T\u00fcrkiye\u2019de her y\u0131l ortalama y\u00fczde 30 b\u00fcy\u00fcyen ve 60 milyar liraya ula\u015fan e-ticaretin, i\u015fletmeler taraf\u0131ndan kullan\u0131m oran\u0131 yaln\u0131zca y\u00fczde 2,5. \u0130stanbul Ticaret Odas\u0131 (\u0130TO) i\u015fbirli\u011fiyle yeni bir e-ticaret seminerleri serisine ba\u015flayan IdeaSoft, e-ticarete ad\u0131m atacak firmalar\u0131 cesaretlendirmek ve halihaz\u0131rda e-ticaret yapan k\u00fc\u00e7\u00fck b\u00fcy\u00fck t\u00fcm \u015firketlerin \u00f6n\u00fcndeki engelleri en aza indirmeyi hedefliyor.<\/p>\n
T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda d\u00fczenledi\u011fi etkinlik ve seminerlerle e-ticaret ekosisteminin geli\u015fimine katk\u0131 sa\u011flayan IdeaSoft, \u0130stanbul Ticaret Odas\u0131 (\u0130TO) i\u015fbirli\u011fiyle yeni bir e-ticaret seminer serisine ba\u015flad\u0131. Alan\u0131nda uzman konu\u015fmac\u0131lar, e-ticaret altyap\u0131lar\u0131ndan kargolamaya, \u00f6deme sistemlerinden hukuki s\u00fcre\u00e7lere kadar t\u00fcm konular\u0131 detayl\u0131 olarak ele alacak. \u0130lki 7 Ekim\u2019de ger\u00e7ekle\u015ftirilen ve 300 ki\u015finin a\u011f\u0131rland\u0131\u011f\u0131 seminerde IdeaSoft \u0130\u015f Ortaklar\u0131 M\u00fcd\u00fcr\u00fc Eray \u015eent\u00fcrk, e-ticarette gelir elde etmenin yollar\u0131n\u0131 kat\u0131l\u0131mc\u0131lara aktar\u0131rken, Tek K\u0131lavuz \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Kerem Akta\u015f ise arama motoru pazarlamas\u0131yla ilgili merak edilenleri anlatt\u0131. Seminerler 21 Ekim, 11 Kas\u0131m ve 29 Kas\u0131m\u2019da devam edecek.<\/p>\n
“KOB\u0130\u2019lerin ya\u015famas\u0131 i\u00e7in e-ticaret ka\u00e7\u0131n\u0131lmaz”<\/p>\n
KOB\u0130\u2019lerin ayakta kalmak ve b\u00fcy\u00fcmek i\u00e7in i\u015flerini e-ticarete ta\u015f\u0131malar\u0131 gerekti\u011fini belirten \u0130TO Y\u00f6netim Kurulu \u00dcyesi Bahad\u0131r Ya\u015f\u0131k, “E-ticarete \u00f6zellikle KOB\u0130\u2019lerin uyum sa\u011flamas\u0131, hem kendi varl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrmeleri hem de \u00fclke ekonomisine katk\u0131lar\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7ok \u00f6nemli. Bu kapsamda, ekonominin kalbi \u0130stanbul\u2019da i\u015f d\u00fcnyas\u0131n\u0131 temsil eden en b\u00fcy\u00fck yap\u0131 olarak KOB\u0130\u2019lerin g\u00fc\u00e7lenmesine destek vermek amac\u0131yla, e-ticaret seminerlerine ortakl\u0131k etmekten memnuniyet duyuyoruz” dedi.<\/p>\n
E-ticaret al\u0131\u015fveri\u015flerinin y\u00fczde 65\u2019i kredi kart\u0131yla ger\u00e7ekle\u015fiyor<\/p>\n
Yap\u0131lan bilgilendirmede; IdeaSoft taraf\u0131ndan her y\u0131l d\u00fczenli olarak haz\u0131rlanan KOB\u0130 E-ticaret Raporu\u2019na g\u00f6re e-ticaret siteleri \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde, \u00f6demelerin y\u00fczde 65\u2019i kredi kart\u0131yla ger\u00e7ekle\u015firken, y\u00fczde 24\u2019\u00fc kap\u0131da, y\u00fczde 8\u2019i ise EFT\/havale ile ger\u00e7ekle\u015fti. 21 Ekim\u2019de d\u00fczenlenecek ikinci seminere konu\u015fmac\u0131 olarak kat\u0131lacak olan \u0130yzico Pazarlama Uzman\u0131 Pamir Yan\u0131k, e-ticarette sanal pos ve yeni nesil \u00f6deme sistemleriyle ilgili detaylar\u0131 aktaracak. Foriba Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Ali Bulut ise e-ticaret siteleri i\u00e7in fatura s\u00fcre\u00e7lerini kolayla\u015ft\u0131racak e-fatura uygulamalar\u0131ndan bahsedecek.<\/p>\n
\u00dccretsiz kargo t\u00fcketicinin sat\u0131n alma karar\u0131n\u0131 olumlu etkiliyor<\/p>\n
2018 y\u0131l\u0131nda \u00fccretsiz kargo hizmeti sunan e-ticaret sitelerinin oran\u0131 y\u00fczde 11 artarak y\u00fczde 49\u2019a ula\u015ft\u0131. E-ticaret siteleri kargo \u00fccretini kar\u015f\u0131layarak rekabette \u00f6ne \u00e7\u0131kmay\u0131 ama\u00e7larken, \u00fccretsiz kargo se\u00e7ene\u011fiyle t\u00fcketicileri de sat\u0131n alma davran\u0131\u015f\u0131 i\u00e7in motive etmeye \u00e7al\u0131\u015f\u0131yor. 11 Kas\u0131m\u2019da ger\u00e7ekle\u015ftirilecek seminerde yurti\u00e7i ve yurtd\u0131\u015f\u0131 kargolama s\u00fcre\u00e7leriyle ilgili t\u00fcm detaylar\u0131 anlatacak olan UPS Kargo Segment Marketing sorumlusu Kaz\u0131m Utangan\u2019\u0131n yan\u0131 s\u0131ra, e-ticaret s\u00fcre\u00e7lerinde dikkat edilmesi gereken hukuki s\u00fcre\u00e7lerle ilgili IdeaSoft Hukuk M\u00fc\u015faviri Avukat Ayta\u00e7 Yavuz bilgilendirme yapacak.<\/p>\n
29 Kas\u0131m\u2019da ger\u00e7ekle\u015ftirilecek son seminerde ise Entegra Genel M\u00fcd\u00fcr\u00fc Murat Di\u015fk\u0131ran e-pazar yerlerinden sat\u0131\u015f yapma konusunu detayland\u0131r\u0131rken, ba\u015far\u0131l\u0131 e-ticaret giri\u015fimlerinden Kahve.com\u2019un Kurucusu Levend Akta\u015f \u2019E-ticarette Ba\u015far\u0131ya Giden Yol\u2019 konulu s\u00f6yle\u015fide \u00f6rnek bir ba\u015far\u0131 hikayesi \u00fczerinden deneyimlerini aktaracak.<\/p>\n","protected":false},"excerpt":{"rendered":"
AKBATI\u2019NIN GELENEKSELLE\u015eEN T\u0130YATRO G\u00d6STER\u0130MLER\u0130NE BA\u015eLIYOR. AVM, YIL SONUNA KADAR HER AY FARKLI B\u0130R OYUNLA \u00c7OCUKLARA B\u0130RB\u0130R\u0130NDEN E\u011eLENCEL\u0130 ANLAR YA\u015eATMAYA DEVAM ED\u0130YOR.<\/p>\n","protected":false},"author":1,"featured_media":215471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[55,13595,44,53648,54468,44357,19459,2760],"class_list":["post-215470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-basladi","tag-e-ticaret","tag-icin","tag-ideasoft","tag-isbirligiyle","tag-ito","tag-kobiler","tag-seminerleri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/ito-ve-ideasoft-isbirligiyle-kobiler-icin-e-ticaret-seminerleri-basladi_1d7f5a6.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-U3k","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=215470"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/215471"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=215470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=215470"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=215470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}