T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n lider isimleri \u0130stanbul\u2019da d\u00fczenlenen \u2018\u0130\u015f Liderleri Forumu\u2019nda bir araya geldi. Tekstil sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilirli\u011fe dikkat \u00e7eken The Woolmark Company\u2019nin Global Strateji Dan\u0131\u015fman\u0131 Peter Ackroyd, \u201cBurada perakendecilerle bir araya gelmek istiyoruz. Olu\u015fturdu\u011fumuz fark\u0131 g\u00f6stermek istiyoruz. Bug\u00fcn s\u00fcrd\u00fcr\u00fclebilirlikten bahsedece\u011fiz y\u00fcn tek s\u00fcrd\u00fcr\u00fclebilir elyaft\u0131r \u201ddedi.<\/p>\n
Tekstil ve beyaz e\u015fya sekt\u00f6r\u00fcnde faaliyet g\u00f6steren i\u015f d\u00fcnyas\u0131n\u0131n liderleri, \u00c7\u0131ra\u011fan Palace Kempinski\u2019de ger\u00e7ekle\u015ftirilen toplant\u0131da bir araya geldi. \u0130\u015f Liderleri Forumu vesilesiyle, tekstil sekt\u00f6r\u00fc ve beyaz e\u015fya sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen marka liderlerinin aralar\u0131nda bulundu\u011fu 40\u2019a yak\u0131n i\u015f adam\u0131 sekt\u00f6r\u00fcn gelece\u011fini konu\u015ftu. The Woolmark Company, 12. Moda konferans\u0131nda merinos y\u00fcn\u00fcn\u00fcn \u00e7evreye zarar vermeyen ve s\u00fcrd\u00fcr\u00fclebilir \u00f6zelliklerine dikkat \u00e7ekti. Konferans kapsam\u0131nda modan\u0131n geli\u015fen trendleri, haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fc, s\u00fcrd\u00fcrebilirli\u011fin \u00f6nemi konu\u015fulurken al\u0131nmas\u0131 gereken sorumluluklara vurgu yap\u0131ld\u0131. The Woolmark Company\u2019nin Global Strateji Dan\u0131\u015fman\u0131 Peter Ackroyd konu\u015fmac\u0131 olarak yer ald\u0131\u011f\u0131 seminerde merinos y\u00fcn\u00fcn\u00fcn \u00e7evreye zarar vermeyen \u00f6zelliklerinden, sa\u011fl\u0131\u011fa yararlar\u0131ndan ve bu elyaf\u0131n inovatif kullan\u0131m alanlar\u0131na dikkat \u00e7ekti.<\/p>\n
\u201cY\u00fcn tek s\u00fcrd\u00fcr\u00fclebilir elyaft\u0131r\u201d<\/p>\n
Woolmark ile fark g\u00f6stermek istediklerini vurgulayan The Woolmark Company\u2019nin Global Strateji Dan\u0131\u015fman\u0131 olan Peter Ackroyd, \u201cWoolmark uluslararas\u0131 bir markad\u0131r. Y\u00fcn \u00fcretimi d\u00fcnyada zaten uluslararas\u0131d\u0131r. Bizde burada perakendecilerle bir araya gelmek istiyoruz. Olu\u015fturdu\u011fumuz fark\u0131 g\u00f6stermek istiyoruz. Bug\u00fcnde burada s\u00fcrd\u00fcr\u00fclebilirlikten bahsedece\u011fiz. Y\u00fcn tek s\u00fcrd\u00fcr\u00fclebilir elyaft\u0131r. Ger\u00e7ek anlamda s\u00fcrd\u00fcr\u00fclebilirli\u011fe sahip olan tek elyaf y\u00fcnd\u00fcr. Bug\u00fcn burada bir \u00e7ok marka olacak ve hepsi de bu temaya odaklan\u0131yor olacaklar. D\u00fcnyada da bu tema \u015fuanda \u00f6n plana \u00e7\u0131k\u0131yor. T\u00fcrkiye de yak\u0131n temasta bulunmak istiyor. Asya, Avrupa ve \u00f6zellikle \u00c7in\u2019e gitmelerinden ziyade burada \u00e7ok b\u00fcy\u00fck \u00fcreticiler var. Bizde onlarla yak\u0131n temas kurmak istiyoruz. T\u00fcrkiye t\u00fcketici merkezlere \u00e7ok yak\u0131n dolay\u0131s\u0131yla burada tutabilmek istiyoruz\u201d dedi.<\/p>\n
\u201cLogomuz t\u00fcketiciye kalite ve g\u00fcven vermektedir \u201d<\/p>\n
Konferansta konu\u015fan The Woolmark Company \u0130\u015f geli\u015ftirme ve Lisanslama Koordinat\u00f6r\u00fc G\u00fclay G\u00f6kbayrak, \u201cT\u00fcrkiye\u2019deki Avusturalya merinos y\u00fcn\u00fc ile \u00fcretim yapan iplik\u00e7isi, konfeksiyoncusu, kuma\u015f \u00fcreticileri ile birlikte ara\u015ft\u0131rma ve geli\u015ftirmeye y\u00f6nelik olarak faaliyetler g\u00f6stermekteyiz. Ayn\u0131 zamanda e\u011fitim kurumlar\u0131na da e\u011fitimini devam ettirmekte olan \u00f6\u011frencilerimize merinos y\u00fcn\u00fcn\u00fc yak\u0131ndan tan\u0131malar\u0131 y\u00f6n\u00fcnde faaliyetlerimizi s\u00fcrd\u00fcr\u00fcyoruz. Logomuzun anlam\u0131 t\u00fcketicini g\u00f6z\u00fcnde kalite g\u00fcven sembol\u00fcd\u00fcr. Dolay\u0131s\u0131yla ma\u011fazadan Woolmark logolu bir ceket alan t\u00fcketicinin logomuza bakarak arkas\u0131ndaki b\u00fct\u00fcn \u00fcretim s\u00fcre\u00e7lerini onaylayan bir s\u00fcre\u00e7 i\u015flemektedir\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
THE WOOLMARK COMPANY\u2019N\u0130N GLOBAL STRATEJ\u0130 DANI\u015eMANI PETER ACKROYD, \u201cBURADA PERAKENDEC\u0130LERLE B\u0130R ARAYA GELMEK \u0130ST\u0130YORUZ. OLU\u015eTURDU\u011eUMUZ FARKI G\u00d6STERMEK \u0130ST\u0130YORUZ. BUG\u00dcN S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130RL\u0130KTEN BAHSEDECE\u011e\u0130Z Y\u00dcN TEK S\u00dcRD\u00dcR\u00dcLEB\u0130L\u0130R ELYAFTIR \u201dDED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":210679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[2829,126,125,53245,7206,127,432,39453,6904],"class_list":["post-210678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-adamlari","tag-araya","tag-bir","tag-ciragan","tag-dunyasinin","tag-geldi","tag-is","tag-sarayinda","tag-tekstil"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/tekstil-dunyasinin-is-adamlari-ciragan-sarayinda-bir-araya-geldi_92efb79.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-SO2","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=210678"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/210679"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=210678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=210678"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=210678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}