{"id":215875,"date":"2019-10-16T10:31:59","date_gmt":"2019-10-16T07:31:59","guid":{"rendered":"http:\/\/www.tvturk.com\/index.php\/kucuk-esnaf-yeni-mobil-odeme-kolayligiyla-gelirini-artiracak\/"},"modified":"2019-10-16T10:31:59","modified_gmt":"2019-10-16T07:31:59","slug":"kucuk-esnaf-yeni-mobil-odeme-kolayligiyla-gelirini-artiracak","status":"publish","type":"post","link":"http:\/\/www.tvturk.com\/index.php\/kucuk-esnaf-yeni-mobil-odeme-kolayligiyla-gelirini-artiracak\/","title":{"rendered":"K\u00fc\u00e7\u00fck esnaf yeni mobil \u00f6deme kolayl\u0131\u011f\u0131yla gelirini art\u0131racak"},"content":{"rendered":"<p>Gelir \u0130daresi Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131n d\u00fczenlemesiyle EFT-POS maliyetlerinden dolay\u0131 kartla \u00f6deme kabul edemeyen i\u015fletmeler, cep telefonlar\u0131n\u0131n tahsilat noktas\u0131na d\u00f6n\u00fc\u015fmesi sayesinde her tutar\u0131 saniyeler i\u00e7inde mobil \u00f6demeyle alabilecek. B\u00fcy\u00fck bir tasarruf sa\u011flayan d\u00fczenleme, kredi kart\u0131ndan \u00f6deme alamayan i\u015fletmeler i\u00e7in gelir art\u0131rma f\u0131rsat\u0131 sunuyor.<\/p>\n<p>Haziran 2019\u2019da Gelir \u0130daresi Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131n G\u00fcvenli Mobil \u00d6deme ve Elektronik Belge Y\u00f6netim Sistemi\u2019ne ili\u015fkin yay\u0131nlad\u0131\u011f\u0131 d\u00fczenlemeyle birlikte, EFT -POS cihazlar\u0131na oranla maliyet avantaj\u0131 ve denetim kolayl\u0131\u011f\u0131 sa\u011flayacak mobil \u00f6deme teknolojilerinin kullan\u0131m\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 hedefleniyor. Cep telefonlar\u0131n\u0131n bir yaz\u0131l\u0131m sayesinde tahsilat noktas\u0131na d\u00f6n\u00fc\u015fece\u011fi y\u00f6ntem, bakkal ve marketten kafe zincirine, manavdan \u015fark\u00fcteriye kadar b\u00fct\u00fcn k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin nakit yerine kredi veya banka kart\u0131yla her tutardan \u00f6demeyi kolayl\u0131kla yapmas\u0131n\u0131 sa\u011flayacak h\u0131zl\u0131 ve g\u00fcvenli bir y\u00f6ntem sunuyor. Mobil \u00f6deme sonras\u0131 fatura ise e-mail ya da SMS yoluyla cep telefonlar\u0131na iletilecek.<\/p>\n<p>Temass\u0131z \u015fifresiz i\u015flem limitinin 120 TL\u2019ye y\u00fckselmesi f\u0131rsat sunacak<\/p>\n<p>Bankalararas\u0131 Kart Merkezi (BKM) verilerine g\u00f6re, T\u00fcrkiye\u2019de 1 milyon 635 bin aktif pos cihaz\u0131 bulunuyor. Her ay kullan\u0131m bedeli ve banka komisyonu uygulanan pos cihazlar\u0131, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in ciddi bir mali y\u00fck olu\u015fturuyor. Bu maliyetin alt\u0131na girmek istemeyen i\u015fletmeler ise kredi kart\u0131ndan \u00f6deme alamad\u0131klar\u0131 i\u00e7in sat\u0131\u015f yapam\u0131yor. Gelir \u0130daresi Ba\u015fkanl\u0131\u011f\u0131\u2019n\u0131n d\u00fczenlemesiyle cep telefonlar\u0131n\u0131n EFT &#8211; POS alternatifi olarak kullan\u0131labilece\u011fi yeni sistem, b\u00fcy\u00fck bir tasarruf sa\u011flarken kredi kart\u0131ndan \u00f6deme alamayan i\u015fletmeler i\u00e7in gelir art\u0131rma f\u0131rsat\u0131 sunuyor. \u00d6zellikle 90 TL olan temass\u0131z \u015fifresiz i\u015flem limitinin 1 A\u011fustos 2019 itibariyle 120 TL\u2019ye \u00e7\u0131kar\u0131lmas\u0131 yasal altyap\u0131s\u0131 haz\u0131rlanan s\u00fcreci de destekliyor. Bug\u00fcn, T\u00fcrkiye\u2019de y\u00fcz y\u00fcze yap\u0131lan her 10 kredi kart\u0131 i\u015fleminden yakla\u015f\u0131k 1\u2019i temass\u0131z olarak ger\u00e7ekle\u015ftiriliyor.<\/p>\n<p>&#8220;Android tabanl\u0131 ve sertifikal\u0131 EFT-POS\u2019lar ile cihaz kalabal\u0131\u011f\u0131 azalacak&#8221;<\/p>\n<p>Yeni d\u00fczenleme, i\u015fletmelere yaln\u0131zca tahsilatta kolayl\u0131k ve h\u0131z sa\u011flamakla kalmayacak. Ayr\u0131ca e-ar\u015fiv\/e-fatura \u00fcreten d\u00fc\u015f\u00fck maliyetli bu sat\u0131\u015f y\u00f6netim sistemlerinin hem sat\u0131\u015f belgesi \u00fcretir hem de tahsilat\u0131n\u0131 yapar hale gelmesi bekleniyor. Konuyla ilgili a\u00e7\u0131klamalarda bulunan Protel Pazarlama \u00dcst Y\u00f6neticisi Kamil \u00d6z\u00f6rnek, &#8220;\u0130\u015fletmeciler hem sipari\u015f alan, hem sat\u0131\u015f yapan ve hem de tahsilat yap\u0131p e-fatura g\u00f6nderen bu k\u00fc\u00e7\u00fck mobil cihazlar\u0131 tercih etmeye ba\u015flayacak. 2020\u2019den itibaren mevcuttaki EFT-POS cihazlar\u0131n\u0131n yerini zaman i\u00e7erisinde yava\u015f yava\u015f mobil \u00e7\u00f6z\u00fcmlere b\u0131rakmas\u0131n\u0131 bekliyoruz. \u0130\u015fletmenin sat\u0131\u015f operasyonunu h\u0131zland\u0131rarak sat\u0131\u015f hacmini y\u00fckseltirken, t\u00fcketici taraf\u0131na kolay ve g\u00fcvenli bir se\u00e7enek sunmas\u0131n\u0131 bekliyoruz&#8221; dedi.<\/p>\n<p>\u0130lk prototipler \u00fcretilmeye ba\u015fland\u0131<\/p>\n<p>\u00d6te yandan, yeni y\u0131lla birlikte uygulamaya al\u0131nacak bu d\u00fczenleme, bankalar ve \u00f6deme kaydedici cihaz \u00fcreten \u015firketleri de harekete ge\u00e7irdi. Bankalar\u0131n dahil oldu\u011fu \u00f6deme s\u00fcreci, mobil cihazlar\u0131 tahsilat noktas\u0131na \u00e7eviren donan\u0131m, uygulama ve e-fatura ile e-ar\u015fiv entegrasyonlar\u0131 dahil olmak \u00fczere d\u00f6rt a\u015famadan olu\u015fan ilk \u00fcr\u00fcnlerden biri Protel taraf\u0131ndan geli\u015ftirildi\u011fi a\u00e7\u0131kland\u0131.<\/p>\n<p>Hem bankalar ve hem de donan\u0131m \u00fcreticileriyle yo\u011fun \u00e7al\u0131\u015fmalar y\u00fcr\u00fctt\u00fcklerini aktaran Kamil \u00d6z\u00f6rnek, &#8220;Sekt\u00f6rdeki 30 y\u0131ll\u0131k tecr\u00fcbemizi ve inovasyon kas\u0131m\u0131z\u0131 h\u0131zla \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcrd\u00fck. Donan\u0131m, yaz\u0131l\u0131m, \u00f6deme ve entegrasyonlar olmak \u00fczere t\u00fcm s\u00fcreci u\u00e7tan uca i\u00e7eren bu \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fc yak\u0131nda piyasaya s\u00fcrece\u011fiz. Avrupa \u00fclkelerinde \u00f6zellikle de gen\u00e7 n\u00fcfusun y\u00fczde 95\u2019inin al\u0131\u015fveri\u015flerinde nakit kullanmad\u0131\u011f\u0131n\u0131 ve T\u00fcrkiye\u2019nin de ayn\u0131 trend dahilinde h\u0131zla nakitsiz topluma do\u011fru d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde \u00fcretti\u011fimiz \u00e7\u00f6z\u00fcmlerin KOB\u0130\u2019lere ve \u00fclke ekonomisine ciddi katk\u0131 sunaca\u011f\u0131na inan\u0131yorum&#8221; dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANKALARIN DAH\u0130L OLDU\u011eU \u00d6DEME S\u00dcREC\u0130, MOB\u0130L C\u0130HAZLARI TAHS\u0130LAT NOKTASINA \u00c7EV\u0130REN DONANIM, UYGULAMA VE E-FATURA \u0130LE E-AR\u015e\u0130V ENTEGRASYONLARI DAH\u0130L OLMAK \u00dcZERE D\u00d6RT A\u015eAMADAN OLU\u015eAN \u0130LK \u00dcR\u00dcNLERDEN B\u0130R\u0130 PROTEL TARAFINDAN GEL\u0130\u015eT\u0130R\u0130LD\u0130\u011e\u0130 A\u00c7IKLANDI.<\/p>\n","protected":false},"author":1,"featured_media":215876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[31603,921,10372,54583,1166,2183,7517,87],"class_list":["post-215875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-artiracak","tag-esnaf","tag-gelirini","tag-kolayligiyla","tag-kucuk","tag-mobil","tag-odeme","tag-yeni"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/kucuk-esnaf-yeni-mobil-odeme-kolayligiyla-gelirini-artiracak_e7e1bca.jpg?fit=1000%2C723","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-U9R","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=215875"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/215875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/215876"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=215875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=215875"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=215875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}