Related Digital, firmalar\u0131n sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131nda \u00f6nemli bir etki sa\u011flayan e-posta pazarlama hizmetinde bir rekora imza at\u0131ld\u0131\u011f\u0131n\u0131 duyurdu. Kurulu\u015funun ard\u0131ndan 20 y\u0131la yak\u0131n bir s\u00fcreyi geride b\u0131rakan Related Digital, bu s\u00fcre zarf\u0131nda 75 milyar\u0131 a\u015fk\u0131n e-postan\u0131n g\u00f6nderimini sa\u011flad\u0131.<\/p>\n
D\u00fcnyan\u0131n ve \u00fclkemizin ilk dijital pazarlama teknoloji ve servis sa\u011flay\u0131c\u0131lar\u0131ndan Do\u011fu\u015f Grubu \u00e7at\u0131s\u0131 alt\u0131ndaki Related Digital, hizmet sundu\u011fu \u015firketlerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmalar\u0131nda \u00f6nemli bir yere sahip olan e-posta pazarlama hizmeti kapsam\u0131nda bir rekora imza att\u0131. Yap\u0131lan \u015firket a\u00e7\u0131klamas\u0131na g\u00f6re faaliyetlerine ba\u015flad\u0131\u011f\u0131 2000 y\u0131l\u0131ndan bu yana omnichannel pazarlama platformu hizmetleri, yapay zeka destekli b\u00fcy\u00fck veri analizi, segmentasyon, ki\u015fiselle\u015ftirme, pazarlama \u00e7\u00f6z\u00fcmleri ve \u00fcr\u00fcn \u00f6nerileriyle bir\u00e7ok kurumun \u00e7\u00f6z\u00fcm orta\u011f\u0131 olan T\u00fcrkiye\u2019nin yerli ve milli teknoloji \u015firketlerinden Related Digital, bug\u00fcne kadar 75 milyar e-posta g\u00f6nderimi sa\u011flad\u0131.<\/p>\n
\u201c10 binden fazla marka i\u00e7in 1 milyona yak\u0131n kampanya\u201d<\/p>\n
Konu hakk\u0131nda a\u00e7\u0131klamalarda bulunan Related Digital CEO\u2019su Sedat K\u0131l\u0131\u00e7, \u201cBu rakam T\u00fcrkiye\u2019de hatta d\u00fcnyada kolay kolay ula\u015f\u0131lamayacak bir rakam. S\u00f6z konusu rakama ula\u015fmam\u0131z, faaliyet g\u00f6sterdi\u011fimiz alanda ne kadar g\u00fc\u00e7l\u00fc oldu\u011fumuzun da bir g\u00f6stergesi. Ayr\u0131ca yine kuruldu\u011fumuz g\u00fcnden bu yana 10 binden fazla marka i\u00e7in 1 milyona yak\u0131n kampanya g\u00f6nderimi sa\u011flad\u0131k. Bizim ayr\u0131ca her m\u00fc\u015fteriye \u00f6zel temsilcimiz de bulunuyor. M\u00fc\u015fteri temsilcilerimizin yard\u0131m\u0131yla da bu s\u00fcre\u00e7te sat\u0131\u015f, lead gibi d\u00f6n\u00fc\u015f\u00fcmlerin en az y\u00fczde 5\u2019ini olu\u015fturduk\u201d diye konu\u015ftu.<\/p>\n
E-posta g\u00f6nderimi hizmetinin ilgili ki\u015finin elektronik posta adresindeki \u2018spam kutusuna\u2019 d\u00fc\u015fmeden iletilmesi, b\u00fct\u00fcn cihazlarda okunabilmesi, ki\u015fiselle\u015ftirilebilmesi konular\u0131 a\u00e7\u0131s\u0131ndan ele al\u0131nmas\u0131 gerekti\u011fini vurgulayan K\u0131l\u0131\u00e7, \u201cT\u00fcm bunlar\u0131 g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131n\u0131zda e-posta g\u00f6nderimi hizmeti teknik olarak ger\u00e7ekten zor bir i\u015f. Bu i\u015f i\u00e7in sadece ileri d\u00fczey yaz\u0131l\u0131mc\u0131 olman\u0131z yeterli de\u011fil. Ayn\u0131 zamanda bu alanda deneyiminizin, birikiminizin olmas\u0131 gerekli. Teknik olarak herkes e-posta yaz\u0131l\u0131m\u0131 \u00fcretebilir; ama herkes bu e -postalar\u0131 izinli listesi olmak kayd\u0131yla gelen kutusuna en az y\u00fczde 99 oran\u0131nda d\u00fc\u015f\u00fcremez\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131.<\/p>\n
\u201c\u0130letilebilirlikte d\u00fcnyan\u0131n en iyilerinden biriyiz\u201d<\/p>\n
Toplamda bine yak\u0131n \u015firkete hizmet sunduklar\u0131n\u0131 anlatan K\u0131l\u0131\u00e7, hayata ge\u00e7irdikleri pazarlama teknolojileri kapsam\u0131nda ki\u015fiselle\u015ftirilme konusunun ayr\u0131 bir \u00f6neme sahip oldu\u011funu aktard\u0131. \u201cE-posta hizmeti kapsam\u0131nda iletilebilirlikte d\u00fcnyan\u0131n en iyilerinden biriyiz\u201d a\u00e7\u0131klamas\u0131n\u0131 yapan K\u0131l\u0131\u00e7, \u201cSadece iletilebilirlik i\u00e7in ileri d\u00fczey \u00f6zel tak\u0131m\u0131m\u0131z bulunuyor. E-postan\u0131n t\u00fcm cihazlarda sorunsuz a\u00e7\u0131labilmesi i\u00e7in g\u00f6nderim \u00f6ncesi \u00f6zel test teknolojileri kullan\u0131yoruz. \u015eirketler taraf\u0131ndan do\u011fru kullan\u0131ld\u0131\u011f\u0131 taktirde; online sat\u0131\u015flar\u0131n en az y\u00fczde 10\u2019unu e-posta getiriyor. E-posta m\u00fc\u015fterileri tekrar sat\u0131n almaya y\u00f6nlendirmede, m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131rmada en etkili ara\u00e7\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
KONU HAKKINDA A\u00c7IKLAMALARDA BULUNAN RELATED D\u0130G\u0130TAL CEO\u2019SU SEDAT KILI\u00c7, \u201cBU RAKAM T\u00dcRK\u0130YE\u2019DE HATTA D\u00dcNYADA KOLAY KOLAY ULA\u015eILAMAYACAK B\u0130R RAKAM. S\u00d6Z KONUSU RAKAMA ULA\u015eMAMIZ, FAAL\u0130YET G\u00d6STERD\u0130\u011e\u0130M\u0130Z ALANDA NE KADAR G\u00dc\u00c7L\u00dc OLDU\u011eUMUZUN DA B\u0130R G\u00d6STERGES\u0130. AYRICA Y\u0130NE KURULDU\u011eUMUZ G\u00dcNDEN BU YANA 10 B\u0130NDEN FAZLA MARKA \u0130\u00c7\u0130N 1 M\u0130LYONA YAKIN KAMPANYA G\u00d6NDER\u0130M\u0130 SA\u011eLADIK. B\u0130Z\u0130M AYRICA HER M\u00dc\u015eTER\u0130YE \u00d6ZEL TEMS\u0130LC\u0130M\u0130Z DE BULUNUYOR. M\u00dc\u015eTER\u0130 TEMS\u0130LC\u0130LER\u0130M\u0130Z\u0130N YARDIMIYLA DA BU S\u00dcRE\u00c7TE SATI\u015e, LEAD G\u0130B\u0130 D\u00d6N\u00dc\u015e\u00dcMLER\u0130N EN AZ Y\u00dcZDE 5\u2019\u0130N\u0130 OLU\u015eTURDUK\u201d D\u0130YE KONU\u015eTU.<\/p>\n","protected":false},"author":1,"featured_media":216828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[19],"tags":[54847,54848,2981,2529,598],"class_list":["post-216827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-e-postanin","tag-gonderimini","tag-milyar","tag-sagladi","tag-yilda"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/20-yilda-75-milyar-e-postanin-gonderimini-sagladi_b2a746e.jpg?fit=1000%2C662","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-Upd","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/216827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=216827"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/216827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/216828"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=216827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=216827"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=216827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}