En yeni diziler, yar\u0131\u015fma formatlar\u0131, 8K film ve belgeseller, Fransa\u2019n\u0131n Cannes kentinde a\u00e7\u0131lan ve TV i\u00e7erik end\u00fcstrisinin en b\u00fcy\u00fck pazar yeri MIPCOM Fuar\u0131\u2019nda s\u0131k\u0131 bir rekabet olu\u015fturdu. \u0130TO Ba\u015fkan\u0131 \u015eekib Avdagi\u00e7, \u201cDizi-film yap\u0131mc\u0131lar\u0131m\u0131z sat\u0131\u015fta iyi bir ba\u015far\u0131 elde ettiler. Art\u0131k onlar\u0131 global marka olmaya y\u00f6nlendirmeliyiz. Bu potansiyelleri var. Dizilerde ba\u015far\u0131m\u0131z\u0131, global marka olmakla ta\u00e7land\u0131ral\u0131m\u201d dedi.<\/p>\n
Dizi, film, i\u00e7erik, TV ve yap\u0131m sekt\u00f6r\u00fcn\u00fcn en prestijli fuar\u0131 olan MIPCOM, Fransa\u2019n\u0131n g\u00f6zde sahil \u015fehri Cannes\u2019da ba\u015flad\u0131. 14-17 Ekim tarihleri aras\u0131nda 4 g\u00fcn a\u00e7\u0131k kalacak fuara 4 bin 800 TV ve dijital i\u00e7erik al\u0131c\u0131s\u0131 kat\u0131l\u0131yor.<\/p>\n
Fuarda mobil telefonlara uygun i\u00e7erikten, 248-in\u00e7 b\u00fcy\u00fckl\u00fc\u011f\u00fcnde 8K ekrana uygun filmlere kadar \u00e7ok geni\u015f bir yelpazede dizi film, belgesel gibi yap\u0131mlar ile yar\u0131\u015fma formatlar\u0131 yer al\u0131yor. Fuara indirimli giri\u015f bileti fiyat\u0131 vergiler hari\u00e7 bin 500 euro olarak belirlendi. 110 \u00fclkeden 13 bin 800 ki\u015finin fuara kat\u0131lmas\u0131 bekleniyor.<\/p>\n
MIPCOM 2019\u2019un bu y\u0131lki milli kat\u0131l\u0131m organizasyonunu ilk kez \u0130stanbul Ticaret Odas\u0131 (\u0130TO) yap\u0131yor. Milli kat\u0131l\u0131m ile 14 firma, bireysel olarak ise 8 firma T\u00fcrkiye\u2019den fuara kat\u0131l\u0131yor. \u0130\u015ftirak\u00e7i firmalar Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n y\u00fczde 70 deste\u011finden faydalan\u0131yorlar. K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 Sinema Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc de fuara destek sa\u011fl\u0131yor.<\/p>\n
\u0130TO Ba\u015fkan\u0131 \u015eekib Avdagi\u00e7, \u0130TO olarak MIPCOM\u2019a 2011 y\u0131l\u0131ndan bu yana kat\u0131ld\u0131klar\u0131n\u0131 belirterek, MIPCOM\u2019un k\u00fcresel i\u00e7erik end\u00fcstrisini \u015fekillendiren bir platform oldu\u011funu s\u00f6yledi. Avdagi\u00e7, \u201cMIPCOM, kar\u015f\u0131l\u0131kl\u0131 ileti\u015fim kurmak i\u00e7in bir araya geldi\u011fimiz d\u00fcnya \u00e7ap\u0131nda bir pazarlama platformu. Cep telefonundan, sinema salonlar\u0131na kadar her t\u00fcrl\u00fc platformda i\u00e7erik MIPCOM\u2019da k\u00fcresel al\u0131c\u0131lara sunuluyor. Firmalar\u0131m\u0131z, gerek \u0130TO\u2019nun milli kat\u0131l\u0131m b\u00f6l\u00fcm\u00fcnde gerekse bireysel kat\u0131l\u0131m stantlar\u0131nda, \u00f6zg\u00fcn i\u00e7eriklerimizi d\u00fcnyan\u0131n \u00f6nde gelen profesyonellerine ba\u015far\u0131yla tan\u0131t\u0131yorlar. Firmalar\u0131m\u0131z gurur veren ortak yap\u0131m anla\u015fmalar\u0131na da imza at\u0131yorlar\u201d diye konu\u015ftu.<\/p>\n
\u201cDizilerde ba\u015far\u0131m\u0131z\u0131, global marka olmakla ta\u00e7land\u0131ral\u0131m\u201d<\/p>\n
T\u00fcrk dizilerinin Arap \u00fclkeleri, Rus\u00e7a konu\u015fan b\u00f6lgeler ve G\u00fcney Amerika \u00fclkelerinde \u00e7ok izlendi\u011fini belirten Avdagi\u00e7, \u201cDizi-film yap\u0131mc\u0131lar\u0131m\u0131z sat\u0131\u015fta iyi bir ba\u015far\u0131 elde ettiler. Art\u0131k onlar\u0131 global marka olmaya y\u00f6nlendirmeliyiz. Bu potansiyelleri var. Dizilerde ba\u015far\u0131m\u0131z\u0131, global marka olmakla ta\u00e7land\u0131ral\u0131m\u201d dedi.<\/p>\n
Avdagi\u00e7, geli\u015fen mobil cihazlara kar\u015f\u0131n TV ekranlar\u0131n\u0131n hala \u00e7ok g\u00fc\u00e7l\u00fc bir mecra oldu\u011funu belirterek, 94 \u00fclkede yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re bir g\u00fcnde ortalama TV izleme s\u00fcresinin 2 saat 55 dakikay\u0131 buldu\u011fu bilgisini verdi.<\/p>\n
\u015eekib Avdagi\u00e7, T\u00fcrk yap\u0131mlar\u0131n\u0131n ulusal s\u0131n\u0131rlar\u0131 a\u015farak bir\u00e7ok \u00fclkede al\u0131c\u0131 bulmay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 belirtti. Avdagi\u00e7, 156 \u00fclkeye ula\u015fan T\u00fcrk dizileri sayesinde T\u00fcrkiye\u2019nin k\u00fclt\u00fcrel ve turistik alanlar\u0131n\u0131n tan\u0131t\u0131ld\u0131\u011f\u0131n\u0131, gastronomi turizminin canland\u0131\u011f\u0131n\u0131 vurgulad\u0131. Avdagi\u00e7, \u201cPrimetime denilen en de\u011ferli saat aral\u0131\u011f\u0131nda, en fazla ulusal dizi izlenen iki \u00fclke T\u00fcrkiye ve ABD. T\u00fcrk dizilerinin ABD\u2019deki yay\u0131lmas\u0131n\u0131n bir \u00f6rne\u011fine ge\u00e7ti\u011fimiz ay \u015fahit olduk. T\u00fcrk dizisi hayran\u0131 Amerikal\u0131 bir grup T\u00fcrkiye\u2019yi ziyaret etti, oyuncularla bulu\u015ftu, tarihi ve k\u00fclt\u00fcrel yerleri ziyaret etti. Aralar\u0131nda T\u00fcrk dizileri sayesinde T\u00fcrk\u00e7e \u00f6\u011frenmeye ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yleyenler bile oldu. Bu T\u00fcrk dizilerinin b\u0131rakt\u0131\u011f\u0131 etkiye g\u00fczel bir \u00f6rnektir\u201d dedi.<\/p>\n
Avdagi\u00e7, film ve dizilerdeki ticari markalar\u0131n buzlanma uygulamas\u0131n\u0131n kalkmas\u0131 gerekti\u011fini ifade ederek, \u201cD\u00fcnyadaki izleyici, reklam\u0131 yap\u0131lan \u00fcr\u00fcn\u00fc g\u00f6recek ki, sat\u0131n almak istesin \u0130\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z \u00e7a\u011fda dizilerde g\u00f6r\u00fcnen ticari markalar\u0131 mozaiklemenin faydas\u0131 da anlam\u0131 da yok. Dizilerde buzlama yaparak, global d\u00fczeyde \u00f6ne \u00e7\u0131kabilecek sekt\u00f6rlerimizi de bir bak\u0131ma \u2018dondurmu\u015f\u2019 oluyoruz.\u201d dedi.<\/p>\n
Avdagi\u00e7, bu y\u0131l MIPCOM Fuar\u0131\u2019nda d\u00fczenlenecek konferanslar\u0131n ana temas\u0131n\u0131n \u2019streaming h\u00fccumu\u2019 oldu\u011funu vurgulad\u0131. Avdagi\u00e7, T\u00fcrkiye\u2019nin \u00e7ok ba\u015far\u0131l\u0131 oldu\u011fu TV dizileri, filmler ve animasyon film \u00fcretiminin yan\u0131 s\u0131ra \u2018streaming\u2019e dayal\u0131 global da\u011f\u0131t\u0131m i\u015f modellerinde de bir at\u0131l\u0131ma ihtiyac\u0131 oldu\u011funu belirtti.<\/p>\n
\u0130TO Ba\u015fkan\u0131 Avdagi\u00e7, “A\u00e7\u0131k kanallara yap\u0131lan dizi sat\u0131\u015flar\u0131yla birlikte bundan b\u00f6yle \u2018ka\u00e7\u0131 Amazon Prime, Netflix, iTunes gibi global platformlarda yer alm\u0131\u015ft\u0131r\u2019 sorusunu da kendimize sormal\u0131y\u0131z. Do\u011fru \u00fcr\u00fcnlerle, yap\u0131mlarla Netflix gibi global platformlarda sa\u011flam bir yer edinmemiz gerekiyor. BluTV ve PuhuTV gibi kendi dijital kanallar\u0131m\u0131za ve benzeri \u00e7\u0131kacak giri\u015fimlere destek olmal\u0131y\u0131z. Rekabet edebilmelerini sa\u011flamal\u0131y\u0131z. \u00d6te yandan \u00e7ok \u00f6nemli bir konu var ki, o da \u00e7ok de\u011ferli yap\u0131mlara imza atan yap\u0131mc\u0131lar\u0131m\u0131z ve bunlar\u0131 yay\u0131nlayan kanallar\u0131m\u0131z\u0131n \u00f6nemi. T\u00fcrk dizilerini d\u00fcnyada as\u0131l me\u015fhur eden \u2018a\u00e7\u0131k kanallar\u0131\u2019 da kesinlikle ihmal edemeyiz. Netflix, Amazon Prime gibi da\u011f\u0131t\u0131m modelleri elbette \u00e7ok \u00f6nemli. Ama ekonomik de\u011feri \u2018a\u00e7\u0131k kanallar\u2019 kadar de\u011fil. Global platformlarda dizinin ikinci, \u00fc\u00e7\u00fcnc\u00fc el haklar\u0131n\u0131 alam\u0131yorsunuz\u201d diye konu\u015ftu.<\/p>\n
Video izlemede SVoD ve AVoD devrimi<\/p>\n
\u015eekib Avdagi\u00e7, \u201cTV i\u00e7eri\u011finde bu y\u0131l tam anlam\u0131yla bir \u2018streaming h\u00fccumu (internet \u00fczerinden kesintisiz video izleme)\u2019 ya\u015fan\u0131yor. Video d\u00fcnyas\u0131 inan\u0131lmaz bir h\u0131zda de\u011fi\u015firken, video izlemede \u2018streaming\u2019in y\u00fckseli\u015fine e\u015flik ediyoruz\u201d dedi.<\/p>\n
Streaming \u00e7a\u011f\u0131nda videolara eri\u015fim i\u00e7in \u2018SVoD\u2019, \u2018AVoD\u2019 ve \u2018TVoD\u2019 modelleriyle tan\u0131\u015ft\u0131\u011f\u0131m\u0131z\u0131 belirten \u0130TO Ba\u015fkan\u0131 Avdagi\u00e7, \u015f\u00f6yle devam etti: \u201cVideo izleme al\u0131\u015fkanl\u0131klar\u0131 ve i\u015f modelleri de\u011fi\u015fiyor. Talebe ba\u011fl\u0131 video izleme (video on demand) modelleri olan SVoD ve AVoD adeta bir devrim \u015feklinde evlerimize girdi. Netflix gibi ayl\u0131k bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda video ve i\u00e7erik izleyebildi\u011finiz SVoD (Subscription video on demand) servisi, Youtube gibi reklamla desteklenen AVoD (Advertising video on demand) ve izledi\u011fin kadar \u00f6demeyi TVoD (Transactional video on demand) izleme al\u0131\u015fkanl\u0131klar\u0131 ve i\u015f modelleri de\u011fi\u015fiyor. SVoD ve AVoD diye tabir edilen talebe ba\u011fl\u0131 video izleme modelleri, TV i\u00e7eri\u011finde global da\u011f\u0131t\u0131m modellerini adeta \u00e7alkal\u0131yor. Burada biz de daha etkin yer almal\u0131y\u0131z.\u201d<\/p>\n
Avdagi\u00e7, \u201cT\u00fcrk dizi, film, i\u00e7erik, TV ve yap\u0131m sekt\u00f6r\u00fcm\u00fcz uluslararas\u0131 alanda kazand\u0131\u011f\u0131 ba\u015far\u0131 grafi\u011fine uygun olarak \u0130stanbul Ticaret Odas\u0131\u2019n\u0131n ilgili sekt\u00f6r fuarlar\u0131na kat\u0131l\u0131m\u0131 da \u00f6nemli bir \u015fekilde art\u0131\u015f kaydetti. \u2018Yumu\u015fak g\u00fc\u00e7\u2019 diye tabir edilen i\u00e7erik sekt\u00f6r\u00fcm\u00fcz\u00fc t\u00fcm zenginli\u011fi ile yurtd\u0131\u015f\u0131 profesyonellere ifade edebilmek ad\u0131na Natpe Miami, MIPTV, MIPCOM ve ATF Singapur fuarlar\u0131na firmalar\u0131m\u0131z\u0131n kat\u0131l\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftiriyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eEK\u0130B AVDAG\u0130\u00c7, “D\u0130Z\u0130-F\u0130LM YAPIMCILARIMIZ SATI\u015eTA \u0130Y\u0130 B\u0130R BA\u015eARI ELDE ETT\u0130LER. ARTIK ONLARI GLOBAL MARKA OLMAYA Y\u00d6NLEND\u0130RMEL\u0130Y\u0130Z. BU POTANS\u0130YELLER\u0130 VAR. D\u0130Z\u0130LERDE BA\u015eARIMIZI, GLOBAL MARKA OLMAKLA TA\u00c7LANDIRALIM” DED\u0130.<\/p>\n","protected":false},"author":1,"featured_media":215079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[36431,2298,18433,18479,24606],"class_list":["post-215078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-cannesda","tag-dizi","tag-kiran","tag-kirana","tag-pazarligi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/cannesda-kiran-kirana-dizi-pazarligi_505cfd3.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-TX0","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=215078"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/215079"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=215078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=215078"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=215078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}