\u2018Benim markam\u2019 ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131na g\u00f6re erkek giyim alan\u0131nda Alt\u0131ny\u0131ld\u0131z Classics, y\u00fczde 22.5 ile t\u00fcketicinin ilk s\u0131raya yerle\u015ftirdi\u011fi marka oldu.<\/p>\n
T\u00fcrkiye\u2019nin yeni ekonomi dergisi Z Raporu, Eyl\u00fcl say\u0131s\u0131nda T\u00fcrk t\u00fcketicisinin markalara y\u00f6nelik bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 yans\u0131tan kapsaml\u0131 bir ara\u015ft\u0131rma dosyas\u0131n\u0131 kapa\u011f\u0131na ta\u015f\u0131d\u0131.<\/p>\n
Areda Dan\u0131\u015fmanl\u0131k taraf\u0131ndan Z Raporu i\u00e7in ilk kez ger\u00e7ekle\u015ftirilen ve T\u00fcrk t\u00fcketicisinin marka e\u011filimlerine ili\u015fkin \u00e7arp\u0131c\u0131 veriler sunan \u2018Benim Markam\u2019 ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131na g\u00f6re erkek giyim alan\u0131nda Alt\u0131ny\u0131ld\u0131z Classics, y\u00fczde 22.5\u2019lik oran\u0131yla T\u00fcrk t\u00fcketicisinin \u2018Benim\u2019 dedi\u011fi marka oldu. Ara\u015ft\u0131rma; g\u0131da, dayan\u0131kl\u0131 t\u00fcketim, giyim, finans ve hizmetler ba\u015fta olmak \u00fczere toplam 27 kategoride yap\u0131ld\u0131.<\/p>\n
\u2019Benim Markam\u2019 ara\u015ft\u0131rmas\u0131n\u0131 olu\u015fturan en temel \u00e7\u0131k\u0131\u015f noktas\u0131, t\u00fcketicinin marka tercihlerini g\u00fcven, be\u011feni ve sadakat kavramlar\u0131 ba\u011flam\u0131nda derinlemesine bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile ele al\u0131p T\u00fcrkiye\u2019nin \u2019Benim\u2019 dedi\u011fi markalar\u0131 ortaya koymak olarak belirlendi.<\/p>\n
G\u00fcven, be\u011feni ve sadakat skoru olu\u015fturulurken markalar\u0131n beklentiyi kar\u015f\u0131layabilmesi, tasar\u0131m ve kullan\u0131m kolayl\u0131\u011f\u0131, m\u00fc\u015fteri memnuniyeti, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve kalitesi, tutku d\u00fczeyi gibi kriterler dikkate al\u0131nd\u0131. Markalara, hedef t\u00fcketicilerine uygun bir marka ki\u015fili\u011fi ve kurumsal ileti\u015fim stratejilerini g\u00f6zden ge\u00e7irme ve peki\u015ftirme f\u0131rsat\u0131 sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2018BEN\u0130M MARKAM\u2019 ARA\u015eTIRMASI SONU\u00c7LARINA G\u00d6RE ERKEK G\u0130Y\u0130M ALANINDA ALTINYILDIZ CLASS\u0130CS, Y\u00dcZDE 22.5 \u0130LE T\u00dcKET\u0130C\u0130N\u0130N \u0130LK SIRAYA YERLE\u015eT\u0130RD\u0130\u011e\u0130 MARKA OLDU.<\/p>\n","protected":false},"author":1,"featured_media":213989,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[18942,13964,35104,54105,77],"class_list":["post-213988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-altinyildiz","tag-benim","tag-classics","tag-markam","tag-oldu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/altinyildiz-classics-benim-markam-oldu_71b5ec1.jpg?fit=666%2C1000","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TFq","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/213988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=213988"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/213988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/213989"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=213988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=213988"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=213988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}