ABD\u2019nin Princeton \u00dcniversitesi mezunu Dr. Sevgi Y\u0131lmaz, \u2018Y\u00f6netim 4.0\u2019 kavram\u0131n\u0131 geli\u015ftirerek, \u015firketlerin ekonomik krizle m\u00fccadele ve sa\u011flam stratejik kararlarla uzun y\u0131llar ayakta kalmas\u0131 y\u00f6ntemlerini bilimsel olarak a\u00e7\u0131klad\u0131.<\/p>\n
Ortalama her 10 y\u0131lda bir irili ufakl\u0131 krizin ya\u015fand\u0131\u011f\u0131 \u00fclkemizde ara\u015ft\u0131rmalar, son d\u00f6nem ya\u015fanan iflaslar\u0131n y\u00fczde 60\u2019l\u0131k k\u0131sm\u0131n\u0131n al\u0131nan yanl\u0131\u015f stratejik kararlar neticesinde oldu\u011funu ortaya koyuyor. Y\u00f6netim Bilimleri Uzman Dr. Sevgi Y\u0131lmaz, bu nedenle kal\u0131c\u0131 \u015firketlerin\/markalar\u0131n olmas\u0131 i\u00e7in yeni geli\u015ftirdikleri \u2019Y\u00f6netim 4.0\u2019 yani Dijital Y\u00f6netim Kuram\u0131\u2019n\u0131n \u015firketlerin gelece\u011fi i\u00e7in hayati \u00f6nem te\u015fkil etti\u011fini dile getiriyor. \u015eirketlerin maliyet d\u00fc\u015f\u00fcrme stratejilerinin ba\u015f\u0131na \u201cSat\u0131nalmada 4.0\u201d kavram\u0131n\u0131 koymalar\u0131 gerekti\u011fini anlatan ve bu alanda pek \u00e7ok \u00e7al\u0131\u015fmas\u0131 olan Dr. Sevgi Y\u0131lmaz, \u015firketlerin ekonomik krizle nas\u0131l ve hangi y\u00f6ntemlerle m\u00fccadele etmeleri gerekti\u011fini ayr\u0131nt\u0131lar\u0131yla a\u00e7\u0131klad\u0131.<\/p>\n
Daha \u00f6nce yapt\u0131klar\u0131 ara\u015ft\u0131rmalarda Sat\u0131nalma 4.0 ile sat\u0131nalman\u0131n dijitalle\u015fme yolculu\u011fundan bahsetti\u011fini hat\u0131rlatan Dr. Y\u0131lmaz, yeni geli\u015ftirdikleri kuramda \u015firketlerdeki t\u00fcm kavramlar\u0131 i\u015fin i\u00e7ine soktuklar\u0131n\u0131 belirtti. Operasyonel maliyetleri ciddi boyutta azaltman\u0131n \u015firketler i\u00e7in hayati anlam ifade etti\u011finin alt\u0131n\u0131 \u00e7izen Dr. Y\u0131lmaz, \u201cStratejik kararlar\u0131n sa\u011fl\u0131kl\u0131 ve do\u011fru verilerle al\u0131nmas\u0131n\u0131 sa\u011flamak, pek \u00e7ok \u015firketi batma noktas\u0131na getiren yanl\u0131\u015f kararlar\u0131n al\u0131nmas\u0131n\u0131 y\u00fczde 40 oran\u0131nda d\u00fc\u015f\u00fcrecektir. Bu da \u015firketler i\u00e7in inan\u0131lmaz bir kazan\u00e7 anlam\u0131na geliyor\u201d dedi.<\/p>\n
Y\u00f6netim 4.0 teorisinin d\u00f6rt ana esastan ve buna ait yedi alt esastan olu\u015ftu\u011funu dile getiren Dr. Y\u0131lmaz, ana esaslar\u0131 “Operasyonel, Stratejik, Uygulama ve S\u00fcrd\u00fcr\u00fclebilirlik” olarak s\u0131ralad\u0131. Bug\u00fcn operasyonel dijitalle\u015fme k\u0131sm\u0131nda hemen hemen her kesimin bir fikri oldu\u011funa vurgu yapan Y\u0131lmaz \u015f\u00f6yle devam etti:<\/p>\n
\u201cBu da \u015firketlerin ana konular\u0131n\u0131n dijitalle\u015fmesi anlam\u0131na geliyor. Burada kastedilen \u015firketin ana kollar\u0131 olan sat\u0131nalma-lojistik, sat\u0131\u015f-pazarlama, insan kaynaklar\u0131, finans ve \u00fcretimin dijitalle\u015fmesidir. Hepsi kendi i\u00e7erisinde kendi esaslar\u0131na sahiptir ve Y\u00f6netim 4.0\u2019\u0131n ana esas\u0131 olan stratejik kuram\u0131n altyap\u0131s\u0131n\u0131 olu\u015fturmaktad\u0131r.\u201d<\/p>\n
Sa\u011flam stratejiye sahip olan \u015firketler ayakta kal\u0131yor<\/p>\n
Y\u00f6netim 4.0\u2019\u0131n ciddi manada operasyonel maliyeti d\u00fc\u015f\u00fcrerek \u00e7ok sa\u011flam veri analizleri elde edilmesini sa\u011flad\u0131\u011f\u0131n\u0131 belirten Dr. Y\u0131lmaz, \u201cY\u00f6netim 4.0\u2019\u0131n en \u00f6nemli ana esas\u0131 stratejik dijitalle\u015fmedir. Bunun manas\u0131 ge\u00e7mi\u015f d\u00f6nem verilerin gelecek d\u00f6nem verileri ile entegre olmas\u0131yla \u015firketin stratejik yol haritas\u0131n\u0131n belirlenmesidir. E\u011fer bir \u015firket operasyonel dijitalle\u015fme ser\u00fcvenini tam olarak tamamlad\u0131ysa bu b\u00f6l\u00fcmde hata yapma olas\u0131l\u0131\u011f\u0131 \u00e7ok d\u00fc\u015f\u00fckt\u00fcr. Dolay\u0131s\u0131yla sa\u011flam verilere sahip olan bir y\u00f6neticinin hayati kararlar almas\u0131 gereken durumlarda hata yapma olas\u0131l\u0131\u011f\u0131 da \u00e7ok azd\u0131r. Ge\u00e7mi\u015fte ve gelecekte sa\u011flam stratejilere sahip olan \u015firketler y\u00fczy\u0131llar boyunca ayakta kalacaklard\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n
\u015eirket stratejilerinde en \u00f6nemli konulardan birinin de benchmarking oldu\u011funu ifade eden Dr. Y\u0131lmaz, \u201cYerelde ve globalde rakiplerini takip eden \u015firketler piyasa geli\u015fiminden uzakta kalmaz m\u00fc\u015fterisine kar\u015f\u0131 vermesi gereken refleksleri zaman\u0131nda vererek rakiplerine fark atarlar. Bunun manas\u0131 piyasada devaml\u0131l\u0131kt\u0131r. Tek bir veri ile rakibin \u00f6n\u00fcne ge\u00e7me olas\u0131l\u0131\u011f\u0131n\u0131z artacakt\u0131r\u201d dedi.<\/p>\n
S\u00fcrd\u00fcr\u00fclebilirli\u011fin sa\u011flanmas\u0131 gerekiyor<\/p>\n
Y\u00f6netim 4.0\u2019\u0131n en \u00f6nemli k\u0131sm\u0131n\u0131n uygulama oldu\u011funun alt\u0131n\u0131 \u00e7izen Dr. Y\u0131lmaz, \u015funlar\u0131 kaydetti:<\/p>\n
\u201cUygulama esaslar\u0131 kendi i\u00e7inde \u00e7e\u015fitli dallara ayr\u0131l\u0131r. Ama en \u00f6nemli uygulama esas\u0131 sadece \u00fcst y\u00f6netime ait kodlamalard\u0131r. Bunun manas\u0131 sistem i\u00e7inde belli verilere ve raporlara sadece \u00fcst y\u00f6netimin ula\u015fmas\u0131d\u0131r. Stratejik hamleleri yaparken veri g\u00fcvenli\u011fi hayati \u00f6nem arz ediyor. Bu sebeple kodlama her \u015firketin k\u00fclt\u00fcr\u00fcne ve ula\u015fmak istedi\u011fi stratejik hedeflere g\u00f6re dizayn edilmelidir. Y\u00f6netim 4.0\u2019da bahsetti\u011fimiz 4. ve son ana esas\u0131m\u0131z s\u00fcrd\u00fcr\u00fclebilirliktir. Bunun anlam\u0131 al\u0131nan kararlar\u0131n uygulama esaslar\u0131na g\u00f6re s\u00fcrd\u00fcrebilirli\u011finin sa\u011flanmas\u0131 ve yine belli kodlama \u015fekilleri ile i\u015flem yap\u0131lmas\u0131 \u015firket i\u00e7erinde \u00e7ift kontrol \u015fekli ile sistemin s\u00fcrd\u00fcrebilirli\u011finin sa\u011flanmas\u0131d\u0131r.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
ABD\u2019N\u0130N PR\u0130NCETON \u00dcN\u0130VERS\u0130TES\u0130 MEZUNU DR. SEVG\u0130 YILMAZ, \u2018Y\u00d6NET\u0130M 4.0\u2019 KAVRAMINI GEL\u0130\u015eT\u0130REREK \u015e\u0130RKETLER\u0130N EKONOM\u0130K KR\u0130ZLE M\u00dcCADELE VE SA\u011eLAM STRATEJ\u0130K KARARLARLA UZUN YILLAR AYAKTA KALMASI Y\u00d6NTEMLER\u0130N\u0130 B\u0130L\u0130MSEL OLARAK A\u00c7IKLADI.<\/p>\n","protected":false},"author":1,"featured_media":202039,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2902,545,40976,957],"class_list":["post-202038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-basarisi","tag-buyuk","tag-kadininin","tag-turk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/turk-kadininin-buyuk-basarisi_4df596d.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-QyG","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/202038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=202038"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/202038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/202039"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=202038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=202038"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=202038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}