Zincir marketlerin kendi markalar\u0131yla satt\u0131klar\u0131 \u00fcr\u00fcnlere getirilecek s\u0131n\u0131rlaman\u0131n bir an \u00f6nce hayata ge\u00e7irilmesi gerekti\u011fini s\u00f6yleyen TESK Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cPerakende sekt\u00f6r\u00fcnde yap\u0131lacak d\u00fczenlemeler kapsam\u0131nda zincir ve indirim marketlerin kendi markalar\u0131yla satt\u0131klar\u0131 \u00fcr\u00fcnlere getirilecek s\u0131n\u0131rlama, piyasadaki tek \u00fcretici hakimiyetinin k\u0131r\u0131lmas\u0131 konusunda son derece \u00f6nemli. Zincir ve indirim marketlerinde ucuzluk vaadiyle \u00f6zel etiketli olarak sat\u0131lan bu \u00fcr\u00fcnler y\u0131llard\u0131r piyasada haks\u0131z rekabet ortam\u0131 olu\u015fturuyor. \u00d6yle ki baz\u0131 marketlerde bu \u00fcr\u00fcnler raflar\u0131n y\u00fczde 80\u2019ini kaplayarak tek \u00fcretici hakimiyetine sebep oluyor. Oysa t\u00fcm \u00fcreticilerin \u00fcr\u00fcnleri raflarda yer almay\u0131 hak etmektedir. Bu kapsamda Perakende Yasas\u0131 ile ilgili yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n bir an \u00f6nce hayata ge\u00e7irilmesini bekliyoruz\u201d dedi.<\/p>\n
Perakende Yasas\u0131\u2019n\u0131n ivedilikle g\u00fcncellenerek haks\u0131z rekabetin son bulmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izen T\u00fcrkiye Esnaf ve Sanatk\u00e2rlar Konfederasyonu (TESK) Genel Ba\u015fkan\u0131 Bendevi Paland\u00f6ken, \u201cUzun zamand\u0131r bekledi\u011fimiz Perakende Yasas\u0131 ile ilgili yap\u0131lan d\u00fczenleme \u00e7al\u0131\u015fmalar\u0131n\u0131n bir an \u00f6nce tamamlanarak hayata ge\u00e7irilmesi esnaf\u0131m\u0131z i\u00e7in hayati \u00f6nem ta\u015f\u0131yor. Esnaf ve sanatkarlar\u0131m\u0131z\u0131 zincir marketlerin haks\u0131z rekabetinden kurtaracak olan d\u00fczenlemeler kapsam\u0131nda market raflar\u0131ndaki \u00f6zel etiketli \u00fcr\u00fcnlere yap\u0131lacak olan s\u0131n\u0131rlama son derece olumlu. \u00c7\u00fcnk\u00fc bu \u00fcr\u00fcnler esnaf\u0131m\u0131z\u0131 bitme noktas\u0131na getirdi. Ara\u015ft\u0131rmalar, market markal\u0131 \u00fcr\u00fcnlerin cirosunun 2018\u2019de bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 70 artarak 50 milyar liraya y\u00fckseldi\u011fini s\u00f6yl\u00fcyor. Hi\u00e7bir esnaf\u0131m\u0131z bu haks\u0131z rekabetle ba\u015fa \u00e7\u0131kacak durumda de\u011fil. Vakit kaybedilmeden bu \u00fcr\u00fcnlerin sat\u0131\u015f\u0131na s\u0131n\u0131rlama getirilmeli\u201d diye konu\u015ftu.<\/p>\n
\u201cEsnaf ve sanatkarlar\u0131m\u0131z haks\u0131z rekabetten korunmal\u0131\u201d<\/p>\n
Yap\u0131lacak d\u00fczenlemeler kapsam\u0131nda esnaf ve sanatkarlar\u0131n haks\u0131z rekabetten korunmas\u0131n\u0131 isteyen Paland\u00f6ken, \u201cYap\u0131lan d\u00fczenlemeler kapsam\u0131nda market raflar\u0131na y\u00f6resel \u00fcr\u00fcn zorunlulu\u011fu getirilecek olmas\u0131 da sevindirici. Raflardaki \u00fcr\u00fcn yelpazesi geni\u015fledik\u00e7e t\u00fcm y\u00f6resel \u00fcr\u00fcn \u00fcreticileri de raflarda yerini alabilecek. Hem \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi artacak hem de vatanda\u015flar\u0131m\u0131z farkl\u0131 y\u00f6relerin \u00fcr\u00fcnlerini tadabilecek. T\u00fcm bu d\u00fczenlemelerle birlikte zincir marketlerin ve indirim marketlerin a\u00e7\u0131l\u0131\u015flar\u0131 kurala ba\u011flanmal\u0131. Haks\u0131z ve y\u0131k\u0131c\u0131 bir rekabet ortam\u0131 olu\u015fturan bu i\u015fletmelerin \u00e7al\u0131\u015fma saatlerine kesin bir s\u0131n\u0131rlama getirilmeli. Avrupa\u2019da oldu\u011fu gibi haftada bir g\u00fcn kapal\u0131 olmalar\u0131 sa\u011flanmal\u0131d\u0131r. Zincir marketlerin hangi mesafelerde a\u00e7\u0131laca\u011f\u0131, b\u00f6lgenin n\u00fcfusu, gelir d\u00fczeyi ve market say\u0131s\u0131 dikkate al\u0131narak belirlenmelidir. Esnaf\u0131m\u0131z haks\u0131z rekabete kar\u015f\u0131 korunmal\u0131d\u0131r\u201d \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u0130NC\u0130R MARKETLER\u0130N KEND\u0130 MARKALARIYLA SATTIKLARI \u00dcR\u00dcNLERE GET\u0130R\u0130LECEK SINIRLAMANIN B\u0130R AN \u00d6NCE HAYATA GE\u00c7\u0130R\u0130LMES\u0130 GEREKT\u0130\u011e\u0130N\u0130 S\u00d6YLEYEN TESK GENEL BA\u015eKANI BENDEV\u0130 PALAND\u00d6KEN, \u201cPERAKENDE SEKT\u00d6R\u00dcNDE YAPILACAK D\u00dcZENLEMELER KAPSAMINDA Z\u0130NC\u0130R VE \u0130ND\u0130R\u0130M MARKETLER\u0130N KEND\u0130 MARKALARIYLA SATTIKLARI \u00dcR\u00dcNLERE GET\u0130R\u0130LECEK SINIRLAMA, P\u0130YASADAK\u0130 TEK \u00dcRET\u0130C\u0130 HAK\u0130M\u0130YET\u0130N\u0130N KIRILMASI KONUSUNDA SON DERECE \u00d6NEML\u0130. Z\u0130NC\u0130R VE \u0130ND\u0130R\u0130M MARKETLER\u0130NDE UCUZLUK VAAD\u0130YLE \u00d6ZEL ET\u0130KETL\u0130 OLARAK SATILAN BU \u00dcR\u00dcNLER YILLARDIR P\u0130YASADA HAKSIZ REKABET ORTAMI OLU\u015eTURUYOR. \u00d6YLE K\u0130 BAZI MARKETLERDE BU \u00dcR\u00dcNLER RAFLARIN Y\u00dcZDE 80\u2019\u0130N\u0130 KAPLAYARAK TEK \u00dcRET\u0130C\u0130 HAK\u0130M\u0130YET\u0130NE SEBEP OLUYOR. OYSA T\u00dcM \u00dcRET\u0130C\u0130LER\u0130N \u00dcR\u00dcNLER\u0130 RAFLARDA YER ALMAYI HAK ETMEKTED\u0130R. BU KAPSAMDA PERAKENDE YASASI \u0130LE \u0130LG\u0130L\u0130 YAPILAN \u00c7ALI\u015eMALARIN B\u0130R AN \u00d6NCE HAYATA GE\u00c7\u0130R\u0130LMES\u0130N\u0130 BEKL\u0130YORUZ\u201d DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":213529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1073,216,125,869,53984,232,8073,28474,12357,13756],"class_list":["post-213528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-ozel","tag-baskani","tag-bir","tag-genel","tag-markali","tag-once","tag-palandoken","tag-sinirlanmali","tag-tesk","tag-urunler"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/tesk-genel-baskani-palandoken-ozel-markali-urunler-bir-an-once-sinirlanmali_c87e4b5.jpg?fit=1000%2C664","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ty0","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/213528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=213528"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/213528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/213529"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=213528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=213528"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=213528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}