UFRAD Franchising Derne\u011fi Ba\u015fkan\u0131 ve D\u00fcnya Franchise Konseyi D\u00f6nem Ba\u015fkan\u0131 Do\u00e7. Dr. Mustafa Ayd\u0131n, \u201cMarka de\u011filseniz yoksunuz ve yar\u0131ndan sonra var olman\u0131z m\u00fcmk\u00fcn de\u011fil. Buras\u0131 ekonominin tam ortas\u0131nda olan ve marka olmayan \u00fcr\u00fcnlerin marka olmas\u0131na yol a\u00e7an, onlara \u00f6neri getiren bir platform\u201d dedi.<\/p>\n
Ayd\u0131n, i\u015f hacmi 50 milyar dolara ula\u015fan franchise sekt\u00f6r\u00fcn\u00fc de\u011ferlendirdi.<\/p>\n
13 Ekim\u2019e kadar s\u00fcrecek olan \u2018Bayim Olur musun Franchising Fuar\u0131\u2019nda 200\u2019den fazla marka giri\u015fimcilerle bir araya geliyor. Fuarda, giri\u015fimciler yeni anla\u015fmalara, i\u015fbirliklerine, franchising ve bayilik s\u00f6zle\u015fmelerine imza atacaklar.<\/p>\n
Bug\u00fcn itibar\u0131yla T\u00fcrkiye\u2019deki zincir i\u015fletmelerin say\u0131s\u0131n\u0131n 3 bin, bu i\u015fletmelere ba\u011fl\u0131 \u015fube say\u0131s\u0131n\u0131n ise 60 bin oldu\u011funa dikkat \u00e7eken Ayd\u0131n, 350 bin ki\u015finin istihdam edildi\u011fini s\u00f6yledi. Ayd\u0131n, 2019 y\u0131l\u0131 sonunda franchising sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn 50 milyar dolara ula\u015fmas\u0131n\u0131 beklediklerini ve bu rakam\u0131n 2023 y\u0131l\u0131nda iki kat\u0131na ula\u015faca\u011f\u0131 tahmin ettiklerini s\u00f6zlerine ekledi.<\/p>\n
\u201cMarkala\u015fmazsan\u0131z var olamazs\u0131n\u0131z”<\/p>\n
Markala\u015fman\u0131n \u00f6nemine de de\u011finen Ayd\u0131n, \u201cBug\u00fcn D\u00fcnyas\u0131nda \u015fayet marka de\u011filseniz yoksunuz ve yar\u0131ndan sonra var olman\u0131z m\u00fcmk\u00fcn de\u011fil. Markalar\u0131m\u0131z art\u0131k sadece hizmet ihracat\u0131nda \u00f6nemli bir oyuncu de\u011fil, T\u00fcrk ekonomisinin kalk\u0131nmas\u0131 ve \u00fclkemizin yurt d\u0131\u015f\u0131nda tan\u0131nmas\u0131 i\u00e7inde \u00f6nemli bir ara\u00e7. O y\u00fczden buras\u0131 ekonominin tam ortas\u0131nda olan ve marka olmayan \u00fcr\u00fcnlerin marka olmas\u0131na yol a\u00e7an, onlara \u00f6neri getiren bir platform\u201d dedi.<\/p>\n
Yat\u0131r\u0131mc\u0131lar i\u00e7in 15 bin liradan, 1.5 milyon liraya kadar her b\u00fct\u00e7eye hitap eden franchise yat\u0131r\u0131m\u0131n\u0131n bulundu\u011fu fuar\u0131n 4 g\u00fcn boyunca yakla\u015f\u0131k 1 milyar dolarl\u0131k bir i\u015f hacmi olu\u015fturmas\u0131 bekleniyor.<\/p>\n
\u00d6te yandan, fuarda UFRAD ile \u0130ran Franchise Derne\u011fi aras\u0131nda bir i\u015f birli\u011fi anla\u015fmas\u0131 imzaland\u0131. Anla\u015fma kapsam\u0131nda T\u00fcrkiye ve \u0130ran\u2019daki franchise sekt\u00f6r temsilcileri ortak projeler geli\u015ftirecekler. Anla\u015fman\u0131n T\u00fcrkiye ve \u0130ran ekonomilerinin yan\u0131 s\u0131ra, b\u00f6lge franchise sekt\u00f6r\u00fcne b\u00fcy\u00fck katk\u0131 sa\u011flamas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
MUSTAFA AYDIN<\/p>\n","protected":false},"author":1,"featured_media":214517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[54229,145,664],"class_list":["post-214516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-markalasamayan","tag-oluyor","tag-yok"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/markalasamayan-yok-oluyor_822c2f5.jpg?fit=1000%2C744","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TNW","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/214516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=214516"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/214516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/214517"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=214516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=214516"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=214516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}