Ferhan K\u00f6ksal\u2019\u0131n 25 y\u0131ll\u0131k i\u015f hayat\u0131 s\u00fcresince g\u00f6zlemledi\u011fi \u015firket sorunlar\u0131ndan hareketle ele ald\u0131\u011f\u0131 \u2018Hasta \u015eirketler\u2019 adl\u0131 kitab\u0131 yay\u0131mland\u0131. \u015eirketlerdeki kronik sorunlar\u0131n metaforik bir yakla\u015f\u0131mla hastal\u0131klara benzetildi\u011fi kitapta, \u015firketler i\u00e7in erken te\u015fhis ve tedavi yollar\u0131 \u00f6neriyor.<\/p>\n
Ferhan K\u00f6ksal\u2019\u0131n kaleme ald\u0131\u011f\u0131 \u2018Hasta \u015eirketler\u2019 kitab\u0131, \u2018\u015eirketinize check-up yapt\u0131rd\u0131n\u0131z m\u0131?\u2019 sorusuyla okuyucuyu kar\u015f\u0131l\u0131yor. Premat\u00fcre, diyabet, KOAH, kanser, depresyon ve bipolar bozukluk gibi insanlar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 hastal\u0131klar, \u015firket sorunlar\u0131na \u00f6rnek g\u00f6sterilerek i\u015fleniyor. Kitapla ilgili detaylar\u0131 payla\u015fan Ferhan K\u00f6ksal, \u201cBu kitap, g\u00fcncel ya\u015fam\u0131m\u0131zdan \u00f6rnekler i\u00e7erdi\u011fi i\u00e7in, okurken sahibi oldu\u011funuz veya y\u00f6netti\u011finiz \u015firketlerinize dair benzerlikler bulacaks\u0131n\u0131z. T\u00fcm \u015firketlerin ya\u015fayan organizmalar oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek, \u015firketlerin de asl\u0131nda t\u0131pk\u0131 biz insanlar gibi hastalanabilece\u011fini; bu hastal\u0131klar\u0131n belirtilerini g\u00f6zlemlemenin, te\u015fhislerini ve hatta tedavilerini de yapt\u0131rman\u0131n m\u00fcmk\u00fcn oldu\u011funu g\u00f6receksiniz. Tam da bu noktada, sa\u011fl\u0131kl\u0131 ya\u015fam y\u00f6ntemlerini \u015firketleriniz i\u00e7in de uygulaman\u0131n m\u00fcmk\u00fcn olabilece\u011finin fark\u0131na varacaks\u0131n\u0131z. \u00dcstelik bu bilgileri okurken \u015firketiniz i\u00e7in sa\u011fl\u0131kl\u0131 bir organizasyon kurma fikrine sahip olabileceksiniz\u201d ifadelerini kulland\u0131.<\/p>\n
\u201c\u015eirketler de ayn\u0131 insanlar gibi canl\u0131 yap\u0131lard\u0131r ve hastalan\u0131rlar\u201d<\/p>\n
\u015eirketlerin de t\u0131pk\u0131 di\u011fer canl\u0131lar gibi do\u011fup, b\u00fcy\u00fcy\u00fcp geli\u015fti\u011fini ve farkl\u0131 nedenlerle \u00f6ld\u00fc\u011f\u00fcn\u00fc belirten Ferhan K\u00f6ksal \u201cD\u00fcnyada pek az \u015firket \u00f6l\u00fcms\u00fczd\u00fcr. Do\u011fum (kurulu\u015f) sonras\u0131 s\u00fcre\u00e7lerde, her \u015firket beklenen geli\u015fimi g\u00f6steremez. Say\u0131l\u0131 \u015firket, ortalama \u015firket ya\u015fam s\u00fcrelerinden uzun ya\u015far. \u015eirketlerin ya\u015famlar\u0131 da t\u0131pk\u0131 insanlar\u0131nki gibi ya beklenmedik erken ya\u015flarda ya da bir ba\u015fka \u015firket taraf\u0131ndan sat\u0131n al\u0131nd\u0131\u011f\u0131nda sona erer. Bir \u015firket diyabet olabilir mi, kalp damar hastas\u0131, KOAH, obez, alzheimer, kanser ya da davran\u0131\u015f bozuklu\u011fu? Evet, bunlar\u0131n hepsi m\u00fcmk\u00fcn\u201d dedi.<\/p>\n
\u201cBor\u00e7luluk ve alacak oran\u0131n\u0131 dengeleyemeyen \u015firketler y\u00fcksek tansiyonludur\u201d<\/p>\n
\u015eirketlerin ve organizasyonlar\u0131n olas\u0131 sorunlar\u0131na \u0131\u015f\u0131k tutmay\u0131 ve bu konuda fark\u0131ndal\u0131k kazand\u0131rmay\u0131 ama\u00e7layan Ferhan K\u00f6ksal, baz\u0131 hastal\u0131klar\u0131 \u015f\u00f6yle tan\u0131ml\u0131yor: \u201cBor\u00e7luluk oran\u0131 alacak oran\u0131ndan fazla olan \u015firketler y\u00fcksek tansiyonlu \u015firketlere d\u00f6n\u00fc\u015f\u00fcyor. \u00dcr\u00fcn ve hizmetleri i\u00e7in s\u00fcrekli de\u011fi\u015fen sat\u0131\u015f politikalar\u0131 sunan \u015firketler ise bipolar olma yolunda ilerliyor. Pazardan gelen taleplere duyarl\u0131l\u0131\u011f\u0131n azalmas\u0131 ve m\u00fc\u015fterilerden gelen bildirimleri alg\u0131layamamak ise depresif bir \u015firketin ilk belirtileriyken, kanser olan \u015firketler ise cirolar\u0131n\u0131n kar oldu\u011funu zannedip do\u011fru maliyet hesab\u0131 yapmayarak h\u0131zla ya\u015fam e\u011frilerinin sonuna do\u011fru ilerliyor.\u201d<\/p>\n
\u201cLiderlik y\u00f6neticilik de\u011fildir\u201d<\/p>\n
Her bir hastal\u0131\u011f\u0131n \u015firketlerdeki olas\u0131 belirtilerine yer verilen kitapta, b\u00f6l\u00fcm sonlar\u0131nda y\u00f6neltilen sorularla okuyucular\u0131n kendi \u015firketlerine dair erken te\u015fhis yapmalar\u0131na imkan tan\u0131yor. Liderlik kavram\u0131 ve literat\u00fcrde yer alan liderlik modellerine geni\u015f\u00e7e yer veren K\u00f6ksal, \u201cLiderlik yaln\u0131zca y\u00f6neticilik de\u011fildir. Lider, \u015firketi s\u0131rtlayan lokomotiftir, ilham kayna\u011f\u0131d\u0131r. Liderler \u015firket performans\u0131n\u0131 ve \u00e7al\u0131\u015fanlar\u0131n motivasyonunu etkileyen en \u00f6nemli de\u011fi\u015fkenlerden biridir\u201d diyerek geleneksel ve \u00e7a\u011fda\u015f liderlik yakla\u015f\u0131mlar\u0131na dair detaylar\u0131 aktar\u0131yor.<\/p>\n
Ferhan K\u00f6ksal kimdir?<\/p>\n
\u0130nternet, telekom\u00fcnikasyon ve teknoloji alanlar\u0131nda \u00e7e\u015fitli kademelerde \u00e7al\u0131\u015fan Ferhan K\u00f6ksal, NLP Master Tranier, Certifed Business Coach, Uluslararas\u0131 Arabuluculuk ve Proje Y\u00f6netimi alanlar\u0131ndaki deneyimiyle, bir\u00e7ok uluslararas\u0131 \u015firketle \u00e7al\u0131\u015fma f\u0131rsat\u0131 buldu. Son d\u00f6nemde \u00f6zellikle, KOB\u0130 ve OB\u0130\u2019ler ile aile \u015firketlerinin kurumsalla\u015fmas\u0131 ve \u00f6\u011frenen organizasyon metodolojisi alan\u0131nda \u00e7al\u0131\u015fmalar\u0131na devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
FERHAN K\u00d6KSAL\u2019IN \u2018HASTA \u015e\u0130RKETLER\u2019 ADLI K\u0130TABI YAYIMLANDI<\/p>\n","protected":false},"author":1,"featured_media":215571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[981,54502,7585,11626],"class_list":["post-215570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-gibi","tag-hastalanir","tag-insanlar","tag-sirketler"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/sirketler-de-insanlar-gibi-hastalanir_f571e25.jpg?fit=983%2C722","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-U4W","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=215570"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/215571"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=215570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=215570"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=215570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}