3 as\u0131rdan bu yana geleneksel Japon soya sosu \u00fcreten Shibanuma markas\u0131, sadece SushiCo m\u00fc\u015fterilerine sunulmak \u00fczere T\u00fcrkiye\u2019ye getiriliyor. JETRO Ba\u015fkan\u0131-Y\u00f6netim Kurulu \u00fcyeleri, SushiCo\u2019nun y\u00f6netim kurulu ile \u00fcst d\u00fczey y\u00f6neticilerinin, Shibanuma ba\u015fkan\u0131n\u0131n da kat\u0131l\u0131m\u0131 ile ger\u00e7ekle\u015fen tan\u0131t\u0131m toplant\u0131s\u0131nda, JETRO\u2019nun deste\u011fi ile ger\u00e7ekle\u015fen SushiCo-Shibanuma i\u015f birli\u011fi duyuruldu.<\/p>\n
1688 y\u0131l\u0131nda kurulmu\u015f olan 3 as\u0131rdan bu yana geleneksel Japon soya sosu \u00fcreten Shibanuma markas\u0131, sadece SushiCo m\u00fc\u015fterilerine sunulmak \u00fczere T\u00fcrkiye\u2019ye getiriliyor. D\u00fcnyaca \u00fcnl\u00fc \u015feflerin \u2019Avrupa\u2019n\u0131n soya sosu alg\u0131s\u0131n\u0131 de\u011fi\u015ftiren sos\u2019, “Belirgin bir \u015fekilde lezzetinde 300 y\u0131ll\u0131k bir tarih yat\u0131yor” c\u00fcmleleri e\u015fli\u011finde \u00f6vg\u00fclerle ifade edilen Shibanuma soya sosu art\u0131k T\u00fcrkiye\u2019de ve sadece SushiCo \u015fubelerinde tad\u0131labilecek. Japon D\u0131\u015f Ticaret Te\u015fkilat\u0131 (JETRO) deste\u011fi ile direkt Japonya\u2019dan ithal edilen nadir Japon g\u0131da \u00fcr\u00fcnlerinden biri olacak. Yap\u0131lan a\u00e7\u0131klamada; soya sosunun perakende olarak sat\u0131\u015f\u0131 yap\u0131lmayacak, sadece SushiCo \u015fubelerinde yemek yiyen m\u00fc\u015fterilere, yemeklerinde kullanmas\u0131 i\u00e7in sos olarak sunulacakt\u0131r.<\/p>\n
“T\u00fcrkiye\u2019de orijinal Japon g\u0131da \u00fcr\u00fcnlerinin bilinilirli\u011fi ve do\u011fru tan\u0131nmas\u0131 a\u00e7\u0131s\u0131ndan ilk ba\u015far\u0131 hikayesidir”<\/p>\n
Tan\u0131t\u0131m toplant\u0131s\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan JETRO Ba\u015fkan\u0131 Sano Mitsuaki, “\u00d6ncelikle lezzetli Japon mutfa\u011f\u0131n\u0131 ve Japon yeme-i\u00e7me k\u00fclt\u00fcr\u00fcn\u00fc T\u00fcrk insan\u0131yla bulu\u015fturdu\u011funuz i\u00e7in siz de\u011ferli SushiCo restoran m\u00fcd\u00fcrlerine ve yetkililerine bir Japon olarak minnettarl\u0131\u011f\u0131m\u0131 ve en i\u00e7ten te\u015fekk\u00fcrlerimi iletmek isterim. Japonya\u2019dan do\u011frudan yap\u0131lan g\u0131da ithalat\u0131 s\u0131n\u0131rl\u0131 olup, SushiCo yetkilileri ve Shibanuma soya sosu ba\u015fkan\u0131n\u0131n \u00f6zverili \u00e7al\u0131\u015fmalar\u0131 ile Japonya\u2019da \u00fcretilmi\u015f ger\u00e7ek bir soya sosunun do\u011frudan Japonya\u2019dan ithalat\u0131 ger\u00e7ekle\u015fmi\u015ftir. Markan\u0131n zincir restoranlar\u0131n\u0131n tan\u0131t\u0131m\u0131 ile de geni\u015f kitlelere ula\u015fmay\u0131 ba\u015faraca\u011f\u0131ndan \u015f\u00fcphem yoktur. Bu i\u015f birli\u011fi, T\u00fcrkiye\u2019de orijinal Japon g\u0131da \u00fcr\u00fcnlerinin bilinilirli\u011fi ve do\u011fru tan\u0131nmas\u0131 a\u00e7\u0131s\u0131ndan ilk ba\u015far\u0131 hikayesidir. Bug\u00fcn bu t\u00f6rende SushiCo yetkililerine minnettarl\u0131\u011f\u0131m\u0131z\u0131 sunmak \u00fczere; Japonya Tar\u0131m, Orman ve Bal\u0131k\u00e7\u0131l\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan T\u00fcrkiye\u2019de ilk kez, Japon g\u0131da \u00fcr\u00fcnlerinin bilinilirli\u011fine katk\u0131da bulunan bir restorana yani SushiCo\u2019ya, sertifikas\u0131n\u0131 takdim etmek \u00fczere bulunuyoruz. Bu sertifika, Japon yemek k\u00fclt\u00fcr\u00fcn\u00fc ve g\u0131da \u00fcr\u00fcnlerini tan\u0131tan, mutfa\u011f\u0131n de\u011ferlerini kavram\u0131\u015f restoranlara ve d\u00fckkanlara verilmektedir. D\u00fcnya genelinde 4 bin 265 mekan\u0131n almaya hak kazand\u0131\u011f\u0131 bu sertifikay\u0131, huzurlar\u0131n\u0131zda takdim etmekten b\u00fcy\u00fck gurur duymaktay\u0131m” dedi.<\/p>\n
“Bu ba\u015far\u0131 hik\u00e2yemizin m\u00fc\u015fterilere aktar\u0131lmas\u0131nda k\u00f6pr\u00fc rol\u00fc olman\u0131z\u0131 \u00e7ok \u00f6nemsiyoruz”<\/p>\n
SushiCo Genel M\u00fcd\u00fcr\u00fc \u00d6zkan Keskin, yapt\u0131\u011f\u0131 de\u011ferlendirmede, “Temeli 1997 y\u0131l\u0131nda at\u0131lan ve bug\u00fcne kadar hizmete a\u00e7t\u0131\u011f\u0131 restoranlarla T\u00fcrkiye\u2019deki Japon mutfa\u011f\u0131n\u0131n geli\u015fimine \u00f6nemli katk\u0131larda bulunan markam\u0131z, bug\u00fcn de JETRO arac\u0131l\u0131\u011f\u0131 ile ald\u0131\u011f\u0131 \u2019Japanese Food Supporter\u2019 sertifikas\u0131yla \u00fclkemizdeki gastronomi sekt\u00f6r\u00fcne de\u011fer katmaya devam etmektedir. Japon mutfa\u011f\u0131n\u0131 T\u00fcrkiye\u2019de en iyi \u015fekilde temsil etmek \u00fczere planlad\u0131\u011f\u0131m\u0131z 2018 Ekim ay\u0131ndaki Japonya seyahatimizde edindi\u011fimiz tecr\u00fcbeler ve bug\u00fcn geldi\u011fimiz noktada kaliteli ve do\u011fru ham madde ile yemek aras\u0131ndaki co\u011frafi ve geleneksel i\u015fareti kendi topraklar\u0131ndan temin ederek, misyonumuza devam etmenin hakl\u0131 gururunu ya\u015f\u0131yoruz. Bug\u00fcnk\u00fc bulu\u015fmam\u0131z\u0131n en \u00f6nemli ama\u00e7lar\u0131ndan biri de, JETRO-Shibanuma ve SushiCo\u2019yu bir araya getiren s\u00fcre\u00e7leri ve bu s\u00fcre\u00e7ler i\u00e7inde aktif rol oynayan ki\u015filerin harcad\u0131klar\u0131 enerjiyi birinci a\u011f\u0131zdan duymu\u015f ve ortak hik\u00e2yemize tan\u0131k olmu\u015f oldunuz. Bizim ve Japon dostlar\u0131m\u0131z i\u00e7in \u00f6nemli olan, sushico\u2019nun franchise y\u00f6neticileri olarak bu ba\u015far\u0131 hik\u00e2yemizin m\u00fc\u015fterilere aktar\u0131lmas\u0131nda k\u00f6pr\u00fc rol\u00fc olman\u0131z\u0131 \u00e7ok \u00f6nemsiyoruz” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
Shibanuma\u2019n\u0131n Ba\u015fkan\u0131 Bay Shibanuma\u2019n\u0131n da misafir olarak yer ald\u0131\u011f\u0131 bulu\u015fmada, ger\u00e7ekle\u015ftirilen konu\u015fmalar\u0131n ard\u0131ndan salondaki davetlilere sushi \u00e7e\u015fitleri e\u015fli\u011finde, Japonya\u2019dan ithal edilen 3 as\u0131rl\u0131k bir gelene\u011fin lezzetini b\u00fcnyesinde bar\u0131nd\u0131ran, soya soslu lezzetler tad\u0131m\u0131 yapt\u0131r\u0131larak etkinlik sona erdi.<\/p>\n","protected":false},"excerpt":{"rendered":"
JETRO BA\u015eKANI, Y\u00d6NET\u0130M KURULU \u00dcYELER\u0130, SUSH\u0130CO\u2019NUN Y\u00d6NET\u0130M KURULU \u0130LE \u00dcST D\u00dcZEY Y\u00d6NET\u0130C\u0130LER\u0130N\u0130N, SH\u0130BANUMA BA\u015eKANININ DA KATILIMI \u0130LE GER\u00c7EKLE\u015eEN TANITIM TOPLANTISINDA, JETRO\u2019NUN DESTE\u011e\u0130 \u0130LE GER\u00c7EKLE\u015eEN SUSH\u0130CO-SH\u0130BANUMA \u0130\u015e B\u0130RL\u0130\u011e\u0130 DUYURULDU.<\/p>\n","protected":false},"author":1,"featured_media":200154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[3115,192,1711,11163,50342,50341,50343,2383,1942],"class_list":["post-200153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-asirlik","tag-ile","tag-japon","tag-markasi","tag-sosu","tag-soya","tag-sushico","tag-turkiyede","tag-uc"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/uc-asirlik-japon-soya-sosu-markasi-sushico-ile-turkiyede_b5d49b3.jpg?fit=1000%2C758","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Q4h","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/200153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=200153"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/200153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/200154"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=200153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=200153"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=200153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}