Eski\u015fehir\u2019de, Anadolu \u00dcniversitesi Turizm Fak\u00fcltesinin ev sahipli\u011finde 20\u2019inci Ulusal Turizm Kongresi (UTK20) ve 4\u2019\u00fcnc\u00fc Uluslararas\u0131 Turizm Kongresi (ITC2019) ba\u015flad\u0131. Kongrede konu\u015fan K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 Yat\u0131r\u0131m ve \u0130\u015fletmeler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Levent K\u0131rcan, \u201c2023 y\u0131l\u0131nda \u00fclkemizin 75 milyondan fazla ziyaret edilmesini ve 65 milyar dolarl\u0131k turizm geliri elde etmeyi hedefliyoruz\u201d dedi.<\/p>\n
Ulusal Turizm Kongresi Dan\u0131\u015fma Kurulu, 2019 y\u0131l\u0131nda geleneksel ulusal kongre ile e\u015f zamanl\u0131 olarak Uluslararas\u0131 Turizm Kongresi Eski\u015fehir\u2019de Anadolu \u00dcniversitesi ev sahipli\u011finde d\u00fczenlendi. Son d\u00f6nemde, \u015fehir turizminde \u00f6nemli bir geli\u015fim g\u00f6steren Eski\u015fehir\u2019de yap\u0131lan 20\u2019inci Ulusal Turizm Kongresi ve 4\u2019\u00fcnc\u00fc Uluslararas\u0131 Turizm Kongresi i\u00e7in kongre ana temas\u0131 olarak “\u015eehir Turizmi” se\u00e7ildi.<\/p>\n
\u201c\u00dclkemizin 75 milyondan fazla ziyaret edilmesini ve 65 milyar dolarl\u0131k turizm geliri elde etmeyi hedefliyoruz\u201d<\/p>\n
Kongre a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131 Yat\u0131r\u0131m ve \u0130\u015fletmeler Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Levent K\u0131rcan, T\u00fcrkiye\u2019nin turist beklentilerini kar\u015f\u0131layan bir d\u00fcnya markas\u0131 oldu\u011funa de\u011finerek, \u201cT\u00fcrkiye turizminin stratejik sekt\u00f6rlerinden biri haline getirmeyi hedefleyen 2023 turizm stratejimiz ile T\u00fcrkiye turizminde ilk defa s\u00fcrd\u00fcr\u00fclebilir ve gelir odakl\u0131 bir b\u00fcy\u00fcme modeli ge\u00e7iriyoruz. T\u00fcrkiye, g\u00fcn\u00fcm\u00fcz turist beklentilerini kar\u015f\u0131latabilecek ola\u011fan\u00fcst\u00fc \u00e7e\u015fitlilikte bir seyahat f\u0131rsatlar\u0131 sunan bir d\u00fcnya markas\u0131d\u0131r. 2023 turizm stratejisinde, ortaya konulan yeni stratejiyle uygulamaya ge\u00e7ilerek \u00fclkemizin a\u011f\u0131rlad\u0131\u011f\u0131 turist say\u0131s\u0131 ve elde etti\u011fi gelir miktar\u0131yla k\u00fcresel turizm pazar\u0131nda bir \u00fcst lige \u00e7\u0131karaca\u011f\u0131z. 2023 y\u0131l\u0131nda \u00fclkemizin 75 milyondan fazla ziyaret edilmesini ve 65 milyar dolarl\u0131k turizm geliri elde etmeyi hedefliyoruz. Bunu turist ba\u015f\u0131na ortalama harcamay\u0131 artt\u0131r\u0131p, ortalama geceleme say\u0131s\u0131n\u0131 9,9\u2019dan 10\u2019a \u00e7\u0131kararak, gecelik ortalama 86 dolar harcama seviyesine ula\u015farak yapmay\u0131 planl\u0131yoruz\u201d ifadelerini kulland\u0131.<\/p>\n
\u201cTurizmin tan\u0131t\u0131m\u0131 ve geli\u015fimi i\u00e7in tek elden \u00e7al\u0131\u015fan ajans modeli \u00fclkemiz i\u00e7in hayata ge\u00e7irilmi\u015ftir\u201d<\/p>\n
K\u0131rcan, turizm tan\u0131t\u0131m\u0131 ve geli\u015fimi i\u00e7in tek elden \u00e7al\u0131\u015fan ajans modelinin de hayata ge\u00e7ti\u011fini belirterek, \u201cD\u00fcnya genelinde turizmde rakibimiz olan \u00fclkelerde, uzun y\u0131llard\u0131r faaliyetini s\u00fcrd\u00fcren turizmin tan\u0131t\u0131m\u0131 ve geli\u015fimi i\u00e7in tek elden \u00e7al\u0131\u015fan ajans modeli \u00fclkemiz i\u00e7in hayata ge\u00e7irilmi\u015ftir. T\u00fcrkiye Turizm Tan\u0131t\u0131m ve Geli\u015ftirme Ajans\u0131 ile sekt\u00f6r\u00fcn turizm tan\u0131t\u0131m\u0131na aktif kat\u0131l\u0131m\u0131 ve etkin tan\u0131t\u0131m\u0131n\u0131n \u00f6n\u00fc a\u00e7\u0131lm\u0131\u015ft\u0131r. 2018 y\u0131l\u0131nda 18 milyon dolar olan bakanl\u0131k tan\u0131t\u0131m b\u00fct\u00e7esi, 2019 y\u0131l\u0131nda ortaya koydu\u011fumuz politika de\u011fi\u015fikli\u011fiyle 72 milyon dolara \u00e7\u0131kard\u0131k. 2020 y\u0131l\u0131nda ise yeni kurulan ajans\u0131n tan\u0131t\u0131m b\u00fct\u00e7esine katk\u0131s\u0131 sayesinde bu rakam\u0131 180 milyon dolara \u00e7\u0131karaca\u011f\u0131z\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cTurizm medeniyetleri bulu\u015fturan bir sekt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor\u201d<\/p>\n
Daha sonra konu\u015fan Anadolu \u00dcniversitesi Rekt\u00f6r\u00fc Prof. Dr. \u015eafak Ertan \u00c7omakl\u0131, turizmin medeniyetleri bulu\u015fturan bir sekt\u00f6r oldu\u011funu kaydederek, \u201cTurizm asl\u0131nda bug\u00fcn, medeniyetleri bulu\u015fturan bir sekt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Eskiden ula\u015f\u0131m ve benzeri sekt\u00f6rlere yat\u0131r\u0131m yapan insanlar\u0131 birle\u015ftirmeyi hedefleyen devletler, toplumlar ve olu\u015fumlar \u015fuanda turizm sekt\u00f6r\u00fcn\u00fc geli\u015ftirerek medeniyetleri bir araya getirip, insanlar\u0131 etkile\u015fim i\u00e7erisine sokuyorlar. Tabii g\u00fcncel geli\u015fmeleri takip etmeden m\u00fcmk\u00fcn olmayacak. Bu s\u00fcre\u00e7te de dijitalle\u015fen bir d\u00fcnya var. Dijitalle\u015fen d\u00fcnyada s\u00f6z konusu turizmin kazand\u0131\u011f\u0131 yenili\u011fi ve yeni tan\u0131mlanmayla birlikte dijitalle\u015fmeden de geri durmak veya g\u00fcncel olaylardan geri durmak, turizm sekt\u00f6r\u00fcn\u00fc \u00f6ld\u00fcrmek demek. Bu nedenle turizm sekt\u00f6r\u00fcn\u00fcn ayn\u0131 zamanda bu dijital s\u00fcrece d\u00e2hil etmek ve dijital s\u00fcre\u00e7le birlikte gelenek y\u0131llara aktaracak \u015fekilde bunu d\u00fczenlemek gerekiyor. Ve bu t\u00fcr kongrelerle bunun sa\u011flanaca\u011f\u0131na inanc\u0131m\u0131z tamd\u0131r\u201d diye belirtti.<\/p>\n
Ard\u0131ndan konu\u015fan Eski\u015fehir Vali Yard\u0131mc\u0131s\u0131 Bekir \u015eahin T\u00fct\u00fcnc\u00fc ise, \u00f6zellikle yurti\u00e7inden insanlar\u0131n g\u00fcn\u00fcbirlik \u015fehre geldi\u011fini s\u00f6yleyerek, \u201cEski\u015fehir\u2019e \u00f6zellikle yurti\u00e7inden b\u00fcy\u00fck bir ra\u011fbet var. Gen\u00e7ler, genellikle g\u00fcnl\u00fck geliyorlar. Ak\u015fam veya sabaha kar\u015f\u0131 yola \u00e7\u0131k\u0131yorlar. Belli bir saatte kahvalt\u0131 yap\u0131p, Adalar, Porsuk \u00c7ay\u0131, parklar, m\u00fczeleri gezip olabildi\u011fince h\u0131zl\u0131 bir \u015fekilde buralar\u0131 gezip ak\u015fam saatlerinde d\u00f6nmeye \u00e7al\u0131\u015f\u0131yorlar\u201d \u015feklinde konu\u015ftu.<\/p>\n
\u201cGelen misafirler Eski\u015fehir\u2019in tan\u0131t\u0131m\u0131 i\u00e7in bir ay, iki ay \u00fccretsiz otob\u00fcslerle ta\u015f\u0131nabilir\u201d<\/p>\n
Ayr\u0131ca T\u00fct\u00fcnc\u00fc, g\u00fcn\u00fc birlik gezilerden \u00e7ok \u015fehrin tamam\u0131n\u0131n gezilip, tan\u0131nmas\u0131 i\u00e7in herkesin el ele olmas\u0131 gerekti\u011fini de hat\u0131rlatarak, \u201cOtel birli\u011fimiz var bu konuda gayret ediyorlar. Mahalli idarelerin bu konuda hepsinin el ele vermesi gerekti\u011fi kanaatindeyim. Vilayet olarak biz \u00f6nderlik yap\u0131yoruz ve yapmaya devam edece\u011fiz. Bir araya gelinirse, bu gelen misafirler, konuklar i\u00e7in gerekirse bir ay, iki ay ne ise, \u00fccretsiz otob\u00fcslerle ta\u015f\u0131nabilir. Alt taraf\u0131 bir akaryak\u0131ta mal olur. Daha sonra bu yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n Nasrettin Hoca\u2019n\u0131n g\u00f6le maya \u00e7almas\u0131 gibi halka halka yay\u0131laca\u011f\u0131n\u0131 ve \u015fehrimizin b\u00fct\u00fcn b\u00f6lgelerine da\u011f\u0131laca\u011f\u0131n\u0131, kentimizin daha iyi tan\u0131t\u0131laca\u011f\u0131n\u0131 ve daha b\u00fcy\u00fck gelirler elde edece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum\u201d dedi.<\/p>\n
Yap\u0131lan konu\u015fmalar\u0131n ard\u0131ndan plaket ve hediye takdimi ger\u00e7ekle\u015fti.<\/p>\n
\u00d6te yandan 20\u2019inci Ulusal Turizm Kongresi (UTK20) ve 4\u2019\u00fcnc\u00fc Uluslararas\u0131 Turizm Kongresi (ITC2019), 19 Ekim\u2019e kadar devam edecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
ESK\u0130\u015eEH\u0130R\u2019DE, ANADOLU \u00dcN\u0130VERS\u0130TES\u0130 TUR\u0130ZM FAK\u00dcLTES\u0130N\u0130N EV SAH\u0130PL\u0130\u011e\u0130NDE 20\u2019\u0130NC\u0130 ULUSAL TUR\u0130ZM KONGRES\u0130 (UTK20) VE 4\u2019\u00dcNC\u00dc ULUSLARARASI TUR\u0130ZM KONGRES\u0130 (ITC2019) GER\u00c7EKLE\u015eT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":216456,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[5011,1945,6697,2687,2981,12289,2128],"class_list":["post-216455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-5011","tag-dolar","tag-gelir","tag-hedefi","tag-milyar","tag-turizmde","tag-yili"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/turizmde-2023-yili-gelir-hedefi-65-milyar-dolar_c87e4b5.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Ujd","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/216455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=216455"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/216455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/216456"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=216455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=216455"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=216455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}