet Edebilirli\u011finin G\u00fc\u00e7lendirilmesi Mali Destek Program\u0131na” ba\u015fvuruda bulunacaklar\u0131n\u0131 ve projeyi 2020 y\u0131l\u0131 i\u00e7erisinde hayata ge\u00e7irmeyi planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u0130J\u0130TAL KARAVANIN, BEL\u0130RL\u0130 D\u00d6NEMLERDE \u00dcYELER\u0130N YO\u011eUN OLARAK FAAL\u0130YET G\u00d6STERD\u0130\u011e\u0130 ALANLARDA BULUNARAK \u00c7OK DAHA FAZLA SAYIDA \u00dcYEYE ULA\u015eMASININ SA\u011eLANACA\u011eINI BEL\u0130RTEN \u0130ZTO Y\u00d6NET\u0130M KURULU BA\u015eKANI MAHMUT \u00d6ZGENER, HEDEFLER\u0130N\u0130N DAHA \u00c7OK F\u0130RMAYI D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM \u0130LE TANI\u015eTIRMAK OLDU\u011eUNU S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":192013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[545,6695,48085,30865,7053,1324,6808,318],"class_list":["post-192012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyuk","tag-dijital","tag-iztonun","tag-karavan","tag-katki","tag-projesi","tag-saglayacak","tag-uyelerine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/iztonun-dijital-karavan-projesi-uyelerine-buyuk-katki-saglayacak_e1aca92.jpg?fit=1000%2C760","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-NWY","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/192012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=192012"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/192012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/192013"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=192012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=192012"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=192012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}