Alan\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck etkinli\u011fi olan LOOP Kurumsal Wellbeing Zirvesi, 10 Ekim\u2019de \u0130stanbul\u2019da d\u00fczenlenecek.<\/p>\n
\u2018Kurumsal wellbeing\u2019 kavram\u0131n\u0131n yerle\u015fmesini sa\u011flamak \u00fczere \u015firketlere \u2018iyi ya\u015fam programlar\u0131\u2019 sunan Actifit taraf\u0131ndan d\u00fczenlenen ve alan\u0131nda T\u00fcrkiye\u2019nin en b\u00fcy\u00fck etkinli\u011fi olan LOOP Kurumsal Wellbeing Zirvesi, 10 Ekim\u2019de \u0130stanbul\u2019da ger\u00e7ekle\u015ftirilecek. Wellness ekonomisinin d\u00fcnyada 3,4 trilyon dolarl\u0131k hacme ula\u015ft\u0131\u011f\u0131n\u0131 belirten Actifit Kurucusu ve Genel M\u00fcd\u00fcr\u00fc Melis Abac\u0131o\u011flu \u201cKurumsal \u00e7al\u0131\u015fanlar\u0131n b\u00fct\u00fcnsel iyi olma ihtiya\u00e7lar\u0131na topluca kar\u015f\u0131l\u0131k verebilen wellbeing uygulamalar\u0131n\u0131n da yer ald\u0131\u011f\u0131 kurumsal wellness segmenti ise bu ekonomi i\u00e7inde 40 milyar dolarl\u0131k bir yere sahip. T\u00fcrkiye\u2019de ise bu pazar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc yakla\u015f\u0131k 10 milyon dolar. Di\u011fer yandan T\u00fcrkiye\u2019de \u00e7al\u0131\u015fanlar\u0131n kurumsal wellbeing programlar\u0131na kat\u0131l\u0131m\u0131 y\u00fczde 35-50 aras\u0131nda de\u011fi\u015fen ortalamas\u0131yla, yaln\u0131zca y\u00fczde 10 olan Amerika ortalamas\u0131n\u0131n en az 3 kat\u0131 \u00fczerinde. Bu a\u00e7\u0131dan, \u00fclkemizde bu pazar\u0131n potansiyelinin \u00e7ok y\u00fcksek oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Yeni \u00e7al\u0131\u015fma d\u00fczeninin geldi\u011finin bilincinde olan \u015firketler ile bu pazar d\u00fcnyada ve T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc bir \u015fekilde b\u00fcy\u00fcmeye devam edecek\u201d dedi.<\/p>\n
\u201cT\u00fcrkiye\u2019de potansiyel \u00e7ok yat\u0131r\u0131m az\u201d<\/p>\n
T\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye\u2019de de kurumsal wellbeing uygulamalar\u0131n\u0131n \u00e7al\u0131\u015fan verimlili\u011fi ve mutlulu\u011fu alan\u0131nda fark olu\u015fturmak ad\u0131na insan kaynaklar\u0131 profesyonelleri taraf\u0131ndan yak\u0131ndan takip edildi\u011fini ve \u00fclkemizde 50\u2019nin \u00fczerinde \u00e7al\u0131\u015fan\u0131 olan firmalar\u0131n yakla\u015f\u0131k y\u00fczde 80\u2019inin, 2019\u2019da \u00e7al\u0131\u015fanlar\u0131na bir t\u00fcr kurumsal wellbeing i\u00e7eri\u011fi sundu\u011funu ifade eden Abac\u0131o\u011flu, \u015f\u00f6yle devam etti:<\/p>\n
\u201c\u0130nsan Kaynaklar\u0131 alan\u0131nda \u00e7al\u0131\u015fan profesyonellerin temel sorumlulu\u011fu ve \u00f6nceli\u011fi, \u015firket i\u00e7in de\u011fer yaratan her bir ki\u015finin kendisini de de\u011ferli ve iyi hissedebilmesini sa\u011flayabilmektir. Amerika\u2019da ortalama y\u0131ll\u0131k \u00e7al\u0131\u015fan ba\u015f\u0131na 500 dolarlar gibi wellbeing yat\u0131r\u0131m rakamlar\u0131 konu\u015fulurken bu b\u00fct\u00e7e T\u00fcrkiye\u2019de hala y\u0131ll\u0131k 100-250 TL band\u0131nda. Oysa T\u00fcrkiye\u2019de \u00e7al\u0131\u015fanlar\u0131n kurumsal wellbeing programlar\u0131na kat\u0131l\u0131m\u0131 y\u00fczde 35-50 aras\u0131nda de\u011fi\u015fen ortalamas\u0131yla, yaln\u0131zca y\u00fczde 10 olan Amerika ortalamas\u0131n\u0131n en az 3 kat\u0131 \u00fczerinde. Bu a\u00e7\u0131dan, \u00fclkemizde bu pazar\u0131n potansiyelinin \u00e7ok y\u00fcksek oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. \u0130K profesyonellerine, \u00e7al\u0131\u015fanlar\u0131n yaln\u0131zca i\u015f hayatlar\u0131n\u0131 de\u011fil t\u00fcm ya\u015famlar\u0131n\u0131 nas\u0131l daha iyi hale getirebilecekleri konusunda ilham olmak ve taktikler vermek amac\u0131yla bu zirveyi d\u00fczenliyoruz. T\u00fcrkiye\u2019nin bu alandaki en kapsaml\u0131 ve en b\u00fcy\u00fck etkinli\u011fi olan LOOP Kurumsal Wellbeing Zirve\u2019sinin, bu potansiyeli hep birlikte a\u00e7\u0131\u011fa \u00e7\u0131kartmak noktas\u0131nda \u00e7ok \u00f6nemli bir kald\u0131ra\u00e7 g\u00f6revi \u00fcstlenecek.\u201d<\/p>\n
Mert F\u0131rat Kurumsal Wellbeing Zirvesi\u2019nde<\/p>\n
YogaUni\u2019nin kurucusu Alexis Gulliver\u2019in Sandalye Yogas\u0131 ile ba\u015flayacak Zirve; Loylogic Mutluluktan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 (Chief Joy Officer) Max Hunter, Unilever Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Y\u00f6netim Kurulu \u00dcyesi Melissa Gee Kee, \u0130K Teknolojileri Uzman\u0131 Ann Ott ile Oyuncu ve \u0130htiya\u00e7 Haritas\u0131 Kurucu Orta\u011f\u0131 Mert F\u0131rat ve alan\u0131n\u0131n \u00f6nde gelen temsilcilerinin deneyimlerini aktaraca\u011f\u0131 oturumlar ile g\u00fcn boyu devam edecek. Zirve kapsam\u0131nda ayr\u0131ca, BMS & Herman Miller sponsorlu\u011funda \u00c7evresel Wellbeing paneli de d\u00fczenlenecek. BMS & Herman Miller T\u00fcrkiye CEO\u2019su ve End\u00fcstri \u00dcr\u00fcnleri Tasar\u0131mc\u0131s\u0131 Neslihan I\u015f\u0131k\u2019\u0131n moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc yapaca\u011f\u0131 panelde, Herman Miller M\u00fc\u015fteri Y\u00f6neticisi Simona Giacalone da konu\u015fmac\u0131 olarak yer alacak.<\/p>\n","protected":false},"excerpt":{"rendered":"
LOOP KURUMSAL WELLBE\u0130NG Z\u0130RVES\u0130, 10 EK\u0130M\u2019DE \u0130STANBUL\u2019DA D\u00dcZENLENECEK.<\/p>\n","protected":false},"author":1,"featured_media":212468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[592,44,5084,5604,53705,411],"class_list":["post-212467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-geri","tag-icin","tag-kurumsal","tag-sayim","tag-wellbeing","tag-zirvesi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/kurumsal-wellbeing-zirvesi-icin-geri-sayim_ee946db.jpg?fit=683%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TgT","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=212467"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/212468"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=212467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=212467"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=212467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}