DeFacto, Br\u00fcksel\u2019de d\u00fczenlenen Corporate Social Responsibility & Sustainability Summit 2019\u2019da sosyal sorumluluk vizyonunu ba\u015far\u0131yla yans\u0131tan Mutlu Kad\u0131n Hareketi ve Kuma\u015ftan Hayaller projeleriyle b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n
T\u00fcrkiye haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn lider markalar\u0131ndan DeFacto CFO\u2019su \u00d6nder \u015eenol, Br\u00fcksel\u2019de d\u00fczenlenen Zirve\u2019de \u201cKurumsal Sosyal Sorumlulu\u011fun Filantropi ile \u0130li\u015fkisi\u2019 adl\u0131 panelde DeFacto\u2019nun ulusal ve uluslararas\u0131 operasyonel g\u00fcc\u00fc ve yenilik\u00e7i \u00e7al\u0131\u015fmalar\u0131n\u0131n yan\u0131 s\u0131ra, hayata ge\u00e7irdikleri kurumsal sosyal sorumluluk projelerini d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan gelen kat\u0131l\u0131mc\u0131lara aktard\u0131.<\/p>\n
24-25 Ekim tarihlerinde Br\u00fcksel\u2019de ger\u00e7ekle\u015ftirilen Kurumsal Sosyal Sorumluluk & S\u00fcrd\u00fcr\u00fclebilirlik Zirvesi 2019\u2019da (Corporate Social Responsibility and Sustainability Summit 2019) kurumsal sosyal sorumluluk alan\u0131n\u0131n d\u00fcnyada geldi\u011fi nokta ve i\u015f d\u00fcnyas\u0131na ilham veren \u00f6rnek projeler masaya yat\u0131r\u0131ld\u0131. Zirveye konu\u015fmac\u0131 olarak kat\u0131lan DeFacto CFO\u2019su \u00d6nder \u015eenol, \u2019Kurumsal Sosyal Sorumlulu\u011fun Filantropi (Hay\u0131rseverlik) ile \u0130li\u015fkisi\u2019 adl\u0131 panelde, Kuma\u015ftan Hayaller ve Mutlu Kad\u0131n Hareketi projelerinin \u00e7\u0131kt\u0131lar\u0131n\u0131 payla\u015ft\u0131. \u0130ki \u00f6rnek projenin ba\u015far\u0131 hik\u00e2yeleri zirveye kat\u0131lan Pepsico, Jacobs, ING Bank, Atkins gibi \u00e7ok uluslu \u015firketlerin s\u00fcrd\u00fcr\u00fclebilirlik birim ba\u015fkanlar\u0131, ba\u015fkan yard\u0131mc\u0131lar\u0131, direkt\u00f6r ve y\u00f6neticileri taraf\u0131ndan b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/p>\n
DeFacto olarak insana yat\u0131r\u0131m\u0131n her zaman \u00f6ncelikli oldu\u011funa dikkat \u00e7eken \u015eenol, “T\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n mutlulu\u011funu \u00f6nemsiyoruz. Toplumsal cinsiyet e\u015fitli\u011finin sa\u011flanmas\u0131na katk\u0131da bulunmay\u0131, kad\u0131n istihdam\u0131n\u0131 artt\u0131rmay\u0131, kad\u0131nlar\u0131n hayallerinin ger\u00e7ekle\u015fmesini ayr\u0131ca \u00f6nemsiyor, bu alandaki \u00e7al\u0131\u015fmalar\u0131m\u0131za a\u011f\u0131rl\u0131k veriyoruz. S\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma i\u00e7in toplumsal cinsiyet e\u015fitli\u011finin sa\u011flanmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
T\u00fcrkiye\u2019de kurumsal sosyal sorumluluk kavram\u0131n\u0131n \u015firketlerin g\u00fcndeminde giderek daha yo\u011fun \u015fekilde yer almaya ba\u015flad\u0131\u011f\u0131n\u0131 belirten \u015eenol, “DeFacto, hayata ge\u00e7irdi\u011fi projelerle bu bilincin olu\u015fmas\u0131nda katk\u0131lar\u0131 bunun \u015firketler aras\u0131nda yer al\u0131yor. G\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131nda bir \u015firketin sadece kar odakl\u0131 i\u015f yaparak ba\u015far\u0131ya ula\u015fmas\u0131 m\u00fcmk\u00fcn de\u011fil. Bu bak\u0131\u015f a\u00e7\u0131s\u0131yla Kanserli \u00c7ocuklara Umut Vakf\u0131\u2019na (KA\u00c7UV) destek olmak \u00fczere Kuma\u015ftan Hayaller\u2019i hayata ge\u00e7irdik. Bu projeye b\u00fcy\u00fck bir co\u015fku ve bir\u00e7ok hayalle ba\u015flad\u0131k. Projenin t\u00fcm s\u00fcre\u00e7leri bizi olduk\u00e7a heyecanland\u0131r\u0131yor; \u00e7\u00fcnk\u00fc yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalar\u0131n tamam\u0131 DeFacto kurumsal k\u00fclt\u00fcr\u00fcn\u00fcn temel bile\u015fenlerini olu\u015fturan g\u00f6n\u00fcll\u00fcl\u00fck, yard\u0131mseverlik ve duyarl\u0131l\u0131k ilkelerine dayan\u0131yor. Temel olarak projemiz, \u00fcretim fazlas\u0131 kuma\u015flar\u0131n, kanserli \u00e7ocuklar i\u00e7in umut olacak \u015fekilde kullan\u0131lmas\u0131na dayan\u0131yor. Bu projemizle DeFacto fabrikalar\u0131ndan elde edilen \u00fcretim fazlas\u0131 kuma\u015f ve aksesuarlar\u0131 \u0130l ve \u0130l\u00e7e Milli E\u011fitim M\u00fcd\u00fcrl\u00fckleri arac\u0131l\u0131\u011f\u0131yla meslek liselerine g\u00f6nderiyoruz. \u00dcr\u00fcnlerin tasar\u0131m ve \u00fcretimi bu okullarda okuyan k\u0131z \u00f6\u011frenciler taraf\u0131ndan yap\u0131l\u0131yor. \u00dcr\u00fcnleri al\u0131yoruz, paketliyoruz ve sirk\u00fclasyonu en yo\u011fun olan DeFacto ma\u011fazalar\u0131nda sat\u0131\u015fa sunuyoruz. Elde edilen gelirle de KA\u00c7UV projeleri destekleniyor” dedi.<\/p>\n
“DeFacto olarak \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n mutlulu\u011funa ve geli\u015fimine yat\u0131r\u0131m yap\u0131yoruz”<\/p>\n
“K\u00fcresel bir moda markas\u0131 olma yolunda d\u00fcnya standartlar\u0131na uygun stratejilerle hareket ederken DeFacto\u2019da \u00f6zellikle kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n mutluluk ve geli\u015fimine s\u00fcrekli yat\u0131r\u0131m yap\u0131l\u0131yor. Evden \u00e7al\u0131\u015fma olanaklar\u0131, mutluluk odalar\u0131, spor merkezi ve Mutlu Kad\u0131n Hareketi gibi projelerimiz sayesinde \u00e7al\u0131\u015fan mutlulu\u011fu olu\u015fturacak bir ortam olu\u015fturuyoruz” ifadelerini kullanan \u015eenol, ayr\u0131ca DeFacto Akademi ile \u00e7al\u0131\u015fanlar\u0131n\u0131n mesleki geli\u015fimlerini s\u00fcrekli olarak desteklediklerinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n
\u015eenol, “\u00c7al\u0131\u015fanlar\u0131m\u0131z\u0131n ki\u015fisel performanslar\u0131na, verimlilik ve \u00fcreticiliklerine katk\u0131 sunuyoruz. Kurumsal de\u011ferleri benimseyen ve sosyal sorumluluk bilinciyle \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten, ekip bilinci ve teknik bilgisi y\u00fcksek birer birey olmalar\u0131na katk\u0131 sunuyoruz. De\u011fi\u015fim Y\u00f6netimi, S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme ve Sosyal Fayda de\u011ferlerini i\u015f yap\u0131\u015f bi\u00e7imimizin merkezinde yer al\u0131yor. Bu anlamda \u00fczerimize d\u00fc\u015feni yapmak i\u00e7in 2011\u2019de DeFacto Mutluluk M\u00fcd\u00fcrl\u00fc\u011f\u00fc\u2019n\u00fc kurduk. Ard\u0131ndan 2015 y\u0131l\u0131nda kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131za pozitif ayr\u0131mc\u0131l\u0131\u011f\u0131n \u00f6tesinde uygulamalar sunan ve ekstra imkanlar tan\u0131yan \u2018Mutlu Kad\u0131n Hareketi\u2019ni ba\u015flatt\u0131k. Ayn\u0131 y\u0131l i\u015f d\u00fcnyas\u0131nda kad\u0131nlar\u0131 desteklemeye devam edece\u011fimizi taahh\u00fct etti\u011fimiz Birle\u015fmi\u015f Milletler Kad\u0131n\u0131 G\u00fc\u00e7lendirme \u0130lkeleri\u2019ni (WEPs) imzalad\u0131k. Bug\u00fcne kadar T\u00fcrkiye\u2019de ilk olan bir\u00e7ok uygulamay\u0131 hayata ge\u00e7irdik. Mutlu Kad\u0131n Hareketi, sekt\u00f6r\u00fcm\u00fcze \u00f6nc\u00fcl\u00fck etti\u011fimiz ilk \u00e7al\u0131\u015fmalar\u0131m\u0131zdan biri. Bununla birlikte, e\u015fit i\u015f ve e\u015fit \u00fccret politikas\u0131n\u0131, t\u00fcm sekt\u00f6rlerin ve sekt\u00f6r oyuncular\u0131n\u0131n \u00f6ncelik vermesi gereken temel ko\u015ful olarak g\u00f6r\u00fcyoruz. Bug\u00fcn \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n y\u00fczde 53\u2019\u00fcn\u00fc kad\u0131nlar olu\u015fuyor. Kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n oran\u0131n\u0131n bu denli y\u00fcksek olu\u015fu, refahlar\u0131n\u0131 ve \u015firketimize ba\u011fl\u0131l\u0131klar\u0131n\u0131 sa\u011flamada ba\u015far\u0131l\u0131 bir yolda ilerledi\u011fimizi g\u00f6steriyor” dedi.<\/p>\n
“Kendi dijital i\u015f modelimizi geli\u015ftiriyoruz”<\/p>\n
\u015eenol, “DeFacto olarak T\u00fcrkiye\u2019de moda ve haz\u0131r giyim sekt\u00f6r\u00fcndeki en b\u00fcy\u00fck markalardan biri konumunday\u0131z. Bug\u00fcn i\u00e7in 30 \u00fclkede 14 binden fazla \u00e7al\u0131\u015fan\u0131m\u0131z ve 500\u2019den fazla ma\u011fazam\u0131z ile faaliyetlerimize devam ediyoruz. DeFacto\u2019nun faaliyetlerine ba\u015flamas\u0131ndan k\u0131sa s\u00fcre sonra bir tane teknoloji \u015firketi kurduk. Y\u00fczden fazla T\u00fcrk m\u00fchendisin g\u00f6rev yapt\u0131\u011f\u0131 Ar-Ge \u015firketimiz DeFacto Teknoloji ile k\u00fcresel hedeflerimize ula\u015fmak i\u00e7in kendi dijital i\u015f modelimizi geli\u015ftiriyoruz. Bug\u00fcne kadar yapay zekay\u0131 kulland\u0131\u011f\u0131m\u0131z perakende yaz\u0131l\u0131mlar\u0131n\u0131 olu\u015fturduk. Omni-channel, e-ticaret ve ma\u011faza entegrasyonu, tam otomatik depo gibi yerli projelere imza att\u0131k” a\u00e7\u0131klamalar\u0131yla beraber, DeFacto\u2019nun bu sayede moda \u00fcreten bir \u015firket olman\u0131n yan\u0131 s\u0131ra ihtiya\u00e7 duydu\u011fu teknolojiyi kendi b\u00fcnyesinde \u00fcreten bir yap\u0131ya kavu\u015ftu\u011funu belirtti.<\/p>\n
DeFacto, \u0130stanbul\u2019da a\u00e7t\u0131\u011f\u0131 ilk ak\u0131ll\u0131 ma\u011fazas\u0131nda ak\u0131ll\u0131 aynalarla misafirlerine h\u0131zl\u0131, kolay ve rahat bir al\u0131\u015fveri\u015f deneyimi sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Z\u0130RVEYE KONU\u015eMACI OLARAK KATILAN DEFACTO CFO\u2019SU \u00d6NDER \u015eENOL, ‘KURUMSAL SOSYAL SORUMLULU\u011eUN F\u0130LANTROP\u0130 (HAYIRSEVERL\u0130K) \u0130LE \u0130L\u0130\u015eK\u0130S\u0130’ ADLI PANELDE, KUMA\u015eTAN HAYALLER VE MUTLU KADIN HAREKET\u0130 PROJELER\u0130N\u0130N \u00c7IKTILARINI PAYLA\u015eTI<\/p>\n","protected":false},"author":1,"featured_media":220586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[2155,7053,5084,13997,12492,11243,1229,2383],"class_list":["post-220585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-bilincinin","tag-katki","tag-kurumsal","tag-olusmasina","tag-sagliyoruz","tag-sorumluluk","tag-sosyal","tag-turkiyede"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.tvturk.com\/wp-content\/uploads\/2019\/10\/turkiyede-kurumsal-sosyal-sorumluluk-bilincinin-olusmasina-katki-sagliyoruz_9896622.jpg?fit=1000%2C803","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paKIfm-VnP","_links":{"self":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/220585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/comments?post=220585"}],"version-history":[{"count":0,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/posts\/220585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media\/220586"}],"wp:attachment":[{"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/media?parent=220585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/categories?post=220585"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tvturk.com\/index.php\/wp-json\/wp\/v2\/tags?post=220585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}