\u2019T\u00fcrkiye Otomotiv T\u00fcketicileri Ara\u015ft\u0131rmas\u0131 \u0130leri Ara\u00e7 Teknolojileri Raporu\u2019nun sonu\u00e7lar\u0131 dikkat \u00e7eken bulgular\u0131 ortaya koydu. Otonom ara\u00e7lara ili\u015fkin t\u00fcketici ilgisine ili\u015fkin k\u00fcresel \u00e7apta yap\u0131lan incelemeden elde edilen bilgilere g\u00f6re, T\u00fcrkiye\u2019nin y\u00fczde 67 t\u00fcketici ilgisi ile Almanya, \u0130ngiltere ve Amerika\u2019y\u0131 geride b\u0131rakt\u0131\u011f\u0131 saptand\u0131.<\/p>\n
Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi (ODD) ve Deloitte T\u00fcrkiye\u2019nin ortakla\u015fa y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fma ile ortaya \u00e7\u0131kar\u0131lan \u2019T\u00fcrkiye Otomotiv T\u00fcketicileri Ara\u015ft\u0131rmas\u0131 \u0130leri Ara\u00e7 Teknolojileri Raporu\u2019nun sonu\u00e7lar\u0131 a\u00e7\u0131klad\u0131. Ara\u015ft\u0131rma ile t\u00fcketicilerin geli\u015fmi\u015f ve ileri teknoloji ara\u00e7 teknolojilerine ili\u015fkin kritik konulara bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 ortaya konuldu. Deloitte T\u00fcrkiye T\u00fcketim End\u00fcstrisi ve otomotiv Sekt\u00f6r Lideri \u00d6zkan Y\u0131ld\u0131r\u0131m d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda raporun detaylar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n
Ara\u015ft\u0131rma T\u00fcrkiye\u2019den yakla\u015f\u0131k 3 bin otomotiv t\u00fcketicisinin kat\u0131l\u0131m\u0131yla yap\u0131ld\u0131. Ara\u015ft\u0131rmaya kat\u0131lanlar\u0131n y\u00fczde 90\u2019\u0131 erkek y\u00fczde 10\u2019u kad\u0131n t\u00fcketicilerden olu\u015ftu. Ara\u015ft\u0131rmaya kat\u0131lan t\u00fcketicilerin ya\u015f da\u011f\u0131l\u0131mlar\u0131n\u0131 incelendi\u011finde; kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 53\u2019\u00fc Y ku\u015fa\u011f\u0131 (24-42 ya\u015f aral\u0131\u011f\u0131), y\u00fczde 45\u2019i X ku\u015fa\u011f\u0131 ve 55 ya\u015f \u00fczeri, y\u00fczde 2\u2019sini ise X ku\u015fa\u011f\u0131 (18-24 ya\u015f aral\u0131\u011f\u0131) olu\u015fturdu.<\/p>\n
Mobiliteden beklenti; h\u0131z<\/p>\n
Ara\u015ft\u0131rmada t\u00fcketicilere mobiliteden beklentileri soruldu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 36\u2019s\u0131 mobiliteden h\u0131z, y\u00fczde 21\u2019i g\u00fcvenlik, y\u00fczde 15\u2019i konfor, y\u00fczde 14\u2019\u00fc maliyet ve y\u00fczde 10\u2019luk k\u0131s\u0131m di\u011fer aktiviteleri belirtti. Raporda, T\u00fcrkiye\u2019de \u00e7e\u015fitli mobil uygulamalardan ara\u00e7 \u00e7a\u011f\u0131rma servislerinin kullan\u0131m oranlar\u0131 da \u00f6ne \u00e7\u0131kt\u0131. Buna g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 62\u2019si ara\u00e7 \u00e7a\u011f\u0131rma faaliyetinde bulunmuyor.<\/p>\n
T\u00fcketiciler fonksiyonellik istiyor<\/p>\n
Ara\u015ft\u0131rma kapsam\u0131nda kat\u0131l\u0131mc\u0131lara \u2018Fonksiyonellik mi , konfor mu ?\u2019 sorusu iletildi. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 59\u2019u bu soruya \u2018fonksiyonellik\u2019 derken, y\u00fczde 41\u2019lik kesim ise ise \u2018konfor\u2019u se\u00e7ti.<\/p>\n
T\u00fcrkiye otonom ara\u00e7lara ilgi y\u00fcksek<\/p>\n
S\u00fcr\u00fcc\u00fcs\u00fcz otomobil devrimi hen\u00fcz tam olarak ger\u00e7ekle\u015fmese de rapordan elde edilen bilgiler, T\u00fcrkiye\u2019deki t\u00fcketicilerin otonom ara\u00e7lara ilgili oldu\u011funu g\u00f6steriyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 67\u2019si otonom ara\u00e7lara kar\u015f\u0131 ilgili duydu\u011funu belirtirken y\u00fczde 23\u2019\u00fc otonom ara\u00e7lara ilgi duymad\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n
T\u00fcketicilere ba\u011flant\u0131l\u0131 ara\u00e7lara ve verilere izinsiz eri\u015fim konusunda da sorular y\u00f6neltildi. Y\u00fczde 75\u2019lik bir oranla t\u00fcketiciler ba\u011flant\u0131l\u0131 ara\u00e7lar\u0131n faydas\u0131na inan\u0131yor ancak y\u00fczde 57\u2019lik oranla da bu verilerin izinsiz olarak kullan\u0131lmas\u0131nda bir tak\u0131m olumsuzluklar do\u011faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n
Otonom ara\u00e7lara ili\u015fkin t\u00fcketici ilgisine ili\u015fkin k\u00fcresel \u00e7apta yap\u0131lan incelemede, T\u00fcrkiye\u2019nin y\u00fczde 67 t\u00fcketici ilgisi ile Almanya, \u0130ngiltere ve Amerika\u2019y\u0131 geride b\u0131rakt\u0131\u011f\u0131 raporda belirtiliyor.<\/p>\n
T\u00fcketicilerin bir sonraki ara\u00e7 tercihlerinde SUV \u00f6ne \u00e7\u0131kt\u0131<\/p>\n
Ara\u015ft\u0131rmada t\u00fcketicilere bir sonraki ara\u00e7lar\u0131ndaki tercihleri de soruldu. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 55\u2019i bir sonraki ara\u00e7lar i\u00e7in SUV tercih ederken ikinci tercih olarak y\u00fczde 24\u2019l\u00fck oranla sedan ara\u00e7lar \u00f6ne \u00e7\u0131k\u0131yor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 8\u2019i de bir sonraki tercihini hatchback ara\u00e7lardan yana kullanacaklar\u0131n\u0131 belirtiyor.<\/p>\n
Motor tiplerinde ise t\u00fcketicilerin y\u00fczde 45\u2019lik oranla en fazla hibrit motor tipini ilgi g\u00f6sterece\u011fi ortaya \u00e7\u0131k\u0131yor. T\u00fcketicilerin bir sonraki ara\u00e7lar\u0131 i\u00e7in ikinci tercihleri ise y\u00fczde 23 ile elektrikli motordan yana.<\/p>\n","protected":false},"excerpt":{"rendered":"
DELO\u0130TTE T\u00dcRK\u0130YE T\u00dcKET\u0130M END\u00dcSTR\u0130S\u0130 VE OTOMOT\u0130V SEKT\u00d6R L\u0130DER\u0130 \u00d6ZKAN YILDIRIM<\/p>\n","protected":false},"author":1,"featured_media":204062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[12273,30199,1726,49615],"class_list":["post-204061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-araclara","tag-duyuyoruz","tag-ilgi","tag-otonom"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/otonom-araclara-ilgi-duyuyoruz_bd223de.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-R5j","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=204061"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/204062"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=204061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=204061"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=204061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}