Ambalajl\u0131 su kategorisinde t\u00fcketicilerin tercihi bu y\u0131l da Erikli oldu.<\/p>\n
Erikli, iki farkl\u0131 t\u00fcketici ara\u015ft\u0131rmas\u0131nda rakiplerini a\u00e7\u0131k ara geride b\u0131rakarak ambalajl\u0131 su kategorisindet\u00fcketicilerin ilk tercihi oldu\u011funu bir kez daha g\u00f6sterdi. Media Cat dergisi taraf\u0131ndan d\u00fczenlenen \u201cT\u00fcrkiye\u2019nin Lovemark\u2019lar\u0131\u201d ara\u015ft\u0131rmas\u0131, 17 farkl\u0131 kategoride t\u00fcketicilerin g\u00f6nl\u00fcne taht kuran markalar\u0131 belirledi. Ipsos Ara\u015ft\u0131rma \u015firketi taraf\u0131ndan y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmada her bir kategoride t\u00fcketicilerin akl\u0131na gelen ilk marka, markaya duyulan yak\u0131nl\u0131k, beklenti ve ihtiya\u00e7lar\u0131 kar\u015f\u0131lama, en sevilen, asla vazge\u00e7ilemeyen marka olma kriterleri \u00fczerinden de\u011ferlendirmeler yap\u0131l\u0131yor. T\u00fcketicilerin yapt\u0131\u011f\u0131 de\u011ferlendirmeler sonucunda her bir kategori i\u00e7in \u201cen sevilen marka\u201d, yani \u201cLovemark\u201d belirleniyor. Erikli Su, t\u00fcketicileriyle aras\u0131nda kurdu\u011fu s\u0131cak ba\u011f\u0131 birkez daha kan\u0131tlayarak d\u00f6rd\u00fcnc\u00fc kez \u00fcst \u00fcsteT\u00fcrkiye\u2019nin \u201cEn Sevilen Ambalajl\u0131 Su\u201d markas\u0131 se\u00e7ildi.<\/p>\n
Erikli Su ve Me\u015frubat Pazarlama Direkt\u00f6r\u00fc Can Emci, Erikli\u2019nin ambalajl\u0131 su kategorisinde d\u00f6rt kez Lovemark ve ilki ger\u00e7ekle\u015ftirilen \u201cBenim Markam\u201d ara\u015ft\u0131rmas\u0131nda i\u00e7me suyu-ambalajl\u0131 su kategorisinin lideri se\u00e7ilmesiyle ilgili \u015funlar\u0131 dile getirdi:<\/p>\n
\u201cErikli olarak faaliyete ba\u015flad\u0131\u011f\u0131m\u0131z g\u00fcnden bu yana markam\u0131z\u0131 b\u00fcy\u00fct\u00fcrken, \u00fclkemizde ambalajl\u0131 su pazar\u0131n\u0131n geli\u015fimine katk\u0131 sa\u011flayacak \u00f6nc\u00fc ve yenilik\u00e7i ad\u0131mlar at\u0131yoruz. Gelece\u011fi planlarken sadece kendi i\u015fimizi de\u011fil, dokundu\u011funuz t\u00fcm payda\u015flar\u0131m\u0131z\u0131n ve i\u00e7inde bulundu\u011fumuz sekt\u00f6r\u00fcn de geli\u015fimini hedefliyoruz. T\u00fcrkiye\u2019nin en sevilen markas\u0131 olarak farkl\u0131 t\u00fcketici ara\u015ft\u0131rmalar\u0131nda lider olmam\u0131z\u0131n arkas\u0131nda da bu felsefemiz var. Kurdu\u011fumuz bu de\u011fer sisteminin tam kalbindeise bizi liderli\u011fe ta\u015f\u0131yan t\u00fcketicilerimiz yer al\u0131yor. Biz de t\u00fcketicilerimize,tek bir damlas\u0131na dahi dokunmadan suyumuzu ula\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yoruz.Bunu yaparken her zaman onlarla ileti\u015fim i\u00e7inde olmay\u0131, s\u0131cak bir ba\u011f kurmay\u0131 \u00f6nemsiyoruz. K\u0131sacas\u0131 duyulara, duygulara, samimiyete ve inovasyona \u00f6nem veren bir marka olarak t\u00fcketicilerimizin kalbinde edindi\u011fimiz yeri koruyabilmek ad\u0131na \u00e7al\u0131\u015f\u0131yoruz\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
AMBALAJLI SU KATEGOR\u0130S\u0130NDE T\u00dcKET\u0130C\u0130LER\u0130N TERC\u0130H\u0130 BU YIL DA ER\u0130KL\u0130 OLDU.<\/p>\n","protected":false},"author":1,"featured_media":212803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[20060,6150,34978,3860],"class_list":["post-212802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-erikli","tag-tercihi","tag-tuketicilerin","tag-yine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/tuketicilerin-su-tercihi-yine-erikli_ca3a1e3.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Tmi","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=212802"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/212802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/212803"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=212802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=212802"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=212802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}