Venezia Mega Outlet Y\u00f6netim Direkt\u00f6r\u00fc O\u011fuz Is\u0131g\u00f6ll\u00fc bir tema etraf\u0131nda tasarlanan AVM\u2019lerin ziyaret\u00e7ilerin ilgisini s\u00fcrekli tutma konusunda daha ba\u015far\u0131l\u0131 oldu\u011funu, konsept sorunu olanlar\u0131n ise bu s\u00fcre\u00e7te zorland\u0131klar\u0131n\u0131 belirtti.<\/p>\n
T\u00fcketici beklentilerinin de\u011fi\u015fmesi ile AVM\u2019lerin art\u0131k ya\u015fam merkezlerine d\u00f6n\u00fc\u015fmesi, olu\u015fturulan mimari dil ve m\u00fc\u015fteriye sunulan deneyimin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 bir d\u00f6nem ba\u015flad\u0131. AVM\u2019lerin say\u0131ca artmas\u0131yla sekt\u00f6rde rekabetin k\u0131z\u0131\u015fmas\u0131, m\u00fc\u015fterilerin ilgisini \u00e7ekmek ve onlar\u0131 mutlu etmek i\u00e7in farkl\u0131la\u015fma ve ayr\u0131\u015fmay\u0131 zorunlu bir hale getirdi. Mimariden marka karmas\u0131na, lokasyondan sosyal bile\u015fenlere kadar pek \u00e7ok kulvarda devam eden bu farkl\u0131la\u015fma s\u00fcrecinin temelinde ise AVM\u2019leri yaln\u0131zca t\u00fcketim de\u011fil ayn\u0131 zamanda kent hayat\u0131 i\u00e7inde bir sosyalle\u015fme mekan\u0131 olarak kullanmaya ba\u015flayan ziyaret\u00e7ilerin beklentileri yer al\u0131yor.<\/p>\n
\u201cSadece markalara ula\u015fmak i\u00e7in AVM\u2019lere gidilmiyor\u201d<\/p>\n
\u00dcnl\u00fc markalar\u0131n outlet ma\u011fazalar\u0131n\u0131 Venedik mimarisiyle ziyaret\u00e7ileriyle bulu\u015fturan Venezia Mega Outlet\u2019in Y\u00f6netim Direkt\u00f6r\u00fc O\u011fuz Is\u0131g\u00f6ll\u00fc, ba\u015far\u0131l\u0131 bir AVM i\u00e7in iyi y\u00f6netimin yan\u0131 s\u0131ra mimari ve fonsiyonel farkl\u0131l\u0131klarla olu\u015fturulacak konseptlerin olduk\u00e7a \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 vurguluyor. Is\u0131g\u00f6ll\u00fc; \u201cAVM tasar\u0131m\u0131, asl\u0131nda kurulan ileti\u015fim stratejisinin temel ta\u015flar\u0131ndan birini te\u015fkil ediyor. Bir zamanlar g\u00fcvenli bir ortamda markalara kolayl\u0131kla ula\u015fmak amac\u0131yla AVM\u2019lere giden t\u00fcketiciler al\u0131\u015fveri\u015f merkezlerinin say\u0131s\u0131 artt\u0131k\u00e7a farkl\u0131 aray\u0131\u015flar i\u00e7erisine girdiler. Bir\u00e7ok AVM, ziyaret\u00e7ilerin ilgisini s\u00fcrekli k\u0131lmak i\u00e7in \u00f6zellikle e\u011flence ve yeme-i\u00e7me k\u00fclt\u00fcr\u00fcn\u00fc al\u0131\u015fveri\u015fle birle\u015ftiren farkl\u0131 stratejiler geli\u015ftiriyor. Bu s\u00fcre\u00e7te ise mimarisi ve temas\u0131yla daha ilk ad\u0131mda di\u011ferlerinden ayr\u0131lan AVM\u2019ler daha avantajl\u0131 olurken, konsept konusunda k\u0131s\u0131tl\u0131 kaynaklar\u0131 olanlar geri planda kalabiliyor\u201d dedi.<\/p>\n
E\u011flence merkezleri ile AVM\u2019ler ayn\u0131 adres olmaya ba\u015flad\u0131<\/p>\n
Al\u0131\u015fveri\u015f merkezlerinde rekabetin h\u0131z kazanmas\u0131n\u0131n sekt\u00f6re yarad\u0131\u011f\u0131na de\u011finen Is\u0131g\u00f6ll\u00fc; \u201c\u0130ndirimlerin erken ba\u015flamas\u0131, promosyon \u00e7al\u0131\u015fmalar\u0131, \u00f6deme vadelerinin ileriye at\u0131lmas\u0131 da hareketli ve durgun sezon kavramlar\u0131n\u0131 de\u011fi\u015ftirdi. Outlet AVM olarak bizler projelerimizi indirimli al\u0131\u015fveri\u015f \u00fczerine belirliyoruz. Ama bu da art\u0131k yeterli de\u011fil. \u0130ndirimi ve avantajl\u0131 fiyatlar\u0131 bir konseptle sunman\u0131z laz\u0131m. Al\u0131\u015fveri\u015fi; e\u011flence anlay\u0131\u015f\u0131n\u0131z, mimariniz ve ula\u015f\u0131m gibi detaylarla b\u00fct\u00fcnle\u015ftirmelisiniz\u201d dedi.<\/p>\n
\u0130ndirim Panay\u0131rlar\u0131m\u0131za ilgi yo\u011fun<\/p>\n
Is\u0131g\u00f6ll\u00fc, AVM\u2019lerin farkl\u0131la\u015fma ve ayr\u0131\u015fma yar\u0131\u015f\u0131nda sosyal ve k\u00fclt\u00fcrel program\u0131 zenginle\u015ftirmenin de \u00f6nem kazand\u0131\u011f\u0131n\u0131 belirtirken, bu noktada ziyaret\u00e7ilerin tercih ve ihtiya\u00e7lar\u0131n\u0131 do\u011fru analiz etmek gerekti\u011fini vurgulad\u0131. Is\u0131g\u00f6ll\u00fc; \u201cVenezia Mega Outlet olarak y\u0131l boyunca hem farkl\u0131 konseptlerde hem de her ya\u015ftan ziyaret\u00e7iye hitap eden etkinlikler d\u00fczenliyoruz. Sosyal hayat\u0131 canl\u0131 tutarken, ziyaret\u00e7ilerimiz daha da avantajl\u0131 fiyatlarla al\u0131\u015fveri\u015f yapabilsin diye d\u00fczenli olarak \u0130ndirim Panay\u0131rlar\u0131 d\u00fczenliyoruz. \u00d6zellikle \u0130ndirim Panay\u0131rlar\u0131m\u0131z yo\u011fun ilgi g\u00f6r\u00fcyor\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
VENEZ\u0130A MEGA OUTLET Y\u00d6NET\u0130M D\u0130REKT\u00d6R\u00dc O\u011eUZ ISIG\u00d6LL\u00dc B\u0130R TEMA ETRAFINDA TASARLANAN AVM\u2019LER\u0130N Z\u0130YARET\u00c7\u0130LER\u0130N \u0130LG\u0130S\u0130N\u0130 S\u00dcREKL\u0130 TUTMA KONUSUNDA DAHA BA\u015eARILI OLDU\u011eUNU, KONSEPT SORUNU OLANLARIN \u0130SE BU S\u00dcRE\u00c7TE ZORLANDIKLARINI BEL\u0130RTT\u0130.<\/p>\n","protected":false},"author":1,"featured_media":219166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[24968,37128,55507,27089,55508,7337,43652],"class_list":["post-219165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-sektorde","tag-avmler","tag-gelistiremeyen","tag-konsept","tag-surdurmekte","tag-varligini","tag-zorlaniyor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/konsept-gelistiremeyen-avmler-sektorde-varligini-surdurmekte-zorlaniyor_f679a2f.jpg?fit=1000%2C666","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-V0V","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/219165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=219165"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/219165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/219166"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=219165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=219165"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=219165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}