TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201c\u00dclkemizin her y\u00f6resine ait bin bir \u00e7e\u015fit lezzet var. Bu lezzetlerin yurt i\u00e7inde oldu\u011fu kadar yurt d\u0131\u015f\u0131nda da tan\u0131t\u0131m\u0131n\u0131n en iyi \u015fekilde yap\u0131l\u0131p yeni pazarlara a\u00e7\u0131lmas\u0131 laz\u0131m. Hem \u00fclke ekonomisinin hem o y\u00f6renin kazanmas\u0131 i\u00e7in en \u00f6nemli nokta tan\u0131t\u0131m. Buna destek i\u00e7in ayn\u0131 zamanda bu \u00fcr\u00fcnlerin yurt i\u00e7i tan\u0131t\u0131m stantlar\u0131n\u0131n kiralar\u0131n\u0131n d\u00fc\u015f\u00fck tutulmas\u0131 gerekiyor ki daha \u00e7ok esnaf ve sanatk\u00e2r stant a\u00e7abilsin, daha \u00e7ok \u00fcr\u00fcn tan\u0131t\u0131mlarda yer alabilsin\u201d dedi.<\/p>\n
\u00dclkemizin geleneksel ve yerel \u00fcr\u00fcnler a\u00e7\u0131s\u0131ndan en zengin \u00fclkelerden biri oldu\u011funu vurgulayan T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cD\u00fcnyada haz\u0131r yiyeceklerin, fast – food \u00fcr\u00fcnlerin t\u00fcketimi h\u0131zla art\u0131yor. Genelde sa\u011fl\u0131ks\u0131z ve bir tek beslenme tipine dayal\u0131 bu k\u00fclt\u00fcr maalesef y\u00f6resel lezzetlerin de unutulmas\u0131na neden oluyor. \u00dclkemiz k\u00fclt\u00fcr\u00fc, co\u011frafi yap\u0131s\u0131, y\u00f6resel lezzetleri, \u00e7e\u015fitlili\u011fi a\u00e7\u0131s\u0131ndan en zengin \u00fclkelerden biri. Yok olmaya y\u00fcz tutan, halen yeteri kadar bilinmeyen bir\u00e7ok lezzet var. Bu \u00fcr\u00fcnlerin bilinilirli\u011finin art\u0131r\u0131lmas\u0131, tan\u0131t\u0131m\u0131n\u0131n yurt i\u00e7inde oldu\u011fu kadar yurt d\u0131\u015f\u0131nda da yap\u0131lmas\u0131, bu do\u011frultuda \u00fcreticilerin desteklenmesi gerekiyor. Y\u00f6resi ile b\u00fct\u00fcnle\u015fen \u00fcr\u00fcnlerin k\u00fclt\u00fcr\u00fc ile birlikte tan\u0131t\u0131lmas\u0131, k\u00fclt\u00fcr\u00fcn de lezzetin de nesiller boyu ya\u015fat\u0131lmas\u0131, ku\u015faktan ku\u015fa\u011fa aktar\u0131lmas\u0131 demek\u201d diye konu\u015ftu.<\/p>\n
\u201cY\u00f6resel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131nda bas\u0131na b\u00fcy\u00fck g\u00f6rev d\u00fc\u015f\u00fcyor\u201d<\/p>\n
Y\u00f6resel \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131na destek verilmesi ve y\u00f6resel \u00fcr\u00fcn tan\u0131t\u0131m\u0131nda stant kiralar\u0131n\u0131n d\u00fc\u015f\u00fck tutulmas\u0131 gerekti\u011fini Paland\u00f6ken, \u201cTan\u0131t\u0131m ve reklam bir \u00fcr\u00fcn, bir durum ya da bir \u00fclke i\u00e7in olmazsa olmazd\u0131r. En h\u0131zl\u0131 yoldan en \u00e7ok insana ula\u015fmak demektir. Dolay\u0131s\u0131yla y\u00f6resel \u00fcr\u00fcnlerin de tan\u0131t\u0131mlarla sat\u0131\u015f\u0131n\u0131n artmas\u0131, \u00fclkemize yurt i\u00e7inde ve yurt d\u0131\u015f\u0131nda, dolayl\u0131 ya da direkt olarak ekonomik anlamda \u00e7ok \u015fey kazand\u0131r\u0131yor. Bu tan\u0131t\u0131m s\u00fcresinde de \u00fcreticiye destek verilmesi gerekiyor. Tan\u0131t\u0131m g\u00fcnleri, fuarlar, ma\u011faza ve market i\u00e7lerinde a\u00e7\u0131lan stantlarda kiralar d\u00fc\u015f\u00fck tutulmal\u0131. En \u00f6nemlisi yaz\u0131m\u0131 ve g\u00f6rsel bas\u0131n bu \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 bir milli g\u00f6rev sayarak s\u00fcrekli yapmal\u0131d\u0131r. Perakende Yasas\u0131n\u0131n yeni yasa tasla\u011f\u0131nda zincir marketlerde y\u00f6resel \u00fcr\u00fcn kulland\u0131rma, belirli raflar\u0131 bu \u00fcr\u00fcnlere ay\u0131rma zorunlulu\u011fu gelmelidir\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201c\u00dcLKEM\u0130Z\u0130N HER Y\u00d6RES\u0130NE A\u0130T B\u0130N B\u0130R \u00c7E\u015e\u0130T LEZZET VAR. BU LEZZETLER\u0130N YURT \u0130\u00c7\u0130NDE OLDU\u011eU KADAR YURT DI\u015eINDA DA TANITIMININ EN \u0130Y\u0130 \u015eEK\u0130LDE YAPILIP YEN\u0130 PAZARLARA A\u00c7ILMASI LAZIM\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":208700,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[216,1018,2124,1552,8073,52692,12357,52691,15698],"class_list":["post-208699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-baskani","tag-daha","tag-dunyaya","tag-iyi","tag-palandoken","tag-tanitalim","tag-tesk","tag-urunlerimizi","tag-yoresel"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/tesk-baskani-palandoken-yoresel-urunlerimizi-dunyaya-daha-iyi-tanitalim_67d2f8e.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Si7","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/208699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=208699"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/208699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/208700"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=208699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=208699"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=208699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}