Fransa Cannes\u2019da 13-15 Kas\u0131m 2019 tarihleri aras\u0131nda 25\u2019inci defa kap\u0131lar\u0131n\u0131 a\u00e7acak olan MAPIC, d\u00fcnyan\u0131n \u00f6nde gelen perakende sekt\u00f6r\u00fc temsilcileri ve markalar\u0131n\u0131 gayrimenkul oyuncular\u0131 ile bir araya getirecek. \u201cYeni Perakende: Alanlar ve mekanlar yeniden tasarlan\u0131yor\u201d ana temas\u0131 ile ger\u00e7ekle\u015ftirilecek olan fuarda T\u00fcrkiye, 80\u2019i a\u015fk\u0131n firma ve 250 ki\u015filik heyetle yer alacak.<\/p>\n
G\u00fcn\u00fcm\u00fcz insanlar\u0131n\u0131n en fazla zaman ge\u00e7irdi\u011fi al\u0131\u015fveri\u015f merkezi gibi mekanlar\u0131n in\u015fa edilmesi ve \u015fehirlerin buna g\u00f6re planlanmas\u0131 i\u00e7in; perakende sekt\u00f6r\u00fc ve markalar\u0131n\u0131, gayrimenkul sekt\u00f6r\u00fc oyuncular\u0131 ile bulu\u015fturan MAPIC, 25\u2019inci kez kap\u0131lar\u0131n\u0131 a\u00e7maya haz\u0131rlan\u0131yor. MAPIC, bir yandan perakende sekt\u00f6r\u00fc ve markalara yeni ya\u015fam alanlar\u0131n\u0131 tan\u0131t\u0131rken, m\u00fclk sahiplerine de perakendenin de\u011fi\u015fen y\u00fcz\u00fcne uygun ya\u015fam tarz\u0131n\u0131n nas\u0131l olu\u015fturabilece\u011fine dair ipu\u00e7lar\u0131 veriyor.<\/p>\n
13-15 Kas\u0131m\u2019da Fransa Cannes\u2019da d\u00fczenlenecek olan ve T\u00fcrkiye temsilcili\u011fini Alka\u015f\u2019\u0131n \u00fcstlendi\u011fi MAPIC, d\u00fcnyan\u0131n en \u00f6nemli perakende markalar\u0131n\u0131n yan\u0131 s\u0131ra AVM yat\u0131r\u0131mc\u0131lar\u0131, Masterfranchise\u2019lar, mimarlar, tasar\u0131mc\u0131lar, e\u011flence yeri i\u015fletmecileri, brokerlar, tedarik\u00e7iler, \u015fehirler ve \u00fclkelerden olu\u015fan 8 bin 600\u2019\u00fcn \u00fczerinde kat\u0131l\u0131mc\u0131y\u0131 bir araya getirecek. Perakende sekt\u00f6r\u00fcn\u00fc t\u00fcm y\u00f6nleriyle ele alan organizasyonda bu y\u0131lki motto \u201cYeni Perakende: Alanlar ve mekanlar yeniden tasarlan\u0131yor\u201dolacak.<\/p>\n
Uluslararas\u0131 perakende ve gayrimenkul sekt\u00f6r temsilcilerine T\u00fcrk perakende markalar\u0131n\u0131 tek \u00e7at\u0131 alt\u0131nda tan\u0131tmak i\u00e7in \u0130HK\u0130B (\u0130stanbul Haz\u0131r Giyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi) ve BMD (Birle\u015fmi\u015f Markalar Derne\u011fi) i\u015fbirli\u011fi ile kurulan sinerjinin de etkisiyle fuarda b\u00fcy\u00fck ad\u0131mlar at\u0131lmas\u0131 bekleniyor.<\/p>\n
AYD (Al\u0131\u015fveri\u015f Merkezleri Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi)\u2019nin, MAPIC\u2019in ilk g\u00fcn\u00fcnde ger\u00e7ekle\u015ftirece\u011fi geleneksel ak\u015fam yeme\u011finde T\u00fcrkiye perakende ve gayrimenkul sekt\u00f6r liderleri uluslararas\u0131 kat\u0131l\u0131mc\u0131larla bir araya gelecek. T\u00fcrkiye\u2019deki yat\u0131r\u0131mc\u0131lar\u0131 bir araya getirecek AYD ak\u015fam yeme\u011fi, gelece\u011fe y\u00f6nelik global i\u015fbirlikleri i\u00e7in zemin haz\u0131rlayacak. T\u00fcrkiye bu y\u0131l fuara, 80 firma ve 200\u2019\u00fcn \u00fczerinde ki\u015fiyle kat\u0131lacak.<\/p>\n
“Alanlar ve mekanlar yeniden tasarlan\u0131yor”<\/p>\n
T\u00fcrkiye perakende sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fc markalar\u0131n\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131lma hedeflerini destekleyen MAPIC\u2019in \u201cYeni Perakende: Alanlar ve mekanlar yeniden tasarlan\u0131yor\u201d ana temas\u0131 ile ger\u00e7ekle\u015ftirilece\u011fini belirten Alka\u015f Genel M\u00fcd\u00fcr\u00fc Yonca Ak\u00f6zer, \u201cMAPIC, 25\u2019inci kez do\u011fru yat\u0131r\u0131mc\u0131y\u0131, do\u011fru zamanda, do\u011fru kurumlarla bir araya getirecek. Perakende sekt\u00f6r\u00fcnde global yat\u0131r\u0131m hareketlerine y\u00f6n veren 9 T\u00fcrk perakende markas\u0131n\u0131, son \u00fc\u00e7 y\u0131ld\u0131r \u0130HK\u0130B ve BMD i\u015f birli\u011fi ile kurulan ve bu y\u0131l 6. kez kurulacak olan Turkish Brands stand\u0131nda tek \u00e7at\u0131 alt\u0131nda tan\u0131tmay\u0131 ama\u00e7l\u0131yoruz. AVM sahipleri, Masterfranchisee\u2019lar, \u015fehirler, geli\u015ftiriciler, yat\u0131r\u0131mc\u0131lar ve perakendecilerin kat\u0131ld\u0131\u011f\u0131 MAPIC\u2019te uluslararas\u0131 yat\u0131r\u0131mc\u0131lar\u0131 T\u00fcrk firmalar\u0131 ile bir araya getiriyoruz. Ge\u00e7ti\u011fimiz y\u0131l fuar genelinde 500\u2019\u00fcn \u00fczerinde B2B ger\u00e7ekle\u015ftirmi\u015f oldu\u011fumuzu g\u00f6z \u00f6n\u00fcne alarak bu y\u0131l da B2B \u00e7al\u0131\u015fmalar\u0131na heyecanla ve T\u00fcrk perakende markalar\u0131m\u0131zdan ald\u0131\u011f\u0131m\u0131z motivasyon ile ba\u015flad\u0131k. Al\u0131\u015fveri\u015f Merkezleri Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi\u2019nin (AYD) gelenekselle\u015fen networking yeme\u011finde bu y\u0131l da uluslararas\u0131 yat\u0131r\u0131mc\u0131lar ve T\u00fcrk markalar\u0131 bir araya gelecek. Hedefimiz,markalar\u0131m\u0131z\u0131n ge\u00e7mi\u015f senelerde ger\u00e7ekle\u015ftirdi\u011fi uluslararas\u0131 s\u0131cak i\u015fbirliklerinin devam etmesini sa\u011flamak oldu\u011fu i\u00e7in, perakende ve gayrimenkul sekt\u00f6r\u00fcn\u00fcn uluslararas\u0131 etkinli\u011fi olarak bilinen MAPIC\u2019e t\u00fcm toplant\u0131lar\u0131m\u0131z\u0131 \u00f6nceden planlam\u0131\u015f olarak gidece\u011fiz. Bu y\u0131lda sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 bir araya getirerek, fikir al\u0131\u015fveri\u015fine imkan tan\u0131yan, deneyimlerin payla\u015f\u0131ld\u0131\u011f\u0131 ve yeni i\u015f birliklerinin do\u011fdu\u011fu ba\u015far\u0131l\u0131 ve keyifli \u00fc\u00e7 g\u00fcn ge\u00e7irece\u011fimize inan\u0131yorum\u201d dedi.<\/p>\n
T\u00fcrkiye\u2019nin d\u00fcnyan\u0131n be\u015finci, AB\u2019nin \u00fc\u00e7\u00fcnc\u00fc b\u00fcy\u00fck haz\u0131r giyim tedarik\u00e7isi oldu\u011funu ve 2018\u2019de 17.6 milyar dolarl\u0131k ihracat ger\u00e7ekle\u015ftirdi\u011fini belirten \u0130HK\u0130B Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa G\u00fcltepe, \u201cToplam haz\u0131r giyim ihracat\u0131m\u0131z\u0131n y\u00fczde 75\u2019inde \u0130HK\u0130B\u2019in 10 bini a\u015fk\u0131n \u00fcyesinin imzas\u0131 bulunuyor. Biz \u0130stanbul\u2019u d\u00fcnyan\u0131n \u00f6nde gelen moda merkezlerinden biri yapmak istiyoruz. Bu hedef do\u011frultusunda bir\u00e7ok \u00e7al\u0131\u015fma ve proje y\u00fcr\u00fct\u00fcyoruz. \u00dclkemiz bu \u00e7al\u0131\u015fmalar sayesinde \u00f6zg\u00fcn tasar\u0131mlar\u0131 ve moda markalar\u0131yla k\u00fcresel arenada rakiplerinden her ge\u00e7en y\u0131l biraz daha ayr\u0131\u015f\u0131yor. Haz\u0131r giyim markalar\u0131m\u0131z\u0131n 100\u2019\u00fc a\u015fk\u0131n \u00fclkede 4 binden fazla ma\u011fazas\u0131 bulunuyor. Markalar\u0131m\u0131z\u0131n yurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131m\u0131n\u0131 T\u00fcrk Moda End\u00fcstrisi\u2019nin tan\u0131t\u0131m\u0131 i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olarak de\u011ferlendiriyoruz. Bu ilkeden hareketle markalar\u0131m\u0131z\u0131n 80 \u00fclkeden AVM yat\u0131r\u0131mc\u0131lar\u0131n\u0131n yan\u0131 s\u0131ra master franchiselar ve ortakl\u0131k yapabilecekleri \u015firket temsilcileri ile g\u00f6r\u00fc\u015fme imkan\u0131 bulduklar\u0131 MAPIC etkinli\u011finde yerimizi almaya b\u00fcy\u00fck \u00f6nem veriyoruz. Her y\u0131l 8 bin 500 ziyaret\u00e7iyi a\u011f\u0131rlayan MAPIC\u2019te t\u0131pk\u0131 \u00f6nceki y\u0131llarda oldu\u011fu gibi hem tan\u0131t\u0131m hem de markalar\u0131m\u0131z i\u00e7in \u00e7ok \u00f6nemli i\u015fbirli\u011fi f\u0131rsatlar\u0131na imza at\u0131laca\u011f\u0131na can\u0131 g\u00f6n\u00fclden inan\u0131yorum\u201d \u015feklinde konu\u015ftu.<\/p>\n
BMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sinan \u00d6ncel, fuarla ilgili de\u011ferlendirmelerde bulunarak \u015funlar\u0131 kaydetti:<\/p>\n
\u201cBMD \u00fcyesi 106 markan\u0131n 125 \u00fclkede 4 bin 396 yurt d\u0131\u015f\u0131 ma\u011fazas\u0131 ve 12 bin 884 di\u011fer sat\u0131\u015f noktas\u0131 olmak \u00fczere toplamda 17 bin 280 sat\u0131\u015f noktas\u0131 bulunuyor. BMD \u00fcyeleriyle 2023 y\u0131l\u0131nda d\u00fcnyada 20 bin ma\u011faza a\u00e7may\u0131 hedefliyoruz. Bu ama\u00e7la, yurt d\u0131\u015f\u0131 hedef pazarlar\u0131n\u0131 ve yeni i\u015fbirliklerini de\u011ferlendirebilece\u011fimiz en b\u00fcy\u00fck fuarlardan biri olan MAPIC\u2019te her y\u0131l \u00f6nc\u00fcler aras\u0131nda yer al\u0131yoruz. Bu y\u0131lda T\u00fcrk markalar\u0131 olarak MAPIC fuar\u0131n\u0131n haz\u0131rl\u0131klar\u0131na yeni bir heyecanla ba\u015flad\u0131k. 2014 y\u0131l\u0131nda BMD \u00fcyesi 8 markayla ilk kez olu\u015fturdu\u011fumuz T\u00fcrk Markalar\u0131 (Turkish Brands) stand\u0131 \u00fc\u00e7\u00fcnc\u00fc kez \u0130HK\u0130B\u2019in i\u015fbirli\u011fiyle ger\u00e7ekle\u015fecek. Haz\u0131r giyim markalar\u0131m\u0131z, uluslararas\u0131 yat\u0131r\u0131m gruplar\u0131yla bir araya gelecek. Uluslararas\u0131 platformda, markalar\u0131 ve al\u0131\u015fveri\u015f merkezleriyle perakende sekt\u00f6r\u00fcm\u00fcz\u00fcn, T\u00fcrk ekonomisinin temel unsurlar\u0131ndan ve g\u00fc\u00e7l\u00fc akt\u00f6rlerinden biri oldu\u011funu anlataca\u011f\u0131z. Yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131, T\u00fcrkiye\u2019ye yat\u0131r\u0131m\u0131 s\u00fcrd\u00fcrmeye davet edece\u011fiz. T\u00fcrk markalar\u0131n\u0131n bir arada oldu\u011fu stand\u0131m\u0131zda, uluslararas\u0131 ziyaret\u00e7ilerle bir araya gelerek \u00f6nemli ba\u011flant\u0131 olanaklar\u0131 sa\u011flayaca\u011f\u0131z. T\u00fcrk markalar\u0131n\u0131 ileriye ta\u015f\u0131yan, k\u00fcresel pazarda a\u00e7\u0131l\u0131m sa\u011flayan b\u00f6yle organizasyonlarda temsiliyetimizi s\u00fcrd\u00fcrece\u011fiz, MAPIC de bu platformlardan biridir.”<\/p>\n
D\u00fcnyan\u0131n en b\u00fcy\u00fck uluslararas\u0131 perakende ve gayrimenkul fuar\u0131 MAPIC\u2019in, T\u00fcrkiye\u2019nin Do\u011fu ile Bat\u0131\u2019y\u0131 birbirine ba\u011flayan stratejik rol\u00fcn\u00fc ve d\u00fcnya standartlar\u0131nda sahip oldu\u011fu projeleri k\u00fcresel perakendeciler ve AVM yat\u0131r\u0131mc\u0131lar\u0131 ile bulu\u015fturmak i\u00e7in \u00f6nemli bir f\u0131rsat sundu\u011funa de\u011finen AYD Y\u00f6netim Kurulu Ba\u015fkan\u0131 H\u00fcseyin Alta\u015f s\u00f6zlerine \u015fu \u015fekilde devam etti: \u201cBug\u00fcn sekt\u00f6r\u00fcm\u00fcz\u00fcn en \u00e7ok ihtiya\u00e7 duydu\u011fu \u015fey, T\u00fcrkiye ticari gayrimenkul sekt\u00f6r\u00fcn\u00fcn, alan\u0131nda pek \u00e7ok \u00fclkeden \u00f6nde bulunan ve birer ya\u015fam merkezine d\u00f6n\u00fc\u015fmekte olan al\u0131\u015fveri\u015f merkezlerinin \u00fclke markas\u0131na katma de\u011fer sa\u011flayacak platformlarda yer almas\u0131n\u0131 sa\u011flayarak \u00fclkemizin g\u00fcc\u00fcne g\u00fc\u00e7 katmak.<\/p>\n
Yeni d\u00f6nemde AVM yat\u0131r\u0131mc\u0131lar\u0131 olarak; t\u00fcketiciler, perakendeciler ve sekt\u00f6rel t\u00fcm \u00e7\u00f6z\u00fcm ortaklar\u0131m\u0131zla birlikte perakende sekt\u00f6r\u00fcn\u00fcn geli\u015fimi i\u00e7in tam bir i\u015fbirli\u011fi i\u00e7erisinde \u00e7al\u0131\u015fmay\u0131 hedefleyen AYD\u2019yi temsilen, bu y\u0131l da ba\u015far\u0131l\u0131 bir y\u0131l ge\u00e7irece\u011fimize inan\u0131yorum. \u015eimdiden t\u00fcm kat\u0131l\u0131mc\u0131lara verimli ve keyifli bir organizasyon diliyorum.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
FRANSA CANNES\u2019DA 13-15 KASIM 2019 TAR\u0130HLER\u0130 ARASINDA 25\u2019\u0130NC\u0130 DEFA KAPILARINI A\u00c7ACAK OLAN MAPIC, D\u00dcNYANIN \u00d6NDE GELEN PERAKENDE SEKT\u00d6R\u00dc TEMS\u0130LC\u0130LER\u0130 VE MARKALARINI GAYR\u0130MENKUL OYUNCULARI \u0130LE B\u0130R ARAYA GET\u0130RECEK. \u201cYEN\u0130 PERAKENDE: ALANLAR VE MEKANLAR YEN\u0130DEN TASARLANIYOR\u201d ANA TEMASI \u0130LE GER\u00c7EKLE\u015eT\u0130R\u0130LECEK OLAN FUARDA T\u00dcRK\u0130YE, 80\u2019\u0130 A\u015eKIN F\u0130RMA VE 250 K\u0130\u015e\u0130L\u0130K HEYETLE YER ALACAK.<\/p>\n","protected":false},"author":1,"featured_media":218511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[15528,14190,55301,39667,55302,720],"class_list":["post-218510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-2019da","tag-alanlar","tag-mapic","tag-mekanlar","tag-tasarlaniyor","tag-yeniden"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/mapic-2019da-alanlar-ve-mekanlar-yeniden-tasarlaniyor_dcbab05.jpg?fit=1000%2C750","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-UQm","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/218510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=218510"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/218510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/218511"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=218510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=218510"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=218510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}