Boyner Grup ile KAG\u0130DER i\u015fbirli\u011fiyle, perakendede kad\u0131n giri\u015fimcileri g\u00fc\u00e7lendirmek amac\u0131yla hayata ge\u00e7irilen \u2019\u0130yi \u0130\u015fler\u2019 program\u0131 bir ad\u0131m \u00f6teye ta\u015f\u0131n\u0131yor. Birle\u015fmi\u015f Milletler ve D\u00fcnya Bankas\u0131 taraf\u0131ndan d\u00fcnyaya \u00f6rnek g\u00f6sterilen projeye kat\u0131lan i\u015fletme sahibi kad\u0131nlar\u0131n \u00fcr\u00fcnleri art\u0131k Morhipo.com\u2019da a\u00e7\u0131lan \u0130yi \u0130\u015fler D\u00fckkan\u2019da m\u00fc\u015fterilerle bulu\u015facak.<\/p>\n
Boyner Grup ve KAG\u0130DER ortakl\u0131\u011f\u0131yla kad\u0131n giri\u015fimcilere destek olmak i\u00e7in ger\u00e7ekle\u015ftirilen \u2019\u0130yi \u0130\u015fler: Perakendede Kad\u0131n Giri\u015fimcileri G\u00fc\u00e7lendirme Program\u0131\u2019na kat\u0131lan i\u015fletme sahibi giri\u015fimci kad\u0131nlar\u0131n \u00fcr\u00fcnleri bundan b\u00f6yle Morhipo.com\u2019da a\u00e7\u0131lan \u0130yi \u0130\u015fler D\u00fckkan\u2019da sat\u0131\u015fa \u00e7\u0131k\u0131yor. \u0130yi \u0130\u015fler D\u00fckkan\u2019da tekstil, haz\u0131r giyim, ayakkab\u0131, \u00e7anta, aksesuar, ev ve mutfak tekstili gibi alanlarda faaliyet g\u00f6steren ve \u0130yi \u0130\u015fler\u2019e kat\u0131lan 24 kad\u0131n i\u015fletmecinin binlerce \u00fcr\u00fcn\u00fc Morhipo.com m\u00fc\u015fterilerinin be\u011fenisine sunuldu.<\/p>\n
Kad\u0131n giri\u015fimcilerin rekabet g\u00fcc\u00fc ve pazara eri\u015fimine destek<\/p>\n
Yap\u0131lan bilgilendirmede; ilk olarak 2015 y\u0131l\u0131nda Boyner Grup ve D\u00fcnya Bankas\u0131-Uluslararas\u0131 Finans Kurumu i\u015fbirli\u011fiyle Boyner Grup markalar\u0131na \u00fcretim yapan kad\u0131n i\u015fletme sahipleri i\u00e7in tasarlanan \u0130yi \u0130\u015fler, 2018\u2019de Boyner Grup – KAG\u0130DER i\u015fbirli\u011fi ve Bank Of America-Merril Lynch\u2019in deste\u011fiyle tekstil, haz\u0131r giyim, ayakkab\u0131, \u00e7anta, aksesuar, ev ve mutfak tekstili, \u00e7ocuk ve bebek \u00fcr\u00fcnleri gibi perakende sekt\u00f6r\u00fcn\u00fcn farkl\u0131 alanlar\u0131nda faaliyet g\u00f6steren kad\u0131n i\u015fletmelerini dahil ederek b\u00fcy\u00fcd\u00fc. D\u00fcnya \u00e7ap\u0131nda pek \u00e7ok \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen \u0130yi \u0130\u015fler program\u0131nda bug\u00fcne kadar 72 i\u015fletme sahibi kad\u0131n giri\u015fimci bireysel ve kurumsal kapasite geli\u015ftirme e\u011fitimlerini ba\u015far\u0131yla tamamlayarak \u0130yi \u0130\u015fler sertifikalar\u0131n\u0131 ald\u0131.<\/p>\n
\u0130yi \u0130\u015fler d\u00fcnyaya \u00f6rnek g\u00f6sterildi<\/p>\n
\u0130yi \u0130\u015fler ge\u00e7ti\u011fimiz y\u0131llarda Birle\u015fmi\u015f Milletler ve D\u00fcnya Bankas\u0131 taraf\u0131ndan da iyi uygulama \u00f6rne\u011fi olarak se\u00e7ilmi\u015fti. Program\u0131n ilk d\u00f6nemine kat\u0131lan kad\u0131n i\u015fletmelerinin geli\u015fimini kapsaml\u0131 olarak ortaya koyan rapor ve program\u0131n analizi Birle\u015fmi\u015f Milletler\u2019de kad\u0131n giri\u015fimcili\u011fini destekleme alan\u0131nda \u00f6rnek vaka olarak yer ald\u0131. Ayr\u0131ca D\u00fcnya Bankas\u0131\u2019n\u0131n k\u00fcresel SheWorks raporuna da girerek t\u00fcm d\u00fcnyaya iyi \u00f6rnek olarak sunuldu. \u0130yi \u0130\u015fler: Kad\u0131n Giri\u015fimcileri G\u00fc\u00e7lendirme Program\u0131 kad\u0131n giri\u015fimcilere verdi\u011fi destekle i\u015fletmelerini b\u00fcy\u00fctmelerini sa\u011flarken, T\u00fcrkiye\u2019de kad\u0131n giri\u015fimci oran\u0131n\u0131 art\u0131rmay\u0131, mevcut kad\u0131n giri\u015fimcileri g\u00fc\u00e7lendirmeyi ve kad\u0131nlar\u0131n hem finansmana hem de pazara eri\u015fimlerinde destek sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n
“Toplumsal cinsiyet e\u015fitli\u011fi, sosyal geli\u015fimin hem temel g\u00f6stergesi hem de temel kayna\u011f\u0131”<\/p>\n
Toplumsal cinsiyet e\u015fitli\u011finin y\u0131llard\u0131r Boyner Grup\u2019un hem \u00e7al\u0131\u015fma ilkelerinin hem de sosyal yat\u0131r\u0131mlar\u0131n\u0131n\u0131n oda\u011f\u0131nda oldu\u011funu belirten Boyner Grup Y\u00f6netim Kurulu \u00dcyesi \u00dcmit Boyner, “\u0130yi \u0130\u015f Boyner Grup olarak ge\u00e7mi\u015ften beri i\u015f yapma felsefemizi tan\u0131ml\u0131yor ve de\u011ferlerimizi temsil ediyor. Art\u0131k m\u00fc\u015fterilerimiz de ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn hikayesini, \u2018iyi ve adil ko\u015fullarda \u00fcretildi\u011fini\u2019, \u2018\u00e7evreye, bitkilere, hayvanlara ve ba\u015fka insanlara zarar vermeden \u00fcretilmesini\u2019 daha fazla \u00f6nemsiyor. \u00dcr\u00fcnlerimizin ve tedarik\u00e7ilerimizin \u2018iyili\u011fi\u2019 bu nedenle gittik\u00e7e daha da \u00f6nem kazan\u0131yor. \u0130yi \u0130\u015fler D\u00fckkan ile kad\u0131n giri\u015fimcilerin en \u00f6nemli ihtiyac\u0131 olan pazara eri\u015fim konusunda onlara destek olurken, \u0130yi \u0130\u015fler \u00fcreten kad\u0131n giri\u015fimciler de Boyner Grup ve Morhipo.com\u2019a b\u00fcy\u00fck de\u011fer kat\u0131yor. Ekonomimizin kalitesinin artmas\u0131, b\u00fcy\u00fcmesi ve refah\u0131n tabana yay\u0131lmas\u0131 i\u00e7in kad\u0131nlar\u0131n ekonomiye kat\u0131l\u0131m\u0131 \u015fart” dedi.<\/p>\n
“Kad\u0131nlar g\u00fc\u00e7lendik\u00e7e ekonomimiz g\u00fc\u00e7lenecek”<\/p>\n
T\u00fcrkiye\u2019de kad\u0131n giri\u015fimcili\u011finin yayg\u0131nla\u015fmas\u0131, kad\u0131n istihdam\u0131n\u0131n artmas\u0131 ve genel olarak kad\u0131n\u0131n ekonomik, sosyal ve politik konumunun g\u00fc\u00e7lendirilmesi i\u00e7in var g\u00fcc\u00fcyle \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten KAG\u0130DER Ba\u015fkan\u0131 Emine Erdem, “Yeni d\u00f6nem hedeflerimiz aras\u0131nda kad\u0131n giri\u015fimcilerin dijitalle\u015fme, bilim ve teknolojide g\u00fc\u00e7lenmesi i\u00e7in Anadolu\u2019nun her yerinde daha fazla kad\u0131n giri\u015fimciye ula\u015fmak yer al\u0131yor. Bu kapsamda \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Ayr\u0131ca kamu ve \u00f6zel sekt\u00f6rde sat\u0131n alma s\u00fcre\u00e7lerine daha fazla kad\u0131n tedarik\u00e7iyi dahil etmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz. Kad\u0131n giri\u015fimcilerin d\u0131\u015f ticarete a\u00e7\u0131lmalar\u0131n\u0131 sa\u011flamak i\u00e7in projeler \u00fcretece\u011fiz. Bu hedeflerimiz do\u011frultusunda 2018 y\u0131l\u0131ndan bu yana Boyner Grup\u2019la \u0130yi \u0130\u015fler projesi kapsam\u0131nda yapt\u0131\u011f\u0131m\u0131z i\u015fbirli\u011fi bizim i\u00e7in \u00e7ok de\u011ferli. \u0130yi \u0130\u015fler, sadece programa kat\u0131lan kad\u0131n giri\u015fimcilere de\u011fil, onlar\u0131n arac\u0131l\u0131\u011f\u0131yla kendi i\u015fletmelerinde istihdam edilen 1000\u2019e yak\u0131n kad\u0131na da dolayl\u0131 olarak destek sa\u011flayaca\u011f\u0131 i\u00e7in kad\u0131nlar g\u00fc\u00e7lendik\u00e7e ekonomimiz de g\u00fc\u00e7lenecek. Bu proje bu nedenle \u00e7ok \u00f6nemli ve \u00e7ok inan\u0131yoruz” ifadelerini kulland\u0131.<\/p>\n
“Kad\u0131n giri\u015fimciler ve \u00fcr\u00fcnleri m\u00fc\u015fterilerimize b\u00fcy\u00fck de\u011fer sunacak”<\/p>\n
\u0130yi \u0130\u015fler D\u00fckkan\u2019\u0131n, toplumsal cinsiyet e\u015fitli\u011fi konusuna perakende alan\u0131ndan verilen deste\u011fin \u00f6nemli bir yans\u0131mas\u0131 oldu\u011funu s\u00f6yleyen Morhipo.com Genel M\u00fcd\u00fcr\u00fc \u015eule Kuban, “\u0130yi \u0130\u015fler D\u00fckkan ile \u0130yi \u0130\u015fler \u00fcreten kad\u0131n i\u015fletme sahiplerinin pazara eri\u015fim ve rekabet g\u00fcc\u00fcne destek olmaktan b\u00fcy\u00fck mutluluk duyuyoruz. Morhipo.com\u2019un \u00fcr\u00fcn zenginli\u011fine ve her ay sitemizde a\u011f\u0131rlad\u0131\u011f\u0131m\u0131z 40 milyon m\u00fc\u015fterimize b\u00fcy\u00fck de\u011fer kataca\u011f\u0131na inan\u0131yorum. Birikimimizi ve online kanalda yapt\u0131\u011f\u0131m\u0131z teknoloji ve lojistik yat\u0131r\u0131mlar\u0131 t\u00fcm giri\u015fimcilerle ama \u00f6zellikle de \u2019ko\u015fulsuz m\u00fc\u015fteri mutlulu\u011fu\u2019 anlay\u0131\u015f\u0131m\u0131zla uyumlu \u2019\u0130yi \u0130\u015fler\u2019 ve \u2019\u0130yi Markalar\u2019 \u00fcreten kad\u0131n giri\u015fimcilerle payla\u015faca\u011f\u0131z. Bundan sonra daha \u00e7ok kad\u0131n giri\u015fimciyi Morhipo.com\u2019da a\u011f\u0131rlayaca\u011f\u0131m\u0131z\u0131 umuyorum” dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
BOYNER GRUP VE KAG\u0130DER ORTAKLI\u011eIYLA KADIN G\u0130R\u0130\u015e\u0130MC\u0130LERE DESTEK OLMAK \u0130\u00c7\u0130N GER\u00c7EKLE\u015eT\u0130R\u0130LEN ‘\u0130Y\u0130 \u0130\u015eLER: PERAKENDEDE KADIN G\u0130R\u0130\u015e\u0130MC\u0130LER\u0130 G\u00dc\u00c7LEND\u0130RME PROGRAMI’NA KATILAN \u0130\u015eLETME SAH\u0130B\u0130 G\u0130R\u0130\u015e\u0130MC\u0130 KADINLARIN \u00dcR\u00dcNLER\u0130 BUNDAN B\u00d6YLE MORH\u0130PO.COM\u2019DA A\u00c7ILAN \u0130Y\u0130 \u0130\u015eLER D\u00dcKKAN\u2019DA SATI\u015eA \u00c7IKIYOR.<\/p>\n","protected":false},"author":1,"featured_media":204613,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[288,12861,3173,44,9525,1552,3104],"class_list":["post-204612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-acildi","tag-dukkan","tag-girisimci","tag-icin","tag-isler","tag-iyi","tag-kadinlar"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/girisimci-kadinlar-icin-iyi-isler-dukkan-acildi_59938ba.jpg?fit=1000%2C547","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Rec","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=204612"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/204612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/204613"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=204612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=204612"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=204612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}