T\u00fcm Giri\u015fimci Emlak M\u00fc\u015favirleri Derne\u011fi (T\u00dcGEM) \u0130zmir Temsilcili\u011fi, sekt\u00f6r payda\u015flar\u0131n\u0131 \u00e7\u00f6z\u00fcm ortaklar\u0131 ile tan\u0131\u015ft\u0131rmak ve dijital pazarlamadaki yeniliklerle i\u015f verimlili\u011fini art\u0131rmak amac\u0131yla Prop Tech \u0130zmir adl\u0131 bir etkinlik d\u00fczenleyecek. Yeni neslin tamamen dijital \u00fczerine kurulu oldu\u011funu ve sekt\u00f6r olarak bu m\u00fc\u015fteri talebine uygun olarak kendilerini geli\u015ftirmek zorunda olduklar\u0131n\u0131 s\u00f6yleyen T\u00dcGEM \u0130zmir Temsilcili\u011fi Y\u00f6netim Kurulu \u00dcyesi G\u00fcl\u00e7in Okay, bu nedenle sekt\u00f6r payda\u015flar\u0131n\u0131 \u00e7\u00f6z\u00fcm ortaklar\u0131 ile tan\u0131\u015ft\u0131rmak ve dijital pazarlamadaki yeniliklerle i\u015f verimlili\u011fini art\u0131rmak amac\u0131yla Prop Tech \u0130zmir adl\u0131 bir etkinlik d\u00fczenleyeceklerini a\u00e7\u0131klad\u0131.<\/p>\n
12 Ekim Cumartesi g\u00fcn\u00fc Megapol \u00c7ar\u015f\u0131 Kule\u2019de ger\u00e7ekle\u015ftirilecek organizasyon ile Ege b\u00f6lgesinde bulunan 400\u2019e yak\u0131n sekt\u00f6r temsilcisinin bir araya gelmesi beklendi\u011fini s\u00f6yleyen T\u00dcGEM \u0130zmir Temsilcili\u011fi Y\u00f6netim Kurulu \u00dcyesi Hakan Ak\u0131nc\u0131, \u201cBu etkinlikte gayrimenkul dan\u0131\u015fmanlar\u0131m\u0131z, bu firmalar\u0131n anlat\u0131mlar\u0131 ile dijital d\u00fcnyadaki yeni geli\u015fmeleri \u00f6\u011frenirken, kafalar\u0131ndaki sorular\u0131 onlara sorma f\u0131rsat\u0131 bulacaklar. Dan\u0131\u015fmanlar \u00e7eki\u015fmeli sekt\u00f6r\u00fcn i\u00e7erisinde kendilerini bir ad\u0131m daha \u00f6ne \u00e7\u0131karmak zorundalar. Bunu da \u015fu andaki teknolojik d\u00fcnyada olu\u015fan yeniliklere kendilerini adapte etmek suretiyle ba\u015faracaklar\u201d dedi.<\/p>\n
Klasik emlak pazarlama y\u00f6netimi diye bir \u015feyin kalmad\u0131\u011f\u0131na vurgu yapan Ak\u0131nc\u0131, \u201c\u015eu anda art\u0131k dijital platformda payla\u015f\u0131mlar, sponsorlu reklamlar ve dijital g\u00f6rsellerle bu i\u015fi yap\u0131yoruz. Art\u0131k yurt d\u0131\u015f\u0131nda bir m\u00fc\u015fteri, o ki\u015finin internet sitesine girdi\u011fi zaman evi rahatl\u0131kla gezebiliyor. Biz, dan\u0131\u015fmanlara bunun nas\u0131l yap\u0131laca\u011f\u0131n\u0131 g\u00f6sterece\u011fiz\u201d diye konu\u015ftu.<\/p>\n
\u201cPazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 dijitale do\u011fru \u00e7ekmek istiyoruz\u201d<\/p>\n
Bundan 5 sene sonraki emlak m\u00fc\u015fterilerinin kiral\u0131k ve sat\u0131l\u0131k daire arayan ve yeni yeti\u015fen beyaz yakal\u0131 gen\u00e7lerden olu\u015faca\u011f\u0131n\u0131 s\u00f6yleyen T\u00dcGEM \u0130zmir Temsilcili\u011fi Y\u00f6netim Kurulu \u00dcyesi G\u00fcl\u00e7in Okay ise, \u201cYeni nesil tamamen dijital \u00fczerine kurulu. Biz de sekt\u00f6r olarak bu m\u00fc\u015fteri talebine ve iste\u011fine uygun olarak kendimizi sekt\u00f6rel olarak geli\u015ftirmek zorunday\u0131z. Bunu da \u015fimdiden yapmaya ba\u015flamam\u0131z gerekiyor. Onun i\u00e7in bir dijital etkinlik d\u00fczenledik ve gayrimenkulle ilgili t\u00fcm hizmetleri ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 dijitale do\u011fru \u00e7ekmek istiyoruz\u201d dedi.<\/p>\n
Ev sat\u0131n almak isteyenler veya kiralamak isteyen m\u00fc\u015fterilerin ya\u015flar\u0131 itibariyle gen\u00e7le\u015ftiklerini vurgulayan Okay, \u201cYeni kitlemiz tamamen gen\u00e7ler ve gen\u00e7ler dijital bir ortamda \u00e7al\u0131\u015fmak istiyorlar. Onlar\u0131n \u00e7al\u0131\u015fma ortamlar\u0131, hayata bak\u0131\u015f a\u00e7\u0131lar\u0131 \u00e7ok farkl\u0131. Biz onlara uymak zorunday\u0131z. Sekt\u00f6r\u00fcn \u00e7al\u0131\u015fma alanlar\u0131n\u0131 tamamen yeni nesle uydurmak i\u00e7in dijital platforma sekt\u00f6r olarak her konuda ge\u00e7mek zorunday\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201c\u00d6n\u00fcm\u00fczdeki 4-5 ay i\u00e7inde konut alman\u0131n en iyi zaman\u0131\u201d<\/p>\n
Gelecek y\u0131llar i\u00e7erisinde emlak sat\u0131\u015f\u0131 konusunda \u0130zmir\u2019in yeni a\u00e7\u0131lan otoban\u0131n da etkisiyle Ankara\u2019y\u0131 ge\u00e7erek \u0130stanbul\u2019un ard\u0131ndan ikinci s\u0131raya yerle\u015fece\u011fini de ileri s\u00fcren G\u00fcl\u00e7in Okay, \u201cKonut kredisi faizleri 0.99 civar\u0131ndayken, m\u00fcteahhitlerimizin hi\u00e7biri daha fiyatlar\u0131nda y\u00fckseltme yapmadan, \u00f6n\u00fcm\u00fczdeki 4-5 ay i\u00e7inde konut alman\u0131n en iyi zaman\u0131\u201d ifadesini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
(SOLDAN SA\u011eA) ONUR KARADEM\u0130R, SEYHUN ACAR, G\u00dcL\u00c7\u0130N OKAY, HAKAN AKINCI VE TEZCAN OKAY<\/p>\n","protected":false},"author":1,"featured_media":205691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[10088,6695,32544,2815,7135],"class_list":["post-205690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-devri","tag-dijital","tag-emlak","tag-pazarlama","tag-sektorunde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/emlak-sektorunde-dijital-pazarlama-devri_bd64012.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-RvA","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/205690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=205690"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/205690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/205691"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=205690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=205690"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=205690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}