E\u011fitim sekt\u00f6r\u00fcnde son ya\u015fananlarla ilgili de\u011ferlendirmelerde bulunan Do\u00e7. Dr. Mustafa Ayd\u0131n, \u201cBug\u00fcn ya\u015fananlara bakarak su\u00e7lu arayacaksak, franchising sistemine de\u011fil, e\u011fitimden kazand\u0131klar\u0131n\u0131, \u00e7ok farkl\u0131 alanlarda de\u011ferlendiren ve bu yat\u0131r\u0131mlar\u0131 y\u00fcz\u00fcnden zor durumda kalan yat\u0131r\u0131mc\u0131lara bakmak laz\u0131m\u201d dedi.<\/p>\n
Son g\u00fcnlerde baz\u0131 \u00f6zel okullar\u0131n kap\u0131lar\u0131na kilit vurmas\u0131 yeni bir tart\u0131\u015fmay\u0131 da beraberinde getirdi. Konuya ili\u015fkin de\u011ferlendirmelerde bulunan bil kolejleri kurucu ba\u015fkan\u0131 ve ayn\u0131 zamanda franchising sisteminin T\u00fcrkiye\u2019deki tek \u00e7at\u0131 \u00f6rg\u00fct\u00fc olan Ufrad Franchising Derne\u011finin genel ba\u015fkanl\u0131\u011f\u0131n\u0131 y\u00fcr\u00fcten Do\u00e7. Dr. Mustafa Ayd\u0131n, sorunun temelinde okul sahiplerinin kazan\u00e7lar\u0131n\u0131 e\u011fitim yerine farkl\u0131 i\u015f kollar\u0131nda de\u011ferlendirmelerinden kaynakland\u0131\u011f\u0131n\u0131 belirterek, \u201cBug\u00fcn ya\u015fananlara bakarak su\u00e7lu arayacaksak e\u011fer, franchising sistemine de\u011fil de, e\u011fitimden kazand\u0131klar\u0131n\u0131, \u00e7ok farkl\u0131 alanlarda de\u011ferlendiren ve bu yat\u0131r\u0131mlar\u0131 y\u00fcz\u00fcnden zor durumda kalan yat\u0131r\u0131mc\u0131lara bakmak laz\u0131m\u201d dedi.<\/p>\n
\u201cB\u00fct\u00fcn sekt\u00f6r\u00fc su\u00e7lamak haks\u0131zl\u0131k\u201d<\/p>\n
\u00d6zel okullar\u0131n e\u011fitim sekt\u00f6r\u00fcndeki pay\u0131n\u0131n y\u00fczde 20\u2019lere dayand\u0131\u011f\u0131n\u0131 hat\u0131rlatan Do\u00e7. Dr. Mustafa Ayd\u0131n, \u201cT\u00fcrkiye\u2019de binlerce \u00f6zel okul var. Bunun i\u00e7inde sorunlu olan kurumlar bir elin parmaklar\u0131n\u0131 ge\u00e7mez. Dolay\u0131s\u0131yla birka\u00e7 kurum sorun ya\u015fad\u0131, yanl\u0131\u015f yapt\u0131 diye b\u00fct\u00fcn bir camiay\u0131 ve sistemi su\u00e7lamak \u00f6zel okul sekt\u00f6r\u00fcne b\u00fcy\u00fck bir haks\u0131zl\u0131k olur. Zira bu tip sorunlar salt \u00f6zel okul sekt\u00f6r\u00fcnde de\u011fil, b\u00fct\u00fcn sekt\u00f6rlerde ya\u015fanabilir. Kurumlar \u00fczerilerine d\u00fc\u015fen vazifeleri lay\u0131k\u0131yla yerine getirse zaten b\u00f6yle sorunlar ya\u015fanmaz\u201d diye konu\u015ftu.<\/p>\n
“Franch\u0131s\u0131ng sistemi know-how sa\u011fl\u0131yor”<\/p>\n
Franchising sistemini e\u011fitim sekt\u00f6r\u00fcnde uygulayan T\u00fcrkiye\u2019deki ilk isim oldu\u011funun ve 44 y\u0131ld\u0131r e\u011fitimcilik kimli\u011fine sahip bulundu\u011funun alt\u0131n\u0131 \u00e7izen Mustafa Ayd\u0131n konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201cT\u00fcrkiye\u2019de 300 milyar liral\u0131k b\u00fcy\u00fckl\u00fc\u011fe ula\u015fan franchise sistemi i\u00e7erisinde e\u011fitim sekt\u00f6r\u00fc hat\u0131r\u0131 say\u0131l\u0131 bir yer tutmakta. E\u011fitim sekt\u00f6r\u00fcnde franchise veren bir kurum, k\u00fc\u00e7\u00fck bir okul sahibine e\u011fitim sekt\u00f6r\u00fcndeki b\u00fcy\u00fck markalarla rekabet etmesine ve b\u00fcy\u00fck bir zincirin bir halkas\u0131 olmas\u0131n\u0131 sa\u011fl\u0131yor. \u015eimdi bizler franchise isteyen yat\u0131r\u0131mc\u0131n\u0131n ge\u00e7mi\u015fine bak\u0131yoruz. E\u011fitimci midir, finansal durumu nedir, neden bu alanda yat\u0131r\u0131m yapmak istiyor, amac\u0131 nedir? Hepsini \u00e7ok geni\u015f kapsaml\u0131 olarak ara\u015ft\u0131r\u0131yoruz. E\u011fer, kriterlerimize uyuyorsa markam\u0131z\u0131 temsil etmesine izin veriyoruz. Franchise alan yat\u0131r\u0131mc\u0131 \u00f6ncelikle okulunun fiziki ve teknolojik altyap\u0131s\u0131n\u0131 tamamlam\u0131\u015f olmas\u0131 gerekiyor. Sonras\u0131nda bizler ona haz\u0131rdaki bir \u2018know-how\u2019\u0131n avantaj\u0131n\u0131 sunuyoruz. Ve onlar da m\u00fcfredat\u0131 haz\u0131r, e\u011fitim kadrosunu tamamlam\u0131\u015f bir \u015fekilde kap\u0131lar\u0131n\u0131 e\u011fitim ve \u00f6\u011fretime a\u00e7m\u0131\u015f oluyor.\u201d<\/p>\n
“Kaynaklar\u0131n ortak y\u00f6netimi ba\u015far\u0131 getiriyor”<\/p>\n
Franchise veren taraf\u0131n sa\u011flad\u0131\u011f\u0131 e\u011fitim ve finans deste\u011finin \u00f6nemine dikkat \u00e7eken Ayd\u0131n, \u201cFranchise veren taraf\u0131ndan sa\u011flanan e\u011fitim deste\u011fi sayesinde, franchise alan kurum \u00f6\u011frenme s\u00fcrecini daha k\u0131sa s\u00fcrede atlat\u0131r ve bu da ba\u015far\u0131 \u015fans\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131r\u0131r. Franchise alan ki\u015fi, franchise verenin y\u00f6netim ve idare alan\u0131ndaki deneyiminden yararlan\u0131r ayr\u0131ca, sorunlar kar\u015f\u0131s\u0131nda destek imkan\u0131 sunar. Bu destek, y\u00f6netsel ve idari hizmetler, bilgi ve pazarlama deste\u011fini i\u00e7erir. Bir franchise sahibi, bir ana kurumun g\u00f6r\u00fcn\u00fcr deste\u011fine sahiptir ve bu ayn\u0131 zamanda pazarlama, reklam ve tan\u0131t\u0131m alanlar\u0131ndan da yararlanmas\u0131n\u0131 sa\u011flar\u201d \u015feklinde konu\u015ftu.<\/p>\n
“\u00d6zel e\u011fitim kurumlar\u0131nda standartla\u015fma kaliteyi art\u0131r\u0131r”<\/p>\n
Milli E\u011fitim Bakan\u0131 Ziya Sel\u00e7uk\u2019un a\u00e7\u0131klad\u0131\u011f\u0131 \u00f6zel e\u011fitim kurumlar\u0131na getirilecek standartla\u015fma \u00e7al\u0131\u015fmalar\u0131na de\u011finen Ayd\u0131n, \u201cMEB taraf\u0131ndan ger\u00e7ekle\u015ftirilecek tefti\u015f ve standartla\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 \u00f6zel e\u011fitim kurumlar\u0131n\u0131n kalitesini y\u00fckseltecektir. Standartla\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 \u00f6zel e\u011fitim kurumlar\u0131yla birlikte y\u00fcr\u00fct\u00fcl\u00fcrse daha iyi sonu\u00e7lar al\u0131naca\u011f\u0131na inan\u0131yorum. \u00d6zel okul a\u00e7\u0131labilmesi i\u00e7in fiziksel \u015fartlar\u0131n \u00f6tesinde, kurumun yetkinli\u011fi, ge\u00e7mi\u015fi ve yat\u0131r\u0131m sermayesinin irdelenmesi e\u011fitim sistemine b\u00fcy\u00fck art\u0131lar katacakt\u0131r\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
E\u011e\u0130T\u0130M SEKT\u00d6R\u00dcNDE SON YA\u015eANANLARLA \u0130LG\u0130L\u0130 DE\u011eERLEND\u0130RMELERDE BULUNAN DO\u00c7. DR. MUSTAFA AYDIN, \u201cBUG\u00dcN YA\u015eANANLARA BAKARAK SU\u00c7LU ARAYACAKSAK, FRANCH\u0130S\u0130NG S\u0130STEM\u0130NE DE\u011e\u0130L, E\u011e\u0130T\u0130MDEN KAZANDIKLARINI, \u00c7OK FARKLI ALANLARDA DE\u011eERLEND\u0130REN VE BU YATIRIMLARI Y\u00dcZ\u00dcNDEN ZOR DURUMDA KALAN YATIRIMCILARA BAKMAK LAZIM\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":197038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[49501,34241,3368,2039,31729,49500,13008,11080],"class_list":["post-197037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-aktaranlardir","tag-alanlara","tag-baska","tag-degil","tag-egitimden","tag-franchising","tag-kazandigini","tag-suclu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/08\/suclu-franchising-degil-egitimden-kazandigini-baska-alanlara-aktaranlardir_d7db9af.jpg?fit=1000%2C938","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Pg1","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/197037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=197037"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/197037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/197038"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=197037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=197037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=197037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}