\u0130spanyol Mapfre Asistencia\u2019n\u0131n T\u00fcrkiye ofisi olarak hizmetlerine devam eden Tur Assist, asistans sekt\u00f6r\u00fcnde dijital d\u00f6n\u00fc\u015f\u00fcm \u00e7a\u011f\u0131n\u0131 ba\u015flatt\u0131\u011f\u0131n\u0131 duyurdu. Geli\u015fen teknoloji ile birlikte de\u011fi\u015fen m\u00fc\u015fteri taleplerine daha h\u0131zl\u0131 ve daha do\u011fru \u00e7\u00f6z\u00fcm \u00f6nerileri getirmek i\u00e7in ata\u011fa kalkan \u015firket, bu kapsamda 2019 y\u0131l\u0131n\u0131 \u00f6zellikle sekt\u00f6rde bulunmayan hizmet ve \u00fcr\u00fcnlere ay\u0131rmaya haz\u0131rlan\u0131yor.<\/p>\n
T\u00fcrkiye\u2019nin asistans firmas\u0131 olarak yol yard\u0131mdan \u00e7ekiciye, konut onar\u0131mdan hava ambulans\u0131na kadar farkl\u0131 alanlarda 4 bine yak\u0131n hizmet birimi ile t\u00fcketicilerin yan\u0131nda olan Tur Assist, asistans sekt\u00f6r\u00fcnde adeta yeni bir d\u00f6nem ba\u015flatmak i\u00e7in ata\u011fa ge\u00e7ti\u011fini a\u00e7\u0131klad\u0131. Yap\u0131lan bilgilendirmede; geli\u015fen teknoloji ile birlikte de\u011fi\u015fen m\u00fc\u015fteri taleplerine en h\u0131zl\u0131 ve en do\u011fru \u00e7\u00f6z\u00fcm \u00f6nerilerini sunmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131ran \u015firket, bu y\u0131l\u0131 yeni \u00fcr\u00fcn ve hizmetlere ay\u0131rd\u0131. Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Tur Assist Genel M\u00fcd\u00fcr\u00fc Nevra Yener, 11 milyonu a\u015fk\u0131n m\u00fc\u015fteriye hizmet sunduklar\u0131n\u0131 asistans sekt\u00f6r\u00fcnde y\u00fczde 51 pazar pay\u0131yla a\u00e7\u0131k ara lider olduklar\u0131n\u0131 s\u00f6yledi.<\/p>\n
T\u00fcrkiye\u2019deki asistans sekt\u00f6r\u00fcn\u00fcn son y\u0131llarda \u00f6nemli bir ivme yakalad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Yener, “\u00dclkemizde t\u00fcketicilerin asistans hizmetleri konusundaki bilinci giderek art\u0131yor. T\u00fcketicinin sat\u0131n ald\u0131\u011f\u0131 trafik veya kasko poli\u00e7esi i\u00e7inde ya da konut-i\u015f yeri paket sigortas\u0131n\u0131n i\u00e7inde yer alan \u00fcr\u00fcnlerimiz ile sigorta poli\u00e7esinin i\u00e7inde sunulan hizmetler konusunda son derece bilin\u00e7li oldu\u011funu g\u00f6r\u00fcyoruz” ifadelerini kulland\u0131.<\/p>\n
“Y ve Z ku\u015fa\u011f\u0131 beklentileri de\u011fi\u015ftirecek”<\/p>\n
D\u00fcnyada sigorta ve asistans sekt\u00f6r\u00fcn\u00fc etkileyen \u00f6nemli trendler oldu\u011funu anlatan Yener, s\u00f6z konusu trendler hakk\u0131nda bilgi verdi. Bu kapsamda teknolojinin geli\u015fmesiyle birlikte geleneksel risklerin \u015fekil de\u011fi\u015ftirdi\u011fini vurgulayan Yener, “Teknolojik olarak daha geli\u015fmi\u015f, y\u00fcksek g\u00fcvenlikli hatta s\u00fcr\u00fcc\u00fcs\u00fcz ara\u00e7lar sekt\u00f6rde hasar frekanslar\u0131n\u0131 a\u015fa\u011f\u0131ya \u00e7ekecek. Bu da do\u011fal olarak primlerin de ucuzlamas\u0131na yol a\u00e7acak. Sigortac\u0131l\u0131k anlay\u0131\u015f\u0131 da art\u0131k \u2018risk olu\u015fmadan, riski nas\u0131l \u00f6nleyebiliriz\u2019 anlay\u0131\u015f\u0131na do\u011fru evriliyor. B\u00f6ylelikle geleneksel riskler ve bu riskleri kapsayan geleneksel \u00fcr\u00fcnlerin gelirlerinde de d\u00fc\u015f\u00fc\u015f olacak. Di\u011fer \u00f6nemli konuyu ise m\u00fc\u015fterilerin profili olu\u015fturuyor. Y ve Z ku\u015faklar\u0131n\u0131n da sigorta al\u0131c\u0131s\u0131 olmas\u0131yla m\u00fc\u015fterilerin beklentileri de de\u011fi\u015fecek. Sekt\u00f6r\u00fc etkilemeye ba\u015flayan bir ba\u015fka konu ise \u2019dijitalle\u015fme\u2019. Bunun gerisinde kalan \u015firketler ciddi gelir kayb\u0131na u\u011frayacak” diye konu\u015ftu.<\/p>\n
“Daha proaktif, risk dan\u0131\u015fman\u0131 paketler \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz”<\/p>\n
Ya\u015fanan geli\u015fmelere paralel olarak dijital d\u00fcnyan\u0131n getirdi\u011fi trendleri yak\u0131ndan takip etmeye \u00f6zen g\u00f6sterdiklerini belirten Yener, dijital d\u00fcnyaya entegre ve h\u0131zl\u0131 ula\u015f\u0131lan bir m\u00fc\u015fteri deneyimi sunmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 ve bu alandaki \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rd\u0131klar\u0131n\u0131 belirtti. Sunduklar\u0131 uygulamalar\u0131 inovatif \u00fcr\u00fcn ve hizmetlerle zenginle\u015ftireceklerini dile getiren Yener, \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131: “Asistans sekt\u00f6r\u00fc, rekabetin \u00e7ok yo\u011fun oldu\u011fu sekt\u00f6rler aras\u0131nda yer al\u0131yor ve bu rekabet her ge\u00e7en g\u00fcn art\u0131yor. Sekt\u00f6r\u00fcn t\u00fcm oyuncular\u0131 yeni \u00fcr\u00fcnlerle farkl\u0131la\u015fmaya \u00e7al\u0131\u015fsa da asl\u0131nda hem sekt\u00f6r\u00fcn hem de rakiplerin kendilerini tekrarlad\u0131klar\u0131n\u0131 g\u00f6r\u00fcyoruz. Biz ise Tur Assist olarak hayata ge\u00e7irece\u011fimiz yeni \u00fcr\u00fcn ve hizmetlerle asistans hizmetlerine farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirece\u011fimizi ve sekt\u00f6rdeki konumumuzu daha da g\u00fc\u00e7lendirece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyoruz. Hedeflerimiz kapsam\u0131nda \u00f6zellikle \u2018oto ve mobility\u2019, \u2018sa\u011fl\u0131k ve sa\u011fl\u0131kl\u0131 kalma\u2019, \u2018ya\u015fam stili ve rahatl\u0131k\u2019, \u2018g\u00fcvenlik ve korunma\u2019 konular\u0131na odaklanaca\u011f\u0131z. Sigorta ortaklar\u0131 ve B2B partnerimizle birlikte tek bir hizmetten \u00e7ok, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 do\u011frultusunda daha inovatif \u00e7\u00f6z\u00fcm paketleri \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz. S\u00f6z konusu paketlerin daha proaktif ve risk dan\u0131\u015fman\u0131, hayat\u0131n i\u00e7ine ihtiya\u00e7 duyulabilecek her durumda bireylerin yan\u0131nda yer alan paketler olmas\u0131 bizim i\u00e7in \u00e7ok \u00f6nemli”.<\/p>\n","protected":false},"excerpt":{"rendered":"
TUR ASS\u0130ST GENEL M\u00dcD\u00dcR\u00dc NEVRA YENER, 11 M\u0130LYONU A\u015eKIN M\u00dc\u015eTER\u0130YE H\u0130ZMET SUNDUKLARINI AS\u0130STANS SEKT\u00d6R\u00dcNDE Y\u00dcZDE 51 PAZAR PAYIYLA A\u00c7IK ARA L\u0130DER OLDUKLARINI S\u00d6YLED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":204541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[51628,51627,6695,1692,7135,780],"class_list":["post-204540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-asistans","tag-assistten","tag-dijital","tag-donusum","tag-sektorunde","tag-tur"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/tur-assistten-asistans-sektorunde-dijital-donusum_c545a9d.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Rd2","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=204540"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/204541"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=204540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=204540"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=204540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}