Ideasoft\u2019un Google i\u015fbirli\u011fiyle geli\u015ftirdi\u011fi yapay zeka temelli ilk yerli reklam mod\u00fcl\u00fc, k\u00fc\u00e7\u00fck i\u015fletmelerin teknik bilgiye ihtiya\u00e7 duymadan, reklam harcamalar\u0131ndan 30 kata varan oranda geri d\u00f6n\u00fc\u015f elde etmelerini sa\u011fl\u0131yor.<\/p>\n
Fiziki s\u0131n\u0131rlar\u0131n olmad\u0131\u011f\u0131 dijital ortamda KOB\u0130\u2019lerin markalarla rekabet edebilmesi ve ya\u015fayabilmesi i\u00e7in dijital reklamlar b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ideasoft\u2019un Google i\u015fbirli\u011fiyle geli\u015ftirdi\u011fi tamamen T\u00fcrk m\u00fchendisleri taraf\u0131ndan geli\u015ftirilen ve T\u00fcrkiye\u2019nin ilk reklam otomasyon mod\u00fcl\u00fc oldu\u011fu belirtilen Otopilot, KOB\u0130\u2019lerin e-ticaret siteleri i\u00e7in verdi\u011fi internet reklamlar\u0131n\u0131n en etkili \u015fekilde y\u00f6netmesini sa\u011flayacak. Yap\u0131lan bilgilendirmede; Otopilot\u2019un kullan\u0131m\u0131 i\u00e7in herhangi bir teknik bilgi gerekmezken sistem sayesinde KOB\u0130\u2019ler minimum maliyetle maksimum fayda sa\u011flayacak.<\/p>\n
Otopilot yapay zeka destekli ak\u0131ll\u0131 \u00f6\u011frenme mod\u00fcl\u00fc sayesinde dijital reklam \u00e7al\u0131\u015fmalar\u0131nda kullan\u0131c\u0131ya \u00f6neriler sunarak y\u00f6nlendiriyor. Ayr\u0131ca otomatik olarak anahtar kelimelerle \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 e\u015fle\u015ftirip reklam planlamas\u0131 yapabiliyor. Google ile geli\u015ftirilen ak\u0131ll\u0131 reklam uygulamas\u0131, reklam hesab\u0131 kurulumundan \u00fcr\u00fcnlerin reklam panelinde listelenmesine, optimizasyondan raporlamaya kadar t\u00fcm s\u00fcreci kurgulayan u\u00e7tan uca bir \u00e7\u00f6z\u00fcm sunuyor. Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n yan\u0131 s\u0131ra remarketing ve g\u00f6r\u00fcnt\u00fcl\u00fc reklam \u00e7al\u0131\u015fmalar\u0131na da imkan tan\u0131yan Otopilot, kullan\u0131c\u0131 dostu yap\u0131s\u0131yla KOB\u0130\u2019lerin, teknik bir bilgiye ihtiya\u00e7 duymadan k\u0131sa s\u00fcrede dijital reklamlar\u0131n\u0131 y\u00f6netmesini sa\u011fl\u0131yor.<\/p>\n
“KOB\u0130\u2019ler dijital ortamda b\u00fcy\u00fck markalarla rekabet edebilecek”<\/p>\n
E-ticaretin KOB\u0130\u2019lerin b\u00fcy\u00fck markalarla daha fazla rekabet edebilece\u011fi bir alan oldu\u011funu ifade eden Ideasoft \u0130\u015f Ortakl\u0131klar\u0131 M\u00fcd\u00fcr\u00fc Eray \u015eent\u00fcrk, “KOBi ve mikro i\u015fletmelerin b\u00fcy\u00fck markalarla rekabet edebilmesi i\u00e7in dijital reklamlar\u0131 sa\u011fl\u0131kl\u0131 bir \u015fekilde kullanmas\u0131 gerekiyor. Ancak i\u015fletmeler reklam maliyetinin yan\u0131 s\u0131ra, uzman personel \u00e7al\u0131\u015ft\u0131ramad\u0131klar\u0131 ve teknik detaylara hakim olamad\u0131klar\u0131 i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayam\u0131yor. Google ile birlikte geli\u015ftirdi\u011fimiz ve arka planda makine \u00f6\u011frenmesi ile \u00e7al\u0131\u015fan Otopilot Ak\u0131ll\u0131 Reklam uygulamas\u0131; reklam kurulumu, reklam optimizasyonu, y\u00f6netimi ve rapolamas\u0131yla ilgili konular\u0131 tamamen teknolojiyle a\u015f\u0131yor. KOB\u0130\u2019lerin bir reklam uzman\u0131 istihdam etmeden reklam kurulumunu kolayca ger\u00e7ekle\u015ftirmesini sa\u011fl\u0131yor. Bu sayede reklam verimlili\u011fi i\u00e7in yapay zekadan faydalanarak, d\u00fc\u015f\u00fck b\u00fct\u00e7elerle reklam yapan KOB\u0130\u2019lerin, b\u00fcy\u00fck b\u00fct\u00e7elerle fakat insan g\u00fcc\u00fc kullanarak reklam y\u00f6neten markalar\u0131n \u00f6n\u00fcn\u00fcne ge\u00e7mesini sa\u011fl\u0131yoruz” dedi.<\/p>\n
Otopilot ile herhangi bir arac\u0131ya gerek kalmadan tek t\u0131kla optimizasyonu en iyi \u015fekilde sa\u011flanm\u0131\u015f reklamlar verilebildi\u011fini belirten Eray \u015eent\u00fcrk, “Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmaya g\u00f6re Otopilot kullan\u0131c\u0131lar\u0131n\u0131n dijital reklam d\u00f6n\u00fc\u015f\u00fcm oran\u0131 1\u2019e 30 seviyelerine kadar y\u00fckseldi. Basit bir tabirle 1.000 TL\u2019lik reklam kar\u015f\u0131l\u0131\u011f\u0131nda 30 bin TL sat\u0131\u015f hacmi olu\u015fturulabiliyor\u201d ifadesini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
IDEASOFT VE GOOGLE’DAN YAPAY ZEKA TEMELL\u0130 REKLAM OTOMASYON MOD\u00dcL\u00dc<\/p>\n","protected":false},"author":1,"featured_media":212280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[11757,18910,53648,3739,53649,40067,18929,10727],"class_list":["post-212279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-reklam","tag-googledan","tag-ideasoft","tag-modulu","tag-otomasyon","tag-temelli","tag-yapay","tag-zeka"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/ideasoft-ve-googledan-yapay-zeka-temelli-reklam-otomasyon-modulu_c1b9512.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TdR","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=212279"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/212280"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=212279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=212279"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=212279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}