Kahramanmara\u015f Ticaret ve Sanayi Odas\u0131 (KMTSO) Ba\u015fkan\u0131 Serdar Zabun, Mara\u015f biberinin Kahramanmara\u015f Ticaret ve Sanayi Odas\u0131 ad\u0131na tescilli bir \u00fcr\u00fcn olarak t\u00fcm d\u00fcnyaya tan\u0131t\u0131m\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131n\u0131 ve art\u0131k bir global marka konumuna ula\u015farak d\u00fcnya pazarlar\u0131nda t\u00fcketildi\u011fini s\u00f6yledi.<\/p>\n
Kahramanmara\u015f\u2019\u0131n k\u0131rm\u0131z\u0131 pul ve toz biber \u00fcretiminde T\u00fcrkiye lideri oldu\u011funu, sekt\u00f6r\u00fcn kent ekonomisine \u00e7ok \u00f6nemli katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6yleyen KMTSO Ba\u015fkan\u0131 Serdar Babun, ayn\u0131 zamanda kalite, g\u0131da g\u00fcvenirli\u011fi standartlar\u0131 ve lezzet bak\u0131m\u0131ndan ba\u015far\u0131 \u00e7\u0131tas\u0131n\u0131n y\u00fcksek oldu\u011funu hat\u0131rlatt\u0131. Zabun, \u201cMara\u015f biberi bu co\u011frafyaya \u00f6zg\u00fc tad\u0131 ve kalitesi ile T\u00fcrk ve d\u00fcnya mutfaklar\u0131n\u0131n vazge\u00e7emedi\u011fi bir \u00fcr\u00fcn\u00fcd\u00fcr. Farkl\u0131 iklim karakterlerinin e\u015fsiz bir bile\u015fkesidir. Kahramanmara\u015f ve b\u00f6lgesinde yeti\u015fen, T\u00fcrk mutfa\u011f\u0131n\u0131n vazge\u00e7ilmez tad\u0131, sa\u011fl\u0131k ve lezzet sembol\u00fc olan, Kahramanmara\u015f ekonomisi i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yan \u2018Mara\u015f biberi\u2019 ilimiz ad\u0131na co\u011frafi i\u015fareti olarak tescilli, ilimizin ismi ile t\u00fcm d\u00fcnyaya tan\u0131t\u0131m\u0131 yap\u0131lan ve art\u0131k bir global marka konumuna ula\u015fan stratejik bir \u00fcr\u00fcn\u00fcm\u00fczd\u00fcr. Co\u011frafi \u0130\u015fareti de 2002 y\u0131l\u0131ndan bu yana Kahramanmara\u015f Ticaret ve Sanayi Odas\u0131na aittir\u201d dedi.<\/p>\n
Biber \u00fcretimi konusunda bilgi veren Zabun, \u201cEsas olarak ac\u0131 k\u0131rm\u0131z\u0131 Mara\u015f biberi olarak tan\u0131mlanan \u2018Mara\u015f biberi\u2019 ba\u015fta rengi olmak \u00fczere aromas\u0131 ve ac\u0131l\u0131k oran\u0131 ile d\u00fcnyan\u0131n en kaliteli ve aranan biberi durumundad\u0131r. \u0130limiz baharatl\u0131k k\u0131rm\u0131z\u0131 biber \u00fcretimi y\u0131llara g\u00f6re de\u011fi\u015fiklik g\u00f6stermekle birlikte yakla\u015f\u0131k 30 bin ton d\u00fczeyindedir. Mara\u015f biberi Co\u011frafi \u0130\u015faret hinterland\u0131nda Kahramanmara\u015f\u2019\u0131n yan\u0131 s\u0131ra, Gaziantep, Hatay, Kilis, Ad\u0131yaman ve \u015eanl\u0131urfa yer almaktad\u0131r. Bu illerdeki \u00fcretim T\u00fcrkiye \u00fcretiminin y\u00fczde 83\u2019\u00fcne tekab\u00fcl etmektedir. K\u0131rm\u0131z\u0131 pul ve toz biber \u00fcretim kapasitesi bak\u0131m\u0131ndan T\u00fcrkiye lideri olan Kahramanmara\u015f, 227 bin ton biberin y\u00fczde 62\u2019sini ger\u00e7ekle\u015ftirmektedir. Baharatl\u0131k k\u0131rm\u0131z\u0131 biber sekt\u00f6r\u00fcnde 70 fabrika ilimizde faaliyet g\u00f6stermektedir. Bu anlamda k\u0131rsal kalk\u0131nmaya \u00e7ok \u00f6nemli katk\u0131da bulunmaktad\u0131r. Dolay\u0131s\u0131yla istihdam a\u00e7\u0131s\u0131ndan da Kahramanmara\u015f ekonomisine katk\u0131s\u0131 b\u00fcy\u00fckt\u00fcr. Bu fabrikalar Kahramanmara\u015f\u2019ta 20 bin ailenin ge\u00e7im kayna\u011f\u0131n\u0131 olu\u015fturmaktad\u0131r\u201d diye konu\u015ftu.<\/p>\n
\u2018Mara\u015f biberi\u2019nin sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan \u00f6nemine de\u011finen Zabun, \u201cMara\u015f biberi orta ac\u0131l\u0131kta olup, \u00e7ok geni\u015f bir kitleye hitap ediyor. Metabolizmay\u0131 h\u0131zland\u0131r\u0131yor. \u0130\u00e7eri\u011finde bulunan antioksidanlar, mineraller, vitaminler, lif ve kapsaisin ba\u011f\u0131\u015f\u0131kl\u0131k sistemini g\u00fc\u00e7lendiriyor ve sa\u011fl\u0131kl\u0131 ya\u015fama katk\u0131da bulunuyor\u201d ifadelerini kulland\u0131.<\/p>\n
Zabun, Avrupa Birli\u011fi ve T\u00fcrkiye Cumhuriyeti\u2019nin ortakla\u015fa finanse etti\u011fi, Sanayi ve Teknoloji Bakanl\u0131\u011f\u0131n\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc Rekabet\u00e7i Sekt\u00f6rler Program\u0131 kapsam\u0131nda Kahramanmara\u015f \u0130l G\u0131da Tar\u0131m ve Hayvanc\u0131l\u0131k M\u00fcd\u00fcrl\u00fc\u011f\u00fc, Ticaret ve Sanayi Odas\u0131 ve Ticaret Borsas\u0131 ortakl\u0131\u011f\u0131nda Kahramanmara\u015f Biberciler Derne\u011fi i\u015fbirli\u011fi ile y\u00fcr\u00fct\u00fclen Mara\u015f Biberi K\u00fcmelenme Projesi hakk\u0131nda da bilgi verdi. Zabun, kamu finansman\u0131 ile desteklenen bu proje ile \u00e7ift\u00e7iden son t\u00fcketiciye kadar ula\u015fan zincirin t\u00fcm taraflar\u0131n\u0131 bir araya getirdiklerini, Mara\u015f biberinin rekabet\u00e7i g\u00fcc\u00fcn\u00fc art\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Zabun, son olarak \u015funlar\u0131 kaydetti:<\/p>\n
\u201cDevlet, \u00f6zel sekt\u00f6r, sivil toplum kurulu\u015flar\u0131, \u00fcniversiteler ve teknoloji merkezleri sekt\u00f6rel geli\u015fimin bir par\u00e7as\u0131 olarak el ele veriyor. Baharatl\u0131k k\u0131rm\u0131z\u0131biber end\u00fcstrisinin t\u00fcm a\u015famalar\u0131nda, \u00fcretim ve biber i\u015fleme teknolojisinin modernize edilmesi, sekt\u00f6r\u00fcn ihtiya\u00e7 duydu\u011fu e\u011fitim ve dan\u0131\u015fmanl\u0131k hizmetlerinin sunulmas\u0131, pazarlama ve tan\u0131t\u0131m deste\u011finin sa\u011flanmas\u0131 konusunda faaliyetlerimiz devam ediyor. Proje kapsam\u0131nda ortak paketleme tesisi ve g\u0131da laboratuvar\u0131 kuruldu. Bu tesislerle g\u0131da kalitesi ve g\u00fcvenirli\u011finin g\u00fc\u00e7lendiriyoruz. Amac\u0131m\u0131z t\u00fcketiciye g\u00fcvenle t\u00fcketebilece\u011fi lezzeti sunmak ve s\u00fcrd\u00fcr\u00fclebilir \u00fcretim hedefine ula\u015fmak.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
KAHRAMANMARA\u015e\u2019IN KIRMIZI PUL VE TOZ B\u0130BER \u00dcRET\u0130M\u0130NDE T\u00dcRK\u0130YE L\u0130DER\u0130 OLDU\u011eUNU, SEKT\u00d6R\u00dcN KENT EKONOM\u0130S\u0130NE \u00c7OK \u00d6NEML\u0130 KATKI SA\u011eLADI\u011eI B\u0130LD\u0130R\u0130LD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":205565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[20045,216,41296,51914,51916,15619,3997,51915],"class_list":["post-205564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-maras","tag-baskani","tag-biberi","tag-kmtso","tag-konumundadir","tag-kuresel","tag-marka","tag-zabun"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/kmtso-baskani-zabun-maras-biberi-kuresel-marka-konumundadir_8ccb37d.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Rty","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/205564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=205564"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/205564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/205565"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=205564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=205564"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=205564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}