Sekt\u00f6r\u00fcn \u00f6nde gelen perakendecilerinden olu\u015fan G\u0131da Perakendecileri Derne\u011fi (GPD), Ortak Geli\u015fim Kongresi ile alt\u0131nc\u0131 kez sekt\u00f6r\u00fcn sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini masaya yat\u0131rd\u0131. Kongre sonras\u0131 a\u00e7\u0131klamalarda bulunan GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7, \u00f6zellikle g\u0131da fiyatlar\u0131ndaki art\u0131\u015f\u0131n \u00e7\u00f6z\u00fcm\u00fc i\u00e7in, \u201cArtan n\u00fcfus dolay\u0131s\u0131yla kendimize yeten uzun vadeli tar\u0131m projelerini hayata ge\u00e7irmeliyiz\u201d dedi.<\/p>\n
Sekt\u00f6r\u00fcn \u00f6nde gelen perakendecilerinden olu\u015fan \u00fcyeleriyle, her g\u00fcn 81 ilde, 18 milyon hanede 68 milyon t\u00fcketiciyle do\u011frudan temasta olan ve 150 milyar TL ciro ile 425 binin \u00fczerinde istihdam\u0131 temsil ederek ekonomiye katma de\u011fer sa\u011flayan G\u0131da Perakendecileri Derne\u011fi (GPD), d\u00fczenledi\u011fi kongre ile sekt\u00f6r\u00fcn sorunlar\u0131n\u0131 ve \u00e7\u00f6z\u00fcm \u00f6nerilerini masaya yat\u0131rd\u0131. \u201cGelecek, \u00c7evik ve Dayan\u0131kl\u0131 Olanlar\u0131n\u201d temas\u0131 ba\u015fl\u0131\u011f\u0131 alt\u0131nda bulu\u015fan kongereye GPD Ba\u015fkan\u0131 Galip Ayka\u00e7, A101\u2019in CEO\u2019su Erhan Bostan, CarrefourSA Genel M\u00fcd\u00fcr\u00fc Kutay Kartall\u0131o\u011flu, Migros \u0130cra Ba\u015fkan\u0131 \u00d6mer \u00d6zg\u00fcr Tort, Tchibo Genel M\u00fcd\u00fcr\u00fc Tu\u011fba Yap\u0131ncak, \u015eOK CEO\u2019su U\u011fur Demirel, Tavuk D\u00fcnyas\u0131 CEO\u2019su Bora Volkan Mumcu, McDonalds Genel M\u00fcd\u00fcr O\u011fuz U\u00e7anlar ve di\u011fer y\u00f6netim kurulu \u00fcyeleri kat\u0131ld\u0131.<\/p>\n
Kongre sonras\u0131nda bas\u0131n mensuplar\u0131 ile bulu\u015fan GPD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Galip Ayka\u00e7 sekt\u00f6r\u00fcn g\u00fcndeminde yer alan konular\u0131, perakende d\u00fcnyas\u0131ndaki format ve stratejilere, yeni trendlere, t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na ve beklentilere, finansman modellerine ve ekonomik s\u00fcre\u00e7lere dair de\u011ferlendirmeleri payla\u015ft\u0131.<\/p>\n
\u201cPerakende sekt\u00f6r\u00fcnde meydana gelecek s\u0131k\u0131nt\u0131lar \u00fclke ekonomisine de yans\u0131r\u201d<\/p>\n
Sekt\u00f6r ve \u00fclke g\u00fcndemine dair g\u00f6r\u00fc\u015flerini de payla\u015fan Ayka\u00e7, enflasyon ile m\u00fccadelede, kay\u0131t d\u0131\u015f\u0131 ekonominin \u00f6nlenmesinde, kay\u0131t i\u00e7i gelirin ve istihdam\u0131n art\u0131r\u0131lmas\u0131nda, modern perakendenin \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Ayka\u00e7, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/p>\n
\u201cModern perakende, geni\u015f ekosistemi sayesinde \u00fclke ekonomisine olan dinamo etkisi ve \u00f6l\u00e7ek ekonomisi dolay\u0131s\u0131yla enflasyonla m\u00fccadelede kilit bir rol oynamaktad\u0131r. Modern g\u0131da perakendesi sekt\u00f6r\u00fcn\u00fcn 150 milyar TL seviyesindeki cirosunun ve 425 binin \u00fczerindeki istihdam\u0131n\u0131n direkt etkisinin beraberinde, ekosistemimiz i\u00e7inde etkiledi\u011fimiz sekt\u00f6rlerle bu rakamlar daha da \u00f6nemli boyutlara ula\u015fmaktad\u0131r. \u00c7arpan etkisi g\u0131da perakendesinde 1,3 iken, perakendenin di\u011fer kollar\u0131 da dahil edildi\u011finde bu etki 2 civar\u0131na \u00e7\u0131kmaktad\u0131r. Ba\u015fka bir deyi\u015fle, perakendenin 1 birim b\u00fcy\u00fcmesi, genel \u00fclke ekonomisine 1,5 – 2 kat olarak yans\u0131maktad\u0131r. Dolay\u0131s\u0131yla perakende sekt\u00f6r\u00fcnde meydana gelecek s\u0131k\u0131nt\u0131lar da, \u00fclke ekonomisine ve enflasyona bu oranda yans\u0131yacakt\u0131r.\u201d<\/p>\n
\u201cEnflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f ciro art\u0131\u015f\u0131 y\u00fczde 7\u201d<\/p>\n
2018\u2019deki toplam t\u00fcketim harcamalar\u0131n\u0131n 1.061 milyar TL oldu\u011funu s\u00f6yleyen Galip Ayka\u00e7 bu harcamalar\u0131n y\u00fczde 54\u2019\u00fcn\u00fc g\u0131da harcamalar\u0131n\u0131n olu\u015fturdu\u011funu dile getirerek 571 milyar TL oldu\u011funu dile getirdi. 2019\u2019un ilk 6 ay\u0131 i\u00e7in de de\u011ferlendirmelerde bulunan Ayka\u00e7, enflasyondan ar\u0131nd\u0131r\u0131lm\u0131\u015f ciro art\u0131\u015f\u0131n\u0131 y\u00fczde 7, ma\u011faza say\u0131s\u0131 art\u0131\u015f\u0131n\u0131 y\u00fczde 11, metrekare art\u0131\u015f\u0131n\u0131n y\u00fczde 6, istihdam art\u0131\u015f\u0131n\u0131 ise y\u00fczde 6 olarak a\u00e7\u0131klad\u0131.<\/p>\n
\u00d6zellikle son 1 y\u0131lda artan g\u0131da fiyatlar\u0131ndaki art\u0131\u015flara da de\u011finen ve bu konuda kendilerinin de rahats\u0131zl\u0131k duydu\u011funu ifade eden Ayka\u00e7, \u201cTar\u0131m ve hayvanc\u0131l\u0131k politikalar\u0131n\u0131n g\u00fc\u00e7lendirilmesi, \u00fcreticimizin daha \u00e7ok desteklenmesi, te\u015fvik edilmesi gerekiyor. Gerek \u00fclkemiz \u015fartlar\u0131na gerekse t\u00fcketicimizin al\u0131\u015fkanl\u0131klar\u0131na uygun d\u00fczenlemeler yap\u0131lmas\u0131, bizim ve devletimizin kaynaklar\u0131n\u0131n optimumda kullan\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan dikkat edilmesi gereken bir husus\u201d dedi.<\/p>\n
Ayka\u00e7 ayn\u0131 zamanda a\u00e7\u0131klamalar\u0131na \u015fu \u015fekilde devam etti:<\/p>\n
\u201c\u00dclkemiz \u015fu anda ge\u00e7en sene itibari ile ekonomik sorunlar nedeniyle zor s\u00fcre\u00e7ler ge\u00e7iriyor. Bu s\u00fcre\u00e7ler i\u00e7erisinde sekt\u00f6r\u00fcn daha dayan\u0131kl\u0131 ve \u00e7evik olarak ayakta kalabilmesinin yollar\u0131n\u0131 aramaktay\u0131z. \u00dclkemiz uzun vadeli planlama yapma konusunda s\u0131n\u0131fta kal\u0131yor. Onun da s\u0131k\u0131nt\u0131lar\u0131n\u0131 ya\u015f\u0131yoruz. \u00d6zellikle t\u00fcketicilerin ihtiya\u00e7lar\u0131 olan konularda uzun vadeli planlamalar yapabilirsek bu sorunlar\u0131n alt\u0131ndan kalkaca\u011f\u0131z. Bunlar direk t\u00fcketiciyi ilgilendiren konular. G\u0131da sekt\u00f6r\u00fcndeki sebze-meyve ve et ile ilgili ya\u015fan\u0131lan fiyat sorunlar\u0131n\u0131n da \u00e7\u00f6z\u00fcm\u00fc ancak bu uzun planlamalarla birlikte atlat\u0131labilir ve ge\u00e7 ka\u00e7 kalmadan yapmam\u0131z gereken planlamalar bunlar. Her ge\u00e7en saniye aleyhimize i\u015fliyor.\u201d<\/p>\n
\u201cD\u00fcnyan\u0131n gelece\u011fi tar\u0131mda\u201d<\/p>\n
Ayr\u0131ca fiyat art\u0131\u015f\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmesi ve t\u00fcketiciye en iyi \u015fekilde ula\u015f\u0131lmas\u0131n\u0131n en etkili yolunun tar\u0131mdan ge\u00e7ti\u011fini de s\u00f6yleyen Ayka\u00e7, \u201cD\u00fcnyan\u0131n gelece\u011fi tar\u0131mda. N\u00fcfus art\u0131yor bu y\u00fczden de artan n\u00fcfusu beslemeye ihtiyac\u0131m\u0131z var. \u00d6yleyse tar\u0131m \u00e7ok \u00f6nemli. Bu y\u00fczden tar\u0131m konusunda kendi kendimize yeter hale gelmek zorunday\u0131z. Uzun vadeli bir tar\u0131m politikas\u0131 olu\u015fturulur ve uygulan\u0131r ise biz s\u0131k\u0131nt\u0131lar\u0131n \u00fcstesinden geliriz demektir\u201d dedi.<\/p>\n
Son olarak da ge\u00e7en y\u0131lki gibi bir senaryoyu bu y\u0131l beklemediklerini belirten Ayka\u00e7, \u201dBiz bu sene ge\u00e7en y\u0131lki gibi bir durumun olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fcyoruz. \u00c7\u00fcnk\u00fc \u00fcr\u00fcnlerin rekolteleri \u00e7ok iyi geliyor\u201d diye konu\u015ftu.<\/p>\n
\u201c\u00dclke ekonomisinin iyile\u015fmesi i\u00e7in elimizden geleni yap\u0131yoruz\u201d<\/p>\n
Y\u00f6netim kurulu \u00fcyelerinden A101\u2019in CEO\u2019su Erhan Bostan da yapm\u0131\u015f oldu\u011fu de\u011ferlendirmelerde dernek olarak zor \u015fartlarda bile \u00fclke ekonomisi i\u00e7in ellerinden geleni yapt\u0131klar\u0131n\u0131 s\u00f6yleyerek, \u201cUlusal bazda hizmet veren t\u00fcm zincirler bu yap\u0131n\u0131n \u00fcyesi. Temsiliyet oran\u0131 \u00e7ok y\u00fcksek ve \u00fclkemizin i\u00e7inden ge\u00e7ti\u011fi her t\u00fcrl\u00fc ko\u015fulda da \u00fcyelerin ve y\u00f6netimin tamam\u0131 \u00fclke ekonomisinin iyile\u015fmesinde elinden geleni esirgemiyor. \u00d6zetle, istihdam art\u0131\u015f\u0131nda ve vergi tahsilat\u0131nda \u00e7ok \u00f6nemli g\u00f6revleri \u00fcstlendi\u011fimizi s\u00f6yleyebilirim\u201d dedi.<\/p>\n
\u201cBizim i\u00e7in temel konu verimliliktir\u201d<\/p>\n
Ayr\u0131ca firma olarak da fiyat art\u0131\u015flar\u0131ndan t\u00fcketicilerin etkilenmemesi i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 da s\u00f6yleyen Erhan Bostan, \u201cG\u00f6rev tan\u0131m\u0131m\u0131z zaten en uygun fiyatla \u00fcr\u00fcnleri satmak. Bunun da gere\u011fi olarak s\u00fcrekli kendi verimlili\u011fimizi sorgular\u0131z. Kendi maliyetlerimizi nas\u0131l azaltabilirizin pe\u015findeyiz. Bu \u00e7er\u00e7evede de \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 zaten zorunlu olarak h\u0131zland\u0131rd\u0131k ge\u00e7en y\u0131ldan bug\u00fcne. T\u00fcketiciye daha geni\u015f bir yelpazeyi daha da uygun fiyatla sunmak i\u00e7in farkl\u0131 projelere girdik. \u00d6rne\u011fin biz de kendi i\u00e7imizde meyve sebze konusunda \u00f6rg\u00fctlenmeye gittik ve \u00fcr\u00fcn yelpazesini artt\u0131rd\u0131k. Temel konu bizim i\u00e7in verimliliktir\u201d ifadelerini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
SEKT\u00d6R\u00dcN \u00d6NDE GELEN PERAKENDEC\u0130LER\u0130NDEN OLU\u015eAN GPD (GIDA PERAKENDEC\u0130LER\u0130 DERNE\u011e\u0130), ORTAK GEL\u0130\u015e\u0130M KONGRES\u0130 \u0130LE ALTINCI KEZ SEKT\u00d6R\u00dcN SORUNLARINI VE \u00c7\u00d6Z\u00dcM \u00d6NER\u0130LER\u0130N\u0130 MASAYA YATIRDI.<\/p>\n","protected":false},"author":1,"featured_media":210990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[53326,26228,53327,216,2878,10301,1324,2403,482,39020],"class_list":["post-210989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-gidadaki","tag-gpd","tag-artisinin","tag-baskani","tag-cozumu","tag-fiyat","tag-projesi","tag-tarim","tag-uzun","tag-vadeli"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/gpd-baskani-gidadaki-fiyat-artisinin-cozumu-uzun-vadeli-tarim-projesi_141f12d.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-ST3","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=210989"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/210989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/210990"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=210989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=210989"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=210989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}