Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 kapsam\u0131nda olu\u015fan verilerden yola \u00e7\u0131k\u0131larak, m\u00fc\u015fteriler ve firmalar aras\u0131nda ba\u011flant\u0131 kuruluyor. Bu sayede do\u011fru ki\u015filere do\u011fru kampanyalar\u0131n ula\u015fmas\u0131yla sat\u0131\u015flar da art\u0131yor. Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, \u201cE-posta, push, SMS, Google ve Facebook reklamlar\u0131 gibi kampanya ara\u00e7lar\u0131n\u0131; tamamen o m\u00fc\u015fterinin ge\u00e7mi\u015f al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re, o m\u00fc\u015fterilerin gelecekte de ilgisini \u00e7ekebilecek i\u00e7eriklerin olu\u015fturulmas\u0131na g\u00f6re tasarl\u0131yoruz. Hayata ge\u00e7irdi\u011fimiz uygulamalar \u015firketlerin sat\u0131\u015flar\u0131nda y\u00fczde 90 oran\u0131nda art\u0131\u015f ya\u015fanmas\u0131n\u0131 sa\u011fl\u0131yor\u201d dedi.<\/p>\n
Dijital pazarlama teknoloji ve servis sa\u011flay\u0131c\u0131lar\u0131ndan Related Digital, geli\u015ftirdi\u011fi yaz\u0131l\u0131m ve uygulamalar sonucunda elde etti\u011fi \u201cal\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na ili\u015fkin verilerle\u201d hizmet sundu\u011fu \u015firketlerin b\u00fcy\u00fcmelerine katk\u0131 sa\u011fl\u0131yor. Omnichannel pazarlama platformu hizmetleri, yapay zeka destekli b\u00fcy\u00fck veri analizi, segmentasyon, ki\u015fiselle\u015ftirme, pazarlama \u00e7\u00f6z\u00fcmleri ve \u00fcr\u00fcn \u00f6nerileriyle bine yak\u0131n \u015firketin \u00e7\u00f6z\u00fcm orta\u011f\u0131 olan Related Digital, do\u011fru kampanyalar\u0131n do\u011fru ki\u015filere ula\u015fmas\u0131na katk\u0131larda bulunuyor.<\/p>\n
Al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131ndan yola \u00e7\u0131k\u0131yor<\/p>\n
Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, markalara sunduklar\u0131 uygulamalar\u0131n merkezinde \u201canlaml\u0131 hale getirilen verilerin\u201d yer ald\u0131\u011f\u0131n\u0131 vurgulad\u0131. \u201cMarkalar, m\u00fc\u015fterilerinin yapt\u0131klar\u0131 sat\u0131n alma i\u015flemlerinin ard\u0131ndan olu\u015fan verileri bize iletiyorlar\u201d ifadelerini kullanan K\u0131l\u0131\u00e7, \u201cBiz de bu verileri \u2018anlaml\u0131\u2019 hale getiriyoruz ve m\u00fc\u015fterilerin adeta \u2018al\u0131\u015fveri\u015f haritas\u0131n\u0131\u2019 \u00e7\u0131kar\u0131yoruz, onlar\u0131n ge\u00e7mi\u015fteki al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceliyoruz. B\u00f6ylece markalar m\u00fc\u015fterilerini daha yak\u0131ndan tan\u0131ma imkan\u0131 elde ediyorlar ve do\u011fru kampanyay\u0131 do\u011fru ki\u015fiye ula\u015ft\u0131rarak sat\u0131\u015flar\u0131n\u0131 art\u0131rabiliyorlar\u201d diye konu\u015ftu.<\/p>\n
Ki\u015fiye \u00f6zel yapay zeka odakl\u0131 uygulamalar\u0131 ve segmentasyon sayesinde de markalar\u0131n m\u00fc\u015fterilerin ilgi alanlar\u0131na y\u00f6nelik \u00f6nerilerde bulunmas\u0131na destek sa\u011flad\u0131klar\u0131n\u0131 anlatan K\u0131l\u0131\u00e7, \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131: \u201cE-posta, push, SMS, Google ve Facebook reklamlar\u0131 gibi kampanya ara\u00e7lar\u0131n\u0131; tamamen o m\u00fc\u015fterinin ge\u00e7mi\u015f al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re, o m\u00fc\u015fterilerin gelecekte de ilgisini \u00e7ekebilecek i\u00e7eriklerin olu\u015fturulmas\u0131na g\u00f6re tasarl\u0131yoruz. Daha net bir \u015fekilde anlatmak gerekirse e\u011fer bir ki\u015fi cep telefonu sat\u0131n ald\u0131ysa, \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalar\u0131n otomatik olarak o ki\u015fiye uzun bir s\u00fcre cep telefonlar\u0131 ile ilgili kampanya g\u00f6ndermemesini sa\u011flayan teknolojiler \u00fcretiyoruz. Kampanya g\u00f6nderimlerini, ileti\u015fim bi\u00e7imini ya da kurgular\u0131n\u0131 tabii ki biz yapm\u0131yoruz. Ancak kusursuz ileti\u015fim yap\u0131labilmesi i\u00e7in 50 ki\u015fiden olu\u015fan m\u00fc\u015fteri deneyim ekibimiz markalara gerek genel anlamda gerekse anl\u0131k durumlarda \u00e7\u00f6z\u00fcmler \u00fcretiyor. \u00c7al\u0131\u015ft\u0131\u011f\u0131m\u0131z markalara, m\u00fckemmel ve ki\u015fiselle\u015ftirilmi\u015f kurgular \u00fcretebilmeleri i\u00e7in teknolojiler sa\u011fl\u0131yoruz. Ama tabii ki s\u00f6z konusu ki\u015fi her 15 g\u00fcnde bir cep telefonu sat\u0131n al\u0131yorsa bu kez de markalar\u0131 bu durumu g\u00f6z \u00f6n\u00fcnde bulunduran ki\u015fiselle\u015ftirilmi\u015f kurgular \u00fcretebilmesi i\u00e7in teknolojiler \u00fcretiyoruz. Hayata ge\u00e7irdi\u011fimiz uygulamalar \u015firketlerin sat\u0131\u015flar\u0131nda y\u00fczde 90 oran\u0131nda art\u0131\u015f ya\u015fanmas\u0131n\u0131 sa\u011fl\u0131yor.\u201d<\/p>\n
\u00d6zellikle global \u015firketlerin sunduklar\u0131 hizmetleri yak\u0131ndan takip etti\u011fini vurgulayan Sedat K\u0131l\u0131\u00e7, \u201cOtomotiv, finans, perakende ve turizm sekt\u00f6rleri ba\u015fta olmak \u00fczere farkl\u0131 sekt\u00f6rlerde hizmet veren \u00e7ok say\u0131da global marka ile \u00e7al\u0131\u015f\u0131yoruz. Art\u0131k firmalar dijital pazarlaman\u0131n g\u00fcc\u00fcn\u00fc fark etti. Daha fazla ki\u015fiye dijital pazarlama ile ula\u015fmak istiyorlar. Biz de geli\u015ftirdi\u011fimiz yaz\u0131l\u0131m, \u00fcr\u00fcn ve hizmetlerle firmalar\u0131n b\u00fcy\u00fcmelerine katk\u0131 sunuyoruz. Bu ba\u011flamda T\u00fcrkiye\u2019nin teknoloji ihracat\u0131na katk\u0131da bulunuyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
SEDAT KILI\u00c7, “HAYATA GE\u00c7\u0130RD\u0130\u011e\u0130M\u0130Z UYGULAMALAR \u015e\u0130RKETLER\u0130N SATI\u015eLARINDA Y\u00dcZDE 90 ORANINDA ARTI\u015e YA\u015eANMASINI SA\u011eLIYOR\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":193041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[1334,4552,4370,192,4741,19493,3480],"class_list":["post-193040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-alisveris","tag-artiyor","tag-haritasi","tag-ile","tag-oraninda","tag-satislar","tag-yuzde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/satislar-alisveris-haritasi-ile-yuzde-90-oraninda-artiyor_8e9ae2d.jpg?fit=1000%2C662","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ody","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/193040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=193040"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/193040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/193041"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=193040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=193040"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=193040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}