Denizli\u2019de 2014 y\u0131l\u0131nda 3 ki\u015fiyle kurulan ve daha sonra Avrupa\u2019ya a\u00e7\u0131lan T\u00fcrk tasar\u0131m at\u00f6lyesi Hoagard ayn\u0131 zamanda bir sosyal sorumluluk projesiyle de sokak hayvanlar\u0131na destek oluyor.<\/p>\n
3 ki\u015fi olarak \u00e7\u0131kt\u0131klar\u0131 yolda b\u00fcy\u00fcyerek 25 ki\u015filik bir ekip haline gelen markan\u0131n kurucular\u0131ndan Bedrettin Boz, satt\u0131klar\u0131 \u00fcr\u00fcnlerin ambalajlar\u0131nda hi\u00e7bir \u015fekilde plastik kullanmad\u0131klar\u0131n\u0131 ve \u00fcr\u00fcn kutular\u0131n\u0131 da sokakta ya\u015fayan kediler ve ku\u015flar i\u00e7in yuvaya d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u015fekilde tasarlad\u0131klar\u0131n\u0131 belirtti.<\/p>\n
3 y\u0131lda Avrupa\u2019ya a\u00e7\u0131ld\u0131<\/p>\n
2014 y\u0131l\u0131nda kurulan ve 2017 y\u0131l\u0131nda Avrupa\u2019da ikinci merkezlerini a\u00e7t\u0131klar\u0131n\u0131 belirten Hoagard markas\u0131n\u0131n kurucular\u0131ndan tasar\u0131mc\u0131 Bedrettin Boz markan\u0131n ortaya \u00e7\u0131k\u0131\u015f hik\u00e2yesini \u015f\u00f6yle anlatt\u0131: “2014 y\u0131l\u0131nda Denizli\u2019de 3 ki\u015filik bir ekip ile kurulduk ve \u015fu anda 75 bin m\u00fc\u015fterisi olan, t\u00fcm d\u00fcnyadan sipari\u015fler alan bir marka olduk. 2017 y\u0131l\u0131nda Almanya\u2019n\u0131n Solingen kentinde ikinci bir merkez a\u00e7t\u0131k. \u015eu anda 25 ki\u015filik bir ekiple d\u00fcnyan\u0131n her yerine ihracat yapan ve \u00fcretim band\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde 100\u2019lerce ki\u015fiye istihdam sa\u011flayan bir marka haline d\u00f6n\u00fc\u015ft\u00fck. Bir T\u00fcrk markas\u0131 olarak pazarda olmayan Metal Wall Art kategorisini olu\u015fturduk.<\/p>\n
Tasar\u0131mlar\u0131m\u0131zda minimalist yakla\u015f\u0131mlar\u0131 benimsiyoruz. Asl\u0131nda yapt\u0131\u011f\u0131m\u0131z \u015fey \u0131rmak kenar\u0131ndaki bir kayay\u0131 s\u00fcsleyip, onu bir sanat eserine d\u00f6n\u00fc\u015ft\u00fcrmeye benziyor. Basmakal\u0131p bir metali, dikkatleri \u00fcst\u00fcne toplayabilen bir \u00fcr\u00fcn haline getirmek. Ama her zaman ilk hedefimiz, tan\u0131d\u0131k malzemeleri farkl\u0131 fikirlerle bir araya getirip ortaya e\u015fsiz bir tasar\u0131m koymakt\u0131r. Bu nedenledir ki bu zamana kadar kan\u0131tlad\u0131\u011f\u0131m\u0131z ve asl\u0131nda en \u00f6nemli oldu\u011funu bildi\u011fimiz \u015fey malzemeden \u00e7ok, \u00fcr\u00fcn\u00fcn ard\u0131ndaki fikir anlay\u0131\u015f\u0131d\u0131r”.<\/p>\n
Boz, ayr\u0131ca marka olarak Facebook ve DHL gibi \u015firketlerin panellerinde de konu\u015fmac\u0131 olarak yer ald\u0131klar\u0131n\u0131 ve kendi markalar\u0131n\u0131n ba\u015far\u0131 \u00f6yk\u00fcs\u00fcn\u00fc anlatt\u0131klar\u0131n\u0131 belirterek \u015funlar\u0131 s\u00f6yledi: “Logomuzdaki Kutup y\u0131ld\u0131z\u0131, yenilik\u00e7i ve lider \u00f6zelliklerini, bizlere yolculu\u011fumuz boyunca etmi\u015f oldu\u011fu rehberli\u011fi sembolize etmektedir. Daima parlamaya ve sekt\u00f6rdeki di\u011fer markalara da \u0131\u015f\u0131\u011f\u0131yla \u00f6nderlik edece\u011fine g\u00f6n\u00fclden inan\u0131yoruz”.<\/p>\n
Her \u00fcr\u00fcn ambalaj\u0131 kedi ve ku\u015flara yuva oluyor<\/p>\n
Marka olarak sosyal sorumluluk projesine de imza atan Hoagard, \u00fcr\u00fcnlerinin ambalajlar\u0131n\u0131 da kedi ve ku\u015flar i\u00e7in yuvaya d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u015fekilde tasarlad\u0131.<\/p>\n
Hoagard\u2019\u0131n kurucu ortaklar\u0131ndan \u00c7a\u011fr\u0131 Ayten tasar\u0131mlar\u0131n\u0131n do\u011fa ile uyumlu, \u00e7evreye duyarl\u0131 olmas\u0131 i\u00e7in \u00f6zen g\u00f6sterdiklerini belirterek \u015funlar\u0131 s\u00f6yledi: “Biz \u00e7evre dostu bir firmay\u0131z ve plastik ambalaj kullanm\u0131yoruz. Ak\u0131ll\u0131 ve d\u00fc\u015f\u00fcnceli tasar\u0131mlara \u00f6nem veriyoruz. Bu y\u00fczden Hoagard\u2019\u0131n 50×70 cm tasar\u0131mlar\u0131n\u0131n kutular\u0131 ku\u015flara yuva, 70×100 cm b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki kutular\u0131 ise evsiz kedilere ev oluyor. M\u00fc\u015fterilerimiz bizden ald\u0131klar\u0131 \u00fcr\u00fcnlerin kutular\u0131n\u0131 \u00e7\u00f6pe atmak yerine \u00fczerinde i\u015faretli yerlerden keserek, par\u00e7alar\u0131 da kolayca birle\u015ftirerek sokakta ya\u015fayan hayvanlara yuva yapabilir ve onlara korunakl\u0131 bir alan olu\u015fturabilir. B\u00f6ylece sokakta ya\u015fayan canlar i\u00e7in de bir \u015feyler yapm\u0131\u015f olduk. Kedi ve ku\u015flara birer yuva verilmesini sa\u011flamak bizi \u00e7ok mutlu ediyor”.<\/p>\n","protected":false},"excerpt":{"rendered":"
DEN\u0130ZL\u0130’DE 2014 YILINDA 3 K\u0130\u015e\u0130YLE KURULAN VE DAHA SONRA AVRUPA’YA A\u00c7ILAN T\u00dcRK TASARIM AT\u00d6LYES\u0130 HOAGARD, AYNI ZAMANDA B\u0130R SOSYAL SORUMLULUK PROJES\u0130YLE DE SOKAK HAYVANLARINA DESTEK OLUYOR.<\/p>\n","protected":false},"author":1,"featured_media":210900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[6177,288,188,415,598],"class_list":["post-210899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-avrupaya","tag-acildi","tag-denizlide","tag-kuruldu","tag-yilda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/denizlide-kuruldu-3-yilda-avrupaya-acildi_359ed49.jpg?fit=1000%2C610","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-SRB","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=210899"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/210900"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=210899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=210899"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=210899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}