Crovu Sosyal Dan\u0131\u015fmanl\u0131k firmas\u0131 yetkilisi Eray G\u00fcng\u00f6r, her ay d\u00fcnyada 3 milyardan fazla insan\u0131n kulland\u0131\u011f\u0131 sosyal medyan\u0131n \u00f6nemine dikkat \u00e7ekti.<\/p>\n
Her ay d\u00fcnya \u00e7ap\u0131nda 3 milyardan fazla insan\u0131n sosyal medyay\u0131 kulland\u0131\u011f\u0131n\u0131 ve modern d\u00fcnyada t\u00fcm i\u015fletmelerin bir sosyal medya varl\u0131\u011f\u0131na ihtiyac\u0131 oldu\u011funu dile getiren Eray G\u00fcng\u00f6r, \u201cM\u00fc\u015fterilerinizle do\u011frudan ileti\u015fim kurma imkan\u0131 tan\u0131d\u0131\u011f\u0131, onlar\u0131n yorumlar\u0131n\u0131 direkt olarak ilk elden alman\u0131z\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in sosyal medya, en g\u00fc\u00e7l\u00fc m\u00fc\u015fteri memnuniyeti y\u00f6netim alan\u0131 olarak da g\u00f6r\u00fclmelidir\u201d dedi. Sosyal medya stratejisi geli\u015ftirmek i\u00e7in sosyal medyadan ne elde edilmek istedi\u011finin tan\u0131mlanmas\u0131 gerekti\u011fini s\u00f6yleyen G\u00fcng\u00f6r, “Bol takip\u00e7ili, aktif kulllan\u0131c\u0131lar\u0131 ve takip\u00e7ileri olan, takip\u00e7ilerinden yorumlar, be\u011feniler alan aktif sosyal medya hesaplar\u0131 sizi m\u00fc\u015fterilerinize yakla\u015ft\u0131racakt\u0131r\u201d diye konu\u015ftu.<\/p>\n
\u201cM\u00fc\u015fteriler daha \u00e7ok marka sesinizin nas\u0131l oldu\u011fu, m\u00fc\u015fterilerinizle nas\u0131l ileti\u015fim kurdu\u011funuz, onlara nas\u0131l cevaplar verdi\u011finiz ve herhangi bir sorun oldu\u011funda sorunlar\u0131 nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fcz ile ilgileniyor” diyen G\u00fcng\u00f6r, “Sosyal medyada yap\u0131lan k\u00fc\u00e7\u00fck bir hata \u00e7ok b\u00fcy\u00fck ve telafisi \u00e7ok zor sorunlara neden olabilir. Yanl\u0131\u015fl\u0131kla payla\u015f\u0131lan bir g\u00f6rsel, yanl\u0131\u015fl\u0131kla at\u0131lan bir tweet ya da takip\u00e7iye dikkatsizce verilen bir cevap ciddi bir kaosa d\u00f6n\u00fc\u015febilir\u201d ifadelerini kulland\u0131. G\u00fcng\u00f6r, bu tarz durumlarla kar\u015f\u0131la\u015fmamak i\u00e7in bu i\u015fi y\u0131llard\u0131r yapan, tecr\u00fcbeli ve g\u00fcvenilir sosyal medya hizmet ajanslar\u0131 ile \u00e7al\u0131\u015f\u0131lmas\u0131 gerekti\u011fini vurgulad\u0131.<\/p>\n
Sosyal kanallar\u0131n s\u00fcrekli yeni \u00f6zellikler ortaya \u00e7\u0131karmakta oldu\u011funu ve bu h\u0131zla de\u011fi\u015fen ortam\u0131n baz\u0131 i\u015fletme sahipleri i\u00e7in korkutucu olabildi\u011fini anlatan Eray G\u00fcng\u00f6r, \u201cM\u00fc\u015fterilerinizle do\u011fru ileti\u015fimi kurmak i\u00e7in bu yeni \u00e7\u0131kan \u00f6zelliklerin her birini kullanmak zorunda de\u011filsiniz. Bizler Crovu olarak m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131 do\u011frultusunda olu\u015fturdu\u011fumuz stratejileri yeni gelen \u00f6zellikler ile harmanlayarak sunuyoruz\u2019\u2019 dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
CROVU SOSYAL DANI\u015eMANLIK F\u0130RMASI YETK\u0130L\u0130S\u0130 ERAY G\u00dcNG\u00d6R, SOSYAL MEDYANIN G\u00dcN\u00dcM\u00dcZDEK\u0130 \u00d6NEM\u0130 KONUSUNDA \u00d6NEML\u0130 B\u0130LG\u0130LER VERD\u0130.<\/p>\n","protected":false},"author":1,"featured_media":211334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[6575,12368,6712,1229],"class_list":["post-211333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-gunumuzde","tag-medyanin","tag-onemi","tag-sosyal"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/gunumuzde-sosyal-medyanin-onemi_0b85351.jpg?fit=354%2C570","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-SYB","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/211333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=211333"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/211333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/211334"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=211333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=211333"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=211333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}