DeFacto Pazarlama Direkt\u00f6r\u00fc Ahmet Ya\u011fl\u0131c\u0131o\u011flu, \u201cGlobal pazardaki rekabet alan\u0131na \u00e7\u0131karken, m\u00fc\u015fterilere ula\u015f\u0131labilir olman\u0131z, do\u011fru fiyatland\u0131rma ve yerel ihtiyaca uygun \u00fcr\u00fcn yelpazeniz ve markan\u0131z\u0131 anlatt\u0131\u011f\u0131n\u0131z do\u011fru bir hikayeniz olmas\u0131 gerekiyor. Global marka olma yolunda h\u0131zla ilerliyoruz\u201d dedi.<\/p>\n
DeFacto Pazarlama Direkt\u00f6r\u00fc Ahmet Ya\u011fl\u0131c\u0131o\u011flu \u0130zmir\u2019de d\u00fczenlenen 6. Ege Marka Y\u00f6netimi Zirvesi\u2019nde bir sunum ger\u00e7ekle\u015ftirdi. \u2018Global Markalar Yaratmak\u2019 ba\u015fl\u0131kl\u0131 sunumunda Ya\u011fl\u0131c\u0131o\u011flu, DeFacto\u2019nun 30 \u00fclkede s\u00fcrd\u00fcrd\u00fc\u011f\u00fc global pazarlama yolculu\u011funu kat\u0131l\u0131mc\u0131lara anlatt\u0131.<\/p>\n
Ahmet Ya\u011fl\u0131c\u0131o\u011flu, ba\u015fl\u0131kl\u0131 sunumunda, markalar\u0131n yerelden globale giderken g\u00f6z ard\u0131 etmemesi gereken unsurlar\u0131 anlatt\u0131. Ya\u011fl\u0131c\u0131o\u011flu, \u201c\u00dclkeler aras\u0131ndaki s\u0131n\u0131rlar\u0131n kalkt\u0131\u011f\u0131, globalle\u015fen ve dijitalle\u015fen d\u00fcnyada markalar\u0131n arkas\u0131nda durdu\u011fu cesur pazarlama stratejilerinin olmas\u0131 gerekiyor. Global pazardaki rekabet alan\u0131na \u00e7\u0131karken, m\u00fc\u015fterilere ula\u015f\u0131labilir olman\u0131z, do\u011fru fiyatland\u0131rma ve yerel ihtiyaca uygun \u00fcr\u00fcn yelpazeniz ve markan\u0131z\u0131 anlatt\u0131\u011f\u0131n\u0131z do\u011fru bir hikayeniz olmas\u0131 gerekiyor\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
\u015eirketin de\u011fi\u015fen d\u00fcnyan\u0131n trendlerine ayak uyduran, h\u0131zl\u0131, rekabet\u00e7i, yenilik\u00e7i bir marka olmak i\u00e7in tek durakl\u0131 al\u0131\u015fveri\u015f noktas\u0131 stratejisi do\u011frultusunda hareket etti\u011finin bilgisini veren Ya\u011fl\u0131c\u0131o\u011flu, her ya\u015f grubundan m\u00fc\u015fterinin t\u00fcm giyim, aksesuar ve kozmetik ihtiyac\u0131n\u0131 ayn\u0131 anda tek bir ma\u011fazadan, defacto.com.tr\u2019den ve di\u011fer t\u00fcm digital kanallar \u00fczerinden ger\u00e7ekle\u015ftirme imkan\u0131 buldu\u011funun alt\u0131n\u0131 \u00e7izdi. Ya\u011fl\u0131c\u0131o\u011flu, DeFacto\u2019nun faaliyet g\u00f6sterdi\u011fi 30 \u00fclkede her \u00fclkenin k\u00fclt\u00fcrel \u00f6zelliklerine g\u00f6re yerelle\u015fmi\u015f pazarlama ve ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fc belirterek, \u201cTV, A\u00e7\u0131khava ve Digital platformlar ba\u015fta olmak \u00fczere \u00fclkelerimizde en etkili yerel ileti\u015fim kanallar\u0131n\u0131 kullan\u0131yor, yerel \u00fcnl\u00fcler ve sosyal medya influencerlar\u0131 ile yo\u011fun bir \u015fekilde i\u015f birli\u011fi y\u00fcr\u00fct\u00fcyor, yerelle\u015fme ad\u0131na t\u00fcm sosyal medya hesaplar\u0131m\u0131zda \u00fclkenin kendi dilinde yay\u0131n yap\u0131yoruz. Bu \u015fekilde m\u00fc\u015fterilerimize kendi \u00fclkesinde lokal bir marka ileti\u015fimi y\u00f6netiyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
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