T\u00fcrkiye\u2019de 26,4 milyar TL\u2019lik pazar pay\u0131na sahip kozmetik ki\u015fisel bak\u0131m sekt\u00f6r\u00fc ekonomik geli\u015fmelere ba\u011fl\u0131 olarak her y\u0131l ortalama y\u00fczde 10 b\u00fcy\u00fcyor.<\/p>\n
Kozmetik \u00fcr\u00fcnleri sekt\u00f6r\u00fc T\u00fcrkiye\u2019de b\u00fcy\u00fcme oran\u0131n\u0131 ikiye katlad\u0131. 180 \u00fclkeye ihracat ger\u00e7ekle\u015ftiren sekt\u00f6r yakla\u015f\u0131k 120 bin ki\u015fiye istihdam sa\u011fl\u0131yor. Son y\u0131llarda kozmetik, g\u0131dadan daha fazla t\u00fcketilir hale geldi. Kozmeti\u011fe b\u00fct\u00e7e ay\u0131ran sadece kad\u0131nlar de\u011fil. Erkekler de, en az kad\u0131nlar kadar kozmeti\u011fe b\u00fct\u00e7e ay\u0131r\u0131yor. Son yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re T\u00fcrkiye\u2019de kad\u0131nlar ortalama ayl\u0131k 210 TL kozmeti\u011fe b\u00fct\u00e7e ay\u0131r\u0131rken bu oran erkeklerde ise 70 TL\u2019yi buluyor.<\/p>\n
“Yerli ve milli \u00fcr\u00fcnlere talep art\u0131yor”<\/p>\n
Son sat\u0131n alma rakamlar\u0131na bak\u0131ld\u0131\u011f\u0131nda, kozmetik harcamas\u0131nda kad\u0131nlar\u0131n al\u0131\u015fveri\u015f ortalamas\u0131n\u0131n y\u00fczde 80, erkeklerin ise y\u00fczde 20 oldu\u011funu kaydeden URAW Y\u00f6netim Kurulu Ba\u015fkan\u0131 Servet \u015eerifo\u011flu, erkeklerin de kozmetik \u00fcr\u00fcnlerine olan talebinin artt\u0131\u011f\u0131n\u0131 belirtti. \u015eerifo\u011flu, \u2019\u2019\u00d6zelikle son y\u0131llarda yerli ve milli \u00fcr\u00fcnlere olan ilgi art\u0131yor. Buna en b\u00fcy\u00fck etkenlerden biri de piyasaya s\u00fcr\u00fclen \u00fcr\u00fcnlerin organik ve yerli ve hesapl\u0131 olmas\u0131. Hal b\u00f6yle olunca yerli giri\u015fimci ve yat\u0131r\u0131mc\u0131 firmalar harekete ge\u00e7ti. Bizim dikkatimizi \u00e7eken \u00f6zellikle erkeklerin kozmetik \u00fcr\u00fcnlerine daha \u00e7ok ilgi g\u00f6stermeye ba\u015flamas\u0131. Bunlar\u0131n i\u00e7inde sa\u00e7 bak\u0131m \u00fcr\u00fcnleri, sa\u00e7 problemleri i\u00e7in serumlar ve sa\u00e7 spreyleri yer al\u0131yor. Bunun \u00fczerine biz de bu alanda AR-GE \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 artt\u0131rd\u0131k ve son 5 y\u0131lda yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarda erkeklerin memnuniyeti artt\u0131\u2019\u2019 dedi.<\/p>\n
\u2019\u2019Kozmetikte sekt\u00f6r b\u00fcy\u00fckl\u00fc\u011f\u00fc 11 milyar liray\u0131 a\u015facak\u2019\u2019<\/p>\n
Servet \u015eerifo\u011flu, kozmetik sekt\u00f6r\u00fcn\u00fcn 2020 y\u0131l\u0131na kadar 15 milyar lira civar\u0131nda b\u00fcy\u00fckl\u00fc\u011fe ula\u015faca\u011f\u0131n\u0131 ve bunun b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n T\u00fcrk kozmetik markalar\u0131n\u0131n pazara yerle\u015fmeye ba\u015flamas\u0131 ile artaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Kad\u0131nlar, kozmetik \u00fcr\u00fcnlerinde en \u00e7ok makyaj malzemelerine a\u011f\u0131rl\u0131k verirken, erkekler sa\u00e7 spreyi, sa\u00e7 serumu ve cilt bak\u0131m \u00fcr\u00fcnlerini daha \u00e7ok tercih ediyor.<\/p>\n
“Sekt\u00f6r her y\u0131l ortalama y\u00fczde 10 b\u00fcy\u00fcyor”<\/p>\n
Kozmetik sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye\u2019de k\u00fcresel b\u00fcy\u00fcme oran\u0131n\u0131 ikiye katlad\u0131\u011f\u0131n\u0131 belirten \u015eerifo\u011flu, \u015fu ifadeleri kulland\u0131:<\/p>\n
“TOBB T\u00fcrkiye Kozmetik ve Temizlik \u00dcr\u00fcnleri Sanayi Meclisi\u2019nin son verilerine g\u00f6re kozmetik sekt\u00f6r\u00fcn\u00fcn 9,4 milyar TL pazar pay\u0131na sahip. Sekt\u00f6r, T\u00fcrkiye d\u0131\u015f\u0131nda Irak, \u0130ran, Rusya Federasyonu, Almanya ve Fransa ba\u015fta olmak \u00fczere 180\u2019in \u00fczerinde \u00fclkeye ihracat ger\u00e7ekle\u015ftiriyor. Pazar 120 binin \u00fczerinde ki\u015fiye istihdam sa\u011fl\u0131yor. Bizde bu pastadan pay\u0131m\u0131z\u0131 al\u0131yoruz. \u00d6rne\u011fin firmam\u0131z, T\u00fcrkiye\u2019nin yerli ve milli kozmetik markalar\u0131ndan biri. Bu i\u015fe ilk ba\u015flad\u0131\u011f\u0131m\u0131zda 20 ki\u015fi istihdam ediyordu. \u015eimdi ise bu rakam 45\u2019e y\u00fckseldi. Hedefimiz 1 y\u0131l i\u00e7erisinde 150 ki\u015finin istihdam\u0131n\u0131 sa\u011flamak.”<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00dcRK\u0130YE’DE 26,4 M\u0130LYAR TL’L\u0130K PAZAR PAYINA SAH\u0130P KOZMET\u0130K K\u0130\u015e\u0130SEL BAKIM SEKT\u00d6R\u00dc EKONOM\u0130K GEL\u0130\u015eMELERE BA\u011eLI OLARAK HER YIL ORTALAMA Y\u00dcZDE 10 B\u00dcY\u00dcYOR.<\/p>\n","protected":false},"author":1,"featured_media":207896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[9422,7769,15523,26121,7179,301,2383,3814],"class_list":["post-207895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-buyume","tag-ikiye","tag-katladi","tag-kozmetik","tag-oranini","tag-sektoru","tag-turkiyede","tag-urunleri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/turkiyede-kozmetik-urunleri-sektoru-buyume-oranini-ikiye-katladi_807d0d9.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-S59","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/207895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=207895"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/207895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/207896"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=207895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=207895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=207895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}