DeFacto, ma\u011fazac\u0131l\u0131k alan\u0131nda yeni bir d\u00f6nem ba\u015flatt\u0131. \u015eirket, T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftirdi\u011fini belirterek moda alan\u0131nda ak\u0131ll\u0131 ma\u011faza konseptini Akasya\u2019da hayata ge\u00e7irdi. Kullan\u0131c\u0131lar, ak\u0131ll\u0131 ekranlar ve sanal ger\u00e7eklik g\u00f6zl\u00fckleri sayesinde bir dakika i\u00e7inde t\u00fcm \u00fcr\u00fcnlerin dijital kopyalar\u0131n\u0131 inceleyebilecek, diledikleri k\u0131yafeti an\u0131nda sat\u0131n alabilecek.<\/p>\n
T\u00fcrkiye haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn lider markalar\u0131ndan DeFacto, ma\u011fazac\u0131l\u0131k alan\u0131nda yeni bir d\u00f6nem ba\u015flatt\u0131. \u015eirket, \u0130stanbul Akasya\u2019da a\u00e7t\u0131\u011f\u0131 yeni ak\u0131ll\u0131 ma\u011fazas\u0131yla T\u00fcrkiye\u2019de bir ilki ger\u00e7ekle\u015ftirdi\u011fini duyurdu. Ziyaret\u00e7iler, d\u00fcnyan\u0131n en ak\u0131ll\u0131 moda ma\u011fazas\u0131nda robot sat\u0131\u015f dan\u0131\u015fmanlar\u0131, ak\u0131ll\u0131 aynalar ve sanal ger\u00e7eklik g\u00f6zl\u00fckleri sayesinde h\u0131zl\u0131, kolay ve konforlu bir al\u0131\u015fveri\u015f deneyimi ya\u015fayacak.<\/p>\n
T\u00fcm se\u00e7enekler ayn\u0131 anda ekranda<\/p>\n
Konsept hakk\u0131nda yap\u0131lan a\u00e7\u0131klamada; DeFacto Ak\u0131ll\u0131 Ma\u011faza\u2019da al\u0131\u015fveri\u015f yapmak isteyenleri robot sat\u0131\u015f dan\u0131\u015fmanlar\u0131 kar\u015f\u0131layacak ve sistemi nas\u0131l kullanacaklar\u0131 konusunda y\u00f6nlendirecek. Kullan\u0131c\u0131lar sat\u0131n almak istedikleri \u00fcr\u00fcn\u00fc kabinlerdeki ak\u0131ll\u0131 aynalar sayesinde kolayca inceleyebilecek. Ayr\u0131ca sanal ger\u00e7eklik g\u00f6zl\u00fckleri (Virtual Reality) sayesinde sadece bir dakika i\u00e7inde o \u00fcr\u00fcn\u00fcn farkl\u0131 beden ve renk se\u00e7eneklerinin dijital kopyalar\u0131na bak\u0131p, istedikleri k\u0131yafeti \u00fczerinde g\u00f6rebilecekler. Bu sayede hem dijital al\u0131\u015fveri\u015f deneyimi ya\u015fayacak hem de an\u0131nda istedi\u011fi \u00fcr\u00fcne dokunma, deneme ve ileti\u015fim kurma imk\u00e2n\u0131n\u0131 bulacak.<\/p>\n
Ayr\u0131ca, ak\u0131ll\u0131 ma\u011fazada herhangi bir kasa noktas\u0131 olmayacak. M\u00fc\u015fteriler \u00f6demelerini otomatik check-out veya kiosk\u2019lardan yaparak, \u00fcr\u00fcnleri sat\u0131n alabilecek. Sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnleri bir g\u00fcn i\u00e7erisinde kargo \u00fccreti \u00f6demeden ve po\u015fet ta\u015f\u0131ma zahmetine girmeden tercih ettikleri adresten teslim alabilecekler. Ek olarak bir saat sonra ba\u015fka bir DeFacto ma\u011fazas\u0131ndan da teslim alma imkan\u0131na sahip olacaklar. Ma\u011fazalar\u0131n hi\u00e7bir noktas\u0131nda k\u00e2\u011f\u0131t kullan\u0131lmayacak, b\u00f6ylece do\u011fal kaynaklar da korunacak.<\/p>\n
“Sekt\u00f6rdeki dijital d\u00f6n\u00fc\u015f\u00fcme liderlik ediyoruz”<\/p>\n
DeFacto CEO\u2019su \u0130hsan Ate\u015f, ak\u0131ll\u0131 ma\u011faza uygulamas\u0131yla ilgili olarak yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015firketin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funun temelini yerli yaz\u0131l\u0131mlar\u0131n yer ald\u0131\u011f\u0131n\u0131 belirtti. DeFacto\u2019nun faaliyetlerine ba\u015flamas\u0131ndan k\u0131sa s\u00fcre sonra bir tane teknoloji \u015firketi kurduklar\u0131n\u0131 vurgulayan Ate\u015f, “15 y\u0131l \u00f6nce k\u00fcresel bir moda markas\u0131 olmak vizyonuyla yola \u00e7\u0131kt\u0131. Bug\u00fcn T\u00fcrkiye ile birlikte 30 \u00fclkede 500\u2019den fazla ma\u011fazam\u0131z ve 14 bin ki\u015fiden olu\u015fan \u00e7al\u0131\u015fan\u0131m\u0131zla b\u00fcy\u00fcmeye devam ediyoruz. 100\u2019den fazla T\u00fcrk m\u00fchendisin g\u00f6rev yapt\u0131\u011f\u0131 AR-GE \u015firketimiz DeFacto Teknoloji, k\u00fcresel hedeflerimize ula\u015fmak i\u00e7in kendi dijital i\u015f modelimizi geli\u015ftiriyor. Bug\u00fcne kadar yapay zekay\u0131 kulland\u0131\u011f\u0131m\u0131z perakende yaz\u0131l\u0131mlar\u0131n\u0131 olu\u015fturduk. Omni-channel, e-ticaret ve ma\u011faza entegrasyonu, tam otomatik depo gibi yerli projelere imza att\u0131k. Bu sayede DeFacto, moda \u00fcreten bir \u015firket olman\u0131n yan\u0131 s\u0131ra ihtiya\u00e7 duydu\u011fu teknolojiyi kendi b\u00fcnyesinde \u00fcreten bir yap\u0131ya kavu\u015ftu. Bug\u00fcn itibariyle a\u00e7\u0131l\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z DeFacto Ak\u0131ll\u0131 Ma\u011faza\u2019da t\u00fcm al\u0131\u015fveri\u015f s\u00fcreci tamamen dijital altyap\u0131 ile sa\u011flan\u0131yor. Buras\u0131 180 metrekareyle DeFacto\u2019nun en k\u00fc\u00e7\u00fck ma\u011fazas\u0131 konumunda ancak en \u00e7ok \u00fcr\u00fcn \u00e7e\u015fidinin oldu\u011fu ma\u011fazam\u0131zd\u0131r. Bu uygulamay\u0131 bir deneme olarak de\u011fil uzun vadeli bir i\u015f plan\u0131 olarak g\u00f6r\u00fcyoruz” dedi.<\/p>\n
“Dijital nesil ile entegre dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu”<\/p>\n
Ate\u015f, s\u00f6zlerine \u015f\u00f6yle devam etti: “Bildi\u011finiz gibi perakende sekt\u00f6r\u00fc geli\u015fen teknolojilerden nasibini al\u0131yor ve h\u0131zla dijital d\u00fcnyaya do\u011fru evriliyor. Gelecekte Art\u0131r\u0131lm\u0131\u015f Ger\u00e7eklik (AR) ve yapay zek\u00e2 alanlar\u0131ndaki teknolojiler hayat\u0131m\u0131z\u0131n tamam\u0131nda olacak. Biz de haz\u0131rl\u0131klar\u0131m\u0131z\u0131 buna g\u00f6re yap\u0131yoruz. \u00c7ok yak\u0131nda hi\u00e7bir \u00fcr\u00fcn\u00fcn olmad\u0131\u011f\u0131 ve sadece deneyim alanlar\u0131n\u0131n bulundu\u011fu, k\u0131yafetleri an\u0131nda \u00fczerimizde g\u00f6rebildi\u011fimiz, beden \u00f6nerebilen ekranlar\u0131n kullan\u0131ld\u0131\u011f\u0131 ma\u011faza konseptleri a\u00e7aca\u011f\u0131z”.<\/p>\n
Dijital nesillerin tercihlerine uygun online ve offline kanallar\u0131n birbirine entegre oldu\u011fu bir al\u0131\u015fveri\u015f deneyimi ya\u015fatmay\u0131 ama\u00e7lad\u0131klar\u0131n\u0131 kaydeden Ate\u015f, “Ak\u0131ll\u0131 ma\u011fazam\u0131zda moda, tarz ve kal\u0131p konular\u0131nda ekstra ki\u015fiselle\u015ftirilmi\u015f bir hizmet veriyoruz. T\u00fcrkiye\u2019de geli\u015ftirdi\u011fimiz DeFacto Ak\u0131ll\u0131 Ma\u011faza konseptiyle d\u00fcnya genelinde ma\u011fazalar a\u00e7mak istiyoruz. B\u00f6ylece hem ma\u011fazalar\u0131m\u0131z\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flam\u0131\u015f olaca\u011f\u0131z, hem de yeni teknolojileri test etme imk\u00e2n\u0131 bulaca\u011f\u0131z. Bu sayede b\u00fcy\u00fck bir dijital ekosistem olu\u015fturmu\u015f olaca\u011f\u0131z. Hem T\u00fcrkiye\u2019de hem d\u00fcnyada perakende ma\u011fazac\u0131l\u0131\u011f\u0131 alan\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcme liderlik etmek istiyoruz” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
DEFACTO CEO\u2019SU \u0130HSAN ATE\u015e<\/p>\n","protected":false},"author":1,"featured_media":209813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[7200,2337,1356,52989,52988,4071],"class_list":["post-209812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-defacto","tag-gelecegin","tag-getirdi","tag-konseptini","tag-magazacilik","tag-turkiyeye"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/defacto-gelecegin-magazacilik-konseptini-turkiyeye-getirdi_32b517c.jpg?fit=1000%2C667","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-SA4","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/209812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=209812"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/209812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/209813"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=209812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=209812"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=209812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}