\u0130stanbul Havaliman\u0131\u2019nda 27 Eyl\u00fcl\u2019de ba\u015flayan \u2018Golden Week\u2019 al\u0131\u015fveri\u015f etkinli\u011fi \u00e7er\u00e7evesinde rekor say\u0131da \u00c7inli yolcuya hizmet verdi. Etkinli\u011fin de olu\u015fturdu\u011fu ivmeyle bir haftada Unifree ma\u011fazalar\u0131nda al\u0131\u015fveri\u015f yapan m\u00fc\u015fteri say\u0131s\u0131 110 bini ge\u00e7ti.<\/p>\n
\u00c7in ba\u015fta olmak \u00fczere Uzakdo\u011fu co\u011frafyas\u0131n\u0131n en \u00f6nemli bayram ve al\u0131\u015fveri\u015f haftalar\u0131ndan biri olan Golden Week, \u0130stanbul Havaliman\u0131\u2019ndaki Unifree Duty Free alanlar\u0131nda bir al\u0131\u015fveri\u015f ve k\u00fclt\u00fcr \u015fenli\u011fi olarak kutland\u0131. Ba\u015fta \u00c7inliler olmak \u00fczere yolu \u0130stanbul\u2019dan ge\u00e7en t\u00fcm yolcular\u0131 al\u0131\u015fveri\u015fe te\u015fvik etmeyi ama\u00e7layan ve 27 Eyl\u00fcl-10 Ekim tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilen Golden Week etkinlikleri s\u00fcresince, \u0130stanbul Havaliman\u0131\u2019ndaki Unifree\u2019den al\u0131\u015fveri\u015f yapan \u00c7inli say\u0131s\u0131 ve cirolarda rekor k\u0131r\u0131ld\u0131.<\/p>\n
Normal g\u00fcnlerde duty free alanlar\u0131nda 600 civar\u0131nda \u00c7inli m\u00fc\u015fteriye hizmet verirken, Golden Week s\u0131ras\u0131nda bu rakam\u0131n g\u00fcnl\u00fck bin 060 ki\u015fiye ula\u015ft\u0131\u011f\u0131n\u0131 kaydeden Unifree CEO\u2019su Ali \u015eenher,”\u2018Farkl\u0131 \u00fclke vatanda\u015flar\u0131n\u0131 da \u0130stanbul Havaliman\u0131\u2019nda hem k\u00fclt\u00fcr hem de al\u0131\u015fveri\u015f etkinli\u011fiyle bulu\u015fturmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z olacak” dedi.<\/p>\n
Bir haftada 5 binden fazla \u00c7inli yolcu al\u0131\u015fveri\u015f yapt\u0131<\/p>\n
Golden Week haftas\u0131nda d\u0131\u015f hatlar gidi\u015f yolcular\u0131 aras\u0131nda \u00c7inli yolcular\u0131n ki\u015fi ba\u015f\u0131 harcamalarda y\u00fczde 8 olan paylar\u0131n\u0131 y\u00fczde 11\u2019e \u00e7\u0131kard\u0131\u011f\u0131na dikkat \u00e7eken \u015eenher \u015funlar\u0131 s\u00f6yledi: “Golden Week\u2019in katk\u0131s\u0131yla \u0130stanbul Havaliman\u0131\u2019n\u0131n a\u00e7\u0131l\u0131\u015f\u0131ndan beri en y\u00fcksek ciroyu elde ettik. \u0130lgili tarihlerde al\u0131\u015fveri\u015f yapan toplam \u00c7inli yolcu say\u0131s\u0131 5 bin 400\u2019\u00fc ge\u00e7erken haftal\u0131k cironun ortalama y\u00fczde 74 \u00fczerine \u00e7\u0131k\u0131ld\u0131. \u00c7inli ve Uzakdo\u011fulu yolcular\u0131n d\u0131\u015f\u0131nda da ilgi \u00e7eken etkinli\u011fimizin olu\u015fturdu\u011fu ivmeyle ma\u011fazalar\u0131m\u0131zdan bir haftada al\u0131\u015fveri\u015f yapan m\u00fc\u015fteri say\u0131s\u0131 110 bini ge\u00e7ti”.<\/p>\n
Son 10 y\u0131lda \u00c7inli turist say\u0131s\u0131 3 kata yak\u0131n artt\u0131<\/p>\n
Ali \u015eenher, son 10 y\u0131lda T\u00fcrkiye\u2019ye gelen \u00c7inli turist say\u0131s\u0131n\u0131n dikkate de\u011fer bir \u015fekilde artt\u0131\u011f\u0131n\u0131 belirterek, “\u00c7in Halk Cumhuriyeti\u2019nden \u00fclkemize 2008 y\u0131l\u0131nda gelen 150 bin turist say\u0131s\u0131, 2018 itibariyle 400 bin ki\u015fiye y\u00fckseldi. 2018 y\u0131l\u0131nda \u00c7in\u2019de \u2019T\u00fcrkiye turizm y\u0131l\u0131\u2019 ilan edilmi\u015f olmas\u0131 sebebiyle son y\u0131llarda tur operat\u00f6rleri T\u00fcrkiye\u2019yi paket tur programlar\u0131na dahil ettiler. 2019 y\u0131l\u0131 i\u00e7erisinde 600 bin dolaylar\u0131nda \u00c7inli turistin \u00fclkemizi ziyaret edece\u011fi ve \u0130stanbul \u00fczerinden \u00fclkeye giri\u015f yapacaklar\u0131n\u0131 s\u00f6yleyebiliriz. Bu y\u00fczden Golden Week bizim i\u00e7in olduk\u00e7a \u00f6nemli” dedi.<\/p>\n
\u00c7inli kad\u0131nlar al\u0131\u015fveri\u015fte erkekleri ge\u00e7iyor<\/p>\n
Duty Free al\u0131\u015fveri\u015flerindeki m\u00fc\u015fteri \u00f6zelliklerini de a\u00e7\u0131klayan \u015eenher, “Paket tur programlar\u0131 kapsam\u0131nda yaz aylar\u0131nda a\u011f\u0131rl\u0131kl\u0131 olarak 40 ya\u015f\u0131n \u00fczerinde bir profil g\u00f6zlemleniyor. K\u0131\u015f aylar\u0131nda ise azalan turizm potansiyeli ile gelir seviyesi daha y\u00fcksek business yolcu profili pay\u0131n\u0131 art\u0131racakt\u0131r. Havaliman\u0131m\u0131z ve \u00fclkemizin kalk\u0131nmas\u0131, k\u00fclt\u00fcrel \u00e7e\u015fitlili\u011fe sahip bir yolcu portf\u00f6y\u00fc, bu yolcular\u0131 en iyi \u015fekilde a\u011f\u0131rlayacak global bir vizyona sahip olmakla m\u00fcmk\u00fcn olacakt\u0131r. Bu ba\u011flamda 2018 y\u0131l\u0131nda 15 milyon \u00c7inli turistin ziyaret etti\u011fi Avrupa k\u0131tas\u0131nda T\u00fcrkiye\u2019nin alabildi\u011fi pay sadece 400 bin ki\u015fi. M\u00fc\u015fteri profili olarak ise genelin aksine kad\u0131n m\u00fc\u015fteriler daha fazla ve al\u0131\u015fveri\u015f harcamalar\u0131 da erkeklerden daha y\u00fcksek. \u00d6zellikle 28-29 ya\u015f aral\u0131\u011f\u0131n\u0131n yo\u011funlu\u011fu fazla. Sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc olarak, 30 ya\u015f sonras\u0131 artan ve 40-42 aras\u0131 150 euro sepet ba\u015f\u0131n\u0131 g\u00f6ren bir ivme var” ifadelerini kulland\u0131.<\/p>\n
\u0130stanbul Havaliman\u0131\u2019nda farkl\u0131 k\u00fclt\u00fcrlere de ev sahipli\u011fi<\/p>\n
Golden Week\u2019in \u00c7in ulusal bayram\u0131n\u0131n uzant\u0131s\u0131 oldu\u011funu hat\u0131rlatan \u015eenher, “Bu etkinlik \u00f6zelinde operasyondaki \u00e7al\u0131\u015fanlar\u0131m\u0131z T\u00fcrk \u00c7in K\u00fclt\u00fcr Derne\u011fi taraf\u0131ndan verilen \u00c7ince derslerine ek olarak, \u00c7in k\u00fclt\u00fcr\u00fcn\u00fcn anlat\u0131ld\u0131\u011f\u0131 seminerlere de kat\u0131l\u0131m sa\u011flad\u0131. Etkinlik Avrupal\u0131lar i\u00e7in ge\u00e7erli de\u011fildi ancak \u015funu da belirtmeliyim ki \u0130stanbul Havaliman\u0131 pek \u00e7ok farkl\u0131 k\u00fclt\u00fcre ev sahipli\u011fi yapan \u00e7ok \u00f6zel bir nokta. Pek \u00e7ok farkl\u0131 milliyetten yolcuya her g\u00fcn ola\u011fan\u00fcst\u00fc ve farkl\u0131 bir seyahat ortam\u0131 sunmak amac\u0131yla ilerliyoruz. Bu ama\u00e7 do\u011frultusunda onlar\u0131n kendilerini evlerinde hissetmelerini sa\u011flamak ve k\u00fclt\u00fcrlerine duydu\u011fumuz sayg\u0131y\u0131 kendileriyle payla\u015fmak bizim i\u00e7in \u00e7ok \u00f6nemli. Ayn\u0131 zamanda bu gibi aktiviteler sayesinde olduk\u00e7a geni\u015f olan \u00fcr\u00fcn yelpazemizden ve sadece \u0130stanbul Havaliman\u0131\u2019na \u00f6zel \u00fcr\u00fcnlerimizden, \u00f6zel se\u00e7kiler sunarak ki\u015fiselle\u015ftirilmi\u015f al\u0131\u015fveri\u015f deneyimini de yolcular\u0131m\u0131za sunuyoruz. Bu ba\u011flamda farkl\u0131 k\u00fclt\u00fcrlere y\u00f6nelik yapaca\u011f\u0131m\u0131z aktiviteler devam edecektir” diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"
UN\u0130FREE CEO\u2019SU AL\u0130 \u015eENHER, NORMAL G\u00dcNLERDE DUTY FREE ALANLARINDA 600 C\u0130VARINDA \u00c7\u0130NL\u0130 M\u00dc\u015eTER\u0130YE H\u0130ZMET VER\u0130RKEN, GOLDEN WEEK SIRASINDA BU RAKAMIN G\u00dcNL\u00dcK B\u0130N 060 K\u0130\u015e\u0130YE ULA\u015eTI\u011eINI KAYDETT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":214225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[1487,1334,213,4219,2367,6033,730,1757,6459],"class_list":["post-214224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-1487","tag-alisveris","tag-bin","tag-duzenlenen","tag-etkinligine","tag-havalimaninda","tag-istanbul","tag-katildi","tag-yolcu"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/istanbul-havalimaninda-duzenlenen-alisveris-etkinligine-110-bin-yolcu-katildi_8bc5af6.jpg?fit=1000%2C737","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TJe","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/214224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=214224"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/214224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/214225"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=214224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=214224"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=214224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}