T\u00fcrkiye internetinin en farkl\u0131 topluluklar\u0131n\u0131 olu\u015fturan \u0130nci S\u00f6zl\u00fck ile Uluda\u011f S\u00f6zl\u00fck\u2019\u00fcn y\u00fczde 50 hissesi, 10 milyon liraya sat\u0131ld\u0131. \u0130ki s\u00f6zl\u00fck sitesiyle birlikte \u0130ncicaps ve Haberself siteleri ile bu sitelere ba\u011fl\u0131 sosyal medya hesaplar\u0131 da sat\u0131\u015f s\u00fcrecine dahil edildi.<\/p>\n
Uluda\u011f s\u00f6zl\u00fck ve \u0130nci S\u00f6zl\u00fck markalar\u0131n\u0131n y\u00fczde 50\u2019sini, Bursa\u2019da faaliyet g\u00f6steren Erg\u00fcnkent \u0130n\u015faat\u2019\u0131n Y\u00f6netim Kurulu Ba\u015fkan\u0131 Emin Adanur sat\u0131n ald\u0131. 28 ya\u015f\u0131ndaki gen\u00e7 giri\u015fimci, T\u00fcrkiye\u2019de yeni neslin en yo\u011fun takip etti\u011fi platformlar aras\u0131nda yer alan bu iki s\u00f6zl\u00fck sitesini ve ba\u011fl\u0131 sosyal i\u00e7erik platformlar\u0131n\u0131 sat\u0131n alarak \u00f6nemli bir yat\u0131r\u0131ma imza att\u0131.<\/p>\n
S\u00f6zl\u00fck sitelerinin y\u00fckseli\u015fi<\/p>\n
Uluda\u011f S\u00f6zl\u00fck\u2019\u00fcn dijital d\u00fcnyadaki b\u00fcy\u00fck yolculu\u011fu 2005\u2019te \u00f6\u011frenci projesi olarak ba\u015flad\u0131. 4 y\u0131l sonra \u0130nci S\u00f6zl\u00fck, \u00e7ok k\u0131sa s\u00fcre i\u00e7inde kendi kitlesini olu\u015fturarak T\u00fcrkiye internetine ad\u0131n\u0131 yazd\u0131rmaya ba\u015flad\u0131. Ard\u0131ndan \u0130ncicaps ve Haberself ile daha geni\u015f kitlelere ula\u015fan bu iki s\u00f6zl\u00fck platformu, sosyal medyada da geni\u015f bir kitle edindi. 2013\u2019te Promoviral markas\u0131yla kurumsal firmalara sosyal medya ajans hizmeti vermeye ba\u015fland\u0131. 2016\u2019da Texas, Dallas\u2019ta Amerikan \u015firketlerine hizmet veren yaz\u0131l\u0131m ofisi kuruldu.<\/p>\n
Kurumsalla\u015fma ve yat\u0131r\u0131mlara h\u0131z verilecek. \u015eirketin yar\u0131 hissesinin sat\u0131\u015f\u0131 sonras\u0131nda y\u00f6netim kadrosu ve ekip \u00e7al\u0131\u015fmaya devam edecek. S\u00f6zl\u00fcklerden ve sosyal platformlardan olu\u015fan \u015firketin kurumsalla\u015fmas\u0131na d\u00f6n\u00fck \u00e7al\u0131\u015fmalar yap\u0131lacak. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde uygulama geli\u015ftirme konusunda insan kayna\u011f\u0131 yat\u0131r\u0131m\u0131na gidilecek. Ayr\u0131ca s\u00f6zl\u00fcklerle birlikte sosyal medya profillerindeki takip\u00e7i kitlesine d\u00f6n\u00fck oyunlar geli\u015ftirilmesi i\u00e7in de \u00e7al\u0131\u015fmalara h\u0131z verilecek.<\/p>\n
T\u00fcrkiye\u2019nin ikinci en b\u00fcy\u00fck s\u00f6zl\u00fck sitesi<\/p>\n
Kurulu\u015f tarihi 2005 olan Uluda\u011f S\u00f6zl\u00fck, bug\u00fcn 850 bin g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131 ve 700 bin \u00fcyeyle T\u00fcrkiye\u2019nin ikinci yerli sosyal medya sitesi. 2009 do\u011fumlu \u0130nci S\u00f6zl\u00fck ise 1,2 milyon \u00fcyesi ve sosyal medyadaki 15 milyon takip\u00e7isiyle T\u00fcrkiye\u2019nin en b\u00fcy\u00fck sosyal medya kitlesine sahip. T\u00fcrkiye n\u00fcfusunun y\u00fczde 85\u2019inin haberdar oldu\u011fu site, her g\u00fcn 450 bin farkl\u0131 ki\u015fi taraf\u0131ndan ziyaret ediliyor.<\/p>\n
T\u00fcrkiye\u2019nin en \u00e7ok ziyaret edilen sitelerinden biri olan Uluda\u011f S\u00f6zl\u00fck\u2019\u00fcn kurucusu \u0130smail Alpen, yo\u011fun olarak siyasi tart\u0131\u015fmalar\u0131n ya\u015fand\u0131\u011f\u0131 bir platform olarak tan\u0131mlad\u0131\u011f\u0131 Uluda\u011f S\u00f6zl\u00fck\u2019te 3 milyon konu ba\u015fl\u0131\u011f\u0131yla ilgili 22 milyon yaz\u0131 (entry) yer ald\u0131\u011f\u0131 bilgisini verdi. Uluda\u011f S\u00f6zl\u00fck\u2019\u00fcn Twitter\u2019da 140 bin takip\u00e7isi bulunuyor.<\/p>\n
Kendi jargonunu ve Caps k\u00fclt\u00fcr\u00fcn\u00fc olu\u015fturdu<\/p>\n
T\u00fcrkiye\u2019de yeni nesil aras\u0131nda h\u0131zla benimsenen yeni bir jargon olu\u015fturdu\u011funu s\u00f6yleyen \u0130nci S\u00f6zl\u00fck kurucusu Serkan \u0130nci, \u201c\u0130nci S\u00f6zl\u00fck olarak pek \u00e7ok sosyal projeler de hayata ge\u00e7irdik. \u00dclkemizin internet k\u00fclt\u00fcr\u00fcne pek \u00e7ok \u015fey kazand\u0131rd\u0131k. Foto\u011fraf alt\u0131na k\u0131rm\u0131z\u0131 \u015ferit \u00e7ekilerek i\u00e7eri\u011fe uygun mizahi s\u00f6zler yaz\u0131lmas\u0131 prensibine dayanan Caps\u2019\u0131n ka\u015fifi de \u0130ncicaps oldu. \u0130nternet fenomeni Caps\u2019\u0131n tescil sahibi olan \u0130ncicaps, T\u00fcrkiye\u2019de internet mizah\u0131n\u0131n merkezi konumunda. Facebook ve Twitter gibi sosyal a\u011flarda payla\u015f\u0131lan i\u00e7eriklerin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc \u0130nci S\u00f6zl\u00fck yazarlar\u0131 \u00fcretiyor.\u201d dedi.<\/p>\n
T\u00fcrkiye\u2019nin ilk viral haber sitesi Haberself, ayl\u0131k 30 milyon sayfa g\u00f6r\u00fcnt\u00fclenmesi ve g\u00fcnl\u00fck 250 bin tekil ziyaret\u00e7isiyle T\u00fcrkiye\u2019nin en pop\u00fcler ikinci viral haber sitesi konumunda.<\/p>\n
\u0130nci S\u00f6zl\u00fck, mizaha farkl\u0131 boyut kazand\u0131rd\u0131.<\/p>\n
Caps k\u00fclt\u00fcr\u00fcn\u00fcn atas\u0131 \u0130nci S\u00f6zl\u00fck, T\u00fcrkiye\u2019nin en pop\u00fcler gen\u00e7lik platformlar\u0131 aras\u0131nda bulunuyor. \u0130nci S\u00f6zl\u00fck\u2019\u00fcn Twitter\u2019da 510 bin, Facebook\u2019ta 1,8 milyon takip\u00e7isi bulunuyor.<\/p>\n
Komik imaj \u00e7al\u0131\u015fmas\u0131 Caps\u2019ler halen \u0130ncicaps.com sitesinde \u00fcretiliyor ve internet ortam\u0131na yay\u0131l\u0131yor. Hedef kitlesi gen\u00e7ler oldu\u011fu i\u00e7in markalar taraf\u0131ndan da yo\u011fun olarak kullan\u0131lan \u0130ncicaps\u2019in sosyal medyadaki sayfalar\u0131, en b\u00fcy\u00fck sayfalar aras\u0131nda yer al\u0131yor. \u0130ncicaps\u2019in Instagram\u2019da 1,3 milyon, Facebook\u2019ta 1,9 milyon, Twitter\u2019da ise 2,7 milyon takip\u00e7isi bulunuyor.<\/p>\n
Sosyal medya ortamlar\u0131nda payla\u015f\u0131lmak \u00fczere haz\u0131rlanan ve hedef kitleye ula\u015fmada etkili bir yol olan viral haberde \u00f6nc\u00fc site haberself.com, ayl\u0131k 6 milyon ziyaret\u00e7i al\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
GEN \u0130NC\u0130 S\u00d6ZL\u00dcK VE ULUDA\u011e S\u00d6ZL\u00dcK SATILDI (FOTO\u011eRAFLI) BURSA (\u0130HA) – T\u00dcRK\u0130YE \u0130NTERNET\u0130N\u0130N EN YARATICI TOPLULUKLARINI OLU\u015eTURAN VE S\u00d6ZL\u00dcK KONSEPT\u0130N\u0130N EN B\u00dcY\u00dcK OYUNCULARI ARASINDA YER ALAN \u0130NC\u0130 S\u00d6ZL\u00dcK \u0130LE ULUDA\u011e S\u00d6ZL\u00dcK\u2019\u00dcN %50 H\u0130SSES\u0130, 10 M\u0130LYON TL DE\u011eERLEMEYLE SATILDI. \u0130K\u0130 S\u00d6ZL\u00dcK S\u0130TES\u0130YLE B\u0130RL\u0130KTE \u0130NC\u0130CAPS VE HABERSELF S\u0130TELER\u0130 \u0130LE BU S\u0130TELERE BA\u011eLI SOSYAL MEDYA HESAPLARI DA SATI\u015e S\u00dcREC\u0130NE DAH\u0130L ED\u0130LD\u0130. ULUDA\u011e S\u00d6ZL\u00dcK VE \u0130NC\u0130 S\u00d6ZL\u00dcK MARKALARININ Y\u00dcZDE 50\u2019S\u0130N\u0130, BURSA\u2019DA FAAL\u0130YET G\u00d6STEREN ERG\u00dcNKENT \u0130N\u015eAAT\u2019IN Y\u00d6NET\u0130M KURULU BA\u015eKANI EM\u0130N ADANUR SATIN ALDI. 28 YA\u015eINDAK\u0130 GEN\u00c7 G\u0130R\u0130\u015e\u0130MC\u0130, T\u00dcRK\u0130YE\u2019DE YEN\u0130 NESL\u0130N EN YO\u011eUN TAK\u0130P ETT\u0130\u011e\u0130 PLATFORMLAR ARASINDA YER ALAN BU \u0130K\u0130 S\u00d6ZL\u00dcK S\u0130TES\u0130N\u0130 VE BA\u011eLI SOSYAL \u0130\u00c7ER\u0130K PLATFORMLARINI SATIN ALARAK \u00d6NEML\u0130 B\u0130R YATIRIMA \u0130MZA ATTI. S\u00d6ZL\u00dcK S\u0130TELER\u0130N\u0130N Y\u00dcKSEL\u0130\u015e\u0130 ULUDA\u011e S\u00d6ZL\u00dcK\u2019\u00dcN D\u0130J\u0130TAL D\u00dcNYADAK\u0130 B\u00dcY\u00dcK YOLCULU\u011eU 2005\u2019TE \u00d6\u011eRENC\u0130 PROJES\u0130 OLARAK BA\u015eLADI. 4 YIL SONRA \u0130NC\u0130 S\u00d6ZL\u00dcK, \u00c7OK KISA S\u00dcRE \u0130\u00c7\u0130NDE KEND\u0130 K\u0130TLES\u0130N\u0130 OLU\u015eTURARAK T\u00dcRK\u0130YE \u0130NTERNET\u0130NE ADINI YAZDIRMAYA BA\u015eLADI. ARDINDAN \u0130NC\u0130CAPS VE HABERSELF \u0130LE DAHA GEN\u0130\u015e K\u0130TLELERE ULA\u015eAN BU \u0130K\u0130 S\u00d6ZL\u00dcK PLATFORMU, SOSYAL MEDYADA DA GEN\u0130\u015e B\u0130R K\u0130TLE ED\u0130ND\u0130. 2013\u2019TE PROMOV\u0130RAL MARKASIYLA KURUMSAL F\u0130RMALARA SOSYAL MEDYA AJANS H\u0130ZMET\u0130 VERMEYE BA\u015eLANDI. 2016\u2019DA TEXAS, DALLAS\u2019TA AMER\u0130KAN \u015e\u0130RKETLER\u0130NE H\u0130ZMET VEREN YAZILIM OF\u0130S\u0130 KURULDU. KURUMSALLA\u015eMA VE YATIRIMLARA HIZ VER\u0130LECEK. \u015e\u0130RKET\u0130N YARI H\u0130SSES\u0130N\u0130N SATI\u015eI SONRASINDA Y\u00d6NET\u0130M KADROSU VE EK\u0130P \u00c7ALI\u015eMAYA DEVAM EDECEK. S\u00d6ZL\u00dcKLERDEN VE SOSYAL PLATFORMLARDAN OLU\u015eAN \u015e\u0130RKET\u0130N KURUMSALLA\u015eMASINA D\u00d6N\u00dcK \u00c7ALI\u015eMALAR YAPILACAK. \u00d6N\u00dcM\u00dcZDEK\u0130 D\u00d6NEMDE UYGULAMA GEL\u0130\u015eT\u0130RME KONUSUNDA \u0130NSAN KAYNA\u011eI YATIRIMINA G\u0130D\u0130LECEK. AYRICA S\u00d6ZL\u00dcKLERLE B\u0130RL\u0130KTE SOSYAL MEDYA PROF\u0130LLER\u0130NDEK\u0130 TAK\u0130P\u00c7\u0130 K\u0130TLES\u0130NE D\u00d6N\u00dcK OYUNLAR GEL\u0130\u015eT\u0130R\u0130LMES\u0130 \u0130\u00c7\u0130N DE \u00c7ALI\u015eMALARA HIZ VER\u0130LECEK. T\u00dcRK\u0130YE\u2019N\u0130N \u0130K\u0130NC\u0130 EN B\u00dcY\u00dcK S\u00d6ZL\u00dcK S\u0130TES\u0130 KURULU\u015e TAR\u0130H\u0130 2005 OLAN ULUDA\u011e S\u00d6ZL\u00dcK, BUG\u00dcN 850 B\u0130N G\u00dcNL\u00dcK Z\u0130YARET\u00c7\u0130 SAYISI VE 700 B\u0130N \u00dcYEYLE T\u00dcRK\u0130YE\u2019N\u0130N \u0130K\u0130NC\u0130 YERL\u0130 SOSYAL MEDYA S\u0130TES\u0130. 2009 DO\u011eUMLU \u0130NC\u0130 S\u00d6ZL\u00dcK \u0130SE 1,2 M\u0130LYON \u00dcYES\u0130 VE SOSYAL MEDYADAK\u0130 15 M\u0130LYON TAK\u0130P\u00c7\u0130S\u0130YLE T\u00dcRK\u0130YE\u2019N\u0130N EN B\u00dcY\u00dcK SOSYAL MEDYA K\u0130TLES\u0130NE SAH\u0130P. T\u00dcRK\u0130YE N\u00dcFUSUNUN Y\u00dcZDE 85\u2019\u0130N\u0130N HABERDAR OLDU\u011eU S\u0130TE, HER G\u00dcN 450 B\u0130N FARKLI K\u0130\u015e\u0130 TARAFINDAN Z\u0130YARET ED\u0130L\u0130YOR. T\u00dcRK\u0130YE’N\u0130N EN \u00c7OK Z\u0130YARET ED\u0130LEN S\u0130TELER\u0130NDEN B\u0130R\u0130 OLAN ULUDA\u011e S\u00d6ZL\u00dcK\u2019\u00dcN KURUCUSU \u0130SMA\u0130L ALPEN, YO\u011eUN OLARAK S\u0130YAS\u0130 TARTI\u015eMALARIN YA\u015eANDI\u011eI B\u0130R PLATFORM OLARAK TANIMLADI\u011eI ULUDA\u011e S\u00d6ZL\u00dcK\u2019TE 3 M\u0130LYON KONU BA\u015eLI\u011eIYLA \u0130LG\u0130L\u0130 22 M\u0130LYON YAZI (ENTRY) YER ALDI\u011eI B\u0130LG\u0130S\u0130N\u0130 VERD\u0130. ULUDA\u011e S\u00d6ZL\u00dcK\u2019\u00dcN TW\u0130TTER\u2019DA 140 B\u0130N TAK\u0130P\u00c7\u0130S\u0130 BULUNUYOR. KEND\u0130 JARGONUNU VE CAPS K\u00dcLT\u00dcR\u00dcN\u00dc OLU\u015eTURDU T\u00dcRK\u0130YE\u2019DE YEN\u0130 NES\u0130L ARASINDA HIZLA BEN\u0130MSENEN YEN\u0130 B\u0130R JARGON OLU\u015eTURDU\u011eUNU S\u00d6YLEYEN \u0130NC\u0130 S\u00d6ZL\u00dcK KURUCUSU SERKAN \u0130NC\u0130, \u201c\u0130NC\u0130 S\u00d6ZL\u00dcK OLARAK PEK \u00c7OK SOSYAL PROJELER DE HAYATA GE\u00c7\u0130RD\u0130K. \u00dcLKEM\u0130Z\u0130N \u0130NTERNET K\u00dcLT\u00dcR\u00dcNE PEK \u00c7OK \u015eEY KAZANDIRDIK. FOTO\u011eRAF ALTINA KIRMIZI \u015eER\u0130T \u00c7EK\u0130LEREK \u0130\u00c7ER\u0130\u011eE UYGUN M\u0130ZAH\u0130 S\u00d6ZLER YAZILMASI PRENS\u0130B\u0130NE DAYANAN CAPS\u2019IN MUC\u0130D\u0130 DE \u0130NC\u0130CAPS OLDU. \u0130NTERNET FENOMEN\u0130 CAPS\u2019IN TESC\u0130L SAH\u0130B\u0130 OLAN \u0130NC\u0130CAPS, T\u00dcRK\u0130YE\u2019DE \u0130NTERNET M\u0130ZAHININ MERKEZ\u0130 KONUMUNDA. 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