\u0130lk ba\u015flarda bilgi payla\u015f\u0131m\u0131 i\u00e7in kullan\u0131lan internet, insanlar\u0131n internete daha kolay ula\u015fmas\u0131 ile farkl\u0131 bir\u00e7ok alanda hizmet vermeye ba\u015flad\u0131. B\u00f6ylelikle dijital medya d\u00fcnyas\u0131n\u0131n do\u011fu\u015fu ger\u00e7ekle\u015fti.<\/p>\n
Hem bireysel hem de kurumsal olarak internet \u00fczerinde var olmak isteyenler, dijital medyay\u0131 kullanarak kitlelerini geni\u015fletiyor. \u00d6zellikle kurumsal yap\u0131daki firmalar \u00fcr\u00fcn ve hizmetlerini dijital medyay\u0131 kullanarak daha \u00e7ok ki\u015fiye ula\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yor.<\/p>\n
Dijital medyan\u0131n pop\u00fcler olmas\u0131ndaki as\u0131l neden konusunda Dijital Medya Uzman\u0131 Sefa Gedik \u015funlar\u0131 kaydetti:<\/p>\n
\u201cDijital medya her ge\u00e7en g\u00fcn daha da ilgi g\u00f6ren bir platform haline gelmektedir. Dijital medyan\u0131n bu kadar ilgi g\u00f6rmesi ve \u00f6zellikle firmalar\u0131n bu konuda b\u00fcy\u00fck yat\u0131r\u0131mlar yapmas\u0131n\u0131n en \u00f6nemli nedeni internet arac\u0131l\u0131\u011f\u0131 ile milyonlarca insana ula\u015fabilmeleridir. Di\u011fer taraftan bu alanda yap\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131nda \u00f6zellikle hedef kitlenin belirlenebilir olmas\u0131 reklam verenlerin en iyi sonucu almalar\u0131na olanak sa\u011flamaktad\u0131r. Dijital medyada \u00f6zellikle sosyal medya \u00e7ok aktif olarak g\u00fcn\u00fcm\u00fczde kullan\u0131lmakta. \u0130nsanlar sosyal medyada hem vakit ge\u00e7irmekte hem de dijital medyada var olan firmalar\u0131n \u00fcr\u00fcnlerini inceleyebilmektedir. B\u00f6ylelikle tan\u0131t\u0131m alan\u0131nda da yeni bir trendin ortaya \u00e7\u0131kmas\u0131 s\u00f6z konusu olmu\u015ftur. Web tasar\u0131m\u0131, grafik tasar\u0131m\u0131, video tasar\u0131m\u0131, web yaz\u0131l\u0131mlar\u0131 ve sosyal medya alanlar\u0131nda bireylerin ve kurumlar\u0131n daha aktif bir \u015fekilde dijital d\u00fcnyada var olmalar\u0131 i\u00e7in binlerce ajans var”.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130LK BA\u015eLARDA B\u0130LG\u0130 PAYLA\u015eIMI \u0130\u00c7\u0130N KULLANILAN \u0130NTERNET, \u0130NSANLARIN \u0130NTERNETE DAHA KOLAY ULA\u015eMASI \u0130LE FARKLI B\u0130R\u00c7OK ALANDA H\u0130ZMET VERMEYE BA\u015eLADI. B\u00d6YLEL\u0130KLE D\u0130J\u0130TAL MEDYA D\u00dcNYASININ DO\u011eU\u015eU GER\u00c7EKLE\u015eT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":209383,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[105,1018,6695,3436,17907,2579,73,1726,5066],"class_list":["post-209382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-cok","tag-daha","tag-dijital","tag-gecen","tag-goruyor","tag-gun","tag-her","tag-ilgi","tag-medya"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/09\/dijital-medya-her-gecen-gun-daha-cok-ilgi-goruyor_761a28b.jpg?fit=1000%2C662","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-St8","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/209382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=209382"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/209382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/209383"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=209382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=209382"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=209382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}