Rusya\u2019da ilk kez bir giyim markas\u0131 ba\u015f\u00f6rt\u00fcl\u00fc bir k\u0131z\u0131 reklamlar\u0131nda oynat\u0131nca, Rusya\u2019da yeni bir tart\u0131\u015fman\u0131n fitili ate\u015flendi.<\/p>\n
Rusya\u2019n\u0131n en pop\u00fcler giyim markalar\u0131ndan biri sonbahar modas\u0131 i\u00e7in \u00f6n reklam yay\u0131nlad\u0131. Yeni sezonun modas\u0131na dair ipu\u00e7lar\u0131n\u0131 bar\u0131nd\u0131ran reklamlarda bir\u00e7ok modelin aras\u0131nda ba\u015f\u00f6rt\u00fcl\u00fc bir model de yer ald\u0131. Bu reklam \u00f6nce markan\u0131n sosyal medya hesaplar\u0131nda ard\u0131ndan da bas\u0131n ve yay\u0131n organlar\u0131nda yay\u0131nland\u0131. Reklam\u0131n yay\u0131nlanmas\u0131yla birlikte b\u00fct\u00fcn Rusya neredeyse bu reklam\u0131 konu\u015fmaya ba\u015flad\u0131. Reklam\u0131n ses getirmesinin nedeni yeni sezon modas\u0131na dair ipu\u00e7lar\u0131 de\u011fil reklamda oynat\u0131lan ba\u015f\u00f6rt\u00fcl\u00fc modelin yer almas\u0131 oldu.<\/p>\n
Reklama, yay\u0131nlanmas\u0131ndan sonra sosyal medya \u00fczerinden bir\u00e7ok olumlu veya olumsuz tepki geldi. Rusya tarihinde ilk kez ba\u015f\u00f6rt\u00fcl\u00fc bir modelin reklamlarda boy g\u00f6stermesini baz\u0131 Ruslar a\u011f\u0131r bir dille ele\u015ftirdi. Rusya\u2019n\u0131n geleneklerine ayk\u0131r\u0131 oldu\u011fu gerek\u00e7esiyle ba\u015f\u00f6rt\u00fcl\u00fc modelin reklamlarda olmamas\u0131n\u0131 savunan baz\u0131 Ruslar reklam\u0131n kald\u0131r\u0131lmas\u0131n\u0131 talep etti. Baz\u0131lar\u0131 ise markay\u0131 reklamdan dolay\u0131 ele\u015ftirerek markay\u0131 sosyal medya hesaplar\u0131ndan takip etmeyi b\u0131rakmak i\u00e7in kampanyaya ba\u015flad\u0131.<\/p>\n
Markan\u0131n kurucusu Vladimir Melnikov ya\u015fanan tart\u0131\u015fmalar\u0131n ard\u0131ndan kamuoyunu ayd\u0131nlatmak amac\u0131yla bir a\u00e7\u0131klama yapt\u0131. Rusya\u2019da 30 milyona yak\u0131n M\u00fcsl\u00fcman\u0131n ya\u015fad\u0131\u011f\u0131na dikkat \u00e7eken Melnikov, Rusya\u2019da bir\u00e7ok dinden ve \u0131rktan insanlar\u0131n ya\u015fad\u0131\u011f\u0131na s\u00f6yleyerek, \u201cRusya \u00e7ok uluslu bir \u00fclke. Ba\u015f\u00f6rt\u00fcl\u00fc bir modelin reklamda kullan\u0131lmas\u0131n\u0131n temel nedeni markam\u0131z olarak t\u00fcm kesimlere hitap etti\u011fimizi g\u00f6stermek. Ayr\u0131ca \u0130slam dinine inananlara sayg\u0131 g\u00f6sterilmesi gerekti\u011fini vurgulamak oldu\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
RUSYA\u2019DA \u0130LK KEZ B\u0130R G\u0130Y\u0130M MARKASI BA\u015e\u00d6RT\u00dcL\u00dc B\u0130R KIZI REKLAMLARINDA OYNATINCA, \u00dcLKEDE YEN\u0130 B\u0130R TARTI\u015eMA BA\u015eLADI<\/p>\n","protected":false},"author":1,"featured_media":199114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[27645,2937,688,3224,50058,24041,50057,15833],"class_list":["post-199113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","tag-basortulu","tag-rus","tag-baslatti","tag-kizi","tag-kullanmasi","tag-markasinin","tag-reklamda","tag-tartisma"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/rus-markasinin-basortulu-kizi-reklamda-kullanmasi-tartisma-baslatti_89792e0.jpg?fit=680%2C448","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-PNv","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/199113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=199113"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/199113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/199114"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=199113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=199113"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=199113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}