E-ticaretin her ge\u00e7en g\u00fcn b\u00fcy\u00fcd\u00fc\u011f\u00fcne fakat bununla birlikte g\u00fcvenilir olmayan sitelerin de artt\u0131\u011f\u0131na dikkati \u00e7eken TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201c\u0130nternetten al\u0131\u015fveri\u015f yapanlar\u0131n say\u0131s\u0131 8 y\u0131l \u00f6nce 5 milyon iken bug\u00fcn 20 milyonu a\u015ft\u0131. E-ticaret kolay ve h\u0131zl\u0131 al\u0131\u015fveri\u015f yapma olana\u011f\u0131 sa\u011flayarak h\u0131zla b\u00fcy\u00fcrken, g\u00fcvenilir olmayan sitelerin de say\u0131s\u0131 ayn\u0131 oranda art\u0131yor. Bu nedenle g\u00fcvenilir ve bilinir olmayan hi\u00e7bir site ya da sosyal medya uygulamas\u0131ndan al\u0131\u015fveri\u015f yap\u0131lmamal\u0131\u201d dedi.<\/p>\n
\u0130nternet al\u0131\u015fveri\u015flerinin artmas\u0131yla sanal mecralardan doland\u0131r\u0131c\u0131l\u0131klar\u0131n da artt\u0131\u011f\u0131n\u0131 vurgulayan T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cT\u00dc\u0130K\u2019in verilerine g\u00f6re ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 29,3 olan internetten al\u0131\u015fveri\u015f yapanlar\u0131n oranlar\u0131 bu y\u0131l y\u00fczde 34,1\u2019e \u00e7\u0131kt\u0131 yani e-ticaret sekt\u00f6r\u00fc son 1 y\u0131lda 2.9 milyon m\u00fc\u015fteri kazand\u0131. E-ticaret her ge\u00e7en g\u00fcn b\u00fcy\u00fcrken sanal mecralardan doland\u0131r\u0131c\u0131l\u0131k y\u00f6ntemleri de art\u0131yor. Yaln\u0131zca doland\u0131r\u0131c\u0131l\u0131k amac\u0131yla a\u00e7\u0131lm\u0131\u015f fakat e-ticaret sitesiymi\u015f gibi g\u00f6z\u00fcken web siteleri var. Kredi kart\u0131 bilgilerinin kopyaland\u0131\u011f\u0131 g\u00fcvenilir olmayan sitelerin yan\u0131nda sosyal medya hesaplar\u0131 \u00fczerinden de ayn\u0131 \u015fekilde doland\u0131r\u0131c\u0131l\u0131k yap\u0131labiliyor. Ya bilgiler al\u0131n\u0131p sat\u0131\u015f yap\u0131lm\u0131\u015f gibi g\u00f6steriliyor \u00fcr\u00fcn g\u00f6nderilmiyor ya da yine \u00f6demeyi al\u0131p farkl\u0131 ve alakas\u0131z bir \u00fcr\u00fcn g\u00f6nderiliyor\u201d diye konu\u015ftu.<\/p>\n
\u201cE-ticarette h\u0131zl\u0131 b\u00fcy\u00fcme kontrol edilebilirli\u011fi zorla\u015ft\u0131r\u0131yor\u201d<\/p>\n
Vatanda\u015flar\u0131n nereden al\u0131\u015fveri\u015f yapt\u0131klar\u0131na dikkat etmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izen Paland\u00f6ken, \u201cE-ticaretin bu kadar h\u0131zl\u0131 b\u00fcy\u00fcmesi kontrol edilebilirli\u011fi de zorla\u015ft\u0131r\u0131yor. Bu nedenle vatanda\u015flar\u0131m\u0131z al\u0131\u015fveri\u015flerini ger\u00e7ekten g\u00fcvenilir ve bilinen olmayan site ve mecralardan yapmamal\u0131. G\u00fcven sorunu ya\u015fayan vatanda\u015flar\u0131m\u0131z i\u00e7in esnaf\u0131m\u0131z\u0131n kap\u0131s\u0131 her zaman a\u00e7\u0131k. Paravan \u015firketler \u00fczerinden kurulan, men\u015fei belli olmayan sitelerden yap\u0131lan al\u0131\u015fveri\u015fin sonucu, marka ad\u0131 alt\u0131nda kaliteden yoksun ve sahte \u00fcr\u00fcnler oluyor. \u00d6te yandan g\u00fcvenilir olan sitelerin de kay\u0131tl\u0131 ekonomi \u00fczerinden al\u0131\u015f – sat\u0131\u015f yap\u0131p yapmad\u0131klar\u0131 kontrol edilmeli. Devlet bu noktada bir vergi zayiat\u0131na u\u011fruyor mu bunu muhakkak sorgulamal\u0131. T\u00fcketicinin daha kaliteli daha ucuza ve h\u0131zl\u0131 al\u0131\u015fveri\u015f yapmas\u0131 her zaman destekledi\u011fimiz bir durum ama bu bir ticaret ortam\u0131 ise. Kay\u0131t d\u0131\u015f\u0131 \u00e7al\u0131\u015fan web siteleri oldu\u011fu s\u00fcrece vergisini veren esnaf\u0131m\u0131z\u0131n aleyhine haks\u0131z rekabet ortam\u0131 olu\u015fur\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
E-T\u0130CARET\u0130N HER GE\u00c7EN G\u00dcN B\u00dcY\u00dcD\u00dc\u011e\u00dcN\u00dc FAKAT BUNUNLA B\u0130RL\u0130KTE G\u00dcVEN\u0130L\u0130R OLMAYAN S\u0130TELER\u0130N DE ARTTI\u011eINA D\u0130KKAT\u0130 \u00c7EKEN TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201c\u0130NTERNETTEN ALI\u015eVER\u0130\u015e YAPANLARIN SAYISI 8 YIL \u00d6NCE 5 M\u0130LYON \u0130KEN BUG\u00dcN 20 M\u0130LYONU A\u015eTI. E-T\u0130CARET KOLAY VE HIZLI ALI\u015eVER\u0130\u015e YAPMA OLANA\u011eI SA\u011eLAYARAK HIZLA B\u00dcY\u00dcRKEN, G\u00dcVEN\u0130L\u0130R OLMAYAN S\u0130TELER\u0130N DE SAYISI AYNI ORANDA ARTIYOR. BU NEDENLE G\u00dcVEN\u0130L\u0130R VE B\u0130L\u0130N\u0130R OLMAYAN H\u0130\u00c7B\u0130R S\u0130TE YA DA SOSYAL MEDYA UYGULAMASINDAN ALI\u015eVER\u0130\u015e YAPILMAMALI\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":210259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[17516,216,869,53112,8073,53113,12357],"class_list":["post-210258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-ticarette","tag-baskani","tag-genel","tag-guvenilirlik","tag-palandoken","tag-sorgulanmali","tag-tesk"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/tesk-genel-baskani-palandoken-e-ticarette-guvenilirlik-sorgulanmali_c6e83f0.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-SHg","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=210258"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/210259"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=210258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=210258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=210258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}