Facebook \u0130stasyon Merkezi, \u0130stanbul\u2019da hizmete a\u00e7\u0131ld\u0131. A\u00e7\u0131l\u0131\u015f t\u00f6reninde konu\u015fan TOBB Ba\u015fkan\u0131 Hisarc\u0131kl\u0131o\u011flu, \u00f6zel sekt\u00f6r\u00fcn dijitalle\u015fmesini ve yeni nesil giri\u015fimcili\u011fin geli\u015fmesini hedeflediklerini vurgulad\u0131. Hisarc\u0131kl\u0131o\u011flu, bahsi ge\u00e7en merkezin programlar\u0131n\u0131n herkese a\u00e7\u0131k ve t\u00fcm aktivitelerin de \u00fccretsiz olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB), Facebook ve Habitat Derne\u011fi\u2019nin i\u015fbirli\u011fi ile hayata ge\u00e7irilen Facebook \u0130stasyon Merkezi a\u00e7\u0131ld\u0131. Facebook \u0130stasyon Merkezi\u2019nin a\u00e7\u0131l\u0131\u015f\u0131na; T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) Ba\u015fkan\u0131 M. Rifat Hisarc\u0131kl\u0131o\u011flu, Facebook Afrika, Orta Do\u011fu ve T\u00fcrkiye B\u00f6lge Direkt\u00f6r\u00fc Ari Ke\u015fi\u015fo\u011flu, Facebook Kamu Politikalar\u0131 EMEA Direkt\u00f6r\u00fc Ebele Okobi ile Habitat Derne\u011fi Ba\u015fkan\u0131 Sezai Haz\u0131r ile \u00e7ok say\u0131da davetli kat\u0131ld\u0131.<\/p>\n
Facebook\u2019un T\u00fcrkiye\u2019deki en \u00f6nemli yat\u0131r\u0131m\u0131 olan \u2018Facebook \u0130stasyon\u2019 projesinin hedefi; T\u00fcrkiye\u2019deki farkl\u0131 topluluklar\u0131n, dijital d\u00fcnyada b\u00fcy\u00fcmeleri i\u00e7in gereksinim duyduklar\u0131 kaynak, bilgi ve becerilere eri\u015fmelerini, mobil olmalar\u0131n\u0131, etkinlik d\u00fczenlemelerini sa\u011flayacak deste\u011fi sunmak ve bu topluluklar aras\u0131nda k\u00f6pr\u00fc kurabilmek olarak a\u00e7\u0131kland\u0131. Facebook \u0130stasyon Merkezi, ayn\u0131 zamanda T\u00fcrkiye\u2019deki i\u015fletmelerin k\u00fcresel pazarlara a\u00e7\u0131lmas\u0131na destek olmay\u0131 hedefliyor.<\/p>\n
Facebook \u0130stasyon Merkezi\u2019nin a\u00e7\u0131l\u0131\u015f\u0131na kat\u0131lan TOBB Ba\u015fkan\u0131 R\u0131fat Hisarc\u0131kl\u0131o\u011flu yapt\u0131\u011f\u0131 konu\u015fmada dijital d\u00fcnyada ki geli\u015fmeler ile ilgili konularda a\u00e7\u0131klamalarda bulundu.<\/p>\n
\u201cSosyal medyay\u0131 i\u015f \u00fcretmek i\u00e7in kullanmal\u0131y\u0131z\u201d<\/p>\n
T\u00fcrkiye n\u00fcfusunun y\u00fczde 93\u2019\u00fcn\u00fcn mobil cihaz kulland\u0131\u011f\u0131n\u0131 bunlar\u0131n y\u00fczde 63\u2019\u00fcn\u00fcn de sosyal medya kullan\u0131c\u0131s\u0131 oldu\u011funu ifade eden Hisarc\u0131kl\u0131o\u011flu, \u201cD\u00fcnyada, sosyal medyay\u0131, en \u00e7ok kullanan \u00fclkeler aras\u0131nday\u0131z. Dijital d\u00fcnyadaki her geli\u015fmeyi biliyoruz, takip ediyoruz. Ama t\u00fcm bu teknolojileri, i\u015f \u00fcretmek, i\u015fimizi geli\u015ftirmek i\u00e7in de\u011fil, \u00e7o\u011funlukla laf \u00fcretmek i\u00e7in kullan\u0131yoruz. \u0130\u015fte bunu tersine \u00e7evirmek, giri\u015fimcileri ve KOB\u0130\u2019leri, dijital ortama, i\u015f yapmak \u00fczere ta\u015f\u0131mak istiyoruz. Sosyal medyay\u0131 i\u015f \u00fcretmek i\u00e7in kullanmal\u0131y\u0131z. \u00c7\u00fcnk\u00fc d\u00fcnya buraya gidiyor. Art\u0131k herkes i\u015fini, ticaretini, sosyal hayat\u0131n\u0131, sanal ortama kayd\u0131r\u0131yor. Bak\u0131n \u015fu an d\u00fcnya n\u00fcfusu yakla\u015f\u0131k 7,7 milyar, mobil cihaz kullan\u0131c\u0131s\u0131 5,1 milyar ki\u015fi, internet kullan\u0131c\u0131s\u0131 4,4 milyar ki\u015fi, sosyal medya kullan\u0131c\u0131s\u0131 3,5 milyar ki\u015fi var ve t\u00fcm bu rakamlar, d\u00fcnya n\u00fcfus art\u0131\u015f\u0131ndan \u00e7ok daha h\u0131zl\u0131 \u015fekilde, her sene b\u00fcy\u00fcmeye devam ediyor. Avrupa ve Amerika\u2019da, n\u00fcfusun y\u00fczde 95\u2019inin, internete eri\u015fimi bulunuyor. Ortalama g\u00fcnde 6 saatleri, internette ge\u00e7iriyor. Bizim bu de\u011fi\u015fimi ka\u00e7\u0131rmadan, adapte olmam\u0131z laz\u0131m. B\u00f6ylece b\u00fct\u00fcn d\u00fcnyaya, tek bir tu\u015fla ula\u015f\u0131r\u0131z\u201d dedi.<\/p>\n
\u201cFacebook \u0130stasyon, bilgiye ve m\u00fc\u015fteriye ula\u015fmak i\u00e7in f\u0131rsatlar sunuyor\u201d<\/p>\n
TOBB olarak; \u00f6zel sekt\u00f6r\u00fcn dijitalle\u015fmesini ve yeni nesil giri\u015fimcili\u011fin geli\u015fmesini hedeflediklerini de belirten Hisarc\u0131kl\u0131o\u011flu, \u201cD\u00fcnyan\u0131n en b\u00fcy\u00fck k\u00fcresel teknoloji firmalar\u0131yla, bu kapsamda projeler \u00fcretiyoruz. \u00d6rne\u011fin, Turkcell ile birlikte, gelece\u011fi yazan kad\u0131nlar projesini ger\u00e7ekle\u015ftirdik. Bu projeyle bin 800 kad\u0131n kodlama \u00f6\u011frendi. Coca-cola ile birlikte 30 ilde 9 bin kad\u0131na teknoloji ve giri\u015fimcilik e\u011fitimleri d\u00fczenliyoruz. Vodafone ile KOB\u0130\u2019lerimizin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne \u00f6nc\u00fcl\u00fck ediyoruz. Facebook ile She Means Business Projesi\u2019ni ger\u00e7ekle\u015ftirdik. 20 ilde 5 bin kad\u0131na, dijital pazarlama e\u011fitimi verdik. Sosyal medya platformlar\u0131ndan sat\u0131\u015f yapman\u0131n yollar\u0131n\u0131 \u00f6\u011frettik. Yine Facebook\u2019la bu merkezde i\u015fbirli\u011fine gittik. Facebook, 2,4 milyar\u0131 a\u015fan kullan\u0131c\u0131 say\u0131s\u0131yla, d\u00fcnyan\u0131n en b\u00fcy\u00fck sosyal platformu. 2019\u2019da kullan\u0131c\u0131 say\u0131s\u0131 200 milyon ki\u015fi artt\u0131. Yani sadece 1 senede, 2,5 T\u00fcrkiye\u2019yi daha b\u00fcnyesine katt\u0131. Halen d\u00fcnya \u00e7ap\u0131nda, 80 milyon KOB\u0130\u2019nin sayfas\u0131, burada bulunuyor. Biz de TOBB olarak, giri\u015fimcilerimizin bu dev platformu daha iyi kullanmalar\u0131n\u0131 istedik. Burada yeni nesil giri\u015fimcilerin ihtiya\u00e7 duydu\u011fu her \u015fey var\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cT\u00fcrk i\u015fletmelerin k\u00fcresel pazara a\u00e7\u0131lmalar\u0131 kolayla\u015f\u0131yor\u201d<\/p>\n
Hisarc\u0131kl\u0131o\u011flu, Facebook \u0130stasyon Merkezi\u2019nin, bilgiye ve m\u00fc\u015fteriye ula\u015fmak, network kurmak i\u00e7in m\u00fcthi\u015f f\u0131rsatlar sundu\u011funun alt\u0131n\u0131 \u00e7izerek, \u201cBuras\u0131 ayr\u0131ca, i\u015fletmelerimizin k\u00fcresel pazara ula\u015fmalar\u0131n\u0131n da \u00f6n\u00fcn\u00fc a\u00e7acak. Dijital ortamla ilgili at\u00f6lye \u00e7al\u0131\u015fmalar\u0131na, ev sahipli\u011fi yapacak. Ba\u015fta giri\u015fimcilerimiz ve dileyen herkes, siber g\u00fcvenlikten, sosyal medya kullan\u0131m\u0131na ve blockchain\u2019e kadar bir\u00e7ok konuda, burada e\u011fitim alacak. Facebook\u2019un geli\u015ftirdi\u011fi ara\u00e7lar hakk\u0131nda bilgi edinerek, i\u015flerini geli\u015ftirecek ayn\u0131 zamanda, i\u015f arayanlara da destek vererek, istihdama katk\u0131 sa\u011flayacak. Facebook\u2019taki i\u015f f\u0131rsatlar\u0131, gen\u00e7lerimizin i\u015f bulmas\u0131na yard\u0131mc\u0131 olacak. Facebook istasyon, sadece \u0130stanbul\u2019a hizmet etmeyecek. Gaziantep, Denizli, Samsun, Antalya, Diyarbak\u0131r, \u0130zmir, Ankara ve Kayseri\u2019de, odalar\u0131m\u0131z\u0131n ev sahipli\u011finde, uydu merkezleri a\u00e7\u0131lacak. Kendi alan\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck te\u015fkilat\u0131 olan TOBB Gen\u00e7 Giri\u015fimci Kurullar\u0131yla, \u0130stasyonun etkisi, t\u00fcm Anadolu\u2019ya yay\u0131lacak. Onlar\u0131n sayesinde Facebook \u0130stasyonla, 1 y\u0131l i\u00e7inde, 35 binden fazla insana ve firmaya ula\u015fmay\u0131 hedefliyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cT\u00fcm aktiviteler \u00fccretsiz\u201d<\/p>\n
Facebook \u0130stasyon hakk\u0131nda da bilgi veren Hisarc\u0131kl\u0131o\u011flu, \u201cFacebook \u0130stasyon Merkezi\u2019nin programlar\u0131 herkese a\u00e7\u0131k ve en \u00f6nemlisi de, buradaki t\u00fcm aktiviteler \u00fccretsiz. E\u011fitim oturumlar\u0131 ve etkinlikler, Facebook ve ortaklar\u0131 taraf\u0131ndan d\u00fczenlenecek. Ayr\u0131ca kendi etkinliklerini d\u00fczenlemek isteyen insanlara ve kurumlara da a\u00e7\u0131k olacak\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
FACEBOOK \u0130STASYON MERKEZ\u0130 \u0130STANBUL\u2019DA A\u00c7ILDI<\/p>\n","protected":false},"author":1,"featured_media":202161,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[288,31141,1268,8916,295],"class_list":["post-202160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-acildi","tag-facebook","tag-istanbulda","tag-istasyon","tag-merkezi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/facebook-istasyon-merkezi-istanbulda-acildi_c55b703.jpg?fit=1000%2C605","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-QAE","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/202160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=202160"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/202160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/202161"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=202160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=202160"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=202160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}